Q&A with Paige O'Neill, CMO at Sitecore

MEDIA 7 | May 19, 2019

Paige O'Neill, CMO of Sitecore is an experienced, data-driven B2B marketer with enterprise and mid-market SaaS experience that ranges from Fortune 100 to late stage startups and stages in between. Her career graph uniquely combines extensive product marketing and PR / communications backgrounds resulting in an adeptness at creating brand stories and differentiated positioning. 

In this thought-provoking Q&A with MEDIA 7, Paige shares her journey into the field of marketing and her unrelenting zest for technology.

MEDIA 7: What inspired you to get into Marketing?
PAIGE O'NEILL:
 My journey started when I was a Ph.D. student at New York University, and I thought I was on the road to become a college professor, but one day I had an interview at a high-tech PR firm for a part time job. The enthusiasm for technology at that agency changed the course of my life. I felt enamored with everything I heard about “PR” – even though at the time I didn’t even know what it actually was – so I dropped out of the Ph.D. program and started a career working for IBM’s PR agency. I loved technology communications, but wanted to tackle messaging from a more technical perspective, which led to my interest in product marketing. The transition from technology public relations to a product marketing role wasn’t an easy one. It’s an uncommon trajectory and there wasn’t a precedent at the company I worked for at the time, so I had to build my own path. In the end, I hustled to prove that I could leverage the skills I learned through my communications-focused position and translate them to a more product-focused role. It took persistence to prove that point.

"Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user."



M7: What is your favourite part of working at Sitecore?
PN:
I love working with organizations during times of change, and there’s a lot of that going on at Sitecore. We are in the midst of a complete marketing transformation at Sitecore that starts with our top-level messaging, augmenting those messages more towards the marketing department. We are doing this through a new visual identity and branding, an expansion of our demand generation function (which is scaling to map to new personas and go-to-market areas), and, finally, a complete digital transformation leveraging Sitecore’s technology to build a new version of our website and align our digital channels to the customer journey. It’s truly a thrill to be a part of.


"Consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world."



M7: What do you consider the biggest challenges for a CMO these days?
PN:
 Marketers have had to accept a heavy truth: it is up to consumers, not them, to decide when, where, and how to engage with their company. Success for marketers is defined by the ability to deliver experiences that are aware and adaptive to individual customers’ specific needs, in a way that is seamless to the end-user. In many cases, though, consumers’ expectations outpace companies’ abilities; most organizations are still early in their efforts to transform the business for a digital world. Getting there will take an investment in technology, and we’ll see marketers rely more on things like channel-agnostic services, machine learning capabilities, and data management systems. But marketers are also going to have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of those technology investments.


"Marketers have to rethink their people and processes, so they have the right training and organizational design to make sure they can leverage the power of technology investments."



M7: The past year has seen Sitecore hiring four women in executive leadership roles. Is the gap between the number of men and women at Sitecore shrinking? How do you see it?
PN: 
Our CEO, Mark Frost, has always had a passion for diversity and bringing women into senior roles, and it’s been great to see him implement his proactive approach to inclusive hiring at Sitecore. As a result, diversity representation is definitely on the upswing - although we prefer to think of it as more than just a numbers game. Rather than having a quota for female hires, we focus on setting benchmarks that will ensure an equal representation of potential candidates for any position. We’re also taking a top down/bottom up approach to ensure that leadership is setting the right example, while every department is just as engaged in diversity practices.

M7: Knowing what you know now, what advice would you give your younger self?
PN: 
Speak up! Articulate your professional goals and don’t wait for someone to notice you and hope they will give you an opportunity. There’s no way for those around you to know what you want, if you don’t vocalize it. I think a lot of time women in particular think if they work hard, someone will notice them, they will earn that promotion or be selected for that exciting opportunity, but I know from personal experience that making your career ambitions known, can pay dividends.

ABOUT SITECORE

Sitecore is the global leader in digital experience management software that combines content management, commerce, and customer insights. The Sitecore Experience Cloud™ empowers marketers to deliver personalized content in real time and at scale across every channel—before, during, and after a sale. More than 5,200 brands––including American Express, Carnival Cruise Lines, Dow Chemical, and L’Oréal––have trusted Sitecore to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue. Visit Sitecore to know more.

