Q&A with Emil Brunner, CEO of Takeoff1 GmbH

Q&A with Emil Brunner, CEO of Takeoff1 GmbH
Emil Brunner, CEO of Takeoff1 GmbH is an experienced businessman who has worked in many countries. He has dedicated more than 10 years to the intuitive method of language acquisition called the “Birkenbihl Approach” formulated by Vera F. Birkenbihl.  Emil and Vera have worked together on the digitalization of this language acquisition method which has been incorporated into Emil's language-learning platform, Brain-Friendly. 

In this interesting Q&A, Emil takes us through the Birkinbihl approach which is helping users worldwide to learn languages with ease.

MEDIA 7: Could you please tell us about your background?
EMIL BRUNNER:
 I started as a technician; then I changed to sales. In my heart, I’ve always been a salesman. I started my business as the first Xerox Partner in Austria, and then I managed a company selling office machines and equipment. It was my first time going into other countries, like Germany and Switzerland. In that business, I worked with many phone agents, so the company grew to an outbound sales call center. In the USA, I had my first technology experience and built an automated call machine. We then got the franchise partner of RTL Teleshop - it was after QVC the second largest in DACH, for Austria.  I gained knowledge in TV-Power plus Sales power and found it fascinating. The next step was to automate the call center.

In 2004, we ran a call center in a pizza box (computer) for teleshop companies. In the States, we closed orders for up to 60% of callers fully automated, the rest were connected to the classical human call center. It had a great future, but I did it with the wrong people. So the company went bankrupt, and we went back to Austria.
After that experience, back "home" - felt so small, and we went on to start a software development business.
I began working and studying TV & Film making at the same time. My master's degree was a documentary film about "Teleshop and new technologies.”

I met Vera F. Birkenbihl, and she was one of the most successful scientists for learning methods and strategies and held a lot of live seminars - long before TEDx came up. I produced about 10 of those seminars, gaining many skills in the process, and that's when I found out about the language learning method. Me and language? I had trouble all the time while I went to school. I was sure languages were not for me. However, my son was a successful young developer and was interested and started to develop an app for language learning - using the brain-friendly Birkenbihl method. Which means, you never waste time cramming vocabulary and you don't need to learn any grammar rules.

I don't know anyone who’s happy learning vocabulary. About 90+% of all people using a language (mother tongue and foreign language) are not able to describe a grammar rule — only the teachers can do it. So there must be another way without the pain. And here it was!
I tried to learn English. The goal was to speak well without thinking about what to say. I just wanted to talk.

That's it. It took me more than a year, but I had an experience I’ll never forget. I was working on my phone with many customers and collecting orders. After a while, I put the orders from my notes into the computer. Wow! I had made a request for English courses - an order from a bookstore in Birmingham. How did I do it? Yes, I did it in English, and I didn't even realize it. It was automatic. The gap, switching from German to English, was gone - forever.

In the meantime, both my sons, Herwig and Gerwin, were now professionals in software development on the international stage. I had a Swiss partner and last year, I sold my shares to set up a new company with a new app - the Birkenbihl language learning movies. The digitalization of language learning - watch a movie and get the language. Based on subscription models, we sell it now in DACH, US, and European Single markets.
Finally, it’s worth mentioning, that I am the only one, who got the okay from Vera F.Birkenbihl (she died 2011), to follow the method of the new science of language learning and take it to the next level. I got the seal of approval for the "Birkenbihl Approach" to honor products they follow with the principle of "brain-friendly" learning method.

I have put all of this experience into a new book, the follow up of Birkenbihl's bestseller "Einfach Sprachen Lernen". I completed it with Katharina Rucker, she has been on board since 2008 and is still the best blogger for language learning knowledge. The book will be published in English in Q1-2020.

"Using the brain-friendly Birkenbihl method, you never waste time cramming vocabulary and you don't need to learn any grammar rules."



