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Q&A with David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions

David Spark, Content Marketer and Producer, Managing Editor at Spark Media Solutions is a veteran tech journalist and founder of Spark Media Solutions. He’s been the creative director, producer, voice, and face of many content marketing campaigns for a number of Fortune 1000 B2B tech companies.

MEDIA 7: What part of your background, personality, experience, or skill set makes you a particularly effective content marketing professional?
DAVID SPARK:
• Veteran technology journalist (worked across all media)
• Former advertising exec
• Former standup comedian and comedy writer

M7: What inspires you to come up with new ideas for blog posts, campaigns, tech, and media podcasts?
DS: Inspiration is dependent on the project, the output, and the medium. But in general, I’m inspired by finding a topic/question that the audience will eagerly want to answer. Two of our most popular examples:

CISO Series – This is a media channel we started in October 2018 that we tout as couples counseling for security practitioners and vendors. We have such a passionate audience that they’re submitting a steady flow of questions, commentary, and games for our two podcasts. The CISO Series has provided the forum for our audience to be inspired.

“Man on the street” videos – It’s our most popular video format. We’ve produced close to 200 of these and my goal with these videos is to come up with a question where the first reaction is to laugh and then an eagerness about responding. It could be a challenge question (e.g., “What would happen if you left your mobile phone at home for an entire day?”, or something completely inappropriate for the environment (e.g., asking “What’s Your Password?” at a security conference).


"This whole attitude of “let’s try it with one and see how it works out” is a failed strategy out of the gate."

M7: What’s the biggest change you’ve seen in the content marketing space since you first started in Chicago as a comedy writer for The Second City? 
DS: Not related to comedy, but the biggest change I’ve seen in content marketing was that the work moved in house. We started business in 2007 and most of my sales pitches were trying to explain the value of content marketing which at the time I referred to as brand journalism. By 2012 all of our current and past clients finally got it and stopped outsourcing the majority of their content marketing efforts. That forced us in 2013 to change our business model to specialize in certain industry sectors and be more product-focused. People now hire us because they want our style of production and access to our industry connections specifically in B2B tech and cybersecurity.

M7: As a Content Marketer & Managing Editor at Spark Media Solutions, how much content are you personally creating versus managing?
DS: I’m doing the majority of it, but I bring in audio editors, designers, video editors, and now I have a sponsored segment producer for the CISO Series. I’m constantly pitched, but no one ever actually pitches in our style. I reject all offers for guest posts. I’m extremely protective of my brand.


"The only way you create great content is you have to make a lot of bad content first."

M7: What are the most valuable lessons you’ve learned about content creation/management over the last few years?
DS: The only way you create great content is you have to make a lot of bad content first. Nobody is amazing out of the gate. This is especially true about video production. For those getting into video, I highly recommend producing home movies first. The reason is those first videos will be awful, but your audience (your family) will love the videos no matter how bad they are.

M7: Could you tell us more about your book, “Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows”?
DS: A huge majority of the work we do is at trade shows where we see a lot of behavior that is far from optimal.
At big trade shows, companies are dropping six to seven figures to have a presence at the conference. The cost per hour to be on the floor is extraordinary. So much is spent on booth production, travel, and staffing, but it appears nothing is spent on training people on how to actually behave at a trade show. It pains me when I see booth staffers staring at their phones, turning their back to the floor, or getting in huddles and talking with fellow coworkers. All these behaviors scream, “We don’t want to talk with you, potential customer who is walking past us just three feet away.”
The book offers techniques on how to engage with random people as they walk by your booth and quickly qualify or disqualify them.
The engagement techniques from the book became very popular, so we built upon them and made them usable by anyone in a training program we created called “Business Networking Pickup Lines”.


"In the entire history of media, with the exception of feature movies, no media brand becomes successful with one magazine issue, one radio show, one article, or one of anything."

M7: How has Spark Media Solutions been experimenting with new approaches/content formats/platforms? Are there any campaigns/programs you can give as examples?
DS: Our survival is based on coming up with different media products and one of our core philosophies is “single effort/many units of content.” So if we’re hired to produce one video we’ll pitch more assets such as let’s turn it into highlights clips, transcripts, memes, photos, and more.
Here’s a good case study we did on a product we created called “Crowd-tooned”.
And here’s one of our most popular articles that speaks to our most popular production model: “21 Tips for Producing Funny ‘Man on the Street’ Videos”.

