Q&A with Margaret Molloy, Global CMO, Siegel+Gale

MEDIA 7 | May 20, 2019

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: 
Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM:
Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM:
There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM:
In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM:
I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

More C-Suite on deck

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Related News

EDUCATION TECHNOLOGY,CONTINUING EDUCATION

CompTIA Spark helps young people unlock their potential and imagine new possibilities through technology

CompTIA Spark | August 08, 2022

With a new, exclusive focus on youth programming and a single-purpose commitment to helping young people unlock their potential through technology, Creating IT Futures has changed its name to CompTIA Spark, the social impact nonprofit organization announced today. CompTIA Spark will focus on delivering high-quality tech education and resources to middle schoolers through an innovative online learning hub. Building on the success of TechGirlz, a program that provides tech-centered learning opportunities for girls ages 11-14, CompTIA Spark aims to make technology engaging, accessible and inclusive for middle school students who are at a critical age to explore their interests. "Our mission is to spark an interest in tech because in today's digitally driven world, tech fluency is just as important to future success as reading, writing, and math, Young people have their sights set on big and varied dreams, but what's clear is that whatever path or passion a young person chooses, technology education will play a critical part in their journey." -Charles Eaton, chief executive officer of CompTIA Spark The CompTIA Spark middle school program, scheduled to be piloted during the 2022-23 school year, will be delivered through an online learning hub that can be accessed from anywhere, anytime. The hub is designed as a one-stop shop for students and teachers to access a range of fun, inspiring tech-related courses and resources, spanning topics from artificial intelligence and cybersecurity to mobile app development, podcasting, graphic design and more. Programs serve a diverse range of learning preferences and interests and can be taught by any adult who wants to bring high-quality tech education to their students or community, whether they have tech experience or not. A unique feature of the learning hub allows content to be mapped to students' existing interests and curated across different "careers clusters" — from finance to manufacturing and marketing to the arts. Students can discover career paths and future learning opportunities that align with their passions, strengths, and growing capabilities and confidence. Nearly every career is a tech career in today's digital world. There are so many great job opportunities out there that require tech knowledge and not enough skilled people to fill those roles. Thousands of rewarding, well-paying jobs will go unfilled unless an expanded pipeline of new, diverse talent is created, That's why CompTIA Spark's middle school programming will have a big impact on thousands of young people's lives regardless of whether they ultimately choose a career in the tech industry. We want to show students that tech is for everyone — and about so much more than just coding or computer engineering,said Eaton. Alongside the middle school program, CompTIA Spark will continue to support other programs with a focus on youth, including TechGirlz, acquired by CompTIA in 2019, CyberPrep Explore and CyberPrep ITF+. While an independent nonprofit, CompTIA Spark operates as the social innovation and impact arm of CompTIA — the leading nonprofit association for the IT industry and workforce— which founded the organization. This unique connection to CompTIA means CompTIA Spark is plugged in to developments in the industry, keeping pace with its constant evolution. Additionally, its curriculum has ties to real certifications, helping to provide clear future pathways for students who want to take their interest to the next level. About CompTIA Spark CompTIA Spark is a social impact organization that works to unlock people's potential though technology. It aims to bringing high quality tech education to youth — whatever their background — making tech exciting, accessible and inclusive, and building skills and confidence for life. The organization was founded in 1998 by CompTIA, the nonprofit association for the IT industry and workforce. Formerly known as Creating IT Futures, CompTIA Spark is a registered 501 (c)(3) nonprofit.

Read More

CORPORATE EDUCATION AND TRAINING

AIME Launches New Training Program, the AIME Academy, for the Wholesale Mortgage Community

Association of Independent Mortgage Experts | August 05, 2022

The Association of Independent Mortgage Experts (AIME), a non-profit, national trade membership association which supports wholesale mortgage professionals, announced its new training program, the AIME Academy. The AIME Academy’s launch showcases two brand new training programs – the Loan Officer Assistant Training Program and the Processor: Level 100 Training Program – both designed to provide entry-level training for learners without prior mortgage industry knowledge. “The AIME Academy was created to specifically help Broker Owners and small broker shops, who often lack critical training support in-house, Our association is committed to helping our members effectively scale their businesses, and in order for the broker channel to continue to grow, we need to provide the tools and resources that make it easier for their businesses to thrive.” -Katie Sweeney, CEO of AIME Loan Officer Assistant Training Program The Loan Officer Assistant Training Program is tailored to provide the basics of the mortgage industry and its history, while teaching the responsibilities and expectations of the average wholesale LOA. This self-paced program also highlights the basic requirements from the Fannie Mae, FHA, HUD, VA, and USDA selling guides, and is designed to support wholesale brokerages as part of their internal training processes. Processor: Level 100 Training Program The Processor: Level 100 Training Program is the first level of a multi-tier processor training plan, teaching aspiring processors how to analyze initial loan data. Trainees will be able to determine eligibility, including income, property, assets, and credit. This 10-hour competitive syllabus takes learners through five in-depth courses, covering lender regulations, guidelines, IPAC, and various workflows- all specifically designed for the wholesale mortgage channel. Program learners can work at their own pace towards the next level of certification and all graduates earn skill badges and a completion certificate. Both training programs are available immediately in the AIME Academy with additional courses available in the coming months. This program is intended to be a game-changer for anyone who wants to step into the wholesale mortgage industry. The nation’s leading mortgage experts developed the coursework for the training program guaranteeing that learners will excel in the fast-paced world of wholesale mortgage lending, adds Mike Cox, AIME’s Vice President of Education. About Association of Independent Mortgage Experts The Association of Independent Mortgage Experts (AIME) is a non-profit, national trade membership association created exclusively for independent mortgage brokers. With over 65,000 members, AIME is committed to establishing a community of independent mortgage experts by creating an association that empowers them with unparalleled technology, continued education, and networking support necessary to successfully advise consumers nationwide with their residential mortgage needs. AIME operates with a growth-focused strategy, providing tools and resources to propel the wholesale channel beyond a 25% share of the mortgage market in 2022 and beyond.

