Aberdeen

Aberdeen | September 23, 2019

Aberdeen announced Aberdeen Behavioral Technographics – the industry’s first install (technographic) data that actively measures technology in use. Legacy technographic data only provides a single yes/no estimate as to whether a company uses a specific technology. Aberdeen Behavioral Technographics is the first to measure technology usage down to company location, number of users and pains and priorities of the usage. In numerous tests, Aberdeen Behavioral Technographics has proven t...

Aberdeen | May 08, 2019

Aberdeen, a research firm and intent-based sales and marketing solutions provider, supported by Kapost, recently released new research showing best-in-class B2B firms significantly benefit by executing on consistent, intentional content strategies supporting end-to-end customer experience (CX). Best-in-Class firms see 48% greater customer lifetime value (LTV) and nearly 300% greater year-over-year improvement in customer effort scores....

PRWeb | January 16, 2020

A group of Florida Polytechnic University students has found work with a great company that offers hands-on experience, flexible hours, fun co-workers, and the kind of boss most people only dream of – themselves. Madd Technologies LLC, which stemmed from an idea friends had late one night, is a technology start-up helmed by Florida Poly students and focused on the consumer electronics and computer software markets. It provides services such as product design, website design, computer-aided...

educationdive | January 15, 2020

Individuals with bachelor's degrees will earn $400,000 more in their lifetimes than those with just a high school diploma, according to a new report from the College Board. College graduates who enrolled at age 18 and earned a degree in four years "can expect to earn enough relative to a high school graduate" by age 33 to make up for paying tuition and other costs and for being out of the workforce while in college, the report notes. The study comes as polls show some Americans are...