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Q&A with Tom O'Regan, CEO at Madison Logic

Q&A with Tom O'Regan
Tom O'Regan, CEO at Madison Logic is a global leader in account based marketing. In this role, O’Regan leads all company initiatives with an emphasis on positioning ActivateABMTM as the only truly global account based marketing platform built for B2B marketers.

Focused on driving Madison Logic momentum and enabling the Marketer to be the driving force for growth and change within the enterprise, O’Regan also sits on the Advisory Board of The Fiscal Times, both the Sales Executive Committee and B2B Operating Group at the IAB.

MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear?
TOM O'REGAN: Passionate, Optimistic, and Indefatigable

M7: Ovum has named Madison Logic a “Leader” in the Ovum Market Radar: Account-Based Marketing report. What factors have led Madison Logic to emerge as a leader in ABM?
TO'R: Ovum recognized the strength of our ABM platform in achieving predictable growth among the fastest growing B2B organizations globally. Specifically, the ability to leverage intent data to target the right accounts, measure ABM effectiveness, shorten sales cycles, and accelerate growth. The Ovum report also highlights Madison Logic's data gateway that allows CRM and MAP platforms to connect seamlessly including Salesforce, Marketo, and Oracle Eloqua.


"AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers."

M7: How will the bi-directional integration with Oracle Eloqua help Madison Logic to empower B2B marketers?
TO'R: Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations. With the Oracle Eloqua integration, Madison Logic seamlessly accesses target account lists to activate ABM Demand Generation and Advertising programs and transfers engagement data back into Eloqua for lead scoring. Joint clients can also take advantage of Journey Acceleration™, which personalizes messaging based on marketing funnel stage to increase the volume, velocity, and value of deals in the pipeline.


"Communication between marketing and sales in addition to integrating with the leading CRM and MAP platforms are key factors for ABM success at large B2B organizations."

M7: How do you see technology and artificial intelligence impacting the ABM landscape in the near future?
TO'R: AI will play a critical role in the dynamic account targeting, content personalization, and conversion metrics that will accelerate growth for B2B marketers.



M7: Tom, your love for golf is well-known. Since when have you been playing golf and how do you manufacture time for it?
TO'R: I’ve played golf since college and have met so many unbelievable people, explored so many amazing places around the world, and had incredible experiences enjoying the game of golf. With offices in NY, Boston, San Francisco, Seattle, London, Dublin, and Singapore, I have the opportunity to play with team members, partners, and clients once in a while. When I’m not working, I pick vacation spots partially on the quality of the links.

M7: What is your superpower?
TO'R: I’d like to think I have a good eye for talent and finding people who have the skills, but more importantly I have the determination needed to grow and scale a business as a team.

ABOUT MADISON LOGIC

Madison Logic’s global account-based marketing (ABM) solution empowers B2B marketers to convert their best accounts faster. By integrating the ML Data Cloud with CRM and marketing automation platforms, intent data, and more than 20 other datasets, marketers execute a unified activation strategy across the funnel with ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth.

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Ellucian Partners with Portare Solutions to Accelerate SaaS Transformation of UK and Ireland Higher Education Institutions

PR Newswire | October 05, 2023

Ellucian, the leading higher education technology solutions provider, today announced a strategic partnership with Portare Solutions, a leading change management consultancy in the United Kingdom with more than 32 years of experience, to accelerate, support and enhance the transition to Software as a Service (SaaS) student information systems for higher education institutions in the UK and Ireland. Portare Solutions has extensive experience in leading change associated with student information system projects, and has designed a framework with Ellucian to focus on cultural change. It will play a pivotal role in transforming institutions' business processes to ensure they make the most out of new technology solutions, supporting staff in adapting the way they work and de-risking projects. We're thrilled to partner with Portare Solutions, a standout leader in change management support. Their expertise and unique approach will play a crucial role in managing the change associated with student information system SaaS projects, said Jeff Dinski, Chief Strategy and Corporate Development Officer, Ellucian. This partnership underscores our commitment to providing the best possible service to our customers, helping them navigate transformation, support their staff, and get the most out of their technology investment. "We are delighted to partner with Ellucian, a global leader in higher education SaaS solutions, to help institutions achieve their goals," said Krissi Sanft, Co-Founder and Managing Director, Portare Solutions. "This partnership is a natural fit, as we share a common vision for the future of higher education. We are confident that together, we can make a real difference in the lives of students and faculty." "Through the partnership, Ellucian and Portare Solutions will together provide institutions with the tools and resources they need to leverage the best from new technologies," added Tilden Lamb, Co-Founder and Managing Director, Portare Solutions. For more information about Portare Solutions, visit: https://portaresolutions.com/. For more information on Ellucian solutions, visit: https://www.ellucian.com/ or contact matt.searles@ellucian.com About Portare Solutions Portare Solutions is a leader in change and transformation helping organisations to mature change capability and management processes to enable strategic evolution. We are committed to tangibly assisting our clients to achieve the best results and put strategic initiatives into action. Everything we do is centred around change and transformation and we have significant experience in the implementation of education technology in the higher education sector. As well as this, we support our clients across a number of connected business areas including business technology and data strategy, organisational design and operating model, portfolio and programme design and delivery, change as a service, assurance services and we can help to build flexible and permanent skill sets and teams. We work through partnership and we live by our values; trust, integrity and transparency. About Ellucian Ellucian powers innovation for higher education, partnering with more than 2,900 customers across 50 countries, serving 22 million students. Fueled by decades of experience with a singular focus on the unique needs of learning institutions, the Ellucian platform features best-in-class SaaS capabilities and delivers insights needed now and into the future. These solutions and services span the entire student lifecycle, including data-rich tools for student recruitment, enrollment, and retention to workforce analytics, fundraising, and alumni engagement. Ellucian's innovative solutions, vast ecosystem of partners and user community of more than 45,000 provides best practices leading to greater institutional success and achieving better student outcomes.

