Semrush | February 24, 2022
Semrush, a leading online visibility management SaaS platform, today announces the launch of Semrush for Education. The program is Semrush’s latest initiative to equip tomorrow’s digital marketers with access to its platform as well as a dedicated curriculum designed to jumpstart their careers. The program was designed to connect what’s taught in the classroom with practical, in-the-field knowledge of how top performing digital marketers work today.
Launching initially in the U.S., the program gives college students an opportunity to gain practical and tangible experience using the tools and technology relied on by many of today’s leading brands. Students will get hands-on experience identifying keywords, mastering technical website audits, optimizing for local SEO, and crafting engaging content among many other things.
“At Semrush our goal is to inspire the current and future generations of digital marketers. We believe that with the right access to education as well as the right tools, anyone can become a digital marketing pro. Semrush for Education aims to equip students with practical experience and give them an advantage as they pursue their dreams.”
Andrew Warden, Chief Marketing Officer, Semrush
The demand for digital marketing skills and positions is on the rise. In fact, Semrush data from August 2021-January 2022 revealed a 50% spike (from 5,400 to 8,100) in Google searches in the U.S. for “marketing internships.” By collaborating with professors across different communities, Semrush is committed to providing students access to the resources and experience needed to stand out during the job search process to go from aspiring post-graduate to successful marketing professional.
“There’s a big gap in digital marketing education today. Students need experience and employers want students who can hit the ground running. One problem I’ve noticed is the lack of access to premier digital marketing tools. They are expensive and few offer cost-efficient solutions for students,” said Luke Alley, Professor of Marketing, Brigham Young University. “Semrush is changing that dynamic. They’ve offered free access to the platform for a full semester, educational materials, special lectures, and practical, ‘in-the-field’ digital marketing experience.”
“Education is a core value for our company. We believe education is vital for people at all levels of their careers. It’s the key to building the future of marketing innovation and we are proud to launch this initiative today,” added Warden.
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 79,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Dallas, Prague, St. Petersburg, Warsaw, and Limassol.
CORPORATE EDUCATION AND TRAINING
Skillsoft | December 23, 2021
Skillsoft, a global leader in corporate digital learning, today announced it has entered into a definitive agreement to acquire Codecademy, a leading online learning platform for technical skills, for approximately $525 million in cash and stock.
Codecademy is an innovative and popular learning platform providing high-demand technical skills to approximately 40 million registered learners in nearly every country worldwide. The platform offers interactive, self-paced courses and hands-on learning in 14 programming languages across multiple domains such as application development, data science, cloud and cybersecurity. In addition, the Codecademy platform can rapidly expand to deliver new skills at scale, making it highly adaptable to the evolving technical needs of learners and their employers. Codecademy, which was founded in 2011 and is headquartered in New York, is led by a proven entrepreneurial team that has built one of the most admired technical skills learning platforms in the industry.
“Codecademy will significantly expand Skillsoft’s capabilities in the high-growth Tech & Dev segment. Strategic acquisitions are an important part of our growth strategy. We acquired virtual instructor-led training capabilities with Global Knowledge and coaching with Pluma earlier this year. With the addition of Codecademy’s innovative capabilities, we will create an even more immersive online learning experience. When we combine Skillsoft’s enterprise customer base of more than 12,000 corporate customers and over 46 million learners with Codecademy’s 40 million learners, sophisticated digital marketing capability and influential brand, we expect to unlock significant revenue synergies.”
Jeffrey R. Tarr, Chief Executive Officer of Skillsoft
Following the close of the transaction, the Codecademy team will join Skillsoft to help further build out the leading technical skills training solution for learners globally.
“Since our founding, Codecademy has been focused on empowering our learners to build inspiring careers in technology,” said Zach Sims, founder and CEO of Codecademy. “We have helped tens of millions of people around the world learn new technology skills. Together with Skillsoft, we will have the opportunity to rapidly increase the size of our content library and scale Codecademy across the millions of learners and thousands of companies – including approximately 75% of the Fortune 1000 – that work with Skillsoft worldwide. With additional resources and opportunities to drive growth, we are excited to embark on this important next chapter.”
Strategic Rationale and Benefits
Creates a Leading Technology & Developer Offering. Adding Codecademy’s expertise in 14 programming languages across multiple domains to Skillsoft’s existing technical skills offering will create a leader in the high-demand, high-growth Tech & Dev segment. In addition, the capability of the Codecademy platform to rapidly add new programming languages and technical skills at scale will further enhance Skillsoft’s ability to meet the evolving demands of learners worldwide as it helps organizations address the critical technical skills gap.
Expands Immersive Platform with New Ways of Learning. Skillsoft has already assembled an expansive set of learning options, including virtual instructor-led training, coaching, micro videos, audio, books, bootcamps, live events, assessments and badges. Together with Codecademy’s interactive, self-paced courses and hands-on learning, Skillsoft will be able to deliver even more immersive experiences through its AI-driven platform, Percipio.
Creates Substantial Cross-Selling and Upselling Opportunities by Adding a Strong Brand and Powerful Digital Sales and Marketing Engine to Global Enterprise Sales Force. The acquisition will bring together Codecademy’s sophisticated direct-to-learner digital sales and marketing engine and Skillsoft’s enterprise sales organization, creating new opportunities to upsell and cross-sell across each company’s customer base, which is expected to drive customer growth and revenue synergies.
Expected to Be Significantly Accretive to Bookings and Revenue Growth Immediately Upon Closing. Codecademy is expected to deliver approximately $47 million in bookings and approximately $42 million in revenue for the calendar year ended December 31, 2021, up 23% and 31%, respectively, over the prior year. Codecademy is entirely a SaaS business and is expected to deliver gross margins of more than 85% in 2021 and be accretive to Skillsoft’s gross margin immediately upon closing. Codecademy is investing to fuel growth and, accordingly, is expected to generate negative EBITDA of approximately $20 million in 2021. Skillsoft expects it will accelerate Codecademy’s growth in its first year of ownership and that the acquisition will be accretive to EBITDA over the long term.
Skillsoft is a global leader in corporate digital learning, focused on transforming today’s workforce for tomorrow’s economy. The Company provides enterprise learning solutions designed to prepare organizations for the future of work, overcome critical skill gaps, drive demonstrable behavior-change, and unlock the potential in their people. Skillsoft offers a comprehensive suite of premium, original, and authorized partner content, including one of the broadest and deepest libraries of leadership & business skills, technology & developer, and compliance curricula. With access to a broad spectrum of learning options (including video, audio, books, bootcamps, live events, and practice labs), organizations can meaningfully increase learner engagement and retention. Skillsoft’s offerings are delivered through Percipio, its award-winning, AI-driven, immersive learning platform purpose built to make learning easier, more accessible, and more effective.
Jamf | May 21, 2020
In the current environment, more organizations are examining their remote employee and work-from-home policies. With employees using their computers at home, new security risks emerge. Today, to better serve enterprises focused on securing their remote workforces, Jamf announced it has added known malware prevention and unified log forwarding capabilities to its enterprise endpoint protection product, Jamf Protect.