Universities are tapping into the expertise of social media savvy students

Social media has been tightly woven into the fabric of our lives, and for many of today’s digital natives, smartphones have become an extension of themselves. Today’s students who are looking to enrol in university have Instagram and other social media channels to help them make a decision. They’re not only excellent forms of entertainment, but they also offer platforms for students to share their views, snippets of their lives and for educational purposes. Naturally, this means universities will need to change the way they market themselves for student recruitment. Therefore, many universities are turning to their students to generate creative content and share their stories about life on campus via social media to attract new students via social media ambassador programmes. This doesn’t only humanise the university experience for high schoolers all over the world, but it also gives prospective students a glimpse into what could be, should they enrol in that particular institution.