Q&A with Jeanne Hopkins, CMO at Lola.com

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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ONLINE EDUCATION

51Talk | December 06, 2022

51Talk Online Education Group ("51Talk" or the "Company") a global online education platform with core expertise in English education, announced today that the Company will change the ratio of its American depositary shares ("ADSs") to Class A ordinary shares (the "ADS Ratio") from one (1) ADS representing fifteen (15) Class A ordinary shares to one (1) ADS representing sixty (60) Class A ordinary shares. The intention of the ADS ratio change is to prepare the Company for a contemplated transfer of the listing of its ADSs from the New York Stock Exchange to the Nasdaq Capital Market. The management of the Company believes that the Nasdaq Capital Market is a more suitable listing venue to reflect the shift of the Company's business focus from China's K-12 online education market to the emerging international K-12 online education market. "The intended transfer of the listing venue demonstrates the management's confidence in its international strategy and the commitment to maintain the Company's status as a US-listed company," Mr. JiaJia Huang, founder and Chief Executive Officer of 51Talk, commented. For the Company's ADS holders, the change in the ADS Ratio will have the same effect as a one-for-four reverse ADS split. A post-effective amendment to the ADS Registration Statement on Form F-6 will be filed with the SEC to reflect the change in the ADS Ratio. The Company anticipates that the change in the ADS Ratio will be effective on or about December 15, 2022 (U.S. Eastern Time), subject to the effectiveness of the post-effective amendment to the ADS Registration Statement on Form F-6 on or before that date. Each ADS holder of record at the close of business on the date when the change in ADS Ratio is effective will be required to surrender and exchange every four (4) existing ADSs then held for one (1) new ADS. Deutsche Bank Trust Company Americas, as the depositary bank for the Company's ADS program, will arrange for the exchange of the current ADSs for the new ones. No fractional new ADSs will be issued in connection with the change in the ADS Ratio. Instead, fractional entitlements to new ADSs will be aggregated and sold by the depositary bank and the net cash proceeds from the sale of the fractional ADS entitlements (after deduction of fees, taxes and expenses) will be distributed to the applicable ADS holders by the depositary bank. The change in the ADS Ratio will have no impact on the Company's underlying Class A ordinary shares, and no Class A ordinary shares will be issued or cancelled in connection with the change in the ADS Ratio. The change in the ADS Ratio is a preparatory step for the transfer of listing venue. There is no assurance that the contemplated listing venue transfer can be successfully completed. Safe Harbor Statement This press release contains statements that may constitute "forward-looking" statements which are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "aims," "future," "intends," "plans," "believes," "estimates," "likely to," and similar statements. 51Talk may also make written or oral forward-looking statements in its periodic reports to the Securities and Exchange Commission ("SEC"), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about 51Talk's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Further information regarding these and other risks is included in 51Talk's filings with the SEC. All information provided in this press release is as of the date of this press release, and 51Talk does not undertake any obligation to update any forward-looking statement, except as required under applicable law. About 51Talk Online Education Group 51Talk Online Education Group is a global online education platform with core expertise in English education. The Company's mission is to make quality education accessible and affordable. The Company's online and mobile education platforms enable students to take live interactive English lessons on demand. The Company connects its students with a large pool of highly qualified teachers that it assembled using a shared economy approach, and employs student and teacher feedback and data analytics to deliver a personalized learning experience to its students.

