Aprimo provides technology solutions for content, operations, and performance that enable enterprises to optimize their brand experiences and the resources they use to deliver them. Our platform gives enterprises the advantage by streamlining and governing all the behind-the-scenes activities – from ideation to distribution – involved in delivering exceptional brand experiences.

C-Suite On Deck

Responsive image

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a b

Read More

Events

Related News

Education Technology

HMH ANNOUNCED WRITABLE WITH HMH INTO LITERATURE WINS IN SIIA CODIE AWARDS

HMH | June 13, 2022

news image

HMH announced that Writable with HMH Into Literature was named 2022 Best Reading/Writing/Literature Instructional Solution for Grades 9-12 as part of the annual SIIA CODiE Awards. This is the second time Writable with HMH Into Literature has earned this CODiE award, demonstrating the solution's remarkable creativity in satisfying students' literacy requirements and preparing them for success. HMH Into Literature, HMH's core ELA solution for learners in grades 6-12, del...

Read More

LMS FOR EDUCATION MARKET 2019 WORLDWIDE TOP LEADING PLAYERS -CIVICA, COMPANION, EX LIBRIS, FOLLETT

NEWZY | February 15, 2020

news image

The latest report titled “Global LMS For Education Market Research Report 2019-2025” divided by product type, applications, industry verticals, and research regions build an in-depth explanation of the perspectives, and comprehensive market statistics. The report presents a thorough analysis of the LMS For Education Market covering key trends, deployment models, challenges, market drivers, future roadmap, ecosystem player profiles, strategies, and value chain....

Read More

UNIVERSITY STUDENTS CONCERNED BY FACIAL RECOGNITION TECHNOLOGY ON CAMPUS

Study International | March 05, 2020

news image

Facial recognition technology is growing in sophistication. The technology is already being used to unlock our mobile phones, identify shoplifters, enhance security at airports and track students’ attendance. Despite the proliferation of the technology, its use on university campuses has not bode well with fractions of students. Recently, students across the US have participated in protests demanding their schools refrain from using facial recognition on campus, report The Guardian. Studen...

Read More

Continuing Education

INTERPLAY LEARNING AND TEMPERATURE CONTROL INSTITUTE TRANSFORM MEMPHIS STUDENTS' CAREER OUTLOOK WITH ADVANCED SKILLED TRADES TRAINING

PRnewswire | April 20, 2023

news image

Interplay Learning, the leading provider of online and virtual reality training for the essential skilled trades, announces a partnership with the Temperature Control Institute (TCI), a unique state-of-the-art skilled trades education program helping underemployed youth prepare for careers in the skilled trades. TCI offers six-month certification courses in HVAC and commercial refrigeration. All students graduate with at least one job-ready certification, such as EPA 608, OSHA 1...

Read More
news image

Education Technology

HMH ANNOUNCED WRITABLE WITH HMH INTO LITERATURE WINS IN SIIA CODIE AWARDS

HMH | June 13, 2022

HMH announced that Writable with HMH Into Literature was named 2022 Best Reading/Writing/Literature Instructional Solution for Grades 9-12 as part of the annual SIIA CODiE Awards. This is the second time Writable with HMH Into Literature has earned this CODiE award, demonstrating the solution's remarkable creativity in satisfying students' literacy requirements and preparing them for success. HMH Into Literature, HMH's core ELA solution for learners in grades 6-12, del...

Read More
news image

LMS FOR EDUCATION MARKET 2019 WORLDWIDE TOP LEADING PLAYERS -CIVICA, COMPANION, EX LIBRIS, FOLLETT

NEWZY | February 15, 2020

The latest report titled “Global LMS For Education Market Research Report 2019-2025” divided by product type, applications, industry verticals, and research regions build an in-depth explanation of the perspectives, and comprehensive market statistics. The report presents a thorough analysis of the LMS For Education Market covering key trends, deployment models, challenges, market drivers, future roadmap, ecosystem player profiles, strategies, and value chain....

Read More
news image

UNIVERSITY STUDENTS CONCERNED BY FACIAL RECOGNITION TECHNOLOGY ON CAMPUS

Study International | March 05, 2020

Facial recognition technology is growing in sophistication. The technology is already being used to unlock our mobile phones, identify shoplifters, enhance security at airports and track students’ attendance. Despite the proliferation of the technology, its use on university campuses has not bode well with fractions of students. Recently, students across the US have participated in protests demanding their schools refrain from using facial recognition on campus, report The Guardian. Studen...

Read More
news image

Continuing Education

INTERPLAY LEARNING AND TEMPERATURE CONTROL INSTITUTE TRANSFORM MEMPHIS STUDENTS' CAREER OUTLOOK WITH ADVANCED SKILLED TRADES TRAINING

PRnewswire | April 20, 2023

Interplay Learning, the leading provider of online and virtual reality training for the essential skilled trades, announces a partnership with the Temperature Control Institute (TCI), a unique state-of-the-art skilled trades education program helping underemployed youth prepare for careers in the skilled trades. TCI offers six-month certification courses in HVAC and commercial refrigeration. All students graduate with at least one job-ready certification, such as EPA 608, OSHA 1...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a b

Read More