ONLINE EDUCATION

Columbia Business School Launches New Open Online Course Exploring The Business Of Entertainment

prnewswire | October 28, 2020

Columbia Business School Launches New Open Online Course Exploring The Business Of Entertainment
Supported by Morgan Stanley and Bloomberg Media, Columbia Business School today announced a pioneering new online course, The Business of Entertainment.  The unique collaboration brings together leaders in the fields of entertainment, media, and finance to provide participants with an unparalleled multi-pronged view of the global entertainment industry, a field that generates more than $703 billion annually.  The Business of Entertainment will walk participants through the lifecycle of entertainment products, including development, production, distribution and finance, as well as explore the key decisions and business mechanics of the industry including regulation, M&A, strategy and risk management.  The online course will feature appearances from accomplished industry leaders currently working to bring to life some of the world's most dynamic entertainment products, content, and experiences across TV, film, music, live production, and sports.

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In practice, of course, things are more complicated. Effective translation necessitates a nuanced understanding of (at least) two languages and cultures, both source and target. It requires an understanding of the original content’s goals. It mandates a fluency in tone and subtext as well as vocabulary and grammar. In short, it requires a highly competent person to effect resonance. In theory, companies could (and some do) perform translation and localization work in-house. But the reason so many choose not to is because a language service provider (LSP) like Lionbridge can help simplify processes (and, in the long run, reduce costs) when translation and localization get really complicated.

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Spotlight

In practice, of course, things are more complicated. Effective translation necessitates a nuanced understanding of (at least) two languages and cultures, both source and target. It requires an understanding of the original content’s goals. It mandates a fluency in tone and subtext as well as vocabulary and grammar. In short, it requires a highly competent person to effect resonance. In theory, companies could (and some do) perform translation and localization work in-house. But the reason so many choose not to is because a language service provider (LSP) like Lionbridge can help simplify processes (and, in the long run, reduce costs) when translation and localization get really complicated.