Q&A with Margaret Molloy, Global CMO, Siegel+Gale

MEDIA 7 | May 20, 2019

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: 
Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM:
Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM:
There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM:
In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM:
I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

More C-Suite on deck

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Related News

EDUCATION TECHNOLOGY

University of Gloucestershire Joins the Pixotope Education Program to Prepare Students for Virtual Production Jobs of the Future

Pixotope | December 07, 2022

Pixotope, the leading software platform for end-to-end realtime virtual production solutions, is thrilled to announce that the University of Gloucestershire’s School of Creative Industries has officially joined the Pixotope Education Program, the company’s educational and community-building initiative designed to help enable the next generation of Virtual Production talent. “University of Gloucestershire is an incredible partner for the Pixotope Education Program. Our relationship is founded on open communication about the needs of today's virtual production students and how we can work together to meet those needs,” Pixotope Education Program Manager, Carina Schoo. Based out of the University’s Cheltenham, U.K. campus, the school’s state-of-the-art Media Centre features the same facilities used by media production professionals around the world. The bi-directional relationship between the School of Creative Industries and Pixotope ensures that students get hands-on experience with the technology and workflows they need to be successful in their careers in virtual production. Faced with rapidly evolving technology and production techniques, the School of Creative Industries at University of Gloucestershire needed to ensure that its courses remained ahead of the curve in terms of technological innovation. The Pixotope Education Program delivers this by providing direct access to the tools and industry experts powering virtual production today. Our partnership with Pixotope is part of a major investment in our virtual production facilities,” says Dr. Tom Bradshaw, Employer Engagement & Employability Lead, University of Gloucestershire School of Creative Industries. Working with industry is something we do every day to ensure that our curricula are up to date, that our students have the latest industry insights, and that industry in turn has access to our bright and creative students. The success, impact, and enrichment of the program are owed to the participation of world-class educational institutions as well as esteemed industry partners, like leading U.K.-based virtual production studio, The Level. Kevin Cooney, Founder at The Level says, “The Pixotope Education Program is an exciting initiative because we can tap our network to help fill in the gaps and prepare students for their career. There’s so much learning happening every day in virtual production; we’re still fleshing out job titles and roles across the industry so I can only imagine how challenging it must be for educators to keep pace. Looking ahead, University of Gloucestershire plans to work with Pixotope to develop a Masters programme as another pathway to building the virtual production talent pipeline. Bradshaw concludes, "The jobs market in the creative industries does not stand still and nor do we. Through our education partnership with Pixotope, we are preparing our students to be in the best possible position for securing the best graduate jobs of the future.” About Pixotope Pixotope is at the forefront of democratizing virtual production and empowering content creators with accessible software solutions for boundary-pushing immersive storytelling. Proven on the most demanding productions in the world, Pixotope offers media content owners and producers a reliable and sustainable Virtual Production Platform for real-time Augmented Reality, Extended Reality and Virtual Sets.

Read More

CORPORATE EDUCATION AND TRAINING

Phenom Expands UKG Technology Partnership, Improving Recruiter Productivity and Candidate Conversions

Phenom | December 06, 2022

Phenom, the global leader in Intelligent Talent Experience, announced today that it expanded its technology partnership with UKG, a leading provider of HR, payroll and workforce management solutions for all people, to include certifications for Job Sync and Hosted Apply. Now, organizations that utilize both Phenom and UKG Pro Recruiting can improve the candidate experience by creating a better application process, while adding automation to reduce manual tasks and improve recruiter efficiency. To improve recruiter inefficiencies, the certified Job Sync integration ensures all job-associated data and requisitions in UKG Pro Recruiting are automatically pulled and posted onto the career site and job boards — eliminating the time-consuming and mundane process of creating flat files and copying and pasting content. To improve the candidate experience, the certified Hosted Apply process moves job seekers seamlessly from a company’s career site to the job application. Data is then reliably transferred between Phenom and UKG Pro Recruiting for recruiters to review, drastically improving conversion rates. “At UKG, we strive to create lifelong partnerships with our customers, helping them create modern people experiences to drive better business outcomes,By cultivating a highly engaged ecosystem of technology partners, including Phenom, we’re able to help create a more seamless and empowering technology experience.” Mike May, vice president of technology partnerships at UKG. As a Certified UKG Partner, Phenom enables organizations to hire best-fit talent faster with its Intelligent Talent Experience platform, while improving recruiter efficiency through: Hyper-personalized job recommendations: Deliver tailored content and job recommendations to each candidate based on their unique skills, experiences, preferences, and geographic location. Intelligent automation: Automate sourcing, screening, interview scheduling, candidate scoring, and answering job seeker questions with tools such as an AI-powered conversational chatbot, and email and SMS campaigns to move talent through the hiring process faster. Candidate pipelining and campaigns: Quickly identify new and silver medalist candidates with intelligent candidate discovery features. Then engage and nurture best-fit talent through campaigns. Actionable insights: Make more data-driven hiring decisions and identify recruiting ROI and hiring trends with career site and campaign analytics. Organizations today are hard-pressed to hire and retain the best possible talent. Improving recruiter productivity and the candidate experience are essential to accelerate hiring and ensure talent finds and chooses you faster,” said Chris Grimes, director, global alliances at Phenom. “Our certifications for Job Sync and Hosted Apply with UKG Pro Recruiting provide the premier, luxury experience that today’s talent expects, and TA teams need to thrive — and we believe it will convert many more passive candidates into applicants. About Phenom Phenom has a purpose of helping a billion people find the right job. Through AI-powered talent experiences, employers are using Phenom to hire employees faster, develop them to their full potential, and retain them longer. The Phenom Intelligent Talent Experience platform seamlessly connects candidates, employees, recruiters, hiring managers, HR and HRIS empowering over 500 diverse and global enterprises with innovative products including Phenom Career Site, Chatbot, CMS, CRM, AI Scheduling, Video Assessments, Campaigns, University Recruiting, Talent Marketplace, Career Pathing, Gigs, Mentoring, and Referrals. Phenom has earned accolades including: Inc. 5000’s fastest-growing companies (3 consecutive years), Deloitte Technology's Fast 500 (4 consecutive years), Business Intelligence Group's Artificial Intelligence Excellence Awards (2021 & 2022), and a regional Timmy Award for launching and optimizing HelpOneBillion.com (2020).

