PRnewswire | July 27, 2023
StraighterLine, a creator of affordable, flexible and career-aligned postsecondary courses and credentials that serves over 150,000 learners per year, announced today the appointment of Allison Lesser as vice president of digital marketing. With a track record of successfully leading branding and digital and omni-channel marketing for education, consumer and media brands for more than 20 years, Lesser joins the company after spending more than a decade in branding, digital marketing and user experience leadership roles at education technology companies.
"Allison's extensive experience in education technology and her passion for making education and training more accessible align perfectly with StraighterLine's vision," said Heather Combs, CEO of StraighterLine. "We are thrilled to have her join our team and lead our digital marketing efforts. Her expertise and leadership will drive our mission forward and help us reach even more learners around the world."
In her new role, Lesser will oversee digital marketing strategies and initiatives to support the company's growing platform of courses and new product innovations. She will be responsible for shaping the technical vision and strategy for the StraighterLine platform, driving product innovation and enhancing the overall learning experience for students.
Lesser most recently worked for The Teaching Company, known for its content brands The Great Courses and Wondrium. There, led the acquisition marketing team for Wondrium's video streaming product of nonfiction content and successfully hired, trained and mentored a team of marketers. During the pandemic, her team increased spend by more than 70% in a short time frame while keeping the cost per acquisition within business goals. Her dedication and commitment to delivering strong results in a fast-paced and evolving environment exemplify her leadership skills.
Earlier in her career, Lesser held various leadership roles in the education and digital marketing sectors. She began her journey in education technology in 2011 as the director of product marketing for online education developer K12, where she worked closely with market research and developed positioning for educational products. She also served as the director of digital marketing for Envision, the pioneering developer of career exploration and leadership development experiences for K-12 students. She began her career working in the global headquarters of AOL, where she spent ten years focused on consumer experience and driving product, marketing and content teams to make decisions based on consumer data.
Aside from her professional achievements, Lesser is actively involved in volunteer work and regularly participates in races that support various causes and sponsors two children from Tanzania through Compassion International, providing them with letters of encouragement. She also volunteers at Potowmack Elementary in Sterling, Virginia, where she works closely with the school liaison and social worker to identify ways to help families in need. A resident of Northern Virginia, Lesser has been happily married to her husband, Chris Lesser, for 20 years and is a proud mother of two teenage children.
StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine's 250+ courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace.
Corporate Education and Training
Globenewswire | July 05, 2023
ChildCare Education Institute® (CCEI), an online child care training provider dedicated exclusively to the early care and education workforce, offers CUR134: An Introduction to Learning Stories as a no-cost trial course to new CCEI users July 1-31, 2023.
A Learning Story is a record of what a caregiver has observed about a child or group of children. Learning Stories can use text, images, or videos in any combination. They usually focus on a specific moment in time but may also include an accumulation of a child′s experiences over an extended period. They can also focus on a group experience or a moment when children were engaged in learning experiences together.
Learning Stories highlight children′s thinking skills, approaches to learning, and dispositions. Dispositions are described as characteristics or attitudes toward learning that children demonstrate. The retelling of an event becomes a Learning Story when the teacher adds their perspective or feedback about the child′s learning and development. This might include a description of the concrete skills the child demonstrated or a more theoretical perspective such as the child′s approach to learning.
Learning Stories help teachers connect to the aspects of early education that bring them joy and fulfillment. Using Learning Stories can also help teachers nurture their love of teaching. The first-person format makes the documentation personal. The narrative format gives educators a chance to share their feelings about the steps in a child′s unique developmental journey. Rather than spending time identifying what children cannot do, teachers focus on documenting children′s success stories. This focus on success creates a positive mindset for both the children and the teacher. Reviewing Learning Stories with children helps teachers build emotional connections with children, which creates a nurturing, curious, and supportive learning environment.
This course will introduce participants to Learning Stories, a powerful assessment tool in early childhood education. When fully embraced by educators, directors, and families, Learning Stories are a transformative approach to assessment. They deepen connections between teachers, families, children, and the broader community. Participants will discover the essential components of Learning Stories and how to develop each component.
"Learning Stories create an understanding of both children and adults in a way that promotes further discussion and ongoing learning," says Leslie Coleman Education Director of CCEI. "They provide educators with a chance to share ideas, plan for future learning, and reflect on their practice."
CUR134: An Introduction to Learning Stories is a two-hour, intermediate-level course and grants 0.2 IACET CEU upon successful completion. Current CCEI users with active, unlimited annual subscriptions can register for professional development courses at no additional cost when logged in to their CCEI account. Users without subscriptions can purchase child care training courses as block hours through CCEI online enrollment.
About ChildCare Education Institute
ChildCare Education Institute®, provides high-quality, distance education certificates and child care training programs in an array of child care settings. Over 200+ English and Spanish child care training courses are available online to meet licensing, recognition program, and Head Start requirements. CCEI also has online certification programs that provide the coursework requirement for national credentials including the CDA, Director and Early Childhood Credentials. CCEI, a Council for Professional Recognition approved training partner, is accredited by the Distance Education Accrediting Commission (DEAC), is recognized by the Council for Higher Education Accreditation (CHEA) and as an IACET Accredited Provider, offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard.
PR Newswire | September 12, 2023
Meazure Learning, a premier provider of full-service test development and delivery solutions for higher education and professional testing, announced today the acquisition of Examity, a leader in online proctoring for academic and credentialing programs. The acquisition allows Meazure Learning to expand its global footprint and strengthen its position as a leading provider of secure, user focused exam administration solutions.
Meazure Learning and Examity share a common commitment to creating the most innovative testing solutions and providing an exceptional client experience. The combination of the companies' extensive expertise in the higher education and credentialing verticals paired with industry-leading secure proctoring technologies and global operational footprint gives Meazure Learning the opportunity to bring a new level of proctoring scale and flexibility to testing programs around the world. By combining these strengths, the company seeks to set a new standard in exam security and provide a better user experience for its clients and test takers.
"I am thrilled at the opportunity Meazure Learning's acquisition of Examity will bring to our clients and the broader industry," said Jim Holm, CEO of Examity. "Examity clients will now have access to leading test development and psychometric services, exam delivery solutions, and a global network of test centers in addition to the powerful combination of our proctoring technologies."
"The acquisition of Examity goes beyond combining the resources of two companies," said Tim McClinton, CEO of Meazure Learning. "Unifying our two companies can position us to set a new standard for security, scalability, and innovation in the testing industry. In addition to the business opportunities created through this transaction, Meazure Learning and Examity share an inherent culture of excellence that makes us a good fit to move forward together. Our teams have been, and will continue to be, maniacally focused on our clients, providing exceptional service and building long-term relationships founded on integrity and innovation."
About Meazure Learning
Meazure Learning provides secure, reliable, and convenient test development, administration, and delivery solutions for academic and professional credentialing programs. The tech-enabled services company combines human expertise with end-to-end software solutions to provide its suite of services and achieve the optimal testing experience. With remote, test center, hybrid, and event-based delivery capabilities, it adapts to the unique needs of each exam program and test-taker. Meazure Learning empowers its clients, test-takers, and industry leaders through its mission to move people forward in their educational, professional, and personal lives. To learn more, visit Meazure Learning at meazurelearning.com.
Examity was founded to meet the needs of colleges, employers, and certification providers looking to ensure integrity. Since its founding ten years ago, Examity has partnered with hundreds of institutions and certification programs worldwide to provide a cost-effective and flexible online proctoring and learning validation solution. For more information, visit examity.com.