Home > Companies > C-Suite On Deck > Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

Q&A with John A. Steinert, Chief Marketing Officer at TechTarget

MEDIA 7 | October 17, 2019

John A. Steinert, Chief Marketing Officer at TechTarget helps bring the power of purchase intent-driven marketing and sales services to technology companies.

With a strong drive to help customers achieve their business objectives faster and bigger, John and his TechTarget team connects the information needs of enterprise tech buyers and the go-to-market efforts of solution providers, ensuring that everybody wins.

MEDIA 7: What inspired you to get into marketing?
JOHN STEINERT: That’s easy. Marketing inspired me to get into marketing. I’ve always loved great communicators and the formats used in communications. As a kid during some pretty tumultuous times in American history, I was surrounded by great political, guerilla, and yes even commercial communications. Speeches, hearings, demonstrations, TV, advertisements, even album covers and t-shirts made a strong impression on me. Obviously, with the rise of the internet, long-tail video channels and social media, things have blossomed to an even more amazing level.

M7: How does TechTarget's Priority Engine™ support tech vendors to achieve their marketing and sales objectives?
JS: By helping companies see and interpret real buyer needs and preferences, Priority Engine first provides a relevant, permissioned basis for a marketer to intercept a buyer’s journey and then it assists users in taking very specific influencing and engagement actions. Because Priority Engine provides the actual permissioned people doing buying research, it saves tons of resource that’s commonly wasted chasing prospects who don’t have a need and leads that are actually dead ends. And because Priority Engine shares the real needs and preferences of the actual buyers with both marketing and sales when they share the platform, it enables far better conversion at every step, from funnel, to pipeline, through to renewal.


"To truly enable sellers with content, the content needs to reflect what we know about this specific buyer’s needs and preferences."

M7: What according to you is content-enabled selling and how does it help drive a buyer’s journey?
JS: There are two key pieces to content-enabled selling. The first is the content itself – what it is and how it assists the buyers in fulfilling the necessary or required steps of their buying process. The second is how we adjust our own approach in response to buyer inputs and feedback.
To truly enable sellers with content, the content needs to reflect what we know about this specific buyer’s needs and preferences. To perform better, your content needs to be more buyer-centric. This can be achieved when product marketers and sales enablement folks are consuming real purchase intent insights from Priority Engine and leveraging them into evolved content outputs.

Then there’s what I’ll call the “personalization wrapper” – how the communications that accompany the assets present and create context for that use-case relevant material. These wrapper – be they email copy, call guides, etc. must be built with an eye to the nature and the stage of the relationship at hand. Marketers and sellers alike need guidance on the proper way to do this.

It’s not as simple as “you liked this so of course you should want to buy this”. Buyers need help with both their rational business needs and their more emotional needs around both their company, their department and themselves. The “personalization wrapper” is a useful metaphor for being holistically considerate of the person and the company you are interacting with. Obviously, this is substantially more nuanced than simply recognizing what company they are from. It’s about ingesting what you can see are their expressed concerns and preferences, learning from that, and shaping your own communication in that context.

M7: What features make TechTarget's 'Data-Driven Display' drive B2B demand and accelerate sales?
JS: Because it’s fueled by permissioned knowledge of exactly who is performing research at any given moment, TechTarget’s data-driven display advertising can deliver higher engagement rates and higher conversion.  When used in conjunction with demand generation techniques and intelligent sales outreach, independent studies with leading 3rd parties have achieved remarkable lift across the funnel as compared to what’s available when using more generalized “intent” data.


"The biggest mistake of all that’s commonly still made in marketing is to not use prospect behavior as a critical guide."

M7: What is the biggest mistake B2B marketers make while targeting specific prospects?
JS: There are many actions that teams continue to take because they’ve simply been tasked to take them.  There are old-school KPIs, typically focused on process outputs rather than business outcomes that perpetuate chronic under-performance. Take, for instance, a narrow focus on cost-per-lead – too often this incentivizes continued purchases of higher and higher volumes of lower and lower quality. To wean themselves off of this Catch 22, teams should work to turn their attention to down-funnel metrics like conversion-to-opportunity – measuring cost per opportunity is a much more useful predictor of pipeline yield.