More C-Suite on deck

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

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Varo Bank Launches "SaveUp" Financial Education Course in Collaboration with EVERFI

EVERFI | September 17, 2022

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Saritasa Develops Virtual Reality Training Program for Loadstar Railcar Inspecting & Loading

Saritasa Technology Solutions | September 21, 2022

Saritasa Technology Solutions, a software partner delivering innovative products and solutions to clients, has developed a new virtual reality (VR) training system for Loadstar, a provider of logistics and product handling services. The system provides a safe, interactive training environment that is faster, more efficient, and safer than previous training programs.Loadstar is the first logistics and product handling company to deploy VR for staff training. In an industry that emphasizes on-the-job training and keeping workers in the field, Loadstar has adopted a different strategy. They put safety and education at the forefront by bringing the on-site experience to trainees using VR. Saritasa developed a comprehensive general purpose railcar inspection & loading application. Trainees can practice completing all the steps required for a standard inspection without the need to travel on-site or work with trainers. Using VR, trainees get hands-on interaction, including visual quizzes and realistic animations. VR provides a more realistic experience and shortens the training process from weeks to days. We believe that our employees' overall safety and well-being start with training, said Stephen Williams, Manager of Operational Excellence.Traditionally, our industry has relied on classroom sessions and manual field training. Some employees have described it as 'death by powerpoint,' and they're not wrong. Loadstar is always looking ahead, and we wanted to bring the latest technology to our training program to create the safest environment possible. By working with Saritasa, we have designed a state-of-the-art training program that is more cost-effective and efficient. Before adopting VR for railcar inspection & loading training, Loadstar used extensive classroom training with lectures, presentations, and study materials. Once the classroom training was complete, new employees needed to apply the material they just learned to real-life field operations. This process could take several weeks as training was entirely dependent on how many and what kind of railcars came on-site on a particular day. Now, they are able to onboard and qualify operators in a fraction of the time. Using VR not only speeds up hands-on training but also standardizes training procedures. On-site, the quality of training can vary due to any number of factors; the manager on duty, the amount or type of railcars on-site, and environmental hazards. VR training eliminates any variance and provides a solid basis for every employee. It emulates field training to provide pre-site training experience, reducing the time and cost required for on-site training. "Developing a virtual training program for Loadstar is the ideal project for Saritasa's creative and skilled technologists, There are many steps in railcar inspection training, including examination around, under, and on top of different types of railcars. Our 3D design team was able to replicate a realistic environment while optimizing headset performance, and we are extremely pleased with the outcome." Aaron Franko, VP of Immersive Technology at Saritasa About Loadstar Loadstar provides product-handling services to refineries, chemical plants, barge lines, terminals, and distribution sites, loading and unloading cargo of all classifications into railcars, trucks, barges, and ships. Loadstar operates docks, tank farms, terminals, and warehouses, managing marine, rail, truck, and pipeline logistics. The company has its headquarters in Baton Rouge, Louisiana. About Saritasa Headquartered in Newport Beach, California, Saritasa aims to empower global brands with innovative, customized solutions that fit their needs and support an ever-evolving technology ecosystem. Saritasa specializes in custom software development, mobile development, augmented reality and virtual reality development, IoT solutions, web, database development, and DevOps. Founded in 2005, the Saritasa team employs over 140 employees and has delivered thousands of successful software, hardware, and mobile app projects to a range of clients across multiple industries.

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The London School of Economics ,Political Science Partners with edX to Launch Pathway to Undergraduate Degree with MicroBachelors Programs,MOOC

edX | September 23, 2022

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Varo Bank Launches "SaveUp" Financial Education Course in Collaboration with EVERFI

EVERFI | September 17, 2022

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Saritasa Develops Virtual Reality Training Program for Loadstar Railcar Inspecting & Loading

Saritasa Technology Solutions | September 21, 2022

Saritasa Technology Solutions, a software partner delivering innovative products and solutions to clients, has developed a new virtual reality (VR) training system for Loadstar, a provider of logistics and product handling services. The system provides a safe, interactive training environment that is faster, more efficient, and safer than previous training programs.Loadstar is the first logistics and product handling company to deploy VR for staff training. In an industry that emphasizes on-the-job training and keeping workers in the field, Loadstar has adopted a different strategy. They put safety and education at the forefront by bringing the on-site experience to trainees using VR. Saritasa developed a comprehensive general purpose railcar inspection & loading application. Trainees can practice completing all the steps required for a standard inspection without the need to travel on-site or work with trainers. Using VR, trainees get hands-on interaction, including visual quizzes and realistic animations. VR provides a more realistic experience and shortens the training process from weeks to days. We believe that our employees' overall safety and well-being start with training, said Stephen Williams, Manager of Operational Excellence.Traditionally, our industry has relied on classroom sessions and manual field training. Some employees have described it as 'death by powerpoint,' and they're not wrong. Loadstar is always looking ahead, and we wanted to bring the latest technology to our training program to create the safest environment possible. By working with Saritasa, we have designed a state-of-the-art training program that is more cost-effective and efficient. Before adopting VR for railcar inspection & loading training, Loadstar used extensive classroom training with lectures, presentations, and study materials. Once the classroom training was complete, new employees needed to apply the material they just learned to real-life field operations. This process could take several weeks as training was entirely dependent on how many and what kind of railcars came on-site on a particular day. Now, they are able to onboard and qualify operators in a fraction of the time. Using VR not only speeds up hands-on training but also standardizes training procedures. On-site, the quality of training can vary due to any number of factors; the manager on duty, the amount or type of railcars on-site, and environmental hazards. VR training eliminates any variance and provides a solid basis for every employee. It emulates field training to provide pre-site training experience, reducing the time and cost required for on-site training. "Developing a virtual training program for Loadstar is the ideal project for Saritasa's creative and skilled technologists, There are many steps in railcar inspection training, including examination around, under, and on top of different types of railcars. Our 3D design team was able to replicate a realistic environment while optimizing headset performance, and we are extremely pleased with the outcome." Aaron Franko, VP of Immersive Technology at Saritasa About Loadstar Loadstar provides product-handling services to refineries, chemical plants, barge lines, terminals, and distribution sites, loading and unloading cargo of all classifications into railcars, trucks, barges, and ships. Loadstar operates docks, tank farms, terminals, and warehouses, managing marine, rail, truck, and pipeline logistics. The company has its headquarters in Baton Rouge, Louisiana. About Saritasa Headquartered in Newport Beach, California, Saritasa aims to empower global brands with innovative, customized solutions that fit their needs and support an ever-evolving technology ecosystem. Saritasa specializes in custom software development, mobile development, augmented reality and virtual reality development, IoT solutions, web, database development, and DevOps. Founded in 2005, the Saritasa team employs over 140 employees and has delivered thousands of successful software, hardware, and mobile app projects to a range of clients across multiple industries.