M7: What are the biggest mistakes you see new content marketers making consistently?
DS: Thinking you can be successful with one of anything. This whole attitude of “let’s try it with one and see how it works out” is a failed strategy out of the gate. In the entire history of media, with the exception of feature movies, no media brand becomes successful with one magazine issue, one radio show, one article, or one of anything. Why does a company that has no media experience whatsoever think they’re actually going to pull off what’s never happened in the history of media ever?


ABOUT SPARK MEDIA SOLUTIONS

Spark Media Solutions is a B2B content marketing agency for the tech industry. Content marketers that have perfected the model of building influencer relations through content. When dedicated to building an editorial voice, our clients have become the leading corporate media brand for their industry. We've worked with companies such as HP, IBM, Oracle, Microsoft, Juniper Networks, Symantec, Indycar, LinkedIn, Citrix, IDG, Dice, and many more. Our most popular service is live event reporting and production.

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Vector Solutions acquires PATHWAYos to close skills gap for students entering the workforce

PRWeb | October 25, 2023

Vector Solutions, the leading provider of training and software solutions dedicated to helping schools make their communities safer, smarter, and better, today announced it has acquired PATHWAYos, the leading platform for connecting K-12 schools and students to work-based learning opportunities. The acquisition expands Vector Solutions' footprint at the intersection of education and industry with a move into the Career and Technical Education (CTE) market. The transaction brings together two companies passionate about providing best-in-class technology to support building a stronger and more successful workforce. As the lines between education and employment increasingly blur, Vector Solutions and PATHWAYos aim to support students on their chosen career paths and bridge the gap between education and workforce-ready skills. Today, Vector Solutions provides skills and safety training to over 2,000 industry customers, who use that training to ensure their workforce has the necessary skills to perform their jobs effectively. Together with PATHWAYos career-connected learning software, Vector Solutions will be able to offer CTE courses, industry-recognized credentials, and safety training content to K-12 students, districts, intermediaries, state agencies, and colleges. In the future, Vector Solutions plans to use the PATHWAYos platform to connect its industry customers with trained talent, supporting customers in addressing skills gaps and labor shortages by providing a direct 'skills-based' talent pipeline. Our acquisition of PATHWAYos reaffirms our commitment to helping students excel on their chosen career paths, said Jonathan Cherins, Chief Executive Officer of Vector Solutions. The combined power of our offerings will serve to bridge the skills gap between students seeking more training and work-based learning opportunities and industry customers looking to build a skilled workforce. PATHWAYos was established in 2017 with a mission to unlock work-based learning opportunities for all. Its mission is to change how students view their options, how educators see their workload, and how the industry considers its growing talent pool. Work-based learning (WBL) prepares students for the job market and helps build a pipeline of skilled workers, all while lowering recruitment and training costs for employers, and expanding economic development in local communities. The company's WBL programs have impacted over 800,000 students across 2,000 schools in 30 states, leading to more than three million work-based learning hours logged. "Joining forces with Vector Solutions catapults us to an ambitious new era, where we can serve as an unrivaled catalyst for Career and Technical Education," said Cecilia Retelle Zywicki, CEO of PATHWAYos. "Our aim is nothing short of empowering students at scale by unlocking paths towards the future they want, and granting access to economic mobility that often is reserved for an exclusive subset of students. Together, we aspire to impact countless students, breaking barriers between education and the workforce, and reshaping the landscape." Vector Solutions serves over 24,000 customers and thirty-one million end users across the Education, Commercial, and Public Sector markets. With an increased focus on CTE, Vector Solutions will accelerate its presence in this critical market. The company will support students no matter what path they choose to take into the workforce and enable industry customers to access a pipeline of skilled talent. Post acquisition, PATHWAYos will be a product under a new business unit within Vector focused on CTE. The combined expertise and resources will strengthen Vector Solutions' CTE offerings and solidify its position as a leader in the industry. About Vector Solutions Vector Solutions is the leading provider of impactful technology solutions dedicated to driving safer, smarter, better decision-making in the world's most critical industries. Embedded into daily workflows to drive improvements in compliance, safety, performance, and preparedness, our software includes training management, industry-focused online course libraries, EHS management, workforce scheduling, risk communication, operational readiness, and more. Vector's unique combination of information and technology - delivered when and where it is needed - is integral to our more than 34 thousand clients looking to achieve better outcomes and safeguard lives. Vector is committed to providing resources to support those who need them most and launched a collection of free courses on critical mental health and safety topics through Vector Cares. For more information, visit http://www.vectorsolutions.com. For access to free Vector Cares courses visit https://www.vectorsolutions.com/about-us/vector-cares/. About Vector Solutions for K-12 Education Vector Solutions for K-12 Education is a leading provider of training, software and professional development solutions committed to creating safer, smarter and better school environments. Trusted by more than 5,000 K-12 districts in the United States, Vector's award-winning suite of products save administrators time, improve compliance, and streamline administrative processes. Vector trainings on imperative topics like safety and compliance; inclusive instruction; mental health and well-being; diversity, equity and inclusion; and cybersecurity enable students and teachers alike to make schools safer, more inclusive, and more effective places to work and learn. For more information about Vector Solutions for K-12 Education, visit http://www.vectorsolutions.com/k12. About PATHWAYos PATHWAYos® is the innovative software at the center of all career-connected learning. School districts, states, and career centers can now collaborate with businesses to expand work-based learning programs. The software streamlines processes while allowing partners to provide numerous opportunities that enhance the development of skills required by the workforce of the future. The world-class platform is quickly becoming a household requirement for innovative school districts.