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Education Technology

Watermark’s Educational Impact Suite Unifies Disjointed Technologies in Higher Education

Business Wire | October 10, 2023

Watermark, a leading provider of software solutions for higher education, proudly unveils the Educational Impact Suite (EIS), a comprehensive and interconnected suite of tools that unifies organizational leadership, student success, and continuous improvement, serving as an institution's internal compass. Grounded in the ethos of Education Impact, the EIS will revolutionize operational strategies for leaders, administrators, and faculty to maximize engagement, impact, and institutional storytelling. While technological advancements have historically moved slowly in higher education, recent years have seen an unprecedented boom in education technology, forging an inescapable tension between tradition and innovation. The challenges of pandemic learning exemplified this, thrusting educational institutions into uncharted territories as they scrambled to facilitate remote learning amidst a global crisis. The urgency to adapt often overshadows strategic foresight, leading to disjointed and fragmented solutions. EIS seeks to transform institutions' overarching challenges into opportunities to adapt and evolve. “Higher education is at a pivotal juncture, where the fusion of tradition and innovation is essential,” said Erin Shy, CEO of Watermark. “The Educational Impact Suite is the bridge that connects data with process. That bridge simplifies internal operations to provide a clearer view for faculty, staff, and leaders. With this clarity, we're facilitating learning environments where insights drive action, ensuring that institutions' strategies are as impactful as they are intentional.” Digital sprawl leads institutions to spend most of their time collecting data rather than understanding it. By connecting all of Watermark’s solutions together and establishing strong integrations with top LMS and SIS systems, the EIS breaks down data silos to help institutions uncover actionable insights. At launch, the EIS is focused on: Comprehensive Integration & Efficiency: The EIS encompasses a range of tools, each honed to deliver distinct insights and optimize workflows. When harnessed collectively, institutions unlock exponential value, break down data silos, and bolster cross-functional coordination to amplify their impact. Data-Driven Insights in Context: With EIS, analytics are not just numbers on a screen. They're carefully curated, placed in the context of daily workflows, and designed to highlight areas for improvement, thereby supporting institutional effectiveness and student success. This distinguishes EIS from all point solutions in the market. Student-Centric Vision: From curriculum development to course performance assessment and faculty impact analysis, the student's experience remains at the forefront. EIS is built with the institution's influence on the student journey as its core focus. "The confluence of insights and impact becomes the backbone of transformation,” said Alex Leader, Chief Impact Officer at Watermark. “When insights are not just gleaned but acted upon, they become the very footprints of impact. By meticulously curating and connecting data across an institution, the EIS will build connective tissue between Institutional Effectiveness and Student Success teams to drive support structures that are informed and holistic. This ensures that every initiative contributes to an institution's lasting impact on its students and empowers that legacy to be meaningfully communicated.” For more information about the Watermark EIS, visit www.watermarkinsights.com/solutions. About Watermark Watermark gives higher education institutions the tools they need to easily track, manage, and examine their data. For over twenty years, colleges and universities have used Watermark solutions to complete assessment and accreditation requirements, capture and analyze student feedback, showcase faculty accomplishments, and improve student engagement. Watermark's Educational Impact Suite (EIS) puts data into context so faculty and staff can focus on what really matters: institutional and student success. Learn why Watermark is trusted by over 1,700 colleges and universities to support continuous improvement at www.watermarkinsights.com.

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