Q&A with Emil Brunner, CEO of Takeoff1 GmbH

MEDIA 7 | June 13, 2019

Emil Brunner, CEO of Takeoff1 GmbH is an experienced businessman who has worked in many countries. He has dedicated more than 10 years to the intuitive method of language acquisition called the “Birkenbihl Approach” formulated by Vera F. Birkenbihl.  Emil and Vera have worked together on the digitalization of this language acquisition method which has been incorporated into Emil's language-learning platform, Brain-Friendly. 

In this interesting Q&A, Emil takes us through the Birkinbihl approach which is helping users worldwide to learn languages with ease.

MEDIA 7: Could you please tell us about your background?
EMIL BRUNNER:
 I started as a technician; then I changed to sales. In my heart, I’ve always been a salesman. I started my business as the first Xerox Partner in Austria, and then I managed a company selling office machines and equipment. It was my first time going into other countries, like Germany and Switzerland. In that business, I worked with many phone agents, so the company grew to an outbound sales call center. In the USA, I had my first technology experience and built an automated call machine. We then got the franchise partner of RTL Teleshop - it was after QVC the second largest in DACH, for Austria.  I gained knowledge in TV-Power plus Sales power and found it fascinating. The next step was to automate the call center.

In 2004, we ran a call center in a pizza box (computer) for teleshop companies. In the States, we closed orders for up to 60% of callers fully automated, the rest were connected to the classical human call center. It had a great future, but I did it with the wrong people. So the company went bankrupt, and we went back to Austria.
After that experience, back "home" - felt so small, and we went on to start a software development business.
I began working and studying TV & Film making at the same time. My master's degree was a documentary film about "Teleshop and new technologies.”

I met Vera F. Birkenbihl, and she was one of the most successful scientists for learning methods and strategies and held a lot of live seminars - long before TEDx came up. I produced about 10 of those seminars, gaining many skills in the process, and that's when I found out about the language learning method. Me and language? I had trouble all the time while I went to school. I was sure languages were not for me. However, my son was a successful young developer and was interested and started to develop an app for language learning - using the brain-friendly Birkenbihl method. Which means, you never waste time cramming vocabulary and you don't need to learn any grammar rules.

I don't know anyone who’s happy learning vocabulary. About 90+% of all people using a language (mother tongue and foreign language) are not able to describe a grammar rule — only the teachers can do it. So there must be another way without the pain. And here it was!
I tried to learn English. The goal was to speak well without thinking about what to say. I just wanted to talk.

That's it. It took me more than a year, but I had an experience I’ll never forget. I was working on my phone with many customers and collecting orders. After a while, I put the orders from my notes into the computer. Wow! I had made a request for English courses - an order from a bookstore in Birmingham. How did I do it? Yes, I did it in English, and I didn't even realize it. It was automatic. The gap, switching from German to English, was gone - forever.

In the meantime, both my sons, Herwig and Gerwin, were now professionals in software development on the international stage. I had a Swiss partner and last year, I sold my shares to set up a new company with a new app - the Birkenbihl language learning movies. The digitalization of language learning - watch a movie and get the language. Based on subscription models, we sell it now in DACH, US, and European Single markets.
Finally, it’s worth mentioning, that I am the only one, who got the okay from Vera F.Birkenbihl (she died 2011), to follow the method of the new science of language learning and take it to the next level. I got the seal of approval for the "Birkenbihl Approach" to honor products they follow with the principle of "brain-friendly" learning method.

I have put all of this experience into a new book, the follow up of Birkenbihl's bestseller "Einfach Sprachen Lernen". I completed it with Katharina Rucker, she has been on board since 2008 and is still the best blogger for language learning knowledge. The book will be published in English in Q1-2020.

"Using the brain-friendly Birkenbihl method, you never waste time cramming vocabulary and you don't need to learn any grammar rules."



M7: How far is the Birkenbihl method’s idea of ‘learning a language need not be difficult’ serving its purpose of making language acquisition effortless?
EB:
 Let me say 100%. Because the "classical" way to learn a language is totally different from the way our brain works. Our brain is trying to find new things to discover, to get new experiences and so on. What is there to discover when you use a vocabulary list? For example, table - Tisch / table - la mesa, etc. it could also be shown as table - Katze (cat). There is no sense, no meaning, no context.

If you learn it the brain-friendly way as a full sentence, and you "de-code" it, your brain has enough context, and there are new words to learn. 

