Q&A with Margaret Molloy, Global CMO, Siegel+Gale

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: 
Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM:
Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM:
There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM:
In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM:
I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

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Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

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Online Education, Continuing Education

W. P. Carey School of Business, Televerde Foundation expand prison education program

PR Newswire | January 08, 2024

The ASU W. P. Carey School of Business and Televerde Foundation have worked alongside community partners to offer a unique PATHS program for women as they transition out of prison. PATHS, an acronym for Prepare, Achieve, and Transform for Healthy Success, teaches skills in personal wellness, workplace readiness, employment strategies, mentoring, financial literacy, and lifelong learning. The program begins while the women are still incarcerated and continues through their reentry and transition back into society. "We are thrilled to expand our partnership with the ASU W. P. Carey School of Business, further empowering women through education," said Michelle Cirocco, executive director of Televerde Foundation. "Our PATHS program goes beyond just providing skills; it's about transforming lives. This expansion marks a significant step toward reducing recidivism and opening new opportunities for women from all walks of life to rewrite their narratives. It also underscores our belief in education as a crucial driver of personal growth and societal advancement. We are committed to helping these women become positive role models in their communities and building a brighter, more secure future for themselves and their families." Julia LaRosa, clinical associate professor, and Kostas Voutsas, assistant teaching professor, from the Department of Management and Entrepreneurship, are two members of the W. P. Carey community who teach in the program. They focus on workplace readiness skills through college-level business fundamentals, business communication, and professional development courses. As of fall 2023, women who complete the Career PATHS coursework earning a C or better have the opportunity to turn their completed work into college credit through ASU's Universal Learner program. The associated fees are currently covered by Televerde Foundation, with future iterations also being funded by the generosity of donors through the ASU Foundation. "Turning time in prison into a college education experience is truly inspiring," says Voutsas, who teaches the Effective Communication for Career Success class. "It is a practical course that empowers students to communicate as leaders, embrace diversity and inclusion, build positive relationships, and maximize efficiency and effectiveness in the workplace. It explores both verbal and nonverbal communication, cross-cultural communication, customer service, the writing process, writing mechanics, interviewing and resume techniques, as well as delivering presentations with confidence." Since the program's inception in 2020, the results have been truly remarkable. Of the 161 students who have completed the program, the recidivism rate is zero compared with the expected 40% to 60% rate. According to the Televerde Foundation, graduates' salaries are also 61% to 75% higher than their less prepared counterparts. While the quantitative outcomes are extraordinary, the qualitative impacts are equally important. Mary Montemorra, a PATHS graduate, explains, "Televerde Foundation and PATHS have given me the ability to fit into a community that once felt so far away. Remember, being sent to prison means the society you once were part of decided to remove you from its communities physically. PATHS gave that community back to me." One benefit of the Universal Learner program is the connection it helps non-traditional students form with ASU. "At W. P. Carey, we are prioritizing access in the communities we serve," says Raghu Santanam, senior associate dean for Executive Education, Corporate Partnerships, and Lifelong Learning. "Connecting PATHS to ASU as a for-credit course legitimizes the hard work these women are undertaking and makes it easier for them to transition into college in the future." Higher education is indeed more within reach for individuals involved in the justice system. As of July 1, 2023, the FAFSA Simplification Act provisions make PELL grants available to all qualified incarcerated people to further pursue post-secondary education through approved Prison Education Programs (PEPs). "A mere vision has blossomed into a sustainable program," says LaRosa. PATHS is "dedicated to aiding incarcerated women in reshaping the course of their lives and those of their families. Witnessing the transformative impact of a college education unfolding within our community is truly remarkable and the high point of my career."