Read More

EDUCATION TECHNOLOGY

Explain Everything is acquired by Promethean to Continue Delivering Transformational Collaboration and Learning Experiences

Promethean | December 02, 2022

Explain Everything, a leading online digital whiteboard platform for creating engaging lessons, activities, and interactive presentations, today announced it has officially joined Promethean®, a leading global education technology company. The Explain Everything app provides users with an infinite canvas to draw, animate, create videos, and collaborate and is available on iOS, macOS, ChromeOS, Android and the web. Joining forces with Promethean will bring Everything to Promethean's award-winning panels as well, enabling both companies to have a greater positive impact on the future of education. Long-time Explain Everything users can rest assured that the app will simultaneously continue to be offered on all other platforms. Promethean's educational technology solutions deliver a robust, seamless, and secure experience, with features that respond to educators' and workplace users' unique needs around the globe. Its comprehensive edtech solution also includes superior professional development and customer support. The inclusion of Explain Everything's digital whiteboard platform into Promethean's product portfolio will build upon both companies' visions in edtech and beyond. Explain Everything remains deeply committed to providing the highest level of service, and users will continue to have uninterrupted access to their projects and materials. Likewise, the Explain Everything pricing model does not change. The aim of this strategic merger is to expand on both companies' offerings and provide more rapid technology innovation that addresses global teaching, learning, and collaboration needs. This and much more will be possible when working with a top educational leader in the USA and EMEA, and the Explain Everything team looks toward the future with great excitement. We're thrilled to now be part of the Promethean team," said Reshan Richards, co-founder and chief executive officer at Explain Everything. "Explain Everything's mission to impact teaching and learning in all settings is in perfect alignment with Promethean's more than 25 years of education technology leadership. Together, we will continue to provide the most effective interactive learning tools for students and teachers around the world. "As technology evolves, Promethean continues to look to the future to provide the best solutions to transform learning experiences. Joining the Explain Everything team with ours is part of our commitment to continuously innovate and work towards providing a superior interactive experience from anywhere, This exciting opportunity and new relationship for both companies will allow us to expand our already robust offerings to better serve customers' needs." Vin Riera, chief executive officer at Promethean About Explain Everything Explain Everything Whiteboard is developed by Explain Everything Inc, a New York, NY, and Wroclaw, Poland-based team of innovators, artists, learners, and leaders dedicated to developing creativity-inspiring technologies. Released in 2011, Explain Everything is now used by millions of educators, students and creative professionals around the world. In December 2020, Explain Everything Whiteboard was recognized as one of the Apple App Store's Best of 2020 for Leading the Classroom. The app is available on iOS, iPadOS, Android, Chromebooks and the web, and is developed by the Wrocław-based team. About Promethean Promethean is a leading education technology company working to transform the way the world learns and collaborates. From our founding in Blackburn, England, more than 25 years ago to our global operations in 22 countries today, we've continued to explore, innovate, and inspire —designing learning and collaboration tools that are built for breakthroughs. Our award-winning interactive display, ActivPanel, and lesson delivery software, ActivInspire and ClassFlow, were designed to engage students, connect colleagues, and bring out the brilliance in everyone. With headquarters in Seattle, Washington, and offices worldwide, Promethean is a member of the NetDragon Websoft Holdings Limited (HKSE: 0777) group of companies.