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Continuing Education

Collaborative Classroom and FluentSeeds Merge to Expand Impact from Birth Through Grade 8

PR Newswire | January 09, 2024

Today, Collaborative Classroom and FluentSeeds announce a merger into a single nonprofit organization to serve educators and other adults responsible for nurturing children's language, literacy, and social and emotional learning from birth through grade 8. With this merger, Collaborative Classroom is uniquely positioned to provide seamless support for children from birth through early childhood and beyond, ensuring kindergarten readiness and long-term academic success. Collaborative Classroom's evidence-based literacy and social and emotional learning programs and wraparound professional learning serve students and educators in grades K–8, with some programs extending through grades 9–12. Collaborative Classroom is one of the largest education nonprofits in the country, supporting educators in all 50 states in over 1,000 school districts. FluentSeeds supports adults, including parents, family and community members, child care providers, and other educators, with ©SEEDS of Learning, a rigorously-researched and proven set of literacy and social and emotional frameworks for children from birth through age 5. FluentSeeds currently serves more than 4,000 adults and 30,000 children in a variety of environments including home, community child care, pre-kindergarten, transitional kindergarten, and K–2. On a daily basis, this newly merged organization already impacts nearly 2 million children across the nation. Collaborative Classroom President and CEO Kelly Stuart says, "Bringing FluentSeeds into the Collaborative Classroom family of programs is especially exciting because it allows us to support children throughout their earliest years—a long-term goal of our organization. We know how crucial the first five years are for children's social, emotional, and early literacy development. FluentSeeds' expertise and offerings perfectly position us to serve even more children." Stuart adds, "Collaborative Classroom's and FluentSeeds' instructionally aligned and consistent, research-based frameworks are already used together with great success in schools and districts across the country. Recently, The Oakland REACH released a study on the impact of their tutoring programs that utilize SEEDS and our SIPPS® program. We are confident this merger will impact children from the beginning of their literacy journey and ensure their success as confident, fluent readers." FluentSeeds Executive Director Kate Horst says, "The gift of SEEDS and its impact on early literacy and social-emotional development will continue to spread in an ever-widening circle, thanks to Collaborative Classroom's mission, people, programs, and professional learning. Their deep literacy expertise and commitments to evidence and impact align with our strong foundations of birth to kindergarten professional development and SEEDS quality interactions. We are delighted to bring our FluentSeeds staff, friends, and partnerships into Collaborative Classroom's excellent programming and far-reaching impact." The new organization will operate under the banner of Collaborative Classroom, and Kelly Stuart will continue to serve as President and CEO. FluentSeeds' Executive Director, Kate Horst, will serve as both a senior advisor and a member of the Collaborative Classroom Board of Trustees. Susan Wally, Chair of the Collaborative Classroom Board of Trustees, says, "On behalf of the entire board, I want to welcome Kate Horst to our board and share our excitement and optimism as Collaborative Classroom expands its ability to support young learners through this merger with FluentSeeds. These two extraordinary organizations share a commitment to helping all those who teach and support young learners to access high-impact, evidence-based strategies and quality resources. We look forward to using our combined expertise and expanded scale to build vital literacy and social-emotional skills for our youngest children, as well as those who have already begun their K–12 journey."