Read More

Education Technology, Online Education

Stiegler EdTech Announces Grant from Live Oak Bank to Expand its Newly Launched Varsity Esports & STEM League to Eastern NC

PR Newswire | January 10, 2024

Stiegler EdTech announced today that its latest Charlotte-based technology workforce program Varsity Esports & STEM League (VESL) is expanding to Eastern NC thanks to the leadership and continued support of Live Oak Bank and its philanthropic commitment to education and workforce development. "We are thrilled to support the continued expansion of VESL across North Carolina," said Kate Groat, Live Oak Bank's Director of Corporate Philanthropy. "This program provides students with workforce-ready skills while keeping them engaged in learning. We are proud to empower youth in our community to further their education and career potential." VESL aims to teach valuable coding and technology skills to meet the talent needs of the tech industry in North Carolina. All North Carolina high school students are eligible to participate in VESL where they will be given the opportunity to learn critical STEM skills while participating in Esports & STEM competitions through their schools. Thanks to the grant funding from Live Oak, more students in Eastern NC will be able to gain access to scholarships, earn needs-based aid, and support additional financial incentives and opportunities to pursue higher education and technology careers. "This partnership offers our community a competitive advantage both in terms of the impact VESL will make directly with New Hanover County students as well as the long-term confidence it will provide employers who invest in North Carolina that there will indeed be great technology talent to hire locally moving forward," adds Luke Waddell, Wilmington City Council Member. "Live Oak Bank's commitment to the region through programs like VESL is an exciting investment in the next generation of tech talent in Eastern NC." The funding supports events such as regional tournaments, including one planned in Wilmington this winter, following the success of a state-wide championship tournament held in Charlotte last year, which brought together thousands of students and fans. "Americans are underskilled and employers have to be a part of the solution," says Tariq Bokhari, Charlotte City Council Member and Chairman of Stiegler EdTech. "Vital funding like Live Oak's grant gives us the ability to empower young minds to learn highly sought after skills and think innovatively about real-world problems that directly impact our future. This means better students, better outcomes, and more opportunities for our next generation."

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Corporate Learning Systems

Vector Solutions acquires PATHWAYos to close skills gap for students entering the workforce

PRWeb | October 25, 2023

Vector Solutions, the leading provider of training and software solutions dedicated to helping schools make their communities safer, smarter, and better, today announced it has acquired PATHWAYos, the leading platform for connecting K-12 schools and students to work-based learning opportunities. The acquisition expands Vector Solutions' footprint at the intersection of education and industry with a move into the Career and Technical Education (CTE) market. The transaction brings together two companies passionate about providing best-in-class technology to support building a stronger and more successful workforce. As the lines between education and employment increasingly blur, Vector Solutions and PATHWAYos aim to support students on their chosen career paths and bridge the gap between education and workforce-ready skills. Today, Vector Solutions provides skills and safety training to over 2,000 industry customers, who use that training to ensure their workforce has the necessary skills to perform their jobs effectively. Together with PATHWAYos career-connected learning software, Vector Solutions will be able to offer CTE courses, industry-recognized credentials, and safety training content to K-12 students, districts, intermediaries, state agencies, and colleges. In the future, Vector Solutions plans to use the PATHWAYos platform to connect its industry customers with trained talent, supporting customers in addressing skills gaps and labor shortages by providing a direct 'skills-based' talent pipeline. Our acquisition of PATHWAYos reaffirms our commitment to helping students excel on their chosen career paths, said Jonathan Cherins, Chief Executive Officer of Vector Solutions. The combined power of our offerings will serve to bridge the skills gap between students seeking more training and work-based learning opportunities and industry customers looking to build a skilled workforce. PATHWAYos was established in 2017 with a mission to unlock work-based learning opportunities for all. Its mission is to change how students view their options, how educators see their workload, and how the industry considers its growing talent pool. Work-based learning (WBL) prepares students for the job market and helps build a pipeline of skilled workers, all while lowering recruitment and training costs for employers, and expanding economic development in local communities. The company's WBL programs have impacted over 800,000 students across 2,000 schools in 30 states, leading to more than three million work-based learning hours logged. "Joining forces with Vector Solutions catapults us to an ambitious new era, where we can serve as an unrivaled catalyst for Career and Technical Education," said Cecilia Retelle Zywicki, CEO of PATHWAYos. "Our aim is nothing short of empowering students at scale by unlocking paths towards the future they want, and granting access to economic mobility that often is reserved for an exclusive subset of students. Together, we aspire to impact countless students, breaking barriers between education and the workforce, and reshaping the landscape." Vector Solutions serves over 24,000 customers and thirty-one million end users across the Education, Commercial, and Public Sector markets. With an increased focus on CTE, Vector Solutions will accelerate its presence in this critical market. The company will support students no matter what path they choose to take into the workforce and enable industry customers to access a pipeline of skilled talent. Post acquisition, PATHWAYos will be a product under a new business unit within Vector focused on CTE. The combined expertise and resources will strengthen Vector Solutions' CTE offerings and solidify its position as a leader in the industry. About Vector Solutions Vector Solutions is the leading provider of impactful technology solutions dedicated to driving safer, smarter, better decision-making in the world's most critical industries. Embedded into daily workflows to drive improvements in compliance, safety, performance, and preparedness, our software includes training management, industry-focused online course libraries, EHS management, workforce scheduling, risk communication, operational readiness, and more. Vector's unique combination of information and technology - delivered when and where it is needed - is integral to our more than 34 thousand clients looking to achieve better outcomes and safeguard lives. Vector is committed to providing resources to support those who need them most and launched a collection of free courses on critical mental health and safety topics through Vector Cares. For more information, visit http://www.vectorsolutions.com. For access to free Vector Cares courses visit https://www.vectorsolutions.com/about-us/vector-cares/. About Vector Solutions for K-12 Education Vector Solutions for K-12 Education is a leading provider of training, software and professional development solutions committed to creating safer, smarter and better school environments. Trusted by more than 5,000 K-12 districts in the United States, Vector's award-winning suite of products save administrators time, improve compliance, and streamline administrative processes. Vector trainings on imperative topics like safety and compliance; inclusive instruction; mental health and well-being; diversity, equity and inclusion; and cybersecurity enable students and teachers alike to make schools safer, more inclusive, and more effective places to work and learn. For more information about Vector Solutions for K-12 Education, visit http://www.vectorsolutions.com/k12. About PATHWAYos PATHWAYos® is the innovative software at the center of all career-connected learning. School districts, states, and career centers can now collaborate with businesses to expand work-based learning programs. The software streamlines processes while allowing partners to provide numerous opportunities that enhance the development of skills required by the workforce of the future. The world-class platform is quickly becoming a household requirement for innovative school districts.