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EDUCATION TECHNOLOGY

School Pathways | December 05, 2022

School Pathways has created a two-way product integration with Zoom Video Communications, Inc. that allows schools to connect Zoom Meetings with their Synchronous Instruction and Live Interaction calendar in School Pathways' software. Once connected, the Zoom integration will automatically log student participation in online meetings. The passage of Assembly Bills 130 and 167 in California mandated that Independent Study and virtual learning educators provide and track regular opportunities for synchronous instruction and live interaction. While state-specific, this requirement is indicative of an overall trend as online instruction becomes more enmeshed in education following the COVID-19 pandemic. As Zoom is a leading platform for conducting online learning, School Pathways' new Zoom integration allows for streamlined tracking and cuts down the amount of time teachers have to spend logging virtual instruction meetings and participation. The integration also makes it easier to keep engagement tracking and re-engagement plans for students up to date. Having piloted the School Pathways Zoom integration at Visions in Education, Director of Operations Michael Brubaker explains, "I believe that this new feature will really benefit schools, teachers, and students as they schedule and track Synchronous Instruction or daily Live Interaction. "Teachers will benefit immensely from the simplicity and convenience of this Zoom integration,Not only will this result in accurate AB 130 and AB 167 compliance and reporting, but it will also help educators engage with their students on a deeper level." School Pathways CEO Oliver Wreford. About School Pathways School Pathways is a California-based education software company with 20 years of experience in K-12 education. We provide solutions for virtual, hybrid, and independent study programs that simplify school operations and foster student success in a variety of learning environments. In addition to a Student Information System better-built for non-traditional learning environments, we offer software that allows our clients to manage online learning agreements, student activity tracking, re-engagement communications, audit preparation, adult education, and more.

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EDUCATION TECHNOLOGY

CYPHER LEARNING | December 05, 2022

CYPHER LEARNING, a leading provider of learning platforms for schools, universities and organizations around the world, today announced the official launch of its innovative skills development features. This functionality, immediately available to users of both of the company's products, MATRIX LMS for Business and NEO LMS for K-20, helps drive personalized learning journeys, tailored to learners' skills and needs.The advanced features are staples of CYPHER LEARNING's intelligent learning platform (ILP). The company unveiled ILP earlier this year, inviting users to test out the new, intelligent features. STI Education Services Group (STI ESG), one of the largest networks of schools in the Philippines, has helped drive learning success using CYPHER LEARNING's skills development capabilities.As an academic institution, we are dedicated to empowering our teachers with the skills and resources they need to become more effective mentors to their students," said Aisa Q. Hipolito, vice president for academics at STI. "With CYPHER LEARNING's new capabilities, our teachers can improve their own skills and knowledge both of which are essential to supporting students' success. The new functionality benefits students in other ways too, enabling them to explore their interests and create individual learning goals based on their desired careers in the future. Teachers can track the progress of students and provide feedback and intervention, when necessary, to help students achieve their goals. Educational institutions and businesses can take advantage of the following skills development features available in CYPHER LEARNING platforms to drive mastery of skills: The ability to tag content and resources with competencies, so learners can achieve goals mapped to their roles, careers, educational standards and more. Learners receive personalized recommendations, in the form of courses, groups and forums to join, learning paths and more that reflect their goals, background and previous accomplishments. Instructors can automate daily tasks such as enrolling learners in courses or awarding points and badges to save time and make learning personalized. Learners and their instructors can track goal progress from the main overview page. Learners can participate in Q&A forums where they can ask questions and get support on achieving goals. "Skills development features can also help bridge the gap between academics and industry making students better prepared as they enter the job market,Our platform can be populated with different job competencies from across industries, which educational institutions then map with their courses and curricula. When students set learning goals, the goals and related activities can equip them with the skills they'll need in their careers." Jenielyn Padernal, CYPHER LEARNING's global EdTech director. Graham Glass, CEO of CYPHER LEARNING, said: "Whether you're an employee or a student, learning is more useful and enjoyable when it's relevant to you. As we enable learners to set meaningful goals, we're also making it easier for them to achieve them. The learning process should be learner-centric, and at CYPHER LEARNING, we're committed to that approach." About CYPHER LEARNING CYPHER LEARNING provides an intelligent learning platform that is empowering schools, businesses and entrepreneurs worldwide to reimagine online education and deliver the best learning experiences. CYPHER LEARNING has solutions for all major e-learning sectors: NEO LMS for K-20, MATRIX LMS for Business, and INDIE LMS for Entrepreneurs. Relied on by millions of users, CYPHER LEARNING supports 50+ languages and has offices worldwide with global headquarters in Plano, Texas.

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