Home > Companies > C-Suite On Deck > Q&A with Randy Frisch, CMO at Uberflip

Q&A with Randy Frisch, CMO at Uberflip

MEDIA 7 | September 26, 2019

Q&A with Randy Frisch
Randy Frisch, CMO and Co-Founder at Uberflip has led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. 

Randy also co-hosts the Conex Show, a weekly podcast featuring top marketers and their strategies and secrets to success. His talks empower marketers with the strategies they need to capture their audiences, prove their worth, and align their vision.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
RANDY FRISCH: Determined, passionate, caring.

M7: From Flipbooks to the world’s first content experience platform in just 6 years. What are some of the top reasons that helped drive Uberflip to where it is now?
RF:  We started as a solution that would allow marketers to share content to readers whenever they wanted and on whichever devices. People still want to consume content whenever they want. Think of the way in which we consume video content on Netflix or music content on Spotify. We’ve been successful in large part because we’ve been able to create a product that marketers need, that make it easier for their buyers to become customers. But that hasn’t been enough.
The differentiator for us is culture—the values we strive for as an organization (not just the work environment). I’ll share my 3 favourites here:

● H.U.S.T.L.E.: this one stands for Heart, Unique, Skill, Tech, Lean, Entrepreneurial. My co-founder, Yoav Schwartz, and I actually screen new hires for these traits.
● Valuable, Relevant & Consistent: this one comes from the initial definition of Content Marketing (“creating and distributing valuable, relevant and consistent content”) by Robert Rose and Joe Pullizzi at the Content Marketing Institute. It only makes sense that our teams and employees should expect to be valuable, relevant, and consistent.
● Give Back: It’s important for us to give back to our communities and while we do this in numerous ways led by people across our team, one of my favourites is an annual charity ping pong tournament we host called Startupong which brought together startups in Toronto to raise $50,000 for Sick Kids hospital this year.
We’ve been successful mostly because we’ve been able to create a brand around engaging our team, our customers, and even our partners around these values.


"As marketers, we need to take our buyers on a journey using content. We need to be able to get a buyer from one piece of content to the next—think of a nice hiking trail through the woods."

M7: How can modern marketers leverage the personalized content recommendations given by Uberflip AI?
RF: It all comes down to the journey we take our buyers through. We recently produced a report with Heinz Marketing in which we found that only “1 in 3 B2B marketing leaders [of 283 interviewed] believe their current website encourages people to engage with their content at a high volume”. Essentially, we are leading buyers to a piece of content and leaving them to fend for themselves among your content. A visual I like to use is that of walking someone into a dark forest with no pathway and leaving them there. Not a good experience at all. As marketers, we need to take our buyers on a journey using content. We need to be able to get a buyer from one piece of content to the next—think of a nice hiking trail through the woods.

Uberflip AI serves up recommendations on our platform personalized to our buyers after they’ve consumed a piece of content. This allows them to stay and engage with more content while they’re in a content experience. Uberflip AI gives marketers the ability to predict what topic or piece of content their buyer might be interested in based on their behavior on a website, benchmark them against other users, and deliver content that they might be interested in, in order to extend their journey.


"Buyers want personalized content and they want it when they’re ready to buy. And it has to be a great experience."

M7: How does user-generated content help in scaling ABM campaigns at Uberflip?
RF: I believe the best UGC for ABM (acronym overload!) is the reviews from customers. The best way to learn is from our peers. We often copy our competitors or look for best practices. There are many ways we can relate to a target account by showing them what their peers are saying. It could be finding a tweet from someone they respect speaking about the value of your platform. Think of it this way. If Roger Federer tweeted that a certain shoe was key to his play you'd likely win over other aspiring tennis players. In the world of B2B marketing, we can sometimes find more professional review sites like G2 or TrustRadius where highlighting a review from someone in a related industry can help win over the next target account.

M7: There is a lot of buzz around your book “F#ck Content Marketing”. What inspired you to preach this influential gospel?
RF: I was off to Dreamforce in 2017 and I came across a SiriusDecisions stat that 60-70% of all marketing content goes unused. It brought to light that even I contributed to this problem by driving my team to create more and more content. I had a revelation.

Thanks to Robert Rose and Joe Pulizzi at the Content Marketing Institute, content marketing was supposed to be about creating and distributing content “with the objective of driving profitable customer action.” But somewhere along the line, it became too much about creation and not enough about distribution and driving customer action (converting). And when marketers were distributing content, we weren’t distributing it in ways that led to profitable customer action—think of all those generic emails we sent people, loaded with links to videos and blog posts spread across the internet. We were sending people into dark scary forests full of content (sometimes that of our competitors). And we never got them back.

