Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies. With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins. MEDIA 7: What inspired you to get into marketing? JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level. M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives? JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.

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MEDIA 7 | September 5, 2019

Tom O'Regan, CEO at Madison Logic is a global leader in account based marketing. In this role, O’Regan leads all company initiatives with an emphasis on positioning ActivateABMTM as the only truly global account based marketing platform built for B2B marketers. Focused on driving Madison Logic momentum and enabling the Marketer to be the driving force for growth and change within the enterprise, O’Regan also sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB. MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear? TOM O'REGAN: Passionate, Optimistic, and Indefatigable M7: Ovum has named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. What factors have led Madison Logic to emerge as a leader in ABM? TO'R: Ovum recognized the strength of our ABM platform in achieving predictable growth among the fastest growing B2B organizations globally. Specifically, the ability to leverage intent data to target the right accounts, measure ABM effectiveness, shorten sales cycles, and accelerate growth. The Ovum report also highlights Madison Logic's data gateway that allows CRM and MAP platforms to connect seamlessly including Salesforce, Marketo, and Oracle Eloqua.

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EDUCATION TECHNOLOGY

ISTE | June 24, 2022

ISTE Live 22 Conference & Expo in New Orleans, Louisiana, June 27–29, 2022, will feature UNIVERSE by ViewSonic, the newest EdTech solution from ViewSonic Corp., a major global provider of visual solutions. An immersive 3D virtual world designed for learning is shown in the beta edition of ViewSonic's UNIVERSE. For times when classes cannot be together in the same physical space, it allows interactive learning experiences that drive engagement, enhance collaboration, and foster a feeling of belonging. "The pandemic has changed the education landscape, and we've seen how digital innovation and technology has helped the education community overcome unforeseen challenges during this time. Through ViewSonic's continuous commitment to innovation in EdTech, we've created an immersive digital learning platform designed to enhance out-of-classroom learning experiences. UNIVERSE by ViewSonic aims to support educators teach with more creative freedom within online learning environments." - Kevin Chu, director of UNIVERSE Business Unit at ViewSonic Immersive virtual learning environments like classrooms, lecture halls, and collaborative areas are offered by ViewSonic's UNIVERSE. Through individualized avatars, students can communicate with peers and express themselves. They can interact with classmates in a secure digital environment using intuitive controls, making it easy for them to form a personal and meaningful connection. Emojis, realistic spatialized audio, private and group conversations, and all forms of communication can be carried out naturally. To best meet the needs of each class, teachers can use all-inclusive teaching methods like screen-sharing, showing a video feed, and developing pop quizzes. While this is going on, students can work together in the main learning area through open conversations or separate into individual meeting rooms for more concentrated talks. Depending on the learning circumstance, teachers can switch between the Lecture Mode and Discussion Mode using features designed specifically for classroom management. Additionally, after every session, teachers may get thorough learning reports that give them data-driven insights for better learning outcomes in a digital learning environment. These reports also give insight into the engagement levels of the students.

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EDUCATION TECHNOLOGY,ONLINE EDUCATION

NISE | June 23, 2022

The National Certificate for STEM Teaching (NCST) from the National Institute for STEM Education (NISE) has been selected as a winner in SmartBrief’s EdTech Readers’ Choice Awards for 2022. The NCST is one of three co-winners in the professional development category. SmartBrief readers nominated the solutions and platforms they find most effective, and selected their favorite edtech programs in several categories. The National Certificate for STEM Teaching is an online, competency-based professional development program for preK-12 teachers. It focuses on high-impact STEM instructional strategies that work synergistically across content areas. Designed with working educators in mind, the NCST is personalized, job-embedded, standards-focused, and convenient. Participants can start the 100% online, self-paced program at any time, with support from a virtual STEM coach. The NCST is part of a unique, stackable professional development solution. NISE’s “STEM Essentials” Micro Certificate online courses can be applied to the NCST, and the NCST can be applied to American College of Education’s (ACE) STEM-focused graduate programs. ACE provides six hours of graduate credit to NCST graduates who enroll in its online STEM Master’s or Doctoral programs. Through this continuum of solutions, NISE provides the only comprehensive, 100% online professional learning path focused on improving and increasing STEM instruction across all preK-12 classrooms. NISE is more than a certifying body. It is a research-based support system for campuses and teachers seeking to strengthen STEM instruction and outcomes. Based on 15 STEM Teacher Actions that evolved from STEM professional development originally created at Rice University, NISE’s Campus and Teacher Certificates help school leaders and teachers understand and apply research and best practices in STEM, 21st-century learning, and professional development.

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EDUCATION TECHNOLOGY

Promethean and Merlyn | June 22, 2022

An exclusive distribution agreement for the US market has been reached between Merlyn Mind, Inc. and Promethean®, a preeminent worldwide education technology firm. The voice-activated AI solution Symphony ClassroomTM, which gives teachers access to the Merlyn digital assistant, will be distributed by Promethean under the terms of the new deal. Customers will be able to buy Symphony Classroom directly through Promethean's network of resellers thanks to the agreement. "Promethean's ActivPanel is the interactive display of choice for millions of teachers who rely on technology to drive student engagement and spark their imagination. By adding Symphony Classroom to our portfolio, we will make it easier for educators to teach untethered, supporting a student-centered environment that increases participation." -Vin Riera, Chief Executive Officer, Promethean Teachers can use voice commands or a remote to operate their laptops, interactive screens, internet browsers, apps, and more using Symphony Classroom's Merlyn digital assistant, which is specially designed for the special demands of education. Merlyn frees teachers to move around the classroom so they can interact with students, makes routine classroom duties easier, and boosts efficiency and productivity overall thanks to Symphony Classroom's EdgeAI® technology, which offers lightning-fast reactivity. "At Merlyn Mind, we're using the latest advances in AI to build transformative technology that gives teachers what they want most – the freedom to teach. The AI software platform makes it possible for Merlyn to quickly respond to teacher commands and integrate with the applications teachers use every day to simplify work and untether teachers to spend more time with students. Our new relationship with Promethean brings teachers a solution for classroom management that makes the most of the tools and technology educators already have with the best of AI and advanced technology." -Satya Nitta, Co-founder and Chief Executive Officer, Merlyn Mind

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