What can online education learn from March Madness

ecampusnews | March 26, 2019

America is increasingly a nation of haves and have-nots, and higher education is no exception. The endowments of the top 30 institutions exceed the endowments of every other college and university combined. And in college basketball—which culminates this month—money is perhaps the dominant factor setting apart winner and losers. A big budget doesn’t guarantee a ticket to the Big Dance, but few teams make it there without one. In the coming years, we expect to see a similar pattern in the world of online education, with large budgets and well-known brands taking the lion’s share of the market. Already, the 10 institutions with the largest online programs enroll one in every five online students. A growing number of universities have launched online degree programs (in many cases with the assistance of online program managers like 2U or Wiley), and the market will continue to get more crowded. According to Eduventures, 95 percent of universities plan to launch online degree programs by 2020. And Coventry University in the UK has announced a plan to launch not one but 50 online degree programs in the next five years.

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The B2B buyer journey has always been complex. And today, with the ever-changing demands of the modern industry buyer, it has become even more necessary to rethink the buyer journey, creating a future-ready digital experience

Spotlight

The B2B buyer journey has always been complex. And today, with the ever-changing demands of the modern industry buyer, it has become even more necessary to rethink the buyer journey, creating a future-ready digital experience

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ONLINE EDUCATION

Intellum Introduces Reputation-Based Gamification For Business Education Initiatives

PRnewswire | April 28, 2023

Intellum, the leader in EdTech for Business, today announced that Reputation-Based Gamification is now part of the core Intellum platform. Intellum is the first education technology company to move beyond the behavioral-focused game mechanics found inside other learning management systems and education platforms. The new capabilities empower clients to better motivate learners by tying the consumption of content and the acquisition of skills and knowledge to peer recognition. Many businesses adopt gamified learning models in an effort to motivate employees, customers, and partners to complete corporate learning initiatives by awarding digital badges or points. While this approach has been somewhat effective in driving engagement, it fails to tie recognition and reward to what matters most: content mastery and efficacy. "Engaging learners is critical, but most gamified learning initiatives drive the wrong behavior, encouraging learners to speed through content just to earn a badge, as opposed to motivating them to learn for the right reasons. Over time, we've proven that this type of behavioral engagement has no impact on the success of a business education initiative," said Chip Ramsey, CEO of Intellum. "However, learning science research has now demonstrated that reputation is the best motivator for self-directed learning. Our new approach to Reputation-Based Gamification finally connects the dots for the learner, illuminating the personal benefits of acquiring the right knowledge and motivating them to learn by tapping into everyone's desire to be recognized and respected by their peers." Intellum has offered industry-leading gamification and social learning functionality for years, and the new Reputation-Based Gamification combines both social motivation and gamified learning experiences in an all-new way. Learners are now encouraged to build reputation by consuming content tied to specific skills and competencies (as defined by the client). Reputation points accrue and are displayed on the learner's profile, skill-by-skill, so learners can easily be identified and recognized for their respective skill sets and expertise. Proven game mechanics like timed challenges and leaderboards keep learners engaged and motivated, and clients can offer awards like shareable credentials for learning achievements. "Intellum provides a platform where learners are encouraged to challenge themselves and their peers with friendly competition. It is essential in driving continued growth through training, which in turn leads to increased sales and customer satisfaction," shared Alyssa Morris, Associate Director of Design for Cricket Wireless. Intellum's new approach to gamification includes: • Skills-based Learning and Reputation Accumulation – earn reputation across key skill competencies after completing relevant content. Share skills acumen on profiles and with peers. • Credentials Acquisition for Topic Mastery – earn Credentials by completing specific learning paths or sequenced coursework, which can be shared on profiles or through professional and social networks, showcasing subject mastery. • Timed Challenges and Leaderboards – accelerate skills and reputation building by competing against peers in timed, topic-based Challenges. Climb Challenge Leaderboards and track peers' activity on progress. • Rewards Store Support – earn "Gold" when finishing courses, completing Challenges, or earning Credentials, and redeem it for prizes. • Self-Service Admin Settings and Reporting – set up and manage game mechanics, as well as track skills progression, topic mastery, learner engagement, content performance, and "Gold" balances and transactions. "We're seeing more and more thought leaders and partners in our industry get certified and post on LinkedIn. And those are the people who are going to share their accomplishments and participate in other forums or communities," explained Samantha Parsons, Director of Partnerships Experience Academy at impact.com. "For that reason, we're giving our learners the ability to earn reputation points and add additional credentials while mastering a particular topic. Gamification is a very integral piece of our education initiatives—and a much larger growth strategy for us. That's why we're super excited about Intellum's new reputation-based in-platform capabilities." About Intellum Intellum provides the #1 customer, partner, and employee education platform that large brands and fast-moving companies rely on to engage audiences and improve product knowledge, utilization, retention, and revenue. Intellum's scientific, data-driven approach is based on 20+ years of industry experience, and the Intellum Platform includes all of the tools an organization needs to create, deploy, manage, track, and continuously improve highly personalized, engaging educational experiences.