It all hit me. So I said “f#ck content marketing”, or rather, f#ck what it had become. My mission over the last two years has become to teach marketers how to create great personalized online experiences that we can send our buyers to, that actually take them on a journey leading to a conversion.


"Marketing is now becoming creating and distributing content to drive profitable customer action."

M7: What is the idea behind ‘The Conex’ (podcast show) hosted by you every week, which is already a big hit among the viewers?
RF: After 3 years and 227 episodes, we’ve decided to end the Content Experience Show and start fresh with a new show, The Marketer’s Journey, launching October. We had a great base of listeners and guests, but we wanted to spend more time focusing on the concept of the journey—both, the journey that our buyers go through, and the journey we go through as marketers. I’ll be speaking in-depth with marketing leaders about what their journey has looked like as marketers and what they strive for in creating great experiences for their buyers and customers.

M7: How do you see content marketing evolving over time?
RF: We’re not just seeing the evolution of content marketing, we’re seeing the evolution of marketing as a whole. Marketing is now becoming creating and distributing content to drive profitable customer action.
Let’s take a look for a moment at the way in which we consume video and music media. We went from syndicated TV shows and weekly programming on set channels (cable) to having bingeable content ready for us on demand (Netflix, Hulu, etc). We went from listening for our favourite song to be played on the radio, to downloading songs on iTunes, to now getting recommended curated playlists and artists based on my listening history on Spotify. We can search for content we want on demand and binge it for as long as we want. And we can do it whenever we want on multiple different devices around us.

Our buyers want personalized content and they want it when they’re ready to buy. And it has to be a great experience. Marketers are starting to catch on. We’re starting to spend time and money on analyzing the data, having great salespeople, and even on distribution. The difference-maker is that marketers are spending more time and money on personalized content experiences and using a content experience platform like Uberflip to accelerate the buyer journey.

ABOUT UBERFLIP

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission to put control back in the hands of marketing teams to deliver high-converting experiences, that put the customer front and center.

More C-Suite on deck

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Related News

CORPORATE EDUCATION AND TRAINING

Universal Technical Institute Offers Free Skilled Trades Training to High School Juniors

PRnewswire | May 23, 2023

Universal Technical Institute (UTI), a division of Universal Technical Institute, Inc. and a leading workforce solutions provider of transportation, skilled trades and energy education programs, is bringing its "Summer Ignite" program back to help high school juniors make critical decisions about their post-secondary educational options. The free, three-week program is the same introductory technician course taken by new UTI students. Once completed, participating high school students can test to earn course credit that can be applied if they enroll at UTI, lowering their cost of attendance. "Our free Ignite program introduces a new generation of young students to a UTI education and the fulfilling career opportunities that await in the skilled trades," said UTI Division President Tracy Lorenz. "It's critical that we bring programs like this to our campuses, so that we can deliver the trained technicians our employer partners need. But it's also important that we provide prospective students with opportunities to fund their education." UTI campuses also host high school students for competitions such as Skills USA and the Top Tech Challenge/Auto Tech Challenge, giving them a chance to win tuition grants. A total of over $710,000 in grants was awarded in 2022 through these competitions, which are held on an annual basis. High school seniors are also encouraged to apply for the "American Dream Grant." Participants can earn a grant up to $2,500, with a total of $475,000 available annually to 380 students maximum. Grant awards are based on how students do on a written test containing both academic and technical questions. "It's encouraging to see growth in these competitions and in our 'Summer Ignite' program as we open students' eyes to the demand for skilled workers," continued Lorenz. "It's promising to see so many motivated, goal-driven young people willing to spend part of their summer taking our classes, learning new skills and getting a jumpstart on a technical education." Participating campuses and program dates include: • UTI-Austin (TX): June 26-July 14; July 17-August 4 • UTI-Avondale (AZ): June 5-June 23 • UTI-Bloomfield (NJ): July 17-August 4 • UTI-Dallas (TX): June 26-July 14; July 17-August 4 • UTI-Exton (PA): July 17-August 4 • UTI-Lisle (IL): June 5-June 23; June 26-July 14 • UTI-Long Beach (CA): June 5-June 23; June 26-July 14 • UTI-Miramar (FL): June 26-July 14 • UTI-Orlando (FL): June 5-June 23 • UTI-Rancho Cucamonga (CA): June 26-July 14 • NASCAR Technical Institute (NC): July 17-August 4 About Universal Technical Institute, Inc. Universal Technical Institute, Inc. (the "Company") was founded in 1965 and is a leading workforce solutions provider of transportation, skilled trades and healthcare education programs, whose mission is to serve students, partners, and communities by providing quality education and support services for in-demand careers across a number of highly-skilled fields. The Company is comprised of two divisions: Universal Technical Institute ("UTI") and Concorde Career Colleges ("Concorde"). UTI operates 16 campuses located in 9 states and offers a wide range of transportation and skilled trades technical training programs under brands such as UTI, MIAT College of Technology, Motorcycle Mechanics Institute, Marine Mechanics Institute and NASCAR Technical Institute. Concorde operates across 17 campuses in 8 states, offering programs in the Allied Health, Dental, Nursing, Patient Care and Diagnostic fields.

