Q&A with Jaime Punishill, CMO at Lionbridge

MEDIA 7 | August 26, 2019

Jaime Punishill, CMO at Lionbridge is an innovative marketing, channel, and product executive with a proven track record for finding blue ocean strategies and delivering scalable business operations.

Jaime is also an expert in operationalizing design thinking, translating new concepts and trends into workable business plans and operations, and delivering pragmatic innovation within a large enterprise.

MEDIA 7: Could you tell us about your role and journey into marketing?
JAIME PUNISHILL:
As Chief Marketing Officer for Lionbridge, I oversee brand, demand gen, corporate communications, marketing, and customer research. Interestingly enough, I’m not a classic marketer by training. I have spent most of my career on the product side and in digital transformation. I’ve been doing that since the mid-1990s. At some point, it became clear that marketing was the next area that universal digital transformation was going to overtake, and areas like user experience and many other digital functions that had been done separately were going to move under the remit of marketing. I slowly moved into the marketing universe and helped with big digital transformation in my previous company. That led me to take on all our brand, advertising, and integrated marketing. In that way, I ended up with a more traditional marketing role, and that led me to Lionbridge.

M7: As a CMO, what are the biggest challenges you face?
JP:
One of the biggest challenges is the unbelievable explosion in the martech space. I get over 300-400 emails and dozens of phone calls every day from different vendors who are trying to push different tools to help optimize the new digital experience. Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs. It swallows historical challenges, like getting the company to buy into a new understanding of the digital universe, or getting people to appreciate customer research and customer feedback.
These are always challenges, but they are all lower in scale now than just sheer digital transformation and the volume of tools and resources that accompany that transformation. There’s so much noise, and it’s really hard to tell what’s real and what’s not real.


"Keeping track of the rapid pace of evolution and trying to integrate all those tools is single-handedly probably one of the biggest challenges for CMOs."

M7: What was the most successful marketing campaign you have ever worked on? What made it so successful?
JP:
In my previous organization, we led a re-brand of the company in its first-ever national advertising campaign. That meant we weren’t constrained by existing rules and assumptions about how things had to be done, so we were able to quite creatively and innovatively harness several digital channels in a way that many of our competitors hadn’t. In terms of revenue or asset flows, new customers, traffic to the website and just about every other metric, it was a tremendous lift. That’s probably the single-most effective marketing campaign I’ve worked on, and it was completely comprehensive. It had a brand component, a communications component, a community component. It had very specific direct targeting and campaigns along with a goal of raising basic awareness. We were targeting by social media profile and audience. I think it was successful largely because it was multi-faceted and end-to-end.

M7: At Lionbridge, how do you see AI evolving with digital media?
JP:
For AI, we are still really in a hype-cycle. There is absolutely no doubt that AI and everything that falls under its purview will have a profound impact on the scale, data, and decisions we are able to process as marketers. The number of simulations and tests we will be able to run to optimize a campaign or project pre-launch, plus the ability for us to pivot real-time and use new insights, will be absolutely profound. But I think we are still very early in the journey. There’s more hype than substance right now. I’m not skeptical about AI’s eventual impact at all. But right now, the tools are not mature, and we are not mature in our understanding of AI, even regarding some of the most impactful ways to use it. So, I’m super optimistic over a 3-5-7-year period. But, I’m very skeptical over a 6-12-24-months period.


"AI and everything that falls under its purview will have a profound impact on the scale, data, and decisions we are able to process as marketers."

M7: How does the acquisition of Gengo strengthen Lionbridge’s position in machine learning?
JP: We are one of the world leaders in AI training data services. The fuel that makes AI work effectively is incredibly high volumes of high-quality data. And the problem is, as we know, most organizations have not done a good job being stewards of their data. Their data exists in lots of places, their data is not clean, it’s not annotated or mapped, there’s no organizing taxonomy around its structure. CDPs are still relatively early for a lot of folks, and so the catch is that you have lots of data, but that data may be largely unusable. Sort of like, there is a lot of oil in the ground, but just because the oil is in the ground doesn’t mean you have gas that works in your car or in a plane. A lot has to happen to refine it, to get it ready. The same is true with data “fuel.”