But the biggest mistake of all that’s commonly still made in marketing is to not use prospect behavior as a critical guide. When marketing (and sales) energies are spread evenly over active and inactive prospects alike, energy is wasted on those who are not in-market, and that investment of time and resource is not available to increase attention on those active buying teams that should be converted. By focusing more intently on those prospects that are actually demonstrating in-market buyer’s journey behaviors, teams get far more out of their investments.

M7: How does 'Data Cleanse' assist marketers in email verification and contact record accuracy?
JS: Some percentage of the data coming into your database from form fills, other manual entry and so on naturally contains incompleteness, mistakes and outright falsehoods. Furthermore, people move around, both inside of companies and between them. So even once-accurate data decays amazingly fast. To counter these realities, your data practice should put into place a variety of processes that together comprise a mature “data cleanse and append” approach. In this way, you can address data quality issues at both the point of entry and over time. At TechTarget, we offer our clients cleanse and append services both directly via our Oceanos offerings and indirectly via our Priority Engine platform wherein the data goes through rigorous checks and verifications before it qualifies to be shared.


"Even once-accurate data decays amazingly fast. To counter this reality, your data practice should put into place a variety of processes that together comprise a mature “data cleanse and append” approach."

M7: When did you start working, how old were you, and what was it?
JS: My first stable paid position, $1.40/hr, was at age 14 pumping gas at Greene’s Exxon. I was super excited because I got to wear the striped shirt with the logo patch! I loved washing windshields and checking the oil, especially when my superior CX delivery got me a few cents in tips!


ABOUT TECHTARGET

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.
TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

More C-Suite on deck

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Amy Barzdukas, Executive Vice President & Chief Marketing Officer at Poly

MEDIA 7 | November 21, 2019

Amy Barzdukas, EVP and Chief Marketing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations in highly competitive product arenas. Amy is known for her ability to create and execute winning turnarounds on a global scale. MEDIA 7: What inspired you to get into marketing? AMY BARZDUKAS: I was always destined for marketing, even if I didn’t know it. As a child, I collected promotional brochures. I was fascinated by how the words and pictures were used to drive action. My first job was as an advertising copywriter, and I’ve never looked back. M7: How is Poly redefining the video conferencing experience for modern businesses? AB: We’re in an unprecedented time of change in our industry. Voice and video services are moving to the cloud, and companies are changing how they approach their communications needs. Poly is the largest provider of the devices – video conferencing, audio conferencing, headphones and desk phones – you use to connect to these services so you can collaborate with your colleagues. That uniquely positions us to shape the video conferencing experience, and we’re doing so in four ways. First, Poly has made both the Zoom Rooms and the Microsoft Teams video conferencing experience better than ever with our radically simple Poly Studio X video bars that deliver these experiences with no PC or Mac required. We’ve got decades of experience in understanding what makes meetings more human – for everyone in the room and those dialing in from other locations – and we’ve packed all of that into easy-to-install, easy-to-manage, and easy-to-use all-in-one powerhouses. Second, we are bringing the world of AV and video conferencing into the modern app economy. Our Studio X series and Poly G7500 video conferencing devices run a common platform that can be updated and enhanced through a series of regular software updates. This Poly platform, built on Android, can run applications like a smartphone does today. Third, Poly has introduced innovation that makes any video conference better. Our new Poly MeetingAI features use AI and machine learning to address the distractions that hit your senses in a meeting. We make it easier to hear what’s being said by blocking out the annoying noises that people make while talking, and we make it easier to see what’s going on in the room with the most advanced speaker tracking and framing, and our built-in production rules. Finally, we are pricing our solutions in a way that completely resets the calculations on what it costs to outfit a room. The Studio X30, for huddle room and smaller spaces, costs just about $2,100, including the Poly TC8 touch controller. All you add is the cloud service and a monitor, and you have a room up and running for under $2,500. That’s easily under the cost of other solutions and with better audio and video quality.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Amy Barzdukas, Executive Vice President & Chief Marketing Officer at Poly