Read More

EDUCATION TECHNOLOGY

University of Gloucestershire Joins the Pixotope Education Program to Prepare Students for Virtual Production Jobs of the Future

Pixotope | December 07, 2022

Pixotope, the leading software platform for end-to-end realtime virtual production solutions, is thrilled to announce that the University of Gloucestershire’s School of Creative Industries has officially joined the Pixotope Education Program, the company’s educational and community-building initiative designed to help enable the next generation of Virtual Production talent. “University of Gloucestershire is an incredible partner for the Pixotope Education Program. Our relationship is founded on open communication about the needs of today's virtual production students and how we can work together to meet those needs,” Pixotope Education Program Manager, Carina Schoo. Based out of the University’s Cheltenham, U.K. campus, the school’s state-of-the-art Media Centre features the same facilities used by media production professionals around the world. The bi-directional relationship between the School of Creative Industries and Pixotope ensures that students get hands-on experience with the technology and workflows they need to be successful in their careers in virtual production. Faced with rapidly evolving technology and production techniques, the School of Creative Industries at University of Gloucestershire needed to ensure that its courses remained ahead of the curve in terms of technological innovation. The Pixotope Education Program delivers this by providing direct access to the tools and industry experts powering virtual production today. Our partnership with Pixotope is part of a major investment in our virtual production facilities,” says Dr. Tom Bradshaw, Employer Engagement & Employability Lead, University of Gloucestershire School of Creative Industries. Working with industry is something we do every day to ensure that our curricula are up to date, that our students have the latest industry insights, and that industry in turn has access to our bright and creative students. The success, impact, and enrichment of the program are owed to the participation of world-class educational institutions as well as esteemed industry partners, like leading U.K.-based virtual production studio, The Level. Kevin Cooney, Founder at The Level says, “The Pixotope Education Program is an exciting initiative because we can tap our network to help fill in the gaps and prepare students for their career. There’s so much learning happening every day in virtual production; we’re still fleshing out job titles and roles across the industry so I can only imagine how challenging it must be for educators to keep pace. Looking ahead, University of Gloucestershire plans to work with Pixotope to develop a Masters programme as another pathway to building the virtual production talent pipeline. Bradshaw concludes, "The jobs market in the creative industries does not stand still and nor do we. Through our education partnership with Pixotope, we are preparing our students to be in the best possible position for securing the best graduate jobs of the future.” About Pixotope Pixotope is at the forefront of democratizing virtual production and empowering content creators with accessible software solutions for boundary-pushing immersive storytelling. Proven on the most demanding productions in the world, Pixotope offers media content owners and producers a reliable and sustainable Virtual Production Platform for real-time Augmented Reality, Extended Reality and Virtual Sets.

Read More

CORPORATE EDUCATION AND TRAINING

Phenom Expands UKG Technology Partnership, Improving Recruiter Productivity and Candidate Conversions

Phenom | December 06, 2022

Phenom, the global leader in Intelligent Talent Experience, announced today that it expanded its technology partnership with UKG, a leading provider of HR, payroll and workforce management solutions for all people, to include certifications for Job Sync and Hosted Apply. Now, organizations that utilize both Phenom and UKG Pro Recruiting can improve the candidate experience by creating a better application process, while adding automation to reduce manual tasks and improve recruiter efficiency. To improve recruiter inefficiencies, the certified Job Sync integration ensures all job-associated data and requisitions in UKG Pro Recruiting are automatically pulled and posted onto the career site and job boards — eliminating the time-consuming and mundane process of creating flat files and copying and pasting content. To improve the candidate experience, the certified Hosted Apply process moves job seekers seamlessly from a company’s career site to the job application. Data is then reliably transferred between Phenom and UKG Pro Recruiting for recruiters to review, drastically improving conversion rates. “At UKG, we strive to create lifelong partnerships with our customers, helping them create modern people experiences to drive better business outcomes,By cultivating a highly engaged ecosystem of technology partners, including Phenom, we’re able to help create a more seamless and empowering technology experience.” Mike May, vice president of technology partnerships at UKG. As a Certified UKG Partner, Phenom enables organizations to hire best-fit talent faster with its Intelligent Talent Experience platform, while improving recruiter efficiency through: Hyper-personalized job recommendations: Deliver tailored content and job recommendations to each candidate based on their unique skills, experiences, preferences, and geographic location. Intelligent automation: Automate sourcing, screening, interview scheduling, candidate scoring, and answering job seeker questions with tools such as an AI-powered conversational chatbot, and email and SMS campaigns to move talent through the hiring process faster. Candidate pipelining and campaigns: Quickly identify new and silver medalist candidates with intelligent candidate discovery features. Then engage and nurture best-fit talent through campaigns. Actionable insights: Make more data-driven hiring decisions and identify recruiting ROI and hiring trends with career site and campaign analytics. Organizations today are hard-pressed to hire and retain the best possible talent. Improving recruiter productivity and the candidate experience are essential to accelerate hiring and ensure talent finds and chooses you faster,” said Chris Grimes, director, global alliances at Phenom. “Our certifications for Job Sync and Hosted Apply with UKG Pro Recruiting provide the premier, luxury experience that today’s talent expects, and TA teams need to thrive — and we believe it will convert many more passive candidates into applicants. About Phenom Phenom has a purpose of helping a billion people find the right job. Through AI-powered talent experiences, employers are using Phenom to hire employees faster, develop them to their full potential, and retain them longer. The Phenom Intelligent Talent Experience platform seamlessly connects candidates, employees, recruiters, hiring managers, HR and HRIS empowering over 500 diverse and global enterprises with innovative products including Phenom Career Site, Chatbot, CMS, CRM, AI Scheduling, Video Assessments, Campaigns, University Recruiting, Talent Marketplace, Career Pathing, Gigs, Mentoring, and Referrals. Phenom has earned accolades including: Inc. 5000’s fastest-growing companies (3 consecutive years), Deloitte Technology's Fast 500 (4 consecutive years), Business Intelligence Group's Artificial Intelligence Excellence Awards (2021 & 2022), and a regional Timmy Award for launching and optimizing HelpOneBillion.com (2020).