Read More

ONLINE EDUCATION

Battelle Grants Allow Central Ohio Students to Explore STEM Through Out-Of-Classroom Learning

Businessiwire | May 26, 2023

Battelle has funded a new portfolio of 14 out-of-classroom education programs that build science, technology, engineering and math (STEM) skills through the latest awards with its Central Ohio STEM Grants. As a nonprofit philanthropic trust, Battelle directs the majority of its giving to STEM-related programming to provide opportunities for students to develop skills to become the next generation of innovators. "Through this program, Battelle is committing more resources toward empowering our local partners’ ideas to expand access to STEM opportunities for students across Central Ohio,” said Wes Hall, Vice President of Philanthropy and Education. "STEM programs that integrate music, agriculture, entrepreneurship and environmental science will ignite sparks of inspiration for thousands of young minds in our community." This is the tenth year for these competitive awards with the largest ever total funding awarded: $772,000. Investment in the grant program now totals more than $5.6 million. Following are descriptions of the winning programs: Continued Programs Capital University Capital University will host 100 middle school females for a day of science experimentation and STEM career and education exploration. Columbus Fashion Alliance Columbus Fashion Alliance's High School Fashion Club builds upon the principles of STEM to bolster the academic and career skills of participants through the lens of fashion. Ohio Soybean Council Foundation The Ohio Soybean Council will reach 400 students in Central Ohio afterschool/summer programs with agriculture-related entrepreneurship lessons, delivered by trained pre-service educators from Ohio State University. New Programs Big Brothers, Big Sisters of Central Ohio Big Brothers, Big Sisters of Central Ohio will host a Youth Empowerment Institute to provide middle and high school students with the opportunity to participate in eight STEM-focused weekend-based sessions throughout the school year. Charles Madison Nabrit Memorial Garden Charles Madison Nabrit Memorial Garden will deliver week-long summer STEM camps and daylong pop-up STEM camps for 115 elementary and middle school students in Northeast Columbus around food injustice. Clintonville-Beechwood Community Resources Center The Clintonville-Beechwood Community Resources Center will engage K-5 students with weekly lessons on design, illustration and publishing as children each create a comic book to be shared at a family reading event. Columbus Association for the Performing Arts (CAPA) CAPA will offer Bite-Size Science: The Singing Zoologist to students in grades 1-5 from Columbus City Schools and other districts to teach life cycles, habitats and how these interact with larger ecosystems. Ethiopian Tewahedo Social Services Ethiopian Tewahedo Social Services will expand educational opportunities for New American students in the community to include programming, coding, using electronics and computers. The program will also and create a miniature working city for the local smart city initiative. Form5 Prosthetics Inc Form5 will leverage the organization’s PRE-FAB Workshop to inspire 9-12 graders. Students will explore engineering, design and medical-oriented careers through a team-based program as participants build prosthetic devices for mock recipients. Friends of the Conservatory Franklin Park Conservatory and Botanical Gardens will expand a STEM program to reach thousands of students in underserved communities, where they will learn STEM principles using the conservatory's resources. Girl Scouts of Ohio’s Heartland Council Girl Scouts of Ohio’s Heartland Council will launch the Interactive Ecosystem Exploration Project to develop and implement a series of environmental monitoring and tracking systems for girls and to build a better understanding of the natural resources at Camp Ken-Jockety. Highland Youth Garden Highland Youth Garden will offer rising 1st-7th grade students the opportunity to immerse themselves in the daily life of a garden, strengthen their STEM learning, deepen their cooking and nutrition skills and participate in healthy play outdoors. Pyramid Community Development Corporation Pyramid Community Development’s Ctrl-R program will provide online, in-person and at-home STEAM education to underserved minority students in Linden and its surrounding communities. TECH CORPS Unplugged kits from TECH CORPS will excite and empower students on a range of STEM topics ranging from algorithms to virtual reality. About Battelle Every day, the people of Battelle apply science and technology to solving what matters most. At major technology centers and national laboratories around the world, Battelle conducts research and development, designs and manufactures products, and delivers critical services for government and commercial customers. Headquartered in Columbus, Ohio since its founding in 1929, Battelle serves the national security, health and life sciences, and energy and environmental industries.Battelle conducts research and development, designs and manufactures products, and delivers critical services for government and commercial customers. Battelle serves the national security, health and life sciences, and energy and environmental industries.