M7: How far is the Birkenbihl method’s idea of ‘learning a language need not be difficult’ serving its purpose of making language acquisition effortless?
EB:
 Let me say 100%. Because the "classical" way to learn a language is totally different from the way our brain works. Our brain is trying to find new things to discover, to get new experiences and so on. What is there to discover when you use a vocabulary list? For example, table - Tisch / table - la mesa, etc. it could also be shown as table - Katze (cat). There is no sense, no meaning, no context.

If you learn it the brain-friendly way as a full sentence, and you "de-code" it, your brain has enough context, and there are new words to learn. 

So it works, and it takes a minimum amount of time because our brain is memorizing everything in connections, like synapses, and that works very well, making it fun and available to use for the rest of your life.
The newest thing we have developed is the Movie(c) courses. Birkenbihl told us all the time, "a movie is the closest experience to real life". Watching a movie is like experiencing an actual event. 

When the "de-code line" is integrated into the movie,  entertainment and learning become cohesive. The "de-code line" in the movie, works as a karaoke player. The spoken word-pair is synchronized and highlighted. So you can close your eyes or your brain will automatically follow the decode line, and you will absorb the language. Repeat it, and you become perfect. It’s the digital way to learn a foreign language.

M7: How do you develop the movies and what is the approach for making users learn new languages easily with these movies?
EB: 
The classical way to learn a language is to cram grammar rules. Understanding and speaking are two processes in our brain that we have to learn separately. The idea developed by Birkenbihl was to find out how to use the mother tongue to understand a foreign language. She had done a lot of research and observed neuroscientists and decided to call the it the decode line which means you have two decoding lines – the upper line is the foreign language that you want to learn, the lower line is the word-by-word translation where you get the information about the meaning of the words.
It’s easy to follow them if you like to follow, but it’s enough if you just watch the movie. Your brain is automatically looking at the decode line and getting the information so if you repeat that you become more familiar with the sentence and you’ll understand it.

M7: How has your working with Vera F. Birkenbihl for more than 10 years helped you to come out with an intuitive method of language acquisition called the “Birkenbihl Approach”? What was the idea behind this?
EB: 
Birkenbihl told me that she’d had an experience with teachers and children. The problem was that the children didn’t enjoy learning vocabulary. It was, and still is, a pain. After a couple of days, all of the learned words go. So she thought, if most people have this problem then the problem couldn't be the people, it must be the method. There must be a better way.

After that, she started researching, and she found old documents, detailing how the aristocrats (the European marriage expansion) learned languages. There were many connections between the European Aristocrats, and this old document described how they learned. There was a transcript, a direct translation underneath and a live speaker. So the learners followed the speaker and read the word pairs.

All of the experiments she did, worked very well. I remember, it was approximately 2008, there was a teacher in Odelzhause who gave the children private English lessons Coached by Birkenbihl, in 3 months, the whole class were able to speak English very well and had no problem with vocabulary tests. That was the point we realized we were onto something. Based on our findings, my son built the first application for Windows. However, if you think that’s it, no. It took a lot of time to optimize it and to do all the beta tests. But after a while, we saw that it worked, and my experience was. WOW! - I got it.


"Watching a movie is like experiencing an actual event.   When the "de-code line" is integrated into the movie,  entertainment and learning become cohesive."


M7: How is the “Birkenbihl Approach” assisting people around the world to learn more languages efficiently?
EB:
Thanks, that’s an excellent question. You can do it, totally without any app, with paper or music. Take the lyrics of the song you love and start to “de-code” (translate it word-by-word). Yes, with the app, it’s much easier, and if you have a device ready, you can fit, learning a language, into every spare moment you have. So you waste no time, get entertained and learn simultaneously. After a while, you begin to speak automatically like a baby, who is listening for a long time.
When it becomes a year old, it starts with some words, after the second year it begins, from one day to the next to speak full sentences, only by listening. So while you improve upon your spelling skills, in your mother tongue or foreign language, always listen (day and night) in the background. Your sub-conscience will do the rest.
It is a kind of democratization of language learning; everybody can do it, independent of age or origin.