So it works, and it takes a minimum amount of time because our brain is memorizing everything in connections, like synapses, and that works very well, making it fun and available to use for the rest of your life.
The newest thing we have developed is the Movie(c) courses. Birkenbihl told us all the time, "a movie is the closest experience to real life". Watching a movie is like experiencing an actual event. 

When the "de-code line" is integrated into the movie,  entertainment and learning become cohesive. The "de-code line" in the movie, works as a karaoke player. The spoken word-pair is synchronized and highlighted. So you can close your eyes or your brain will automatically follow the decode line, and you will absorb the language. Repeat it, and you become perfect. It’s the digital way to learn a foreign language.

M7: How do you develop the movies and what is the approach for making users learn new languages easily with these movies?
EB: 
The classical way to learn a language is to cram grammar rules. Understanding and speaking are two processes in our brain that we have to learn separately. The idea developed by Birkenbihl was to find out how to use the mother tongue to understand a foreign language. She had done a lot of research and observed neuroscientists and decided to call the it the decode line which means you have two decoding lines – the upper line is the foreign language that you want to learn, the lower line is the word-by-word translation where you get the information about the meaning of the words.
It’s easy to follow them if you like to follow, but it’s enough if you just watch the movie. Your brain is automatically looking at the decode line and getting the information so if you repeat that you become more familiar with the sentence and you’ll understand it.

M7: How has your working with Vera F. Birkenbihl for more than 10 years helped you to come out with an intuitive method of language acquisition called the “Birkenbihl Approach”? What was the idea behind this?
EB: 
Birkenbihl told me that she’d had an experience with teachers and children. The problem was that the children didn’t enjoy learning vocabulary. It was, and still is, a pain. After a couple of days, all of the learned words go. So she thought, if most people have this problem then the problem couldn't be the people, it must be the method. There must be a better way.

After that, she started researching, and she found old documents, detailing how the aristocrats (the European marriage expansion) learned languages. There were many connections between the European Aristocrats, and this old document described how they learned. There was a transcript, a direct translation underneath and a live speaker. So the learners followed the speaker and read the word pairs.

All of the experiments she did, worked very well. I remember, it was approximately 2008, there was a teacher in Odelzhause who gave the children private English lessons Coached by Birkenbihl, in 3 months, the whole class were able to speak English very well and had no problem with vocabulary tests. That was the point we realized we were onto something. Based on our findings, my son built the first application for Windows. However, if you think that’s it, no. It took a lot of time to optimize it and to do all the beta tests. But after a while, we saw that it worked, and my experience was. WOW! - I got it.


"Watching a movie is like experiencing an actual event.   When the "de-code line" is integrated into the movie,  entertainment and learning become cohesive."


M7: How is the “Birkenbihl Approach” assisting people around the world to learn more languages efficiently?
EB:
Thanks, that’s an excellent question. You can do it, totally without any app, with paper or music. Take the lyrics of the song you love and start to “de-code” (translate it word-by-word). Yes, with the app, it’s much easier, and if you have a device ready, you can fit, learning a language, into every spare moment you have. So you waste no time, get entertained and learn simultaneously. After a while, you begin to speak automatically like a baby, who is listening for a long time.
When it becomes a year old, it starts with some words, after the second year it begins, from one day to the next to speak full sentences, only by listening. So while you improve upon your spelling skills, in your mother tongue or foreign language, always listen (day and night) in the background. Your sub-conscience will do the rest.
It is a kind of democratization of language learning; everybody can do it, independent of age or origin.

M7: You have played a vital role in digitalization of this language acquisition method. What inspired you to take up this challenge and what was your vision behind this?
EB:
Yes, first, it was a curiosity about the possibility and a challenge for myself to learn a language up to a level to be able to sell anything. Remember, I was a weak student.
Additionally, it was the feedback from the first beta tester, later from customers that they had the same experience I had, and they are now happy and successful.  So it was sensible. Yes, a little bit also to make it easier for people. So now, I see that the end of the traditional way to learn a language is coming.

Think about it... you can watch a movie, it doesn't matter which one, and you get automatically delivered the “de-code” line. I think we'll be able to get it in the near future, we are still working on it. So you don't need any teacher, because every child is learning it like their mother tongue, additionally. For example, a Hollywood movie uses about 1000 to 1500 unique words, a daily newspaper uses about 500 to 700 unique words. So let's watch Spanish movies this weekend, and that's it. My idea is that no child should have to suffer the cramming of vocabulary.


"While you grow up your spelling skills, in your mother tongue or foreign language, always listen in the background. Your sub-conscience will do the rest. It is a kind of democratization of language learning."