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EDUCATION TECHNOLOGY

BBConnect Brings Best Brains Classes Into the Home

Newswire | March 30, 2023

Since 2011, Best Brains has provided tens of thousands of students instruction in Math and English concepts by employing real teachers in their over 140 locations. This year, this award-winning company has expanded their platform to provide any child aged 3-14 the opportunity to learn online. Via the app "BBConnect," students connect to the same teachers employed in Best Brains' brick-and-mortar locations. This program, which started development in 2020, is designed to make the Best Brains experience more mobile and flexible to students who may not have a location nearby. "Even though we have locations in just over 20 states and counting, as well as in Ontario, Canada, we've seen how expansive our reach has become," says Franchise Development Specialist Elanor Smith. "We get inquiries from parents in every state and province who have heard of Best Brains and how effective our learning model is. With BBConnect, we can begin to reach these students for the first time." By signing up for BBConnect, parents connect with a center administrator - usually an owner of a currently existing franchise location in places like California, Texas, or Ontario. Students are assessed online before being matched with real teachers and provided with a personalized lesson plan. Students log into the BBConnect app each week via their Android or iPad tablet and receive instruction in virtual classrooms. Between classes, new homework pages are unlocked each day so that students can perfect concepts taught in class. To use BBConnect, students only need a tablet and a stylus. "Handwriting and drawing have always been an essential part of our curriculum," Curriculum Lead Rachel Evans explains. "We work hard to create a curriculum that is engaging and non-repetitive, and the physical aspect of our curriculum is part of that." When describing how Best Brains students feel about completing daily homework, Evans says, "Students love our daily packets and are actually motivated to finish them. I know they'll be excited to log into the app every day and find new assignments waiting for them." Vice President of Best Brains Hana Adas is very invested in the potential of BBConnect. "Education is for everyone," she says. "There should be no barriers between students and quality education. We designed BBConnect so that we can connect real teachers to students through our program. We use the same curriculum and the same standards for our in-person students on the BBConnect app. We provide individualized feedback each week, something parents are constantly seeking from their education partners. We created Best Brains to be the best learning center there is, and BBConnect gives every student, no matter where they live, the opportunity to Be Their Best. About Best Brains Learning Centers Best Brains is an enrichment program for children ages 3 -14. Best Brains is head quartered in Arlington Heights, IL and has over 100 locations across the USA and Canada. The subjects offered at Best Brains are Math, English, Abacus, General Knowledge and SAT / ACT.

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TALENT DEVELOPMENT

Anthology Launches the Education and Research Center's Actionable Research and Thought Leadership Hub for the Global Education Community

PRnewswire | March 24, 2023

Anthology, a leading provider of education solutions that support the entire learner lifecycle, today announced the launch of the new Anthology Education and Research Center thought leadership and research website. The site is the latest initiative by the Center to support the education and education technology communities via actionable research and thought leadership. Through original research, surveys, and white papers as well as engaging panel discussions and leadership forums, the Center will host an array of valuable expert information on topics that impact the global education community. "We are thrilled to facilitate this incredibly valuable thought leadership and research that connects higher ed and edtech experts, institutions and influencers on critical topics impacting, and shaping global education," said Jim Milton, Chairman and CEO of Anthology. "As Anthology's mission is to inspire and enable an infinite world of learning without boundaries, we are doubling down on our commitment as an industry leader to partner with the global education community to move these conversations forward." Following its 2022 "Policy & Practice Webinar Series," the Center presents its latest series, "Harnessing the Power of AI in Education," that includes three blog publications and will culminate with an AI/ChaptGPT panel discussion on March 28 at 3:00 p.m. ET. Academic and faculty leaders from Georgetown University, the University of Chicago Illinois, and Texas Tech University will join Dr. Rob Robinson and Dr. Justin Louder from Anthology to discuss how AI tools like ChatGPT can impact instruction, academic integrity, research methods, business processes, and student support, amid growing concerns of AI tools in higher education. "Anthology understands the crucial impact higher education has on the global community and that's why we have invested significantly in the Center," said Dr. Darcy Hardy, Associate Vice President for Academic Affairs and Director of the Center. "The upcoming AI/ChaptGPT panel discussion is indicative of how the Center can harness the perspectives of leading experts in their fields, in this case to discuss how AI can be incorporated into instructional strategies and pedagogies." The Center will closely monitor legislative actions, regulatory issues, and policies that affect higher education and education technology including increasing access to educational opportunities; supporting underserved and at-risk populations; and improving educational efficiencies and outcomes. This includes a focus on teaching, learning, and accessibility; institutional and operational effectiveness; and enrollment, retention, and student success. The Center has a particular focus on Historically Black Colleges and Universities (HBCUs) and community colleges, as well as in global advancement of digital education. About Anthology Anthology offers the largest EdTech ecosystem on a global scale for education, supporting more than 150 million users in 80 countries. With a mission to provide dynamic, data-informed experiences to the global education community through Anthology Intelligent Experiences™, we help learners, leaders and educators achieve their goals by offering over 60 SaaS products and services designed to advance learning.

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