Outschool | July 26, 2022
Promoted, which is the only company to unify search, feed, ads, and promotions for top marketplaces, announced today that Outschool has selected Promoted to optimize the performance and profitability of its education marketplace.
Outschool wanted to better match its classes with learners to increase search conversion rates, total GMV (gross merchandise value), and profitability. Outschool chose Promoted after weighing the costs and risks of building an order-of-magnitude greater infrastructure investment versus working with the experienced Promoted team to get a proven, real-time streaming data service with ML in place. Within a quarter, Promoted optimized Outschool search to increase conversion by about +11%, with more improvements planned for H2 2022.
“Promoted is able to measure and report on data in real-time on search for us and use machine learning to better match teachers and students so we can very effectively increase conversion rates and make our customers and users happy. “The founders have deep experience in search optimization as ad engineers from Facebook, Pinterest and Google, and we have found the technology extends and compounds our existing engineering investments in search and discovery to directly increase profitability at a reasonable cost.”
Kejia Zhu, Lead Product Manager, from Outschool
Promoted and Marketplaces
Right now, most large marketplaces have separate teams for ads, merchandising, search, and recommendations. They all work in separate departments and information is siloed. Even with expensive tech savvy engineers, these businesses do not have a unified data infrastructure that is measuring performance of everything in search feed, merchandising, and ads across the marketplace.
When ads, listings, promotions, and search aren’t optimized together, conversions are low, revenues decrease, and it becomes a death spiral as more ads and promotions are shown to compensate, further driving away users. Promoted is the only provider that offers a complete and comprehensive solution to fix this problem for e-commerce apps and marketplaces.
Promoted’s secret sauce is its ability to provide an entire measurement solution with a data service that measures and optimizes user engagement in real-time. Other ad tech or search vendors are measuring pieces with siloed data and/or only measuring ads, not giving marketplaces the complete picture.
How it Works
First, Promoted measures everything in its client’s app or marketplace, then they aggregate and join the data in real-time with reporting. Next, using AI-based data optimization, Promoted creates a complete picture of the data so they can predict conversion and clicks for the client’s search and feed.
Once Promoted has this complete picture of performance on a marketplace, it creates a “unified currency” for optimizing trade-offs between the optimal user experience in search and feed, seller experience using ads and promotions, and marketplace profitability versus growth.
“We are very excited to be working with Outschool and to so quickly increase conversions for its business,” said Andrew Yates, Co-Founder and CEO of Promoted. “Promoted gives top marketplaces and e-commerce companies one complete picture of how search, feed, ads and promotions are performing by measuring in real-time and then optimizing them using machine learning to increase conversions. By unifying this information, the entire marketplace works properly, and CFOs and COOs can set achievable goals for revenue and profitability.”
Outschool offers live online education experiences that connect real-life teachers with learners in small-group settings to explore everything from Minecraft, Pokemon and Cooking to Chemistry, Algebra and Literature. With over 100,000 online classes offered by teachers to learners around the globe, Outschool helps supplement what is often missing from a more traditional education. Outschool’s mission is to inspire kids to love learning by making education fun, social and self-directed. Classes on Outschool range from one-time enrichment lessons to semester-long core courses and weekly social clubs. Classes are offered across all subjects, and learners range from age 3 to 18.
Promoted is the only company to unify search, feed, ads, and promotions for top marketplaces like Outschool, Hipcamp, Teachers Pay Teachers, Snackpass, and other e-commerce unicorns. Promoted works by measuring everything in the marketplace using its real-time streaming data infrastructure. Then, Promoted maximizes conversions in search and feed through machine learning. Backed by Y Combinator, the company was founded by former ad engineers from Pinterest, Facebook, and Google.
CORPORATE EDUCATION AND TRAINING
Bechtel | July 18, 2022
Bechtel has donated an additional £50,000 to the Institution of Engineering and Technology for its Launch Scholarship programme in celebration of the company's 70 years in the UK. The Launch Scholarship supports engineering students, degree apprentices, and apprentices who have faced financial challenges or personal obstacles. Bechtel's donation will support at least eleven students every year for the duration of their education. The donation adds to the £680,000 (US$970,000) that Bechtel has gifted to the IET for its Science, Technology, Engineering and Mathematics educational outreach over the past decade."Bechtel has been a valued partner of the IET for almost a decade, including our founding sponsor for the FIRST® LEGO® League, said Sir Julian Young, IET president. This year's additional donation will enable us to support even more young people on their academic or apprenticeship path into engineering. We thank Bechtel for its continued support of the next generation as they each pursue their dreams.
"Engineering is a fulfilling career that helps tackle some of the world's biggest challenges, including diversifying our energy supply and achieving net zero. We need people from varied backgrounds to help us find the best solutions,We hope that this support will remove some of the obstacles that talented people can face in earning the qualifications needed to join our industry."
-John Williams, Bechtel's UK and Ireland managing director.