Read More

Online Education, Continuing Education

W. P. Carey School of Business, Televerde Foundation expand prison education program

PR Newswire | January 08, 2024

The ASU W. P. Carey School of Business and Televerde Foundation have worked alongside community partners to offer a unique PATHS program for women as they transition out of prison. PATHS, an acronym for Prepare, Achieve, and Transform for Healthy Success, teaches skills in personal wellness, workplace readiness, employment strategies, mentoring, financial literacy, and lifelong learning. The program begins while the women are still incarcerated and continues through their reentry and transition back into society. "We are thrilled to expand our partnership with the ASU W. P. Carey School of Business, further empowering women through education," said Michelle Cirocco, executive director of Televerde Foundation. "Our PATHS program goes beyond just providing skills; it's about transforming lives. This expansion marks a significant step toward reducing recidivism and opening new opportunities for women from all walks of life to rewrite their narratives. It also underscores our belief in education as a crucial driver of personal growth and societal advancement. We are committed to helping these women become positive role models in their communities and building a brighter, more secure future for themselves and their families." Julia LaRosa, clinical associate professor, and Kostas Voutsas, assistant teaching professor, from the Department of Management and Entrepreneurship, are two members of the W. P. Carey community who teach in the program. They focus on workplace readiness skills through college-level business fundamentals, business communication, and professional development courses. As of fall 2023, women who complete the Career PATHS coursework earning a C or better have the opportunity to turn their completed work into college credit through ASU's Universal Learner program. The associated fees are currently covered by Televerde Foundation, with future iterations also being funded by the generosity of donors through the ASU Foundation. "Turning time in prison into a college education experience is truly inspiring," says Voutsas, who teaches the Effective Communication for Career Success class. "It is a practical course that empowers students to communicate as leaders, embrace diversity and inclusion, build positive relationships, and maximize efficiency and effectiveness in the workplace. It explores both verbal and nonverbal communication, cross-cultural communication, customer service, the writing process, writing mechanics, interviewing and resume techniques, as well as delivering presentations with confidence." Since the program's inception in 2020, the results have been truly remarkable. Of the 161 students who have completed the program, the recidivism rate is zero compared with the expected 40% to 60% rate. According to the Televerde Foundation, graduates' salaries are also 61% to 75% higher than their less prepared counterparts. While the quantitative outcomes are extraordinary, the qualitative impacts are equally important. Mary Montemorra, a PATHS graduate, explains, "Televerde Foundation and PATHS have given me the ability to fit into a community that once felt so far away. Remember, being sent to prison means the society you once were part of decided to remove you from its communities physically. PATHS gave that community back to me." One benefit of the Universal Learner program is the connection it helps non-traditional students form with ASU. "At W. P. Carey, we are prioritizing access in the communities we serve," says Raghu Santanam, senior associate dean for Executive Education, Corporate Partnerships, and Lifelong Learning. "Connecting PATHS to ASU as a for-credit course legitimizes the hard work these women are undertaking and makes it easier for them to transition into college in the future." Higher education is indeed more within reach for individuals involved in the justice system. As of July 1, 2023, the FAFSA Simplification Act provisions make PELL grants available to all qualified incarcerated people to further pursue post-secondary education through approved Prison Education Programs (PEPs). "A mere vision has blossomed into a sustainable program," says LaRosa. PATHS is "dedicated to aiding incarcerated women in reshaping the course of their lives and those of their families. Witnessing the transformative impact of a college education unfolding within our community is truly remarkable and the high point of my career."