The good news is that we are one of the world leaders in helping companies refine their data so it’s usable in training their AI systems. Identifying and collecting data, and giving that data meaning, for example, is it metadata or actual data, is that an important variable or not an important variable, etc., is an integral step in the machine learning process. We help companies collect data, organize it, give it meaning so it can best feed our customers’ AI platforms.

We do this by activating our one million-strong SmartCrowd. The Gengo platform really helps us create a scalable system that will allow more companies to be able to improve the quality of their AI training data and, in turn, the quality of their AI.

M7: How do you stay updated on the latest trends in marketing technology?
JP: 
I read a lot. I get a couple of hundred emails a day. Part of that is because I sign up for lots of different sources of information. I think you have to consume a tremendous amount of information right now to pull in all the weak signals. And I probably dedicate more of my days than I would normally to looking at new capabilities just to keep me informed and up-to-date. This allows me to get a sense of when I think something is at a point where we can use it and harness something early for a strategic advantage.


"Most organizations have not done a good job being stewards of their data. Their data exists in lots of places, their data is not clean, it’s not annotated or mapped, there’s no organizing taxonomy around its structure."

M7: What are the top 3 trends that you foresee for 2019 going into 2020?
JP:
We are going to hear more about AI. We will see more examples of it not working in the next 18 months than we will see examples of it working, but I think that’s a short-term phenomenon, and we will work out the issues.

I think there is absolutely no doubt that we are going to see an increase in the production and consumption of video and its import in the production cycle. People are consuming more and more videos, and even B2B buyers are much more heavily consuming videos as a way to absorb a lot of information in a pretty short period of time. In 2-3 minutes, you can convey a lot more, and frankly people can understand a lot more than if they spend 20 minutes reading a whitepaper or something of that nature.

And clearly, voice search is on a big rise. There are a couple of key reasons for that. If you think about the US workforce, half of it now only knows a universe where Google is the dominant information organizational paradigm. Pair that with the sheer explosion of speech applications and devices, whether in your home, in your car, or in your hand—today, every phone is speech-enabled. It’s clear that all the large players are investing a tremendous amount of effort into proving the quality of voice search, and an increasing number of users are speaking to a device or multiple devices to get information. That’s a real challenge for organizations and marketers, because the way people speak to their device and physically ask for information is not the same as how they type a query into a search engine. So, the whole way in which we optimize and organize for search results in a voice-search world is quite different than in a text-based or type-based universe.  

M7: What is your superpower?
JP:
I’m not really sure I have a superpower. But there’s something I think I do that seems to be more of a struggle for some others. I’m able to assemble a collection of weak signals to predict what is going to happen before it happens. I really believe all the information is there, but I seem to be able to use that information to make some good bets about what the future holds.

ABOUT LIONBRIDGE

Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestrate a network of 500,000 passionate experts in 5,000-plus cities, who partner with brands to create culturally rich experiences. Relentless in our love for linguistics, we use the best of human and machine intelligence to forge understanding that resonates with our customers’ customers. Based in Waltham, Mass., Lionbridge maintains solution centers in 27 countries. Learn more at www.lionbridge.com.

More C-Suite on deck

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Related News

EDUCATION TECHNOLOGY

Goodwill and Coursera Introduce Goodwill® Career Coach and Navigator Professional Certificate