Bechtel has supported the IET since 2013, including as a founding supporter of the FIRST® LEGO® League competition that enables young people between the ages of 4-16 years old to develop STEM skills through hands-on learning. Some 100,000 children have participated in the UK program with over 15,500 children participating in 2020-21 competition. Bechtel also supports FIRST® programs in Australia, Chile, and the United States. Read more about FLL in the UK here.
Bechtel's 70th year in the UK coincides with Her Majesty the Queen's Platinum Jubilee, and earlier this year it celebrated the opening of a new railway named in her honor, the Elizabeth Line, through central London. The company's global infrastructure business is headquartered in the UK, from which it has directly supported projects across the UK, Ireland, Europe, Africa, and the Middle East, accelerating progress, creating access and opportunity, building a path to net zero, and protecting people and our planet so that future generations thrive.
Bechtel is a trusted engineering, construction and project management partner to industry and government. Differentiated by the quality of our people and our relentless drive to deliver the most successful outcomes, we align our capabilities to our customers' objectives to create a lasting positive impact. Since 1898, we have helped customers complete more than 25,000 projects in 160 countries on all seven continents that have created jobs, grown economies, improved the resiliency of the world's infrastructure, increased access to energy, resources, and vital services, and made the world a safer, cleaner place.Bechtel serves the Energy; Infrastructure; Nuclear, Security & Environmental; and Mining & Metals markets. Our services span from initial planning and investment, through start-up and operations. www.bechtel.com
About the IET
We inspire, inform and influence the global engineering community to engineer a better world. We are a diverse home for engineering and technology intelligence throughout the world. This breadth and depth means we are uniquely placed to help the sector progress society. We want to build the profile of engineering and technology to change outdated perceptions and tackle the skills gap. This includes encouraging more women to become engineers and growing the number of engineering apprentices. Interview opportunities are available with our spokespeople from a range of engineering and technology disciplines including cyber-security, energy, engineering skills, innovation, manufacturing, technology, transport and diversity in engineering.
EDUCATION TECHNOLOGY,ONLINE EDUCATION
Keysight Technologies, Inc | July 15, 2022
Keysight Technologies, Inc. (NYSE: KEYS), a leading technology company that delivers advanced design and validation solutions to help accelerate innovation to connect and secure the world, has introduced Keysight Cyber Training Simulator (KCTS), a comprehensive, turnkey cyber range that simulates real-world traffic using the company’s BreakingPoint solution.With cybercrime on the rise and cybersecurity professionals difficult to find, organizations are at risk. Consequently, cybersecurity jobs are growing by more than 30% annually (as cited in (ISC)2, 2021) and students who are well prepared will be the first to be considered for the industry’s top jobs. Therefore, academic programs that prepare them will be in high demand.
Keysight Cyber Training Simulator enables students to develop their skills in a realistic environment with market-leading tools currently used by professionals in enterprises and governments worldwide. As a result, students can quickly fill the roles in cybersecurity across many industries.
“Educators are making cybersecurity training a high priority to address the urgent need for cybersecurity professionals across all industries,Partnering with Keysight enables universities to develop the next generation of leading experts and stay at the forefront of the ever-changing cybersecurity landscape.”
-Boon Juan Tan, vice president and general manager of General Electronics Measurement Solutions at Keysight Technologies
KCTS is designed to help academic institutions fill the cyber industry workforce gap with industry-ready graduates. KCTS breaks from the common, script-based cyber range approach to provide a realistic and rounded experience, with unique benefits for both faculty and students, including:
The ability to hone their skills in real-world scenarios: Students will learn in the same environment they will use on the job post-graduation. For example, Keysight’s BreakingPoint simulates real-world attacks using legitimate traffic, distributed denial-of-service (DDoS) and malware, enabling students to learn from actual scenarios, not scripts. These scenarios are regularly updated by Keysight’s professional teams, ensuring students are trained on the latest threats.
The ability to quickly think on their feet: A full range of Red Team and Blue Team lab exercises, based on one or more of the simplified Cyber Kill Chain stages, prepares students for the unexpected and everchanging environment in the cyberworld.
Easy integration into the school’s Learning Management System (LMS): A common frustration for faculty is when third-party teaching tools have limited or no integration with the university’s LMS. KCTS features full Learning Tools Interoperability (LTI) to ensure that instructors can take full advantage of their university’s LMS investment.
Easy customization: The instructor has full ownership and control to create and customize scenarios as needed for the syllabus.
About Keysight Technologies
Keysight delivers advanced design and validation solutions that help accelerate innovation to connect and secure the world. Keysight’s dedication to speed and precision extends to software-driven insights and analytics that bring tomorrow’s technology products to market faster across the development lifecycle, in design simulation, prototype validation, automated software testing, manufacturing analysis, and network performance optimization and visibility in the enterprise, service provider and cloud environments. Our customers span the worldwide communications and industrial ecosystems, aerospace and defense, automotive, energy, semiconductor, and general electronics markets. Keysight generated revenues of $4.9B in the fiscal year 2021. For more information about Keysight Technologies (NYSE: KEYS), visit us at www.keysight.com.