Read More

TALENT DEVELOPMENT

Promethean remains the global leader in IFPDs for education over the last 12 months

PRnewswire | May 23, 2023

Promethean has been named the global leader in interactive flat panel displays (IFPDs) for education, according to Futuresource Consulting's Q1 2023 report on the World IFPD market. The company has been the No. 1 by volume in the global K-12 education sector (excluding China) since 2018 and has held the top spot for more than five years. In the last 12 months, Promethean captured 21.2% of the K-12 market share globally and 30.3% in the United States. In Q1 alone, Promethean had a strong quarter in the United States as the leading brand, capturing 31.6% market share. The launch of the ActivPanel LX in the first quarter of 2023 marked a major expansion of the company's current portfolio of products. ActivPanel LX is a lower-cost panel that provides customers exceptional ease of use and flexibility, along with the quality and longevity the company is known for. With this latest offering, Promethean is well-positioned to meet the needs of a growing segment of the education technology market. "Every school and district have different needs when it comes to classroom technology, and we're excited to offer the ActivPanel LX to customers, no matter their geographic location, student demographics, or budget," said Matt Cole, EVP global sales at Promethean. "We've been a dedicated partner to schools and districts for more than 25 years, and we plan on being around for 25 more." The company's flagship product, the ActivPanel 9, recently won four major awards, including the iF Design Award and the Red Dot Design Award for excellence in product design; the Cool Tool Award from The EdTech Awards 2023 for its innovation; and the Tech & Learning Awards of Excellence: Best of 2022 designation for its role in optimizing teaching for educators and learning for their students. About Promethean Promethean is a leading education technology company working to transform the way the world learns and collaborates. From our founding in Blackburn, England, more than 25 years ago to our global operations serving 126 countries today, we've continued to explore, innovate, and inspire—designing learning and collaboration tools that are built for breakthroughs. Our award-winning interactive display, ActivPanel, and lesson delivery software, ActivInspire and ClassFlow, were designed to engage students, connect colleagues, and bring out the brilliance in everyone.

Read More

CORPORATE EDUCATION AND TRAINING

Universal Technical Institute Offers Free Skilled Trades Training to High School Juniors