Coursera | January 18, 2023

On January 17, 2023, Goodwill Industries International and Coursera announced a collaboration to create the Goodwill Career Coach and Navigator Professional Certificate. The very first certificate of its kind will provide educational content developed from 120 years of Goodwill's history of industry expertise to those who are pursuing a career in workforce development and career navigation. This self-paced course enables development and learning for Goodwill coaches and career navigators by leveraging the power of Coursera's cost-effective online platform. Workforce development resources and tools are also provided to the Goodwill navigators and coaches to enable them to better assist job seekers across the U.S. and Canada. The online training, based on the expertise and experience of local Goodwill career services teams, prepares professionals for employment in the emerging career coaching and navigation profession. Career counselors and navigators help over one million people find jobs, education, and necessary support service, playing an essential role in Goodwill's mission. Accessible, career-focused learning courses that lead to professional certificates help job seekers find good jobs, earn a living wage, and boost local economies. Aspiring professionals who are looking to upscale their skills and enhance workforce development, including Goodwill's nonprofit and community partners, can benefit from the Goodwill Career Coach and Navigator Professional Certificate. Chief Mission Officer of Goodwill Industries International, Martin Scaglione, said, "Goodwill provides career services to help individuals facing barriers reach their potential through the power of work. Employers in local communities find Goodwill to be a trusted source for talent," He further mentioned, "The Goodwill Career Coach and Navigator Professional Certificate not only benefits career services professionals and employers, but most importantly it is a game changer for the individual they both serve, by opening access to opportunity. (Source – GlobeNewswire) About Coursera Launched in 2012 by Stanford Computer Science professors Daphne Koller and Andrew Ng, Coursera's mission is to offer universal access to top-notch learning. With 102 million registered learners as of March 31, 2022, it is one of the world's largest online learning platforms. Coursera collaborates with over 250 leading industry partners and universities to provide a diverse collection of professional certificates, courses, guided projects, specializations, and bachelor's and master's degrees. Coursera is employed by organizations worldwide to reskill and upskill their employees, students, and citizens in areas such as technology, data science, and business.

Read More

TALENT DEVELOPMENT

D2L’s Refreshed Teaching and Learning Studio Welcomes Educators

D2L | January 25, 2023

On January 24, 2023, D2L, a worldwide learning technology firm, relaunched the D2L Teaching and Learning Studio, a platform for teachers, academics, instructional designers, and education leaders to discover new, inventive, and strategic methods to assist in the development of superior learning experiences. The D2L Teaching and Learning Studio allows educators to enhance personal and professional skills, join a community of like-minded educators, and gain knowledge of both innovative and existing teaching strategies and practices. The VP of Academic Affairs at D2L, Dr. Cristi Ford, said, "It's so important as educators and learning practitioners to keep our fingers on the pulse of change, to hear from our peers, and to expand our perspectives, knowledge, and know-how when it comes to creating learning experiences that resonate with students and get results." She added, "That's why I'm so happy we have the D2L Teaching and Learning Studio to share wisdom, ideas, and stoke the passion within us all to teach–and to learn." (Source – PR Newswire) The D2L Teaching and Learning Studio comprises the following: Teaching and Learning blog: A variety of thought-provoking, results-oriented writings by experts, thought leaders, teachers, and lecturers on creating more engaging and meaningful learning experiences and perspectives on education trends, difficulties, and opportunities. Master Class Series: In areas such as social-emotional learning, mindfulness, and inclusive learning environments, educators have access to free, high-quality professional development courses that concentrate on mastering the art and science of teaching. Teach & Learn podcast: The new Teach & Learn podcast, hosted by VP of Academic Affairs at D2L, Dr. Cristi Ford features honest talks with some of the brightest minds in K–20 education. About D2L D2L is a worldwide learning innovation firm that assists enterprises in reshaping the future of work and education. It believes that everyone deserves access to a high-quality education regardless of age, ability, or geography. It is revolutionizing the way the world learns, empowering students of all ages to do more than they ever thought possible. The tools, partners, and enormous ecosystem of D2L facilitate the online and in-person education of millions of students. Its expanding worldwide staff is motivated to create learning products that will alter the world by humanizing technology. D2L Corporation, D2L Ltd., D2L Asia Pte. Ltd., D2L Europe Ltd., and D2L Australia Pty Ltd. are members of the D2L family of enterprises.