M7: As a language instructor, how important is resolving the problem of language acquisition as a barrier to businesses and marketing when globalization is the trend?
EB: It is vital. In two cases, one of them is, that companies spend a lot of money, year by year and nothing is changing. The costs go up, and success is equal to or less. Especially the production industries who have many difficulties, i.e. when the company is based in Germany, and the production is in Mexico. In this case, we can help. We can produce a learning movie for the technical process and add the “de-code line”, so the employees get both, the knowledge and the language. I think this is an excellent opportunity for all instructors and trainers of language. They can supply companies to work with the Birkenbihl method, and it gives more success with less time to spend. 

M7: Do you think that the Birkenbihl method will encourage more people around the world to learn languages swiftly?
EB:
Yes, that's what I hope, and it is essential to tell everybody that with this method it is possible, yes it works. Also, my hope is that it could connect people and bring more happiness. It's okay, if you start now and only spend 10 minutes every day. After approximately 6 weeks, you will get about 400 to 600 unique words. However, you can also do it in 2 weeks if you spend 10 minutes, 10 times a day (less than 2 hours). Alternatively, if you spend only 10 minutes every 3rd day, it takes a little longer. Do it when you want with the time that suits you. Overall, you get it.

M7: Knowing what you know now, what advice would you give your younger self?
EB:
Not much, except one thing: Whatever you do, if it doesn't work, find out how it could work, there is surely another way. But, just do it.

ABOUT BRAIN FRIENDLY

The Birkenbihl Approach (BBA) means, learning as the brain loves to learn. Our brain - look to the minds of children - how they like to discover and to understand how things work. It uses neuro mechanisms like abstracting rules (grammar) and background listening (to build synapses for spelling). To know more, visit Brain-Friendly.

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Brainscape Offers a Free Baseline Education For All With New Flashcard Collection

Brainscape | December 14, 2022

Brainscape, a leading web and mobile education app, is launching a new digital flashcard collection that offers a "free minimum viable education" in the basics every American should know about the world, but that they may not have learned in school or personal life experience. "From history's greatest artists, authors, and leaders to the spices, wines, flags, and capital cities of the world, and more, we have consulted with dozens of students, educators, and experts to curate these general knowledge flashcards," Brainscape founder and CEO, Andrew Cohen. And we have done this in fulfillment of a greater goal, which is to democratize access to the benefits of spaced repetition, and to educational opportunity in general, irrespective of socio-economic background. We're essentially providing a baseline education to the world, for free. Leveling the playing field in education Brainscape's success has long been credited to spaced repetition, a science-backed learning algorithm that delivers information to the brain in a way that optimizes its ability to retain that information. But over and above helping high school students pass their APs, or professional-level students pass the MCAT or bar exam, Brainscape has held central to its agenda to make the world's knowledge accessible, digestible, and available to all for free.Many people are not privileged enough to have grown up around a holistically educated culture or to have had the opportunity to really apply themselves in school, and we suffer greatly from it later in life," says Cohen, who believes that a well-rounded knowledge of the world helps people to forge connections with others, including potentially career-altering ones. After 5 years of consulting with experts and fierce back-and-forth, what we have arrived at is a collection of 4,000+ flashcards that provide a more convenient and condensed single stream of knowledge than has never been attempted in previous cultural literacy initiatives," concludes Cohen. "And we're only going to keep adding to it in the coming years. Knowledge rehabilitation and cultural literacy for the 21st Century The newly-released collection consists of three flashcard packs: Knowledge Rehab ("Everything you wish you'd learned in school" covering subjects like history, earth science, and literature); Street Smarts ("Everything you wish you'd learned in life" covering survival skills, basic home and car maintenance, and fundamental culinary knowledge); and Vocab Workout ("The words to express yourself better" covering more complex, yet useful English vocabulary). Together, these three packs of 4,000+ flashcards aim to bring users up to speed on the essentials of everything, and they come preloaded with every free Brainscape account. About Brainscape Brainscape is an adaptive study app that allows users to create, find, and share flashcards for hundreds of subjects. With an algorithm grounded in spaced repetition and other cognitive learning principles, the app empowers learners to absorb and retain knowledge more efficiently than with any other study method.

