Q&A with Margaret Molloy, Global CMO, Siegel+Gale

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: 
Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM:
Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM:
There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM:
In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM:
I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

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Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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WiCyS Partners with N2K Networks for Pioneering Cyber Talent Study

PR Newswire | January 11, 2024

N2K Networks, a leader in strategic cyber workforce intelligence, is proud to announce its partnership with Women in CyberSecurity (WiCyS), a nonprofit organization dedicated to the recruitment, retention, and advancement of women in cybersecurity. This collaboration will result in a comprehensive Cyber Talent Study that leverages skills data from the professional members of WiCyS, with an aim to deepen the collective understanding of cybersecurity competencies within the industry. A Commitment to Empowerment and Insight The study is designed to diagnose and analyze cybersecurity skills across the WiCyS professional member community, leveraging the advanced N2K NICE Workforce Diagnostic assessment. Under this initiative, N2K will provide WiCyS professional members complimentary access to the NICE Diagnostic, allowing them to assess their knowledge-area strengths and weaknesses aligned to the NICE Cybersecurity Workforce Framework. In addition to providing participants with personal insight into skills gaps and opportunities for professional development, the study will help identify commonalities in skills, potential gaps in knowledge and abilities, and other corollary findings that will provide strategic value to the entire cybersecurity industry. By delving into the talent landscape, the initiative seeks to illustrate and compare data in novel ways to establish an understanding of the alignment between member skill sets and the roles they actively occupy, as well as industry expectations of similar roles. "This partnership between N2K and WiCyS is the demonstration of our shared commitment to empower cybersecurity professionals through enhanced knowledge and understanding," said Simone Petrella, President of N2K Networks. "WiCyS brings a wealth of expertise and community building to the field, and by embracing the data-driven approaches we use at N2K, we can unlock hidden potentials, identify skill gaps, and illuminate the unique skills and talent that women bring to the forefront of cybersecurity." "What I value about this project is that we are providing a tool to deliver insight to our members on their career path and professional development," states Lynn Dohm, Executive Director of WiCyS. "By utilizing N2K's assessment, our members will be able to make informed choices about next steps in their employment path and which areas they need to focus on for growth advancement in their careers. Through data-driven programs like this, we can continue to contribute our efforts to overcome the critical cybersecurity workforce shortage." A Future Envisioned The partnership between N2K Networks and WiCyS marks a significant step forward in deepening our understanding of the capabilities of the cybersecurity workforce. By joining forces, both organizations affirm their dedication to creating a more informed, skilled, and resilient cyber landscape.

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Bridge2Rwanda Extends Partnership with IXL to Support Students Developing English Language Skills

