Home > Companies > TechTarget

TechTarget

techtarget.com
TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world. TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney.

C-Suite On Deck

Responsive image

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

Read More

Events

Related News

AFTER DECADES IN DISTANCE EDUCATION, TAFT UNIVERSITY IS A LEADER IN ONLINE GRADUATE PROGRAMS IN EDUCATION, BUSINESS, & GOVERNMENT

prnewswire | August 28, 2020

news image

Taft University leads online education. Since 1976, William Howard Taft University has offered high quality distance education programs with the flexibility working professionals need. Having transitioned from correspondence programs to online programs in the 90s, we learned the ins and outs of building effective online degree programs. We are the professionals for accredited online learning. Our course structure caters to busy working professionals who need to fit their studies in around work, ...

Read More

Education Technology

CARNEGIE MELLON’S SCHOOL OF COMPUTER SCIENCE EXECUTIVE EDUCATION AND TALENTSPRINT TO CREATE GLOBAL DEVOPS EXPERTS

TalentSprint | July 25, 2022

news image

TalentSprint, a global edtech company and a market leader in transformational deeptech programs, today announced a multi-year and multi-program partnership with Carnegie Mellon University’s (CMU) School of Computer Science (SCS), Executive & Professional Education – World’s #1 Computer Science School. The Advanced Certificate Program in DevOps, first to be launched under this partnership, aims at fulfilling a growing need for new-age DevOps professionals in the APAC region....

Read More

Education Technology

DIGILANGUA PARTNERS WITH MAGIC EDTECH TO LAUNCH DIGITAL LIBRARY OF COMPREHENSIBLE NOVELS

Magic EdTech | November 30, 2022

news image

Digilangua, a New York-based provider of a digital library of comprehensible novels, has partnered with Magic EdTech to offer an added solution for language teachers. The solution will empower educators with digital access to their publications and enable continued contact with languages being acquired. It will be available to teachers and students worldwide. Digilangua's digital initiatives for teachers and students will be powered by Magic EdTech's flagship technology solution, MagicBo...

Read More

5 GOALS FOR EDTECH IN 2020

TES | January 20, 2020

news image

Educational technology (edtech) made significant strides in 2019. Damian Hinds was the first secretary of state for education to acknowledge the potential and role of edtech in the teaching and learning processes, with the publication of the Department for Education’s edtech strategy and launch of the edtech leadership group. While there was more that could have been included, it was a very useful start to the discussion about edtech’s merits and uses. Meanwhile, we also await ...

Read More
news image

AFTER DECADES IN DISTANCE EDUCATION, TAFT UNIVERSITY IS A LEADER IN ONLINE GRADUATE PROGRAMS IN EDUCATION, BUSINESS, & GOVERNMENT

prnewswire | August 28, 2020

Taft University leads online education. Since 1976, William Howard Taft University has offered high quality distance education programs with the flexibility working professionals need. Having transitioned from correspondence programs to online programs in the 90s, we learned the ins and outs of building effective online degree programs. We are the professionals for accredited online learning. Our course structure caters to busy working professionals who need to fit their studies in around work, ...

Read More
news image

Education Technology

CARNEGIE MELLON’S SCHOOL OF COMPUTER SCIENCE EXECUTIVE EDUCATION AND TALENTSPRINT TO CREATE GLOBAL DEVOPS EXPERTS

TalentSprint | July 25, 2022

TalentSprint, a global edtech company and a market leader in transformational deeptech programs, today announced a multi-year and multi-program partnership with Carnegie Mellon University’s (CMU) School of Computer Science (SCS), Executive & Professional Education – World’s #1 Computer Science School. The Advanced Certificate Program in DevOps, first to be launched under this partnership, aims at fulfilling a growing need for new-age DevOps professionals in the APAC region....

Read More
news image

Education Technology

DIGILANGUA PARTNERS WITH MAGIC EDTECH TO LAUNCH DIGITAL LIBRARY OF COMPREHENSIBLE NOVELS

Magic EdTech | November 30, 2022

Digilangua, a New York-based provider of a digital library of comprehensible novels, has partnered with Magic EdTech to offer an added solution for language teachers. The solution will empower educators with digital access to their publications and enable continued contact with languages being acquired. It will be available to teachers and students worldwide. Digilangua's digital initiatives for teachers and students will be powered by Magic EdTech's flagship technology solution, MagicBo...

Read More
news image

5 GOALS FOR EDTECH IN 2020

TES | January 20, 2020

Educational technology (edtech) made significant strides in 2019. Damian Hinds was the first secretary of state for education to acknowledge the potential and role of edtech in the teaching and learning processes, with the publication of the Department for Education’s edtech strategy and launch of the edtech leadership group. While there was more that could have been included, it was a very useful start to the discussion about edtech’s merits and uses. Meanwhile, we also await ...

Read More

Resources

resource image

resource image

resource image

resource image

resource image

resource image

resource image

resource image

Events

C-Suite On Deck

Responsive image

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

Read More