Read More

EDUCATION TECHNOLOGY

PowerSchool Announce the Plan of Opening the First Middle East & Africa Office

EDUCATION TECHNOLOGY | January 16, 2023

PowerSchool, North America's top supplier of cloud-based software for K–12 education, has announced its plans to open its first Middle East & Africa office in Dubai, United Arab Emirates (UAE), to accelerate the company's international expansion. The UAE office will service PowerSchool's extensive and increasing customer base in the Middle East and Africa (MEA) region and help the company expand customer relationships into surrounding regions. In addition, the new office will serve as a hub for growing its channel partnerships in MEA regions. Hardeep Gulati, CEO of PowerSchool, stated, "As our global customer base grows, it's critical we build the capacity to help power our customers' digital transformation needs," He also said, "We are seeing strong demand for primary and secondary education technology solutions across the MEA region and are in a unique position to provide best-in-class solutions tailored for MEA education leaders who are investing in technology that will enable them to deliver high-quality education for generations to come." (Source – Businesswire) With over 3,000 employees worldwide, members of the senior leadership team, sales and marketing, and solutions engineering teams will be located out of PowerSchool's UAE office to address existing and future client demand in the area. Over the last quarter-century, PowerSchool has expanded to assist more than 45 million students worldwide and offers solutions in more than 90 countries, including well-established and prominent educational institutions in the Gulf (GCC). The current clients in the UAE include Al Ittihad National Private Schools, Liwa Education, ESOL, Aldar Education, and The American International School in Abu Dhabi. About PowerSchool PowerSchool is the leading supplier of cloud-based software for K–12 education in North America. It aims to fuel the education ecosystem with unified technology that enables students and educators to reach their greatest potential in unique ways. The organization brings students, teachers, administrators, and parents together to improve student outcomes. It assists schools and districts to efficiently handle state reporting and associated compliance, finance, special education, human resources, talent, registration, attendance, financing, learning, teaching, grading, assessments, and analytics on a single platform, from the office to the classroom to the home.

Read More

EDUCATION TECHNOLOGY

Goodwill and Coursera Introduce Goodwill® Career Coach and Navigator Professional Certificate

Coursera | January 18, 2023

On January 17, 2023, Goodwill Industries International and Coursera announced a collaboration to create the Goodwill Career Coach and Navigator Professional Certificate. The very first certificate of its kind will provide educational content developed from 120 years of Goodwill's history of industry expertise to those who are pursuing a career in workforce development and career navigation. This self-paced course enables development and learning for Goodwill coaches and career navigators by leveraging the power of Coursera's cost-effective online platform. Workforce development resources and tools are also provided to the Goodwill navigators and coaches to enable them to better assist job seekers across the U.S. and Canada. The online training, based on the expertise and experience of local Goodwill career services teams, prepares professionals for employment in the emerging career coaching and navigation profession. Career counselors and navigators help over one million people find jobs, education, and necessary support service, playing an essential role in Goodwill's mission. Accessible, career-focused learning courses that lead to professional certificates help job seekers find good jobs, earn a living wage, and boost local economies. Aspiring professionals who are looking to upscale their skills and enhance workforce development, including Goodwill's nonprofit and community partners, can benefit from the Goodwill Career Coach and Navigator Professional Certificate. Chief Mission Officer of Goodwill Industries International, Martin Scaglione, said, "Goodwill provides career services to help individuals facing barriers reach their potential through the power of work. Employers in local communities find Goodwill to be a trusted source for talent," He further mentioned, "The Goodwill Career Coach and Navigator Professional Certificate not only benefits career services professionals and employers, but most importantly it is a game changer for the individual they both serve, by opening access to opportunity. (Source – GlobeNewswire) About Coursera Launched in 2012 by Stanford Computer Science professors Daphne Koller and Andrew Ng, Coursera's mission is to offer universal access to top-notch learning. With 102 million registered learners as of March 31, 2022, it is one of the world's largest online learning platforms. Coursera collaborates with over 250 leading industry partners and universities to provide a diverse collection of professional certificates, courses, guided projects, specializations, and bachelor's and master's degrees. Coursera is employed by organizations worldwide to reskill and upskill their employees, students, and citizens in areas such as technology, data science, and business.