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EDUCATION TECHNOLOGY

Stride, Inc. Addresses Pandemic-Era Learning Loss with New Platform

Stride, Inc. | January 19, 2023

On January 18, 2023, Stride, Inc., a world leader in education for more than 20 years, introduced Stride Tutoring, a cutting-edge platform created to help students with academics by offering one-on-one tutoring. The company aims to use the platform to reduce the impact of learning loss caused by the pandemic. Stride Tutoring is the sole online tutoring platform that mandates every tutor to be an active, state-certified teacher. This gives students access to hundreds of teachers regardless of the school they attend or their location. Jennifer Moore, General Manager of Stride Tutoring, said, "The learning progress that was lost for so many students during the pandemic can only be made up with more support now." She further added, "As a trusted partner to millions of families and thousands of school districts, Stride is ready to introduce more students to the power of personalized learning, at a time when they need it most." (Source – Business Wire) Stride's tutors are dedicated to fostering opportunities for academic success, no matter where the students are located. With this platform, families can choose from a large pool of teachers for live, personalized sessions and students and tutors can connect from anywhere with an internet connection. In addition, students can book repeated sessions with their favorite tutors on the platform, allowing them to build a lasting relationship that empowers their success. Stride Tutoring's interactive communication features are built on more than twenty years of experience in online education delivery and are designed for the safety and success of students. Trained tutors offer lessons in their areas of expertise to give a personalized learning experience to students, helping them advance their academic journey. Built-in feedback channels on Stride Tutoring allow students, tutors, and parents to connect, and parents can also contact tutors directly through the platform's secure messaging features and post-session feedback channels. The platform provides scalable solutions for high-dosage tutoring for schools and districts, including capabilities such as scheduling small-group sessions during the school day and access to comprehensive student- and school-level reports. About Stride, Inc. Virginia-based Stride, Inc., is a leading e-learning provider that supports learners of every age with passionate teachers and individualized learning experiences. In a field where many people have been left behind, Stride drives significant and essential change. The company offers more efficient ways to learn, emphasizing the development of the abilities and confidence that students need to advance in life. This is made possible by the insight and input of parents, students, teachers, boards of education, administrators, and policymakers.

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TALENT DEVELOPMENT

D2L’s Refreshed Teaching and Learning Studio Welcomes Educators

D2L | January 25, 2023

On January 24, 2023, D2L, a worldwide learning technology firm, relaunched the D2L Teaching and Learning Studio, a platform for teachers, academics, instructional designers, and education leaders to discover new, inventive, and strategic methods to assist in the development of superior learning experiences. The D2L Teaching and Learning Studio allows educators to enhance personal and professional skills, join a community of like-minded educators, and gain knowledge of both innovative and existing teaching strategies and practices. The VP of Academic Affairs at D2L, Dr. Cristi Ford, said, "It's so important as educators and learning practitioners to keep our fingers on the pulse of change, to hear from our peers, and to expand our perspectives, knowledge, and know-how when it comes to creating learning experiences that resonate with students and get results." She added, "That's why I'm so happy we have the D2L Teaching and Learning Studio to share wisdom, ideas, and stoke the passion within us all to teach–and to learn." (Source – PR Newswire) The D2L Teaching and Learning Studio comprises the following: Teaching and Learning blog: A variety of thought-provoking, results-oriented writings by experts, thought leaders, teachers, and lecturers on creating more engaging and meaningful learning experiences and perspectives on education trends, difficulties, and opportunities. Master Class Series: In areas such as social-emotional learning, mindfulness, and inclusive learning environments, educators have access to free, high-quality professional development courses that concentrate on mastering the art and science of teaching. Teach & Learn podcast: The new Teach & Learn podcast, hosted by VP of Academic Affairs at D2L, Dr. Cristi Ford features honest talks with some of the brightest minds in K–20 education. About D2L D2L is a worldwide learning innovation firm that assists enterprises in reshaping the future of work and education. It believes that everyone deserves access to a high-quality education regardless of age, ability, or geography. It is revolutionizing the way the world learns, empowering students of all ages to do more than they ever thought possible. The tools, partners, and enormous ecosystem of D2L facilitate the online and in-person education of millions of students. Its expanding worldwide staff is motivated to create learning products that will alter the world by humanizing technology. D2L Corporation, D2L Ltd., D2L Asia Pte. Ltd., D2L Europe Ltd., and D2L Australia Pty Ltd. are members of the D2L family of enterprises.

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Brain-Friendly

Brain-Friendly

The Birkenbihl Approach (BBA) means, learning as the brain loves to learn. Our brain - look to the minds of children - how they like to discover and to understand how things work. It uses neuro mechanisms like abstracting rules (grammar) and background listening (to build synapses for spelling)....

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