PRnewswire | May 23, 2023

Universal Technical Institute (UTI), a division of Universal Technical Institute, Inc. and a leading workforce solutions provider of transportation, skilled trades and energy education programs, is bringing its "Summer Ignite" program back to help high school juniors make critical decisions about their post-secondary educational options. The free, three-week program is the same introductory technician course taken by new UTI students. Once completed, participating high school students can test to earn course credit that can be applied if they enroll at UTI, lowering their cost of attendance. "Our free Ignite program introduces a new generation of young students to a UTI education and the fulfilling career opportunities that await in the skilled trades," said UTI Division President Tracy Lorenz. "It's critical that we bring programs like this to our campuses, so that we can deliver the trained technicians our employer partners need. But it's also important that we provide prospective students with opportunities to fund their education." UTI campuses also host high school students for competitions such as Skills USA and the Top Tech Challenge/Auto Tech Challenge, giving them a chance to win tuition grants. A total of over $710,000 in grants was awarded in 2022 through these competitions, which are held on an annual basis. High school seniors are also encouraged to apply for the "American Dream Grant." Participants can earn a grant up to $2,500, with a total of $475,000 available annually to 380 students maximum. Grant awards are based on how students do on a written test containing both academic and technical questions. "It's encouraging to see growth in these competitions and in our 'Summer Ignite' program as we open students' eyes to the demand for skilled workers," continued Lorenz. "It's promising to see so many motivated, goal-driven young people willing to spend part of their summer taking our classes, learning new skills and getting a jumpstart on a technical education." Participating campuses and program dates include: • UTI-Austin (TX): June 26-July 14; July 17-August 4 • UTI-Avondale (AZ): June 5-June 23 • UTI-Bloomfield (NJ): July 17-August 4 • UTI-Dallas (TX): June 26-July 14; July 17-August 4 • UTI-Exton (PA): July 17-August 4 • UTI-Lisle (IL): June 5-June 23; June 26-July 14 • UTI-Long Beach (CA): June 5-June 23; June 26-July 14 • UTI-Miramar (FL): June 26-July 14 • UTI-Orlando (FL): June 5-June 23 • UTI-Rancho Cucamonga (CA): June 26-July 14 • NASCAR Technical Institute (NC): July 17-August 4 About Universal Technical Institute, Inc. Universal Technical Institute, Inc. (the "Company") was founded in 1965 and is a leading workforce solutions provider of transportation, skilled trades and healthcare education programs, whose mission is to serve students, partners, and communities by providing quality education and support services for in-demand careers across a number of highly-skilled fields. The Company is comprised of two divisions: Universal Technical Institute ("UTI") and Concorde Career Colleges ("Concorde"). UTI operates 16 campuses located in 9 states and offers a wide range of transportation and skilled trades technical training programs under brands such as UTI, MIAT College of Technology, Motorcycle Mechanics Institute, Marine Mechanics Institute and NASCAR Technical Institute. Concorde operates across 17 campuses in 8 states, offering programs in the Allied Health, Dental, Nursing, Patient Care and Diagnostic fields.

Read More

ONLINE EDUCATION

Battelle Grants Allow Central Ohio Students to Explore STEM Through Out-Of-Classroom Learning

Businessiwire | May 26, 2023

Battelle has funded a new portfolio of 14 out-of-classroom education programs that build science, technology, engineering and math (STEM) skills through the latest awards with its Central Ohio STEM Grants. As a nonprofit philanthropic trust, Battelle directs the majority of its giving to STEM-related programming to provide opportunities for students to develop skills to become the next generation of innovators. "Through this program, Battelle is committing more resources toward empowering our local partners’ ideas to expand access to STEM opportunities for students across Central Ohio,” said Wes Hall, Vice President of Philanthropy and Education. "STEM programs that integrate music, agriculture, entrepreneurship and environmental science will ignite sparks of inspiration for thousands of young minds in our community." This is the tenth year for these competitive awards with the largest ever total funding awarded: $772,000. Investment in the grant program now totals more than $5.6 million. Following are descriptions of the winning programs: Continued Programs Capital University Capital University will host 100 middle school females for a day of science experimentation and STEM career and education exploration. Columbus Fashion Alliance Columbus Fashion Alliance's High School Fashion Club builds upon the principles of STEM to bolster the academic and career skills of participants through the lens of fashion. Ohio Soybean Council Foundation The Ohio Soybean Council will reach 400 students in Central Ohio afterschool/summer programs with agriculture-related entrepreneurship lessons, delivered by trained pre-service educators from Ohio State University. New Programs Big Brothers, Big Sisters of Central Ohio Big Brothers, Big Sisters of Central Ohio will host a Youth Empowerment Institute to provide middle and high school students with the opportunity to participate in eight STEM-focused weekend-based sessions throughout the school year. Charles Madison Nabrit Memorial Garden Charles Madison Nabrit Memorial Garden will deliver week-long summer STEM camps and daylong pop-up STEM camps for 115 elementary and middle school students in Northeast Columbus around food injustice. Clintonville-Beechwood Community Resources Center The Clintonville-Beechwood Community Resources Center will engage K-5 students with weekly lessons on design, illustration and publishing as children each create a comic book to be shared at a family reading event. Columbus Association for the Performing Arts (CAPA) CAPA will offer Bite-Size Science: The Singing Zoologist to students in grades 1-5 from Columbus City Schools and other districts to teach life cycles, habitats and how these interact with larger ecosystems. Ethiopian Tewahedo Social Services Ethiopian Tewahedo Social Services will expand educational opportunities for New American students in the community to include programming, coding, using electronics and computers. The program will also and create a miniature working city for the local smart city initiative. Form5 Prosthetics Inc Form5 will leverage the organization’s PRE-FAB Workshop to inspire 9-12 graders. Students will explore engineering, design and medical-oriented careers through a team-based program as participants build prosthetic devices for mock recipients. Friends of the Conservatory Franklin Park Conservatory and Botanical Gardens will expand a STEM program to reach thousands of students in underserved communities, where they will learn STEM principles using the conservatory's resources. Girl Scouts of Ohio’s Heartland Council Girl Scouts of Ohio’s Heartland Council will launch the Interactive Ecosystem Exploration Project to develop and implement a series of environmental monitoring and tracking systems for girls and to build a better understanding of the natural resources at Camp Ken-Jockety. Highland Youth Garden Highland Youth Garden will offer rising 1st-7th grade students the opportunity to immerse themselves in the daily life of a garden, strengthen their STEM learning, deepen their cooking and nutrition skills and participate in healthy play outdoors. Pyramid Community Development Corporation Pyramid Community Development’s Ctrl-R program will provide online, in-person and at-home STEAM education to underserved minority students in Linden and its surrounding communities. TECH CORPS Unplugged kits from TECH CORPS will excite and empower students on a range of STEM topics ranging from algorithms to virtual reality. About Battelle Every day, the people of Battelle apply science and technology to solving what matters most. At major technology centers and national laboratories around the world, Battelle conducts research and development, designs and manufactures products, and delivers critical services for government and commercial customers. Headquartered in Columbus, Ohio since its founding in 1929, Battelle serves the national security, health and life sciences, and energy and environmental industries.Battelle conducts research and development, designs and manufactures products, and delivers critical services for government and commercial customers. Battelle serves the national security, health and life sciences, and energy and environmental industries.