PR Newswire | January 30, 2024

IXL, the personalized learning platform used by 15 million students worldwide, has announced an extension of its partnership with Bridge2Rwanda (B2R), a nonprofit dedicated to creating global education opportunities for high-achieving African students. B2R educators will continue leveraging IXL's award-winning platform to deliver targeted English language arts (ELA) instruction, helping learners build and master literacy skills essential for securing university scholarships. In total, B2R has used IXL to support 500 students across eight different training programs since the partnership began. Despite encouraging improvements in literacy rates, limited access to resources and a nascent reading culture pose significant challenges to educational achievement in Rwanda. Recognizing the pivotal role education plays in enhancing socioeconomic outcomes, Bridge2Rwanda was established in 2007 to empower Rwandan high school students with high-quality reading and writing opportunities. B2R's ultimate goal is to build a thriving community of well-educated African leaders who will accelerate their nations' growth and improve the lives of others. B2R began using IXL Language Arts in 2019 to support the English language development of 30 high-achieving scholars from Rwanda, the Democratic Republic of the Congo, South Sudan, and Burundi. In 2020, the nonprofit relied on IXL's all-inclusive platform to ensure that its English language learners (ELLs) developed essential ELA skills during distance learning. After two years of an impactful partnership, B2R made IXL an integral component of its new intensive English training and college preparatory program, Isomo Academy. The inaugural class of 120 Isomo Academy scholars quickly embraced IXL's tailored support, built-in instructional resources, and engaging learning opportunities. During the first week of Isomo Academy's eight-week training program, educators use IXL's adaptive assessment, the Real-Time Diagnostic, to pinpoint each student's English proficiency level, helping them understand individual strengths and areas for improvement. Based on these insights, the diagnostic then generates personalized skill recommendations to challenge and support learners at the right level. Additionally, B2R educators use the diagnostic to track student growth each week to ensure that students are progressing and mastering essential ELA concepts. Bridge2Rwanda educators also rely on IXL's comprehensive curriculum to help students build the skills that they need to become strong communicators. Each day at Isomo Academy, students take writing and reading classes that are paired with intensive language and communication seminars. Additionally, students work on IXL skills that align with their classroom lessons. The combined approach allows educators to engage students at their individual levels, assign homework, and differentiate learning beyond the school day. "IXL bursts bottlenecks for Bridge2Rwanda scholars by eliminating language barriers," said Luke Dreiling, Lead English Teacher, Bridge2Rwanda. "This enables them to excel in their studies, advance their careers, and contribute significantly to the growth of African communities." "Bridge2Rwanda's dedication to expanding educational opportunities for young African students is commendable. We are excited to continue equipping even more bright and ambitious learners with the tools they need to confidently pursue their dreams on a global scale," said Paul Mishkin, CEO of IXL Learning. "At IXL, we are committed to leveraging education as an instrument of empowerment to break down language barriers and ensure all students have the opportunity to thrive." 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As English language learners progress, these personalized recommendations stay up-to-date, ensuring that they always have a clear path toward mastering ELA concepts. As students learn and practice, IXL provides in-the-moment support and resources for self-remediation. For example, video tutorials guide learners through the building blocks of reading, writing, and grammar to provide additional support during learning and independent practice. If a student answers a problem incorrectly, IXL provides a step-by-step explanation of the right answer so that students can learn from their mistake and solidify their knowledge of that skill. Educators also rely on insights from IXL Analytics to track student progress, monitor readiness for exams, and differentiate instruction to fill knowledge gaps. Up-to-date reports help teachers uncover areas of challenge for each student and identify patterns in mistakes in order to provide targeted reteaching.

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Stiegler EdTech Announces Grant from Live Oak Bank to Expand its Newly Launched Varsity Esports & STEM League to Eastern NC

PR Newswire | January 10, 2024

Stiegler EdTech announced today that its latest Charlotte-based technology workforce program Varsity Esports & STEM League (VESL) is expanding to Eastern NC thanks to the leadership and continued support of Live Oak Bank and its philanthropic commitment to education and workforce development. "We are thrilled to support the continued expansion of VESL across North Carolina," said Kate Groat, Live Oak Bank's Director of Corporate Philanthropy. "This program provides students with workforce-ready skills while keeping them engaged in learning. We are proud to empower youth in our community to further their education and career potential." VESL aims to teach valuable coding and technology skills to meet the talent needs of the tech industry in North Carolina. All North Carolina high school students are eligible to participate in VESL where they will be given the opportunity to learn critical STEM skills while participating in Esports & STEM competitions through their schools. Thanks to the grant funding from Live Oak, more students in Eastern NC will be able to gain access to scholarships, earn needs-based aid, and support additional financial incentives and opportunities to pursue higher education and technology careers. "This partnership offers our community a competitive advantage both in terms of the impact VESL will make directly with New Hanover County students as well as the long-term confidence it will provide employers who invest in North Carolina that there will indeed be great technology talent to hire locally moving forward," adds Luke Waddell, Wilmington City Council Member. "Live Oak Bank's commitment to the region through programs like VESL is an exciting investment in the next generation of tech talent in Eastern NC." The funding supports events such as regional tournaments, including one planned in Wilmington this winter, following the success of a state-wide championship tournament held in Charlotte last year, which brought together thousands of students and fans. "Americans are underskilled and employers have to be a part of the solution," says Tariq Bokhari, Charlotte City Council Member and Chairman of Stiegler EdTech. "Vital funding like Live Oak's grant gives us the ability to empower young minds to learn highly sought after skills and think innovatively about real-world problems that directly impact our future. This means better students, better outcomes, and more opportunities for our next generation."