M7: You have played a vital role in digitalization of this language acquisition method. What inspired you to take up this challenge and what was your vision behind this?
EB:
Yes, first, it was a curiosity about the possibility and a challenge for myself to learn a language up to a level to be able to sell anything. Remember, I was a weak student.
Additionally, it was the feedback from the first beta tester, later from customers that they had the same experience I had, and they are now happy and successful.  So it was sensible. Yes, a little bit also to make it easier for people. So now, I see that the end of the traditional way to learn a language is coming.

Think about it... you can watch a movie, it doesn't matter which one, and you get automatically delivered the “de-code” line. I think we'll be able to get it in the near future, we are still working on it. So you don't need any teacher, because every child is learning it like their mother tongue, additionally. For example, a Hollywood movie uses about 1000 to 1500 unique words, a daily newspaper uses about 500 to 700 unique words. So let's watch Spanish movies this weekend, and that's it. My idea is that no child should have to suffer the cramming of vocabulary.


"While you grow up your spelling skills, in your mother tongue or foreign language, always listen in the background. Your sub-conscience will do the rest. It is a kind of democratization of language learning."



M7: As a language instructor, how important is resolving the problem of language acquisition as a barrier to businesses and marketing when globalization is the trend?
EB: It is vital. In two cases, one of them is, that companies spend a lot of money, year by year and nothing is changing. The costs go up, and success is equal to or less. Especially the production industries who have many difficulties, i.e. when the company is based in Germany, and the production is in Mexico. In this case, we can help. We can produce a learning movie for the technical process and add the “de-code line”, so the employees get both, the knowledge and the language. I think this is an excellent opportunity for all instructors and trainers of language. They can supply companies to work with the Birkenbihl method, and it gives more success with less time to spend. 

M7: Do you think that the Birkenbihl method will encourage more people around the world to learn languages swiftly?
EB:
Yes, that's what I hope, and it is essential to tell everybody that with this method it is possible, yes it works. Also, my hope is that it could connect people and bring more happiness. It's okay, if you start now and only spend 10 minutes every day. After approximately 6 weeks, you will get about 400 to 600 unique words. However, you can also do it in 2 weeks if you spend 10 minutes, 10 times a day (less than 2 hours). Alternatively, if you spend only 10 minutes every 3rd day, it takes a little longer. Do it when you want with the time that suits you. Overall, you get it.

M7: Knowing what you know now, what advice would you give your younger self?
EB:
Not much, except one thing: Whatever you do, if it doesn't work, find out how it could work, there is surely another way. But, just do it.

ABOUT BRAIN FRIENDLY

The Birkenbihl Approach (BBA) means, learning as the brain loves to learn. Our brain - look to the minds of children - how they like to discover and to understand how things work. It uses neuro mechanisms like abstracting rules (grammar) and background listening (to build synapses for spelling). To know more, visit Brain-Friendly.

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Collaborative Classroom and FluentSeeds Merge to Expand Impact from Birth Through Grade 8