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The London School of Economics ,Political Science Partners with edX to Launch Pathway to Undergraduate Degree with MicroBachelors Programs,MOOC

edX | September 23, 2022

The London School of Economics and Political Science, a member institution of the University of London, and edX, the global online learning platform from 2U, Inc., today announced the launch of LSE's first two MicroBachelors® programs in Statistics Fundamentals and Mathematics and Statistics Fundamentals as well as An Introduction to Pre-University Mathematics, its first Massive Open Online Course. LSE is the first university to expand its degree partnership with 2U to launch a series of edX microcredentials that provide learners with a flexible, stackable pathway towards pursuing a fully online undergraduate education.MicroBachelors® programs deliver immediately transferable skills while providing a pathway towards pursuing a full Bachelor's degree. Each of LSE's new MicroBachelors® programs includes four university-level courses from leading LSE faculty. Learners who successfully complete a MicroBachelors® program from LSE and are admitted into select online undergraduate degree programs from the University of London, with academic direction provided by LSE, will be eligible to apply for recognition of prior learning (RPL), creating an accessible pathway into the degree program. The Introduction to Pre-University Mathematics MOOC, which is free to audit, will expand access to a foundational mathematics education worldwide. It will also teach the competencies required to succeed in university-level courses, including LSE's new MicroBachelors® programs. "Over the past five years, our partnership with 2U has enabled LSE to become a leader in digital education, bringing high-quality education to life online. We've reduced barriers, removed international borders, and extended our reach,Building on our partnership, the new innovative offerings from LSE on edX create an incredible opportunity for us to further increase our global impact by providing a vast community of learners with a clear pathway to gain the critical mathematics and statistics knowledge to achieve academic success." Wim Van der Stede, Academic Dean for Extended Education at LSE The school's initial partnership with 2U has played a role in LSE's strategy to expand its educational offerings and make teaching, learning, and research accessible to people who wouldn't have been able to access the institution in traditional formats. To date, over 26,000 learners have completed online certificate courses offered through LSE and 2U, and over 1,000 students have enrolled in its online undergraduate degrees powered by 2U. The addition of the MicroBachelors® programs and MOOC will help further expand LSE's reach to over 45 million learners around the globe.The launch of LSE's first MicroBachelors® programs and MOOC demonstrate the power of 2U and edX to expand access and increase the affordability of higher education at one of the world's most renowned social sciences institutions," said 2U Co-Founder and CEO Christopher "Chip" Paucek. "Creating new pathways to degree attainment is an essential part of edX's mission to unlock the potential of our community of 45 million learners worldwide, and we're thrilled to expand our partnership with LSE to bring that mission to life through the first truly stackable path to a fully online undergraduate degree. About London School of Economics The London School of Economics and Political Science (LSE) is an internationally renowned university specialising in the social sciences. Its expertise spans a wide range of disciplines from economics, politics and law, to sociology, health policy, accounting and finance. As one of the most international universities in the world, the School's diversity of people, ideas and interests make it an exciting centre for research, teaching and public engagement.    Established in 1895, the original vision of LSE as 'a community of people and ideas, founded to know the causes of things, for the betterment of society' remains true to this day.  It continues to use its research-led expertise to influence governments, NGOs, businesses and others to help tackle the world's most pressing problems. For more information visit  lse.ac.uk .   About edX edX is the education movement for restless learners and a leading global online learning platform from 2U, Inc. ( Nasdaq: TWOU). Together with the majority of the world's top-ranked universities and industry-leading companies, we bring our community of over 45 million learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our vision of a world where every learner can access education to unlock their potential, without the barriers of cost or location.

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