Read More

TALENT DEVELOPMENT

D2L’s Refreshed Teaching and Learning Studio Welcomes Educators

D2L | January 25, 2023

On January 24, 2023, D2L, a worldwide learning technology firm, relaunched the D2L Teaching and Learning Studio, a platform for teachers, academics, instructional designers, and education leaders to discover new, inventive, and strategic methods to assist in the development of superior learning experiences. The D2L Teaching and Learning Studio allows educators to enhance personal and professional skills, join a community of like-minded educators, and gain knowledge of both innovative and existing teaching strategies and practices. The VP of Academic Affairs at D2L, Dr. Cristi Ford, said, "It's so important as educators and learning practitioners to keep our fingers on the pulse of change, to hear from our peers, and to expand our perspectives, knowledge, and know-how when it comes to creating learning experiences that resonate with students and get results." She added, "That's why I'm so happy we have the D2L Teaching and Learning Studio to share wisdom, ideas, and stoke the passion within us all to teach–and to learn." (Source – PR Newswire) The D2L Teaching and Learning Studio comprises the following: Teaching and Learning blog: A variety of thought-provoking, results-oriented writings by experts, thought leaders, teachers, and lecturers on creating more engaging and meaningful learning experiences and perspectives on education trends, difficulties, and opportunities. Master Class Series: In areas such as social-emotional learning, mindfulness, and inclusive learning environments, educators have access to free, high-quality professional development courses that concentrate on mastering the art and science of teaching. Teach & Learn podcast: The new Teach & Learn podcast, hosted by VP of Academic Affairs at D2L, Dr. Cristi Ford features honest talks with some of the brightest minds in K–20 education. About D2L D2L is a worldwide learning innovation firm that assists enterprises in reshaping the future of work and education. It believes that everyone deserves access to a high-quality education regardless of age, ability, or geography. It is revolutionizing the way the world learns, empowering students of all ages to do more than they ever thought possible. The tools, partners, and enormous ecosystem of D2L facilitate the online and in-person education of millions of students. Its expanding worldwide staff is motivated to create learning products that will alter the world by humanizing technology. D2L Corporation, D2L Ltd., D2L Asia Pte. Ltd., D2L Europe Ltd., and D2L Australia Pty Ltd. are members of the D2L family of enterprises.

Read More

EDUCATION TECHNOLOGY

PowerSchool Announce the Plan of Opening the First Middle East & Africa Office

EDUCATION TECHNOLOGY | January 16, 2023

PowerSchool, North America's top supplier of cloud-based software for K–12 education, has announced its plans to open its first Middle East & Africa office in Dubai, United Arab Emirates (UAE), to accelerate the company's international expansion. The UAE office will service PowerSchool's extensive and increasing customer base in the Middle East and Africa (MEA) region and help the company expand customer relationships into surrounding regions. In addition, the new office will serve as a hub for growing its channel partnerships in MEA regions. Hardeep Gulati, CEO of PowerSchool, stated, "As our global customer base grows, it's critical we build the capacity to help power our customers' digital transformation needs," He also said, "We are seeing strong demand for primary and secondary education technology solutions across the MEA region and are in a unique position to provide best-in-class solutions tailored for MEA education leaders who are investing in technology that will enable them to deliver high-quality education for generations to come." (Source – Businesswire) With over 3,000 employees worldwide, members of the senior leadership team, sales and marketing, and solutions engineering teams will be located out of PowerSchool's UAE office to address existing and future client demand in the area. Over the last quarter-century, PowerSchool has expanded to assist more than 45 million students worldwide and offers solutions in more than 90 countries, including well-established and prominent educational institutions in the Gulf (GCC). The current clients in the UAE include Al Ittihad National Private Schools, Liwa Education, ESOL, Aldar Education, and The American International School in Abu Dhabi. About PowerSchool PowerSchool is the leading supplier of cloud-based software for K–12 education in North America. It aims to fuel the education ecosystem with unified technology that enables students and educators to reach their greatest potential in unique ways. The organization brings students, teachers, administrators, and parents together to improve student outcomes. It assists schools and districts to efficiently handle state reporting and associated compliance, finance, special education, human resources, talent, registration, attendance, financing, learning, teaching, grading, assessments, and analytics on a single platform, from the office to the classroom to the home.

Read More

Spotlight

Lionbridge

Lionbridge

Lionbridge partners with brands to break barriers and build bridges all over the world. For more than 20 years, we have helped companies connect with global customers by delivering marketing, testing and globalization services in more than 300 languages. Through our world-class platform, we orchestr...

Events

Resources