PR Newswire | January 09, 2024

Today, Collaborative Classroom and FluentSeeds announce a merger into a single nonprofit organization to serve educators and other adults responsible for nurturing children's language, literacy, and social and emotional learning from birth through grade 8. With this merger, Collaborative Classroom is uniquely positioned to provide seamless support for children from birth through early childhood and beyond, ensuring kindergarten readiness and long-term academic success. Collaborative Classroom's evidence-based literacy and social and emotional learning programs and wraparound professional learning serve students and educators in grades K–8, with some programs extending through grades 9–12. Collaborative Classroom is one of the largest education nonprofits in the country, supporting educators in all 50 states in over 1,000 school districts. FluentSeeds supports adults, including parents, family and community members, child care providers, and other educators, with ©SEEDS of Learning, a rigorously-researched and proven set of literacy and social and emotional frameworks for children from birth through age 5. FluentSeeds currently serves more than 4,000 adults and 30,000 children in a variety of environments including home, community child care, pre-kindergarten, transitional kindergarten, and K–2. On a daily basis, this newly merged organization already impacts nearly 2 million children across the nation. Collaborative Classroom President and CEO Kelly Stuart says, "Bringing FluentSeeds into the Collaborative Classroom family of programs is especially exciting because it allows us to support children throughout their earliest years—a long-term goal of our organization. We know how crucial the first five years are for children's social, emotional, and early literacy development. FluentSeeds' expertise and offerings perfectly position us to serve even more children." Stuart adds, "Collaborative Classroom's and FluentSeeds' instructionally aligned and consistent, research-based frameworks are already used together with great success in schools and districts across the country. Recently, The Oakland REACH released a study on the impact of their tutoring programs that utilize SEEDS and our SIPPS® program. We are confident this merger will impact children from the beginning of their literacy journey and ensure their success as confident, fluent readers." FluentSeeds Executive Director Kate Horst says, "The gift of SEEDS and its impact on early literacy and social-emotional development will continue to spread in an ever-widening circle, thanks to Collaborative Classroom's mission, people, programs, and professional learning. Their deep literacy expertise and commitments to evidence and impact align with our strong foundations of birth to kindergarten professional development and SEEDS quality interactions. We are delighted to bring our FluentSeeds staff, friends, and partnerships into Collaborative Classroom's excellent programming and far-reaching impact." The new organization will operate under the banner of Collaborative Classroom, and Kelly Stuart will continue to serve as President and CEO. FluentSeeds' Executive Director, Kate Horst, will serve as both a senior advisor and a member of the Collaborative Classroom Board of Trustees. Susan Wally, Chair of the Collaborative Classroom Board of Trustees, says, "On behalf of the entire board, I want to welcome Kate Horst to our board and share our excitement and optimism as Collaborative Classroom expands its ability to support young learners through this merger with FluentSeeds. These two extraordinary organizations share a commitment to helping all those who teach and support young learners to access high-impact, evidence-based strategies and quality resources. We look forward to using our combined expertise and expanded scale to build vital literacy and social-emotional skills for our youngest children, as well as those who have already begun their K–12 journey."

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Education Technology

D2L Highlights New D2L Brightspace Product Features to Help Enhance Accessibility and Ease of Use