Read More

EDUCATION TECHNOLOGY

Explain Everything is acquired by Promethean to Continue Delivering Transformational Collaboration and Learning Experiences

Promethean | December 02, 2022

Explain Everything, a leading online digital whiteboard platform for creating engaging lessons, activities, and interactive presentations, today announced it has officially joined Promethean®, a leading global education technology company. The Explain Everything app provides users with an infinite canvas to draw, animate, create videos, and collaborate and is available on iOS, macOS, ChromeOS, Android and the web. Joining forces with Promethean will bring Everything to Promethean's award-winning panels as well, enabling both companies to have a greater positive impact on the future of education. Long-time Explain Everything users can rest assured that the app will simultaneously continue to be offered on all other platforms. Promethean's educational technology solutions deliver a robust, seamless, and secure experience, with features that respond to educators' and workplace users' unique needs around the globe. Its comprehensive edtech solution also includes superior professional development and customer support. The inclusion of Explain Everything's digital whiteboard platform into Promethean's product portfolio will build upon both companies' visions in edtech and beyond. Explain Everything remains deeply committed to providing the highest level of service, and users will continue to have uninterrupted access to their projects and materials. Likewise, the Explain Everything pricing model does not change. The aim of this strategic merger is to expand on both companies' offerings and provide more rapid technology innovation that addresses global teaching, learning, and collaboration needs. This and much more will be possible when working with a top educational leader in the USA and EMEA, and the Explain Everything team looks toward the future with great excitement. We're thrilled to now be part of the Promethean team," said Reshan Richards, co-founder and chief executive officer at Explain Everything. "Explain Everything's mission to impact teaching and learning in all settings is in perfect alignment with Promethean's more than 25 years of education technology leadership. Together, we will continue to provide the most effective interactive learning tools for students and teachers around the world. "As technology evolves, Promethean continues to look to the future to provide the best solutions to transform learning experiences. Joining the Explain Everything team with ours is part of our commitment to continuously innovate and work towards providing a superior interactive experience from anywhere, This exciting opportunity and new relationship for both companies will allow us to expand our already robust offerings to better serve customers' needs." Vin Riera, chief executive officer at Promethean About Explain Everything Explain Everything Whiteboard is developed by Explain Everything Inc, a New York, NY, and Wroclaw, Poland-based team of innovators, artists, learners, and leaders dedicated to developing creativity-inspiring technologies. Released in 2011, Explain Everything is now used by millions of educators, students and creative professionals around the world. In December 2020, Explain Everything Whiteboard was recognized as one of the Apple App Store's Best of 2020 for Leading the Classroom. The app is available on iOS, iPadOS, Android, Chromebooks and the web, and is developed by the Wrocław-based team. About Promethean Promethean is a leading education technology company working to transform the way the world learns and collaborates. From our founding in Blackburn, England, more than 25 years ago to our global operations in 22 countries today, we've continued to explore, innovate, and inspire —designing learning and collaboration tools that are built for breakthroughs. Our award-winning interactive display, ActivPanel, and lesson delivery software, ActivInspire and ClassFlow, were designed to engage students, connect colleagues, and bring out the brilliance in everyone. With headquarters in Seattle, Washington, and offices worldwide, Promethean is a member of the NetDragon Websoft Holdings Limited (HKSE: 0777) group of companies.

Read More