It's Sunday evening, where are online colleges' student services?

With college enrollment mostly flat and the number of adult learners taking online classes expected to increase, it doesn't take a business major to determine that more colleges and universities will be targeting this largely untapped student segment.Several have already made moves to that effect, including the University of Massachusetts System, which last month announced plans for a national online college focused on these so-called "nontraditional" students.But traditionally campus-based institutions can find themselves outpaced as they try to match offerings from online-only schools, especially when it comes to critical services that can help attract and retain students, such as financial aid and academic advising. The act of retrofitting these typically on-campus services to meet the needs of a new subset of students can be awkward, especially compared to the streamlined offerings of online-only institutions.

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