Read More

Education Technology, Online Education

Stiegler EdTech Announces Grant from Live Oak Bank to Expand its Newly Launched Varsity Esports & STEM League to Eastern NC

PR Newswire | January 10, 2024

Stiegler EdTech announced today that its latest Charlotte-based technology workforce program Varsity Esports & STEM League (VESL) is expanding to Eastern NC thanks to the leadership and continued support of Live Oak Bank and its philanthropic commitment to education and workforce development. "We are thrilled to support the continued expansion of VESL across North Carolina," said Kate Groat, Live Oak Bank's Director of Corporate Philanthropy. "This program provides students with workforce-ready skills while keeping them engaged in learning. We are proud to empower youth in our community to further their education and career potential." VESL aims to teach valuable coding and technology skills to meet the talent needs of the tech industry in North Carolina. All North Carolina high school students are eligible to participate in VESL where they will be given the opportunity to learn critical STEM skills while participating in Esports & STEM competitions through their schools. Thanks to the grant funding from Live Oak, more students in Eastern NC will be able to gain access to scholarships, earn needs-based aid, and support additional financial incentives and opportunities to pursue higher education and technology careers. "This partnership offers our community a competitive advantage both in terms of the impact VESL will make directly with New Hanover County students as well as the long-term confidence it will provide employers who invest in North Carolina that there will indeed be great technology talent to hire locally moving forward," adds Luke Waddell, Wilmington City Council Member. "Live Oak Bank's commitment to the region through programs like VESL is an exciting investment in the next generation of tech talent in Eastern NC." The funding supports events such as regional tournaments, including one planned in Wilmington this winter, following the success of a state-wide championship tournament held in Charlotte last year, which brought together thousands of students and fans. "Americans are underskilled and employers have to be a part of the solution," says Tariq Bokhari, Charlotte City Council Member and Chairman of Stiegler EdTech. "Vital funding like Live Oak's grant gives us the ability to empower young minds to learn highly sought after skills and think innovatively about real-world problems that directly impact our future. This means better students, better outcomes, and more opportunities for our next generation."