MEDIA 7 | November 21, 2019

Amy Barzdukas, EVP and Chief Marketing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations in highly competitive product arenas. Amy is known for her ability to create and execute winning turnarounds on a global scale. MEDIA 7: What inspired you to get into marketing? AMY BARZDUKAS: I was always destined for marketing, even if I didn’t know it. As a child, I collected promotional brochures. I was fascinated by how the words and pictures were used to drive action. My first job was as an advertising copywriter, and I’ve never looked back. M7: How is Poly redefining the video conferencing experience for modern businesses? AB: We’re in an unprecedented time of change in our industry. Voice and video services are moving to the cloud, and companies are changing how they approach their communications needs. Poly is the largest provider of the devices – video conferencing, audio conferencing, headphones and desk phones – you use to connect to these services so you can collaborate with your colleagues. That uniquely positions us to shape the video conferencing experience, and we’re doing so in four ways. First, Poly has made both the Zoom Rooms and the Microsoft Teams video conferencing experience better than ever with our radically simple Poly Studio X video bars that deliver these experiences with no PC or Mac required. We’ve got decades of experience in understanding what makes meetings more human – for everyone in the room and those dialing in from other locations – and we’ve packed all of that into easy-to-install, easy-to-manage, and easy-to-use all-in-one powerhouses. Second, we are bringing the world of AV and video conferencing into the modern app economy. Our Studio X series and Poly G7500 video conferencing devices run a common platform that can be updated and enhanced through a series of regular software updates. This Poly platform, built on Android, can run applications like a smartphone does today. Third, Poly has introduced innovation that makes any video conference better. Our new Poly MeetingAI features use AI and machine learning to address the distractions that hit your senses in a meeting. We make it easier to hear what’s being said by blocking out the annoying noises that people make while talking, and we make it easier to see what’s going on in the room with the most advanced speaker tracking and framing, and our built-in production rules. Finally, we are pricing our solutions in a way that completely resets the calculations on what it costs to outfit a room. The Studio X30, for huddle room and smaller spaces, costs just about $2,100, including the Poly TC8 touch controller. All you add is the cloud service and a monitor, and you have a room up and running for under $2,500. That’s easily under the cost of other solutions and with better audio and video quality.

Read More

Related News

EDUCATION TECHNOLOGY

Stride, Inc. Addresses Pandemic-Era Learning Loss with New Platform

Stride, Inc. | January 19, 2023

On January 18, 2023, Stride, Inc., a world leader in education for more than 20 years, introduced Stride Tutoring, a cutting-edge platform created to help students with academics by offering one-on-one tutoring. The company aims to use the platform to reduce the impact of learning loss caused by the pandemic. Stride Tutoring is the sole online tutoring platform that mandates every tutor to be an active, state-certified teacher. This gives students access to hundreds of teachers regardless of the school they attend or their location. Jennifer Moore, General Manager of Stride Tutoring, said, "The learning progress that was lost for so many students during the pandemic can only be made up with more support now." She further added, "As a trusted partner to millions of families and thousands of school districts, Stride is ready to introduce more students to the power of personalized learning, at a time when they need it most." (Source – Business Wire) Stride's tutors are dedicated to fostering opportunities for academic success, no matter where the students are located. With this platform, families can choose from a large pool of teachers for live, personalized sessions and students and tutors can connect from anywhere with an internet connection. In addition, students can book repeated sessions with their favorite tutors on the platform, allowing them to build a lasting relationship that empowers their success. Stride Tutoring's interactive communication features are built on more than twenty years of experience in online education delivery and are designed for the safety and success of students. Trained tutors offer lessons in their areas of expertise to give a personalized learning experience to students, helping them advance their academic journey. Built-in feedback channels on Stride Tutoring allow students, tutors, and parents to connect, and parents can also contact tutors directly through the platform's secure messaging features and post-session feedback channels. The platform provides scalable solutions for high-dosage tutoring for schools and districts, including capabilities such as scheduling small-group sessions during the school day and access to comprehensive student- and school-level reports. About Stride, Inc. Virginia-based Stride, Inc., is a leading e-learning provider that supports learners of every age with passionate teachers and individualized learning experiences. In a field where many people have been left behind, Stride drives significant and essential change. The company offers more efficient ways to learn, emphasizing the development of the abilities and confidence that students need to advance in life. This is made possible by the insight and input of parents, students, teachers, boards of education, administrators, and policymakers.