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Education Technology, Talent Development

WiCyS Partners with N2K Networks for Pioneering Cyber Talent Study

PR Newswire | January 11, 2024

N2K Networks, a leader in strategic cyber workforce intelligence, is proud to announce its partnership with Women in CyberSecurity (WiCyS), a nonprofit organization dedicated to the recruitment, retention, and advancement of women in cybersecurity. This collaboration will result in a comprehensive Cyber Talent Study that leverages skills data from the professional members of WiCyS, with an aim to deepen the collective understanding of cybersecurity competencies within the industry. A Commitment to Empowerment and Insight The study is designed to diagnose and analyze cybersecurity skills across the WiCyS professional member community, leveraging the advanced N2K NICE Workforce Diagnostic assessment. Under this initiative, N2K will provide WiCyS professional members complimentary access to the NICE Diagnostic, allowing them to assess their knowledge-area strengths and weaknesses aligned to the NICE Cybersecurity Workforce Framework. In addition to providing participants with personal insight into skills gaps and opportunities for professional development, the study will help identify commonalities in skills, potential gaps in knowledge and abilities, and other corollary findings that will provide strategic value to the entire cybersecurity industry. By delving into the talent landscape, the initiative seeks to illustrate and compare data in novel ways to establish an understanding of the alignment between member skill sets and the roles they actively occupy, as well as industry expectations of similar roles. "This partnership between N2K and WiCyS is the demonstration of our shared commitment to empower cybersecurity professionals through enhanced knowledge and understanding," said Simone Petrella, President of N2K Networks. "WiCyS brings a wealth of expertise and community building to the field, and by embracing the data-driven approaches we use at N2K, we can unlock hidden potentials, identify skill gaps, and illuminate the unique skills and talent that women bring to the forefront of cybersecurity." "What I value about this project is that we are providing a tool to deliver insight to our members on their career path and professional development," states Lynn Dohm, Executive Director of WiCyS. "By utilizing N2K's assessment, our members will be able to make informed choices about next steps in their employment path and which areas they need to focus on for growth advancement in their careers. Through data-driven programs like this, we can continue to contribute our efforts to overcome the critical cybersecurity workforce shortage." A Future Envisioned The partnership between N2K Networks and WiCyS marks a significant step forward in deepening our understanding of the capabilities of the cybersecurity workforce. By joining forces, both organizations affirm their dedication to creating a more informed, skilled, and resilient cyber landscape.

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Bridge2Rwanda Extends Partnership with IXL to Support Students Developing English Language Skills