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Education Technology

D2L Highlights New D2L Brightspace Product Features to Help Enhance Accessibility and Ease of Use

PR Newswire | October 19, 2023

D2L, a global learning technology company, today highlighted enhanced Brightspace product features — developed over the past six months — that can help global learners and educators simplify the learning experience by bringing learning solutions together in one place. I'm thrilled to share that D2L continues to invest in its existing solutions and broaden its portfolio of products, partner solutions and services to assist educators, organizations, and learners in their readiness for the future, said Rajesh Talpade, Senior Vice President of Product Management at D2L. D2L's new and enhanced product features can make it easier than ever to offer effective learning in online and blended environments to help see that learners have the opportunity to succeed. New D2L Solution for Businesses Announced in September 2023, D2L introduced a new, all-in-one solution for businesses: D2L for Business. This integrated, easy-to-use corporate solution combines the benefits of an existing network of world-class education providers, skill development solutions, and expert consulting services as an learning experience platform (LXP). Empowering Learners, Educators and Administrators Brightspace functionalities and offerings that can provide customers with tools and resources to help enhance outcomes and save time. Brightspace now offers: Even more Creator+ tools for educators, including: new accessible layouts, expanded types of interactive elements, and a fully accessible hotspot practice question type. This can help enable educators to continue building beautiful and instructionally sound content using familiar Brightspace workflows. An AI-driven, first line of contexual help and support embedded within Brightspace Brightspace Virtual Assistant. More datasets and improved data dashboards to help make it easier for educators and businesses to gain insights and understand metrics in their organizations. Simplifying Workflows Recent Brightspace updates continue to make workflows more intuitive, efficient, effective and consistent. This includes: An improved Quiz experience that can offer support for high-stakes exams with strict time limits, support for synchronous quizzing windows, and other improvements. A familiar and upgraded Discussion experience with workflows to help bring new functionality to educators. New content authoring functionality to help make it easier to manage both the required and optional course materials. In addition, enhancements to the Media Library are now more user-friendly, with new time-saving indicators to track progress and surface common actions. And, new changes to course merging options that can empower educators and save administrative time. New self-enrollment enhancements for Brightspace customers that offer professional development opportunities and allow educators to see that learners are enrolling in the right courses. Uniting a Stronger Ecosystem D2L has also enhanced its robust learning ecosystem by simplifying access to Brightspace and encouraging new interactions among educators, administrators, and learners. These updates, features and tools include: An easier, course registration process through Course Merchant, a modern e-commerce experience, whose front-end course catalog and payment and enrollment system is now offered as a D2L product after more than nine years as a key integration partner. Visualized Brightspace Analytics within Ellucian Experience, help advisors to quickly identify at-risk learners by aggregating Brightspace data with external data to holistically determine appropriate intervention. Early access to D2L Link, which can connect Brightspace with the systems of record clients use every day. The integrations enabled through D2L Link can help minimize manual tasks and see that data is synchronized between systems. D2L's new IntegrationHub, built on LTI 1.3. and launched as a new catalog site that lists partner solutions that are available for integrations with Brightpsace. The IntegrationHub makes it easy for Brightspace users to browse D2L's extensive list of integrated technologies and solutions, such as accessibility tools, student information systems, secure proctoring assessment platforms, and many other partner solutions. For more information on the latest features and updates, please visit What's New at D2L. About D2L D2L is transforming the way the world learns—helping learners of all ages achieve more than they dreamed possible. Working closely with clients all over the world, D2L is supporting millions of people learning online and in person. Our growing global workforce is dedicated to making the best learning products to leave the world better than they found it. Learn more about D2L for K-12, higher education and businesses at www.D2L.com.

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Spark Media Solutions, LLC

Spark Media Solutions, LLC

B2B content marketing agency for the tech industry. Content marketers that have perfected the model of building influencer relations through content. When dedicated to building an editorial voice, our clients have become the leading corporate media brand for their industry. We've worked with compani...

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