Read More

EDUCATION TECHNOLOGY,ONLINE EDUCATION

ORAU Launches New App With a Variety of Resources Available, Including Hundreds of STEM Internships, Fellowships and Research Opportunities

ORAU | August 05, 2022

ORAU unveiled its all-new ORAU Pathfinder app, providing a wide range of resources on the go. This app offers college students, recent graduates and postdoctoral students a mobile tool to search and apply for hundreds of science, technology, engineering and math internships, fellowships and research opportunities at facilities across the U.S., such as NASA and the Army Research Laboratory. The ORAU Pathfinder app also provides a platform to remain engaged, connected and informed during the ORAU experience—from application, to offer, through the appointment and even as an ORAU alum. “We created the ORAU Pathfinder app with our current and future research participants in mind, We wanted to provide a platform for ORAU interns, fellows and others to connect and be able to stay connected to ORAU on their mobile devices.” -ORAU Director of Research Programs J. Scott Miller, Ph.D The ORAU Pathfinder mobile app helps those interested stay engaged, connected and informed during their experience at ORAU and beyond, and the app can be used to search and apply for opportunities, learn about exclusive ORAU events, manage applications, accept offers, access a variety of STEM career resources and more! About ORAU ORAU provides innovative scientific and technical solutions to advance national priorities in science, education, security and health. Through specialized teams of experts, unique laboratory capabilities and access to a consortium of 152 major institutions, ORAU works with federal, state, local and commercial customers to advance national priorities and serve the public interest. A 501(c)(3) nonprofit corporation and federal contractor, ORAU manages the Oak Ridge Institute for Science and Education for the U.S. Department of Energy.

Read More

EDUCATION TECHNOLOGY,CONTINUING EDUCATION

CompTIA Spark helps young people unlock their potential and imagine new possibilities through technology

CompTIA Spark | August 08, 2022

With a new, exclusive focus on youth programming and a single-purpose commitment to helping young people unlock their potential through technology, Creating IT Futures has changed its name to CompTIA Spark, the social impact nonprofit organization announced today. CompTIA Spark will focus on delivering high-quality tech education and resources to middle schoolers through an innovative online learning hub. Building on the success of TechGirlz, a program that provides tech-centered learning opportunities for girls ages 11-14, CompTIA Spark aims to make technology engaging, accessible and inclusive for middle school students who are at a critical age to explore their interests. "Our mission is to spark an interest in tech because in today's digitally driven world, tech fluency is just as important to future success as reading, writing, and math, Young people have their sights set on big and varied dreams, but what's clear is that whatever path or passion a young person chooses, technology education will play a critical part in their journey." -Charles Eaton, chief executive officer of CompTIA Spark The CompTIA Spark middle school program, scheduled to be piloted during the 2022-23 school year, will be delivered through an online learning hub that can be accessed from anywhere, anytime. The hub is designed as a one-stop shop for students and teachers to access a range of fun, inspiring tech-related courses and resources, spanning topics from artificial intelligence and cybersecurity to mobile app development, podcasting, graphic design and more. Programs serve a diverse range of learning preferences and interests and can be taught by any adult who wants to bring high-quality tech education to their students or community, whether they have tech experience or not. A unique feature of the learning hub allows content to be mapped to students' existing interests and curated across different "careers clusters" — from finance to manufacturing and marketing to the arts. Students can discover career paths and future learning opportunities that align with their passions, strengths, and growing capabilities and confidence. Nearly every career is a tech career in today's digital world. There are so many great job opportunities out there that require tech knowledge and not enough skilled people to fill those roles. Thousands of rewarding, well-paying jobs will go unfilled unless an expanded pipeline of new, diverse talent is created, That's why CompTIA Spark's middle school programming will have a big impact on thousands of young people's lives regardless of whether they ultimately choose a career in the tech industry. We want to show students that tech is for everyone — and about so much more than just coding or computer engineering,said Eaton. Alongside the middle school program, CompTIA Spark will continue to support other programs with a focus on youth, including TechGirlz, acquired by CompTIA in 2019, CyberPrep Explore and CyberPrep ITF+. While an independent nonprofit, CompTIA Spark operates as the social innovation and impact arm of CompTIA — the leading nonprofit association for the IT industry and workforce— which founded the organization. This unique connection to CompTIA means CompTIA Spark is plugged in to developments in the industry, keeping pace with its constant evolution. Additionally, its curriculum has ties to real certifications, helping to provide clear future pathways for students who want to take their interest to the next level. About CompTIA Spark CompTIA Spark is a social impact organization that works to unlock people's potential though technology. It aims to bringing high quality tech education to youth — whatever their background — making tech exciting, accessible and inclusive, and building skills and confidence for life. The organization was founded in 1998 by CompTIA, the nonprofit association for the IT industry and workforce. Formerly known as Creating IT Futures, CompTIA Spark is a registered 501 (c)(3) nonprofit.

