Q&A with Margaret Molloy, Global CMO, Siegel+Gale

MEDIA 7 | May 20, 2019

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: 
Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM:
Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM:
There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM:
In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM:
I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

More C-Suite on deck

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

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Prometric Releases New Test Prep Solution Prometric Boost

Prometric | March 14, 2023

On March 13, 2023, Prometric, a technology-based testing and assessment solutions provider, released a new test preparation solution known as 'Prometric Boost.' This solution provides a personalized learning experience, gamification, and micro-learning through artificial intelligence. The solution empowers test-takers with advanced learning experiences with gamification for better exam preparations. It focuses on the contents which fill the knowledge gaps and assist the critical skills of job seekers. It combines personalized learning with the scientifically proven micro-learning approach and artificial intelligence. It also gives item-level feedback that helps learners review areas of opportunity for longer knowledge retention. It involves comprehensive visual data, targeted coaching, and engagement tools for a better understanding of learners' knowledge gaps and the methods to fill those gaps to improve their skills. It can integrate with e-commerce solutions for new revenue-generating options available to clients. Through this increased revenue, they could grow the testing programs' reach, reputation, and influence. Learners can access it on their mobile through an application to study anywhere and anytime as chosen. General Manager of Remote Assessments at Prometric, Kevin Pawsey said, "Prometric has seen an increasing need from our clients for an engagement platform that increases retention of key skills and knowledge, both before and after the assessment process." He added, "Prometric is pleased to work with existing and new clients by offering Prometric Boost as a key part of our AI-powered achievement platform, along with Finetune AI test development and AI remote proctoring. Prometric is committed to bringing innovation to the assessment industry, in addition to constantly improving our core assessment and test development services." (Source – Cision PR Newswire) About Prometric Headquartered in Baltimore, Maryland, Prometric, an IT consulting and services provider for education, offers solutions for in-center testing, remote assessment services, certification, licensure, training, computer-based testing, test development, exam delivery, hybrid testing, continuing education, live-remote proctored testing, educational testing, certification testing, and back-end scoring analysis. It is a trusted provider of secure test development and delivery solutions worldwide. It produces quality, innovative knowledge testing experience for the test-takers professional development. Its flexible testing services prepare learners to become licensed and accredited professionals.

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Savvas Learning Company Acquires Whooo's Reading and AI Technology

Savvas Learning Company | March 13, 2023

Savvas Learning Company, a K-12 e-learning solutions provider, has recently announced its acquisition of Whooo's Reading and its AI-driven technology. This acquisition would help teachers to assess students' writing and reading comprehension skills. It would enable teachers to determine whether their students comprehend the books they are reading with ease. With the strong support of the National Science Foundation, the AI-based technology working behind Whooo's Reading solution assists students in practicing reading comprehension skills. It empowers them with real-time feedback on their written responses to the open-ended critical thinking questions about the reading content. Its proprietary machine-learning algorithm automates the assessment process of their writing and provides teachers with actionable data based on the student's strengths and weaknesses. With this data, teachers can organize and differentiate instructional content. Above all, it saves the valuable time of the teachers. CEO of Savvas Learning Company, Bethlam Forsa said, "Artificial intelligence technology has the power to transform K-12 education by dramatically helping to personalize the teaching and learning experience." She added, "The AI-driven technology that supports Whooo's Reading is a great example of this. It gives students personalized and adaptive feedback on their writing and reading skills, empowering them to grow as learners. It also provides teachers with valuable insights into which skills their students need extra support with, allowing them to customize instruction." (Source –Investors Observer) CEO and President of Whooo's Reading, Raphael Menko said, "Savvas is an innovative organization that is committed to creating high-quality personalized learning solutions," Raphael Menko, said. "We've always wanted to impact more students. We're thrilled now to be able to expand the reach of this incredible technology and impact the millions of students who use Savvas products." (Source –Investors Observer) About Savvas Learning Company Headquartered in Paramus, New Jersey, Savvas Learning Company, an education administration programs company, provides innovation and quality content for all PerK-12 grade levels and disciplines. It offers excellent educational resources like core curriculum, supplemental content, intervention programs, and professional development. It connects new ideas, thinking, and interaction to design learning solutions to prepare students to become a global citizen in the interconnected digital world. Teaming up with authors and educators, it leverages data-driven advanced technology for immersive, personalized, and flexible content. It gives teachers, as well as students, a real-world learning experience. It avails students of the chance to succeed in the classroom and life.