PR Newswire | January 30, 2024

IXL, the personalized learning platform used by 15 million students worldwide, has announced an extension of its partnership with Bridge2Rwanda (B2R), a nonprofit dedicated to creating global education opportunities for high-achieving African students. B2R educators will continue leveraging IXL's award-winning platform to deliver targeted English language arts (ELA) instruction, helping learners build and master literacy skills essential for securing university scholarships. In total, B2R has used IXL to support 500 students across eight different training programs since the partnership began. Despite encouraging improvements in literacy rates, limited access to resources and a nascent reading culture pose significant challenges to educational achievement in Rwanda. Recognizing the pivotal role education plays in enhancing socioeconomic outcomes, Bridge2Rwanda was established in 2007 to empower Rwandan high school students with high-quality reading and writing opportunities. B2R's ultimate goal is to build a thriving community of well-educated African leaders who will accelerate their nations' growth and improve the lives of others. B2R began using IXL Language Arts in 2019 to support the English language development of 30 high-achieving scholars from Rwanda, the Democratic Republic of the Congo, South Sudan, and Burundi. In 2020, the nonprofit relied on IXL's all-inclusive platform to ensure that its English language learners (ELLs) developed essential ELA skills during distance learning. After two years of an impactful partnership, B2R made IXL an integral component of its new intensive English training and college preparatory program, Isomo Academy. The inaugural class of 120 Isomo Academy scholars quickly embraced IXL's tailored support, built-in instructional resources, and engaging learning opportunities. During the first week of Isomo Academy's eight-week training program, educators use IXL's adaptive assessment, the Real-Time Diagnostic, to pinpoint each student's English proficiency level, helping them understand individual strengths and areas for improvement. Based on these insights, the diagnostic then generates personalized skill recommendations to challenge and support learners at the right level. Additionally, B2R educators use the diagnostic to track student growth each week to ensure that students are progressing and mastering essential ELA concepts. Bridge2Rwanda educators also rely on IXL's comprehensive curriculum to help students build the skills that they need to become strong communicators. Each day at Isomo Academy, students take writing and reading classes that are paired with intensive language and communication seminars. Additionally, students work on IXL skills that align with their classroom lessons. The combined approach allows educators to engage students at their individual levels, assign homework, and differentiate learning beyond the school day. "IXL bursts bottlenecks for Bridge2Rwanda scholars by eliminating language barriers," said Luke Dreiling, Lead English Teacher, Bridge2Rwanda. "This enables them to excel in their studies, advance their careers, and contribute significantly to the growth of African communities." "Bridge2Rwanda's dedication to expanding educational opportunities for young African students is commendable. We are excited to continue equipping even more bright and ambitious learners with the tools they need to confidently pursue their dreams on a global scale," said Paul Mishkin, CEO of IXL Learning. "At IXL, we are committed to leveraging education as an instrument of empowerment to break down language barriers and ensure all students have the opportunity to thrive." IXL's impact on English language learners IXL Language Arts gives teachers a systematic way to troubleshoot each student's unique reading and writing roadblocks, and put them on the path to success: Among schools with a high percentage of ELLs, research demonstrates that those using IXL outperformed non-IXL schools on Smarter Balanced Assessments in ELA by as much as seven percentile points. IXL's comprehensive curriculum provides more than 2,400 adaptive skills that span early literacy, reading comprehension, grammar, vocabulary, and advanced concepts, such as persuasive writing. Each IXL skill is adaptive, ensuring that ELLs feel confident that they are perfectly challenged and supported at the right level when developing fluency. IXL's adaptive assessment, the Real-Time Diagnostic, pinpoints students' grade-level proficiency in key ELA strands, and generates targeted next steps to help students grow from where they are. As English language learners progress, these personalized recommendations stay up-to-date, ensuring that they always have a clear path toward mastering ELA concepts. As students learn and practice, IXL provides in-the-moment support and resources for self-remediation. For example, video tutorials guide learners through the building blocks of reading, writing, and grammar to provide additional support during learning and independent practice. If a student answers a problem incorrectly, IXL provides a step-by-step explanation of the right answer so that students can learn from their mistake and solidify their knowledge of that skill. Educators also rely on insights from IXL Analytics to track student progress, monitor readiness for exams, and differentiate instruction to fill knowledge gaps. Up-to-date reports help teachers uncover areas of challenge for each student and identify patterns in mistakes in order to provide targeted reteaching.

Read More

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Stiegler EdTech Announces Grant from Live Oak Bank to Expand its Newly Launched Varsity Esports & STEM League to Eastern NC

PR Newswire | January 10, 2024

Stiegler EdTech announced today that its latest Charlotte-based technology workforce program Varsity Esports & STEM League (VESL) is expanding to Eastern NC thanks to the leadership and continued support of Live Oak Bank and its philanthropic commitment to education and workforce development. "We are thrilled to support the continued expansion of VESL across North Carolina," said Kate Groat, Live Oak Bank's Director of Corporate Philanthropy. "This program provides students with workforce-ready skills while keeping them engaged in learning. We are proud to empower youth in our community to further their education and career potential." VESL aims to teach valuable coding and technology skills to meet the talent needs of the tech industry in North Carolina. All North Carolina high school students are eligible to participate in VESL where they will be given the opportunity to learn critical STEM skills while participating in Esports & STEM competitions through their schools. Thanks to the grant funding from Live Oak, more students in Eastern NC will be able to gain access to scholarships, earn needs-based aid, and support additional financial incentives and opportunities to pursue higher education and technology careers. "This partnership offers our community a competitive advantage both in terms of the impact VESL will make directly with New Hanover County students as well as the long-term confidence it will provide employers who invest in North Carolina that there will indeed be great technology talent to hire locally moving forward," adds Luke Waddell, Wilmington City Council Member. "Live Oak Bank's commitment to the region through programs like VESL is an exciting investment in the next generation of tech talent in Eastern NC." The funding supports events such as regional tournaments, including one planned in Wilmington this winter, following the success of a state-wide championship tournament held in Charlotte last year, which brought together thousands of students and fans. "Americans are underskilled and employers have to be a part of the solution," says Tariq Bokhari, Charlotte City Council Member and Chairman of Stiegler EdTech. "Vital funding like Live Oak's grant gives us the ability to empower young minds to learn highly sought after skills and think innovatively about real-world problems that directly impact our future. This means better students, better outcomes, and more opportunities for our next generation."

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