Read More

EDUCATION TECHNOLOGY

Springboard Partners with Gonzaga University to Deliver Tech Bootcamps

Springboard | January 27, 2023

On January 26, 2023, Springboard, an online learning platform that prepares students for in-demand careers, announced a partnership with Gonzaga University, a Jesuit liberal arts institute in Spokane (Washington), to provide students and prospective students with two bootcamps, namely Cybersecurity and Software Engineering. Employment for information security analysts and software developers is anticipated to increase over the next ten years, according to the Bureau of Labor Statistics. Sanam Raza, Vice President and General Manager of University Partnerships at Springboard, shared, "We want to do all that we can to provide the knowledge and support to meet the surge in demand for talent in these fields," She added, "We look forward to working alongside Gonzaga to help close this skills gap in the tech workforce and share in their commitment to expanding what a 21st century educational institution can do." (Source – Business Wire) This is Springboard's first university collaboration in 2023 and its tenth collaboration overall. With a proven track record of success, Springboard has emerged as a leading partner for universities looking to broaden their offerings to students through asynchronous e-learning. Springboard's exceptional, cohort-based, human-guided programs combine one-on-one mentoring with live and instructor-led lessons. Springboard's curriculum is developed by experts in the field, and students receive hands-on assistance from industry professionals as well as career coaching on how to build a network and land a job. Individuals who take the courses will gain real-world experience and create unique work portfolios. The 360-hour Cybersecurity bootcamp will cover industry fundamentals, vulnerability assessment, systems and network security, security operations, and a capstone project to demonstrate specialized skills. The Software Engineering Bootcamp covers front-end and back-end web development, databases, data structures, and algorithms, with two capstone projects included. Students in similar programs at Springboard have received job offers from companies such as Amazon, Salesforce, Google, Microsoft, and others in Fortune 100. The programs will be available to the public, and prospective students can enroll without prior industry or academic experience. Students who complete the program will be awarded an official Gonzaga University certificate. About Springboard Founded in 2013, California-based Springboard is an online learning platform that trains students for the most in-demand careers in the technology industry. More than 20,000 students in over 100 countries have used the company's systematic, mentor-led online learning programs to advance their careers. Employers such as Microsoft, Google, Meta, LinkedIn, Deloitte, Intel, IBM, and Salesforce have hired graduates from its programs. Springboard was recently included on the 2023 GSV EdTech 150 list, ranking the world's 150 most transformative digital learning growth companies.

Read More

EDUCATION TECHNOLOGY

Wesleyan University Join Hands with Global edX Partner Network

edX | January 17, 2023

edX, a prominent global online learning platform from 2U, Inc., announced Wesleyan as the newest member of the worldwide edX partner network, joining hundreds of other elite institution dedicated to expanding access to the world's finest education. In 2023, the institution intends to launch various Massive Open Online Courses (MOOCs) on edX.org. Michael S. Roth, Wesleyan President, said, "Wesleyan has long been a champion of educational innovation. We believe in expanding access to education by sharing versions of our classes with the wider world." He also added, "Our partnership with edX gives us the ability to grow our online offerings, bringing creative and diverse programming to more than 46 million learners around the globe." (Source – Cision PR Newswire) Wesleyan, as a top-ranked liberal arts university, aims to deliver a liberal arts education characterized by boldness, discipline, and practical idealism. In recent years, the university has worked hard to pursue its mission beyond the borders of the Middletown campus, encouraging more individuals worldwide to join its lifelong learning network. President of Partnerships at edX, Andrew Hermalyn, said, "Wesleyan and edX are mission-aligned with the goal of making the world's best education available to everyone." He also said, "We look forward to collaborating with the university to create accessible, affordable courses that integrate Wesleyan's distinctive approach for blending disciplines together in a unique way." (Source – Cision PR Newswire) About edX edX is a global online learning platform that exists to assist learners all over the world in unlocking their full potential. Harvard and MIT founded edX in 2012 to make the world's best education accessible to everyone. Today, as a 2U, Inc. company, it connects over 46 million aspirational learners with the skills, knowledge, and support they need to achieve their goals. In collaboration with the world's leading universities and businesses, the platform provides thousands of free and open courses, professional certificates, boot camps, credit-bearing micro-credentials, and undergraduate and graduate degrees.