Read More

Corporate Learning Systems

Vector Solutions acquires PATHWAYos to close skills gap for students entering the workforce

PRWeb | October 25, 2023

Vector Solutions, the leading provider of training and software solutions dedicated to helping schools make their communities safer, smarter, and better, today announced it has acquired PATHWAYos, the leading platform for connecting K-12 schools and students to work-based learning opportunities. The acquisition expands Vector Solutions' footprint at the intersection of education and industry with a move into the Career and Technical Education (CTE) market. The transaction brings together two companies passionate about providing best-in-class technology to support building a stronger and more successful workforce. As the lines between education and employment increasingly blur, Vector Solutions and PATHWAYos aim to support students on their chosen career paths and bridge the gap between education and workforce-ready skills. Today, Vector Solutions provides skills and safety training to over 2,000 industry customers, who use that training to ensure their workforce has the necessary skills to perform their jobs effectively. Together with PATHWAYos career-connected learning software, Vector Solutions will be able to offer CTE courses, industry-recognized credentials, and safety training content to K-12 students, districts, intermediaries, state agencies, and colleges. In the future, Vector Solutions plans to use the PATHWAYos platform to connect its industry customers with trained talent, supporting customers in addressing skills gaps and labor shortages by providing a direct 'skills-based' talent pipeline. Our acquisition of PATHWAYos reaffirms our commitment to helping students excel on their chosen career paths, said Jonathan Cherins, Chief Executive Officer of Vector Solutions. The combined power of our offerings will serve to bridge the skills gap between students seeking more training and work-based learning opportunities and industry customers looking to build a skilled workforce. PATHWAYos was established in 2017 with a mission to unlock work-based learning opportunities for all. Its mission is to change how students view their options, how educators see their workload, and how the industry considers its growing talent pool. Work-based learning (WBL) prepares students for the job market and helps build a pipeline of skilled workers, all while lowering recruitment and training costs for employers, and expanding economic development in local communities. The company's WBL programs have impacted over 800,000 students across 2,000 schools in 30 states, leading to more than three million work-based learning hours logged. "Joining forces with Vector Solutions catapults us to an ambitious new era, where we can serve as an unrivaled catalyst for Career and Technical Education," said Cecilia Retelle Zywicki, CEO of PATHWAYos. "Our aim is nothing short of empowering students at scale by unlocking paths towards the future they want, and granting access to economic mobility that often is reserved for an exclusive subset of students. Together, we aspire to impact countless students, breaking barriers between education and the workforce, and reshaping the landscape." Vector Solutions serves over 24,000 customers and thirty-one million end users across the Education, Commercial, and Public Sector markets. With an increased focus on CTE, Vector Solutions will accelerate its presence in this critical market. The company will support students no matter what path they choose to take into the workforce and enable industry customers to access a pipeline of skilled talent. Post acquisition, PATHWAYos will be a product under a new business unit within Vector focused on CTE. The combined expertise and resources will strengthen Vector Solutions' CTE offerings and solidify its position as a leader in the industry. About Vector Solutions Vector Solutions is the leading provider of impactful technology solutions dedicated to driving safer, smarter, better decision-making in the world's most critical industries. Embedded into daily workflows to drive improvements in compliance, safety, performance, and preparedness, our software includes training management, industry-focused online course libraries, EHS management, workforce scheduling, risk communication, operational readiness, and more. Vector's unique combination of information and technology - delivered when and where it is needed - is integral to our more than 34 thousand clients looking to achieve better outcomes and safeguard lives. Vector is committed to providing resources to support those who need them most and launched a collection of free courses on critical mental health and safety topics through Vector Cares. For more information, visit http://www.vectorsolutions.com. For access to free Vector Cares courses visit https://www.vectorsolutions.com/about-us/vector-cares/. About Vector Solutions for K-12 Education Vector Solutions for K-12 Education is a leading provider of training, software and professional development solutions committed to creating safer, smarter and better school environments. Trusted by more than 5,000 K-12 districts in the United States, Vector's award-winning suite of products save administrators time, improve compliance, and streamline administrative processes. Vector trainings on imperative topics like safety and compliance; inclusive instruction; mental health and well-being; diversity, equity and inclusion; and cybersecurity enable students and teachers alike to make schools safer, more inclusive, and more effective places to work and learn. For more information about Vector Solutions for K-12 Education, visit http://www.vectorsolutions.com/k12. About PATHWAYos PATHWAYos® is the innovative software at the center of all career-connected learning. School districts, states, and career centers can now collaborate with businesses to expand work-based learning programs. The software streamlines processes while allowing partners to provide numerous opportunities that enhance the development of skills required by the workforce of the future. The world-class platform is quickly becoming a household requirement for innovative school districts.

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