PR Newswire | October 19, 2023

D2L, a global learning technology company, today highlighted enhanced Brightspace product features — developed over the past six months — that can help global learners and educators simplify the learning experience by bringing learning solutions together in one place. I'm thrilled to share that D2L continues to invest in its existing solutions and broaden its portfolio of products, partner solutions and services to assist educators, organizations, and learners in their readiness for the future, said Rajesh Talpade, Senior Vice President of Product Management at D2L. D2L's new and enhanced product features can make it easier than ever to offer effective learning in online and blended environments to help see that learners have the opportunity to succeed. New D2L Solution for Businesses Announced in September 2023, D2L introduced a new, all-in-one solution for businesses: D2L for Business. This integrated, easy-to-use corporate solution combines the benefits of an existing network of world-class education providers, skill development solutions, and expert consulting services as an learning experience platform (LXP). Empowering Learners, Educators and Administrators Brightspace functionalities and offerings that can provide customers with tools and resources to help enhance outcomes and save time. Brightspace now offers: Even more Creator+ tools for educators, including: new accessible layouts, expanded types of interactive elements, and a fully accessible hotspot practice question type. This can help enable educators to continue building beautiful and instructionally sound content using familiar Brightspace workflows. An AI-driven, first line of contexual help and support embedded within Brightspace Brightspace Virtual Assistant. More datasets and improved data dashboards to help make it easier for educators and businesses to gain insights and understand metrics in their organizations. Simplifying Workflows Recent Brightspace updates continue to make workflows more intuitive, efficient, effective and consistent. This includes: An improved Quiz experience that can offer support for high-stakes exams with strict time limits, support for synchronous quizzing windows, and other improvements. A familiar and upgraded Discussion experience with workflows to help bring new functionality to educators. New content authoring functionality to help make it easier to manage both the required and optional course materials. In addition, enhancements to the Media Library are now more user-friendly, with new time-saving indicators to track progress and surface common actions. And, new changes to course merging options that can empower educators and save administrative time. New self-enrollment enhancements for Brightspace customers that offer professional development opportunities and allow educators to see that learners are enrolling in the right courses. Uniting a Stronger Ecosystem D2L has also enhanced its robust learning ecosystem by simplifying access to Brightspace and encouraging new interactions among educators, administrators, and learners. These updates, features and tools include: An easier, course registration process through Course Merchant, a modern e-commerce experience, whose front-end course catalog and payment and enrollment system is now offered as a D2L product after more than nine years as a key integration partner. Visualized Brightspace Analytics within Ellucian Experience, help advisors to quickly identify at-risk learners by aggregating Brightspace data with external data to holistically determine appropriate intervention. Early access to D2L Link, which can connect Brightspace with the systems of record clients use every day. The integrations enabled through D2L Link can help minimize manual tasks and see that data is synchronized between systems. D2L's new IntegrationHub, built on LTI 1.3. and launched as a new catalog site that lists partner solutions that are available for integrations with Brightpsace. The IntegrationHub makes it easy for Brightspace users to browse D2L's extensive list of integrated technologies and solutions, such as accessibility tools, student information systems, secure proctoring assessment platforms, and many other partner solutions. For more information on the latest features and updates, please visit What's New at D2L. About D2L D2L is transforming the way the world learns—helping learners of all ages achieve more than they dreamed possible. Working closely with clients all over the world, D2L is supporting millions of people learning online and in person. Our growing global workforce is dedicated to making the best learning products to leave the world better than they found it. Learn more about D2L for K-12, higher education and businesses at www.D2L.com.

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Online Education, Continuing Education

W. P. Carey School of Business, Televerde Foundation expand prison education program

PR Newswire | January 08, 2024

The ASU W. P. Carey School of Business and Televerde Foundation have worked alongside community partners to offer a unique PATHS program for women as they transition out of prison. PATHS, an acronym for Prepare, Achieve, and Transform for Healthy Success, teaches skills in personal wellness, workplace readiness, employment strategies, mentoring, financial literacy, and lifelong learning. The program begins while the women are still incarcerated and continues through their reentry and transition back into society. "We are thrilled to expand our partnership with the ASU W. P. Carey School of Business, further empowering women through education," said Michelle Cirocco, executive director of Televerde Foundation. "Our PATHS program goes beyond just providing skills; it's about transforming lives. This expansion marks a significant step toward reducing recidivism and opening new opportunities for women from all walks of life to rewrite their narratives. It also underscores our belief in education as a crucial driver of personal growth and societal advancement. We are committed to helping these women become positive role models in their communities and building a brighter, more secure future for themselves and their families." Julia LaRosa, clinical associate professor, and Kostas Voutsas, assistant teaching professor, from the Department of Management and Entrepreneurship, are two members of the W. P. Carey community who teach in the program. They focus on workplace readiness skills through college-level business fundamentals, business communication, and professional development courses. As of fall 2023, women who complete the Career PATHS coursework earning a C or better have the opportunity to turn their completed work into college credit through ASU's Universal Learner program. The associated fees are currently covered by Televerde Foundation, with future iterations also being funded by the generosity of donors through the ASU Foundation. "Turning time in prison into a college education experience is truly inspiring," says Voutsas, who teaches the Effective Communication for Career Success class. "It is a practical course that empowers students to communicate as leaders, embrace diversity and inclusion, build positive relationships, and maximize efficiency and effectiveness in the workplace. It explores both verbal and nonverbal communication, cross-cultural communication, customer service, the writing process, writing mechanics, interviewing and resume techniques, as well as delivering presentations with confidence." Since the program's inception in 2020, the results have been truly remarkable. Of the 161 students who have completed the program, the recidivism rate is zero compared with the expected 40% to 60% rate. According to the Televerde Foundation, graduates' salaries are also 61% to 75% higher than their less prepared counterparts. While the quantitative outcomes are extraordinary, the qualitative impacts are equally important. Mary Montemorra, a PATHS graduate, explains, "Televerde Foundation and PATHS have given me the ability to fit into a community that once felt so far away. Remember, being sent to prison means the society you once were part of decided to remove you from its communities physically. PATHS gave that community back to me." One benefit of the Universal Learner program is the connection it helps non-traditional students form with ASU. "At W. P. Carey, we are prioritizing access in the communities we serve," says Raghu Santanam, senior associate dean for Executive Education, Corporate Partnerships, and Lifelong Learning. "Connecting PATHS to ASU as a for-credit course legitimizes the hard work these women are undertaking and makes it easier for them to transition into college in the future." Higher education is indeed more within reach for individuals involved in the justice system. As of July 1, 2023, the FAFSA Simplification Act provisions make PELL grants available to all qualified incarcerated people to further pursue post-secondary education through approved Prison Education Programs (PEPs). "A mere vision has blossomed into a sustainable program," says LaRosa. PATHS is "dedicated to aiding incarcerated women in reshaping the course of their lives and those of their families. Witnessing the transformative impact of a college education unfolding within our community is truly remarkable and the high point of my career."