Read More

EDUCATION TECHNOLOGY

Stride, Inc. Addresses Pandemic-Era Learning Loss with New Platform

Stride, Inc. | January 19, 2023

On January 18, 2023, Stride, Inc., a world leader in education for more than 20 years, introduced Stride Tutoring, a cutting-edge platform created to help students with academics by offering one-on-one tutoring. The company aims to use the platform to reduce the impact of learning loss caused by the pandemic. Stride Tutoring is the sole online tutoring platform that mandates every tutor to be an active, state-certified teacher. This gives students access to hundreds of teachers regardless of the school they attend or their location. Jennifer Moore, General Manager of Stride Tutoring, said, "The learning progress that was lost for so many students during the pandemic can only be made up with more support now." She further added, "As a trusted partner to millions of families and thousands of school districts, Stride is ready to introduce more students to the power of personalized learning, at a time when they need it most." (Source – Business Wire) Stride's tutors are dedicated to fostering opportunities for academic success, no matter where the students are located. With this platform, families can choose from a large pool of teachers for live, personalized sessions and students and tutors can connect from anywhere with an internet connection. In addition, students can book repeated sessions with their favorite tutors on the platform, allowing them to build a lasting relationship that empowers their success. Stride Tutoring's interactive communication features are built on more than twenty years of experience in online education delivery and are designed for the safety and success of students. Trained tutors offer lessons in their areas of expertise to give a personalized learning experience to students, helping them advance their academic journey. Built-in feedback channels on Stride Tutoring allow students, tutors, and parents to connect, and parents can also contact tutors directly through the platform's secure messaging features and post-session feedback channels. The platform provides scalable solutions for high-dosage tutoring for schools and districts, including capabilities such as scheduling small-group sessions during the school day and access to comprehensive student- and school-level reports. About Stride, Inc. Virginia-based Stride, Inc., is a leading e-learning provider that supports learners of every age with passionate teachers and individualized learning experiences. In a field where many people have been left behind, Stride drives significant and essential change. The company offers more efficient ways to learn, emphasizing the development of the abilities and confidence that students need to advance in life. This is made possible by the insight and input of parents, students, teachers, boards of education, administrators, and policymakers.