Read More

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Melmark Starts Its New England School Facility in Stoughton

Melmark | March 10, 2023

On March 09, 2023, Melmark, a non-profit human service organization, started a new school facility for special education and recreational environment in Stoughton, Massachusetts. It selected Maggiore Construction Corporation with Roth and Seelen, Inc. to design and build this facility. It conducted the groundbreaking ceremony on January 24, 2023. This facility will offer a state-of-the-art and accessible special education learning and recreational surrounding, opening in May. Its New England division presently enrolled about 132 students at its Andover school, and this new facility will educate up to 84 students. It will provide new opportunities for school districts, students, and families deprived of clinically sophisticated educational services. In addition, it would also offer job opportunities with skilled special education leaders. This facility has a license from DESE and helps students aged 3 to 22 with an intensive individualized education approach. This approach and a behavioral framework create the learning environment needed for education. Its students are diagnosed with autism spectrum disorder and intellectual and developmental disabilities, having secondary to complex behavioral profiles. Melmark New England is also the Massachusetts Association of 766 Approved Private Schools (MAAPS) member. President and CEO of Melmark, Rita M. Gardner said, "This is a poignant time in the history of Melmark, this is a project that was slated to start during the COVID-19 pandemic. We are thrilled to stay focused on the needs of families in our communities. We are collaborating with school professionals, families, and other stakeholders to share information about the opportunities our new school will make available, as we are keenly aware of the critical, growing need for the evidence-based services we offer. The new school building will support spacious, intentionally designed classroom environments with innovative tools for learning and skills building. This growth in MA reflects our mission and strategic goal to serve children in diverse and inclusive communities who need and deserve Melmark's specialized special education services to reach their best outcomes." (Source – Cision PR Newswire) About Melmark Headquartered in Berwyn, Pennsylvania, Melmark, an individual and family services provider, specializes in applied behavior analysis, special needs, intellectual disabilities, developmental disabilities, autism, education, healthcare, approved private school autism and intellectual disabilities, charity and non-profit, and volunteers. It is a multi-state human service provider with special education schools, training, research centers and professional development. It has transformed the lives of individuals with autism, intellectual and developmental disabilities and supporting their families since 1966. It provides evidence-based and behavior-analytic services to them daily.

Read More

CORPORATE LEARNING SYSTEMS

Prometric Releases New Test Prep Solution Prometric Boost

Prometric | March 14, 2023

On March 13, 2023, Prometric, a technology-based testing and assessment solutions provider, released a new test preparation solution known as 'Prometric Boost.' This solution provides a personalized learning experience, gamification, and micro-learning through artificial intelligence. The solution empowers test-takers with advanced learning experiences with gamification for better exam preparations. It focuses on the contents which fill the knowledge gaps and assist the critical skills of job seekers. It combines personalized learning with the scientifically proven micro-learning approach and artificial intelligence. It also gives item-level feedback that helps learners review areas of opportunity for longer knowledge retention. It involves comprehensive visual data, targeted coaching, and engagement tools for a better understanding of learners' knowledge gaps and the methods to fill those gaps to improve their skills. It can integrate with e-commerce solutions for new revenue-generating options available to clients. Through this increased revenue, they could grow the testing programs' reach, reputation, and influence. Learners can access it on their mobile through an application to study anywhere and anytime as chosen. General Manager of Remote Assessments at Prometric, Kevin Pawsey said, "Prometric has seen an increasing need from our clients for an engagement platform that increases retention of key skills and knowledge, both before and after the assessment process." He added, "Prometric is pleased to work with existing and new clients by offering Prometric Boost as a key part of our AI-powered achievement platform, along with Finetune AI test development and AI remote proctoring. Prometric is committed to bringing innovation to the assessment industry, in addition to constantly improving our core assessment and test development services." (Source – Cision PR Newswire) About Prometric Headquartered in Baltimore, Maryland, Prometric, an IT consulting and services provider for education, offers solutions for in-center testing, remote assessment services, certification, licensure, training, computer-based testing, test development, exam delivery, hybrid testing, continuing education, live-remote proctored testing, educational testing, certification testing, and back-end scoring analysis. It is a trusted provider of secure test development and delivery solutions worldwide. It produces quality, innovative knowledge testing experience for the test-takers professional development. Its flexible testing services prepare learners to become licensed and accredited professionals.

