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Online Giving Trends in Higher Education 2018

May 16, 2018

In 2017, online donations to higher education institutions increased by more than 14%, with an increase in the number of online gifts and the average gift size as well. This whitepaper dives into the latest online giving trends, exploring public versus private institutions, the impact of #GivingTuesday and Days of Giving, how email is an important tool for giving conversions and more. This analysis will allow you to compare your institution's performance to other iModules clients while providing ideas on how to improve your online giving strategy.

Spotlight

Binghamton University

A world-class institution, Binghamton University offers students a broad, interdisciplinary education with an international perspective and one of the most vibrant research programs in the nation. Ranked among the elite public universities in the country, Binghamton challenges students academically, not financially, in its unique, best-of-both-worlds environment. Our academic culture rivals a first-rate private university — rigorous, collaborative and boldly innovative — while our campus culture exemplifies the best kind of public university experience: richly diverse students, active social life and deep engagement with the community.

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Online Giving Trends in Higher Education 2018