Read More

EDUCATION TECHNOLOGY

Springboard Partners with Gonzaga University to Deliver Tech Bootcamps

Springboard | January 27, 2023

On January 26, 2023, Springboard, an online learning platform that prepares students for in-demand careers, announced a partnership with Gonzaga University, a Jesuit liberal arts institute in Spokane (Washington), to provide students and prospective students with two bootcamps, namely Cybersecurity and Software Engineering. Employment for information security analysts and software developers is anticipated to increase over the next ten years, according to the Bureau of Labor Statistics. Sanam Raza, Vice President and General Manager of University Partnerships at Springboard, shared, "We want to do all that we can to provide the knowledge and support to meet the surge in demand for talent in these fields," She added, "We look forward to working alongside Gonzaga to help close this skills gap in the tech workforce and share in their commitment to expanding what a 21st century educational institution can do." (Source – Business Wire) This is Springboard's first university collaboration in 2023 and its tenth collaboration overall. With a proven track record of success, Springboard has emerged as a leading partner for universities looking to broaden their offerings to students through asynchronous e-learning. Springboard's exceptional, cohort-based, human-guided programs combine one-on-one mentoring with live and instructor-led lessons. Springboard's curriculum is developed by experts in the field, and students receive hands-on assistance from industry professionals as well as career coaching on how to build a network and land a job. Individuals who take the courses will gain real-world experience and create unique work portfolios. The 360-hour Cybersecurity bootcamp will cover industry fundamentals, vulnerability assessment, systems and network security, security operations, and a capstone project to demonstrate specialized skills. The Software Engineering Bootcamp covers front-end and back-end web development, databases, data structures, and algorithms, with two capstone projects included. Students in similar programs at Springboard have received job offers from companies such as Amazon, Salesforce, Google, Microsoft, and others in Fortune 100. The programs will be available to the public, and prospective students can enroll without prior industry or academic experience. Students who complete the program will be awarded an official Gonzaga University certificate. About Springboard Founded in 2013, California-based Springboard is an online learning platform that trains students for the most in-demand careers in the technology industry. More than 20,000 students in over 100 countries have used the company's systematic, mentor-led online learning programs to advance their careers. Employers such as Microsoft, Google, Meta, LinkedIn, Deloitte, Intel, IBM, and Salesforce have hired graduates from its programs. Springboard was recently included on the 2023 GSV EdTech 150 list, ranking the world's 150 most transformative digital learning growth companies.

Read More

EDUCATION TECHNOLOGY

Wesleyan University Join Hands with Global edX Partner Network

edX | January 17, 2023

edX, a prominent global online learning platform from 2U, Inc., announced Wesleyan as the newest member of the worldwide edX partner network, joining hundreds of other elite institution dedicated to expanding access to the world's finest education. In 2023, the institution intends to launch various Massive Open Online Courses (MOOCs) on edX.org. Michael S. Roth, Wesleyan President, said, "Wesleyan has long been a champion of educational innovation. We believe in expanding access to education by sharing versions of our classes with the wider world." He also added, "Our partnership with edX gives us the ability to grow our online offerings, bringing creative and diverse programming to more than 46 million learners around the globe." (Source – Cision PR Newswire) Wesleyan, as a top-ranked liberal arts university, aims to deliver a liberal arts education characterized by boldness, discipline, and practical idealism. In recent years, the university has worked hard to pursue its mission beyond the borders of the Middletown campus, encouraging more individuals worldwide to join its lifelong learning network. President of Partnerships at edX, Andrew Hermalyn, said, "Wesleyan and edX are mission-aligned with the goal of making the world's best education available to everyone." He also said, "We look forward to collaborating with the university to create accessible, affordable courses that integrate Wesleyan's distinctive approach for blending disciplines together in a unique way." (Source – Cision PR Newswire) About edX edX is a global online learning platform that exists to assist learners all over the world in unlocking their full potential. Harvard and MIT founded edX in 2012 to make the world's best education accessible to everyone. Today, as a 2U, Inc. company, it connects over 46 million aspirational learners with the skills, knowledge, and support they need to achieve their goals. In collaboration with the world's leading universities and businesses, the platform provides thousands of free and open courses, professional certificates, boot camps, credit-bearing micro-credentials, and undergraduate and graduate degrees.

Read More

Spotlight

TechTarget

TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget a...

Events

Live Well. Lead Well.

Conference

A Conference that Focuses on Contemporary Practice and Innovation in K-12 Education

Conference

2nd Annual GatherVerse Summit 2023

Conference

Resources

resource image

EDUCATION TECHNOLOGY

Students Can Develop Computational Thinking Skills Without Tech

Whitepaper

resource image

EDUCATION TECHNOLOGY

Students Can Develop Computational Thinking Skills Without Tech

Whitepaper

resource image

EDUCATION TECHNOLOGY

DESIGNING HYPER-AWARE EDUCATIONAL FACILITIES

Whitepaper

resource image

EDUCATION TECHNOLOGY

Defining Education 4.0: A Taxonomy for the Future of Learning

Whitepaper

Events