Read More

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Savvas Learning Company Acquires Whooo's Reading and AI Technology

Savvas Learning Company | March 13, 2023

Savvas Learning Company, a K-12 e-learning solutions provider, has recently announced its acquisition of Whooo's Reading and its AI-driven technology. This acquisition would help teachers to assess students' writing and reading comprehension skills. It would enable teachers to determine whether their students comprehend the books they are reading with ease. With the strong support of the National Science Foundation, the AI-based technology working behind Whooo's Reading solution assists students in practicing reading comprehension skills. It empowers them with real-time feedback on their written responses to the open-ended critical thinking questions about the reading content. Its proprietary machine-learning algorithm automates the assessment process of their writing and provides teachers with actionable data based on the student's strengths and weaknesses. With this data, teachers can organize and differentiate instructional content. Above all, it saves the valuable time of the teachers. CEO of Savvas Learning Company, Bethlam Forsa said, "Artificial intelligence technology has the power to transform K-12 education by dramatically helping to personalize the teaching and learning experience." She added, "The AI-driven technology that supports Whooo's Reading is a great example of this. It gives students personalized and adaptive feedback on their writing and reading skills, empowering them to grow as learners. It also provides teachers with valuable insights into which skills their students need extra support with, allowing them to customize instruction." (Source –Investors Observer) CEO and President of Whooo's Reading, Raphael Menko said, "Savvas is an innovative organization that is committed to creating high-quality personalized learning solutions," Raphael Menko, said. "We've always wanted to impact more students. We're thrilled now to be able to expand the reach of this incredible technology and impact the millions of students who use Savvas products." (Source –Investors Observer) About Savvas Learning Company Headquartered in Paramus, New Jersey, Savvas Learning Company, an education administration programs company, provides innovation and quality content for all PerK-12 grade levels and disciplines. It offers excellent educational resources like core curriculum, supplemental content, intervention programs, and professional development. It connects new ideas, thinking, and interaction to design learning solutions to prepare students to become a global citizen in the interconnected digital world. Teaming up with authors and educators, it leverages data-driven advanced technology for immersive, personalized, and flexible content. It gives teachers, as well as students, a real-world learning experience. It avails students of the chance to succeed in the classroom and life.

Read More

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Melmark Starts Its New England School Facility in Stoughton

Melmark | March 10, 2023

On March 09, 2023, Melmark, a non-profit human service organization, started a new school facility for special education and recreational environment in Stoughton, Massachusetts. It selected Maggiore Construction Corporation with Roth and Seelen, Inc. to design and build this facility. It conducted the groundbreaking ceremony on January 24, 2023. This facility will offer a state-of-the-art and accessible special education learning and recreational surrounding, opening in May. Its New England division presently enrolled about 132 students at its Andover school, and this new facility will educate up to 84 students. It will provide new opportunities for school districts, students, and families deprived of clinically sophisticated educational services. In addition, it would also offer job opportunities with skilled special education leaders. This facility has a license from DESE and helps students aged 3 to 22 with an intensive individualized education approach. This approach and a behavioral framework create the learning environment needed for education. Its students are diagnosed with autism spectrum disorder and intellectual and developmental disabilities, having secondary to complex behavioral profiles. Melmark New England is also the Massachusetts Association of 766 Approved Private Schools (MAAPS) member. President and CEO of Melmark, Rita M. Gardner said, "This is a poignant time in the history of Melmark, this is a project that was slated to start during the COVID-19 pandemic. We are thrilled to stay focused on the needs of families in our communities. We are collaborating with school professionals, families, and other stakeholders to share information about the opportunities our new school will make available, as we are keenly aware of the critical, growing need for the evidence-based services we offer. The new school building will support spacious, intentionally designed classroom environments with innovative tools for learning and skills building. This growth in MA reflects our mission and strategic goal to serve children in diverse and inclusive communities who need and deserve Melmark's specialized special education services to reach their best outcomes." (Source – Cision PR Newswire) About Melmark Headquartered in Berwyn, Pennsylvania, Melmark, an individual and family services provider, specializes in applied behavior analysis, special needs, intellectual disabilities, developmental disabilities, autism, education, healthcare, approved private school autism and intellectual disabilities, charity and non-profit, and volunteers. It is a multi-state human service provider with special education schools, training, research centers and professional development. It has transformed the lives of individuals with autism, intellectual and developmental disabilities and supporting their families since 1966. It provides evidence-based and behavior-analytic services to them daily.

Read More