Read More

TALENT DEVELOPMENT

Promethean remains the global leader in IFPDs for education over the last 12 months

PRnewswire | May 23, 2023

Promethean has been named the global leader in interactive flat panel displays (IFPDs) for education, according to Futuresource Consulting's Q1 2023 report on the World IFPD market. The company has been the No. 1 by volume in the global K-12 education sector (excluding China) since 2018 and has held the top spot for more than five years. In the last 12 months, Promethean captured 21.2% of the K-12 market share globally and 30.3% in the United States. In Q1 alone, Promethean had a strong quarter in the United States as the leading brand, capturing 31.6% market share. The launch of the ActivPanel LX in the first quarter of 2023 marked a major expansion of the company's current portfolio of products. ActivPanel LX is a lower-cost panel that provides customers exceptional ease of use and flexibility, along with the quality and longevity the company is known for. With this latest offering, Promethean is well-positioned to meet the needs of a growing segment of the education technology market. "Every school and district have different needs when it comes to classroom technology, and we're excited to offer the ActivPanel LX to customers, no matter their geographic location, student demographics, or budget," said Matt Cole, EVP global sales at Promethean. "We've been a dedicated partner to schools and districts for more than 25 years, and we plan on being around for 25 more." The company's flagship product, the ActivPanel 9, recently won four major awards, including the iF Design Award and the Red Dot Design Award for excellence in product design; the Cool Tool Award from The EdTech Awards 2023 for its innovation; and the Tech & Learning Awards of Excellence: Best of 2022 designation for its role in optimizing teaching for educators and learning for their students. About Promethean Promethean is a leading education technology company working to transform the way the world learns and collaborates. From our founding in Blackburn, England, more than 25 years ago to our global operations serving 126 countries today, we've continued to explore, innovate, and inspire—designing learning and collaboration tools that are built for breakthroughs. Our award-winning interactive display, ActivPanel, and lesson delivery software, ActivInspire and ClassFlow, were designed to engage students, connect colleagues, and bring out the brilliance in everyone.

Read More

Spotlight

Uberflip

Uberflip

Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission...

Events

ISTE Live 23

Conference

Next Level PBL: Enhancing Project Based Learning with EdTech

Conference

Inclusive Leadership in Higher Education

Webinar

Resources

resource image

ONLINE EDUCATION

NAVIGATING CX CHALLENGES IN THE DYNAMIC WORLD OF ELEARNING

Whitepaper

resource image

CORPORATE EDUCATION AND TRAINING

Branding eLearning Courses

Video

resource image

EDUCATION TECHNOLOGY

ChatGPT and Assessment in Higher Education

Whitepaper

resource image

ONLINE EDUCATION

NAVIGATING CX CHALLENGES IN THE DYNAMIC WORLD OF ELEARNING

Whitepaper

resource image

CORPORATE EDUCATION AND TRAINING

Branding eLearning Courses

Video

resource image

EDUCATION TECHNOLOGY

ChatGPT and Assessment in Higher Education

Whitepaper

Events

ISTE Live 23

Conference