Read More

CORPORATE EDUCATION AND TRAINING

AIME Launches New Training Program, the AIME Academy, for the Wholesale Mortgage Community

Association of Independent Mortgage Experts | August 05, 2022

The Association of Independent Mortgage Experts (AIME), a non-profit, national trade membership association which supports wholesale mortgage professionals, announced its new training program, the AIME Academy. The AIME Academy’s launch showcases two brand new training programs – the Loan Officer Assistant Training Program and the Processor: Level 100 Training Program – both designed to provide entry-level training for learners without prior mortgage industry knowledge. “The AIME Academy was created to specifically help Broker Owners and small broker shops, who often lack critical training support in-house, Our association is committed to helping our members effectively scale their businesses, and in order for the broker channel to continue to grow, we need to provide the tools and resources that make it easier for their businesses to thrive.” -Katie Sweeney, CEO of AIME Loan Officer Assistant Training Program The Loan Officer Assistant Training Program is tailored to provide the basics of the mortgage industry and its history, while teaching the responsibilities and expectations of the average wholesale LOA. This self-paced program also highlights the basic requirements from the Fannie Mae, FHA, HUD, VA, and USDA selling guides, and is designed to support wholesale brokerages as part of their internal training processes. Processor: Level 100 Training Program The Processor: Level 100 Training Program is the first level of a multi-tier processor training plan, teaching aspiring processors how to analyze initial loan data. Trainees will be able to determine eligibility, including income, property, assets, and credit. This 10-hour competitive syllabus takes learners through five in-depth courses, covering lender regulations, guidelines, IPAC, and various workflows- all specifically designed for the wholesale mortgage channel. Program learners can work at their own pace towards the next level of certification and all graduates earn skill badges and a completion certificate. Both training programs are available immediately in the AIME Academy with additional courses available in the coming months. This program is intended to be a game-changer for anyone who wants to step into the wholesale mortgage industry. The nation’s leading mortgage experts developed the coursework for the training program guaranteeing that learners will excel in the fast-paced world of wholesale mortgage lending, adds Mike Cox, AIME’s Vice President of Education. About Association of Independent Mortgage Experts The Association of Independent Mortgage Experts (AIME) is a non-profit, national trade membership association created exclusively for independent mortgage brokers. With over 65,000 members, AIME is committed to establishing a community of independent mortgage experts by creating an association that empowers them with unparalleled technology, continued education, and networking support necessary to successfully advise consumers nationwide with their residential mortgage needs. AIME operates with a growth-focused strategy, providing tools and resources to propel the wholesale channel beyond a 25% share of the mortgage market in 2022 and beyond.

Read More

EDUCATION TECHNOLOGY,ONLINE EDUCATION

ORAU Launches New App With a Variety of Resources Available, Including Hundreds of STEM Internships, Fellowships and Research Opportunities

ORAU | August 05, 2022

ORAU unveiled its all-new ORAU Pathfinder app, providing a wide range of resources on the go. This app offers college students, recent graduates and postdoctoral students a mobile tool to search and apply for hundreds of science, technology, engineering and math internships, fellowships and research opportunities at facilities across the U.S., such as NASA and the Army Research Laboratory. The ORAU Pathfinder app also provides a platform to remain engaged, connected and informed during the ORAU experience—from application, to offer, through the appointment and even as an ORAU alum. “We created the ORAU Pathfinder app with our current and future research participants in mind, We wanted to provide a platform for ORAU interns, fellows and others to connect and be able to stay connected to ORAU on their mobile devices.” -ORAU Director of Research Programs J. Scott Miller, Ph.D The ORAU Pathfinder mobile app helps those interested stay engaged, connected and informed during their experience at ORAU and beyond, and the app can be used to search and apply for opportunities, learn about exclusive ORAU events, manage applications, accept offers, access a variety of STEM career resources and more! About ORAU ORAU provides innovative scientific and technical solutions to advance national priorities in science, education, security and health. Through specialized teams of experts, unique laboratory capabilities and access to a consortium of 152 major institutions, ORAU works with federal, state, local and commercial customers to advance national priorities and serve the public interest. A 501(c)(3) nonprofit corporation and federal contractor, ORAU manages the Oak Ridge Institute for Science and Education for the U.S. Department of Energy.

Read More