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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

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Vivid Learning Systems

Vivid is an online safety training company. Making life easier for safety professionals is what we do. With online safety training courses that deliver an effective, memorable training experience, safety training systems designed for smart simplicity, and custom training, we help clients protect the workforce and go beyond regulatory requirements. Building tools for total safety program accountability is our strategy, with an emphasis on reducing risk, keeping workers in production, and supporting training efficiency. Our workforce comes together with a mission to help save lives in high-risk work environments. We get it.

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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES