China's Largest K12 Online Education Platform Zuoyebang Sees 390% Surge in Paid Users This Summer

On August 31, Zuoyebang, China's largest online education startup providing tutoring to primary and secondary students, released its performance for summer 2020 season. Zuoyebang continues to lead China in paying course students, growth rate and scale of users, while its student acquisition costs are the lowest in China's online education industry. Over the summer, Zuoyebang's total paid live streaming course enrollments grew 390% year-on-year to 7.8 million total enrollments. More than 1.71 million students opted for courses with no discounts, which was an increase of 350% year-on-year. Of these students, over 67% were converted from Zuoyebang's Super APP, an online learning assistance platform – significantly reducing the cost of new student sign-ups and allowing the company to keep its recruitment costs at less than half the industry average.