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Continuing Education

Collaborative Classroom and FluentSeeds Merge to Expand Impact from Birth Through Grade 8

PR Newswire | January 09, 2024

Today, Collaborative Classroom and FluentSeeds announce a merger into a single nonprofit organization to serve educators and other adults responsible for nurturing children's language, literacy, and social and emotional learning from birth through grade 8. With this merger, Collaborative Classroom is uniquely positioned to provide seamless support for children from birth through early childhood and beyond, ensuring kindergarten readiness and long-term academic success. Collaborative Classroom's evidence-based literacy and social and emotional learning programs and wraparound professional learning serve students and educators in grades K–8, with some programs extending through grades 9–12. Collaborative Classroom is one of the largest education nonprofits in the country, supporting educators in all 50 states in over 1,000 school districts. FluentSeeds supports adults, including parents, family and community members, child care providers, and other educators, with ©SEEDS of Learning, a rigorously-researched and proven set of literacy and social and emotional frameworks for children from birth through age 5. FluentSeeds currently serves more than 4,000 adults and 30,000 children in a variety of environments including home, community child care, pre-kindergarten, transitional kindergarten, and K–2. On a daily basis, this newly merged organization already impacts nearly 2 million children across the nation. Collaborative Classroom President and CEO Kelly Stuart says, "Bringing FluentSeeds into the Collaborative Classroom family of programs is especially exciting because it allows us to support children throughout their earliest years—a long-term goal of our organization. We know how crucial the first five years are for children's social, emotional, and early literacy development. FluentSeeds' expertise and offerings perfectly position us to serve even more children." Stuart adds, "Collaborative Classroom's and FluentSeeds' instructionally aligned and consistent, research-based frameworks are already used together with great success in schools and districts across the country. Recently, The Oakland REACH released a study on the impact of their tutoring programs that utilize SEEDS and our SIPPS® program. We are confident this merger will impact children from the beginning of their literacy journey and ensure their success as confident, fluent readers." FluentSeeds Executive Director Kate Horst says, "The gift of SEEDS and its impact on early literacy and social-emotional development will continue to spread in an ever-widening circle, thanks to Collaborative Classroom's mission, people, programs, and professional learning. Their deep literacy expertise and commitments to evidence and impact align with our strong foundations of birth to kindergarten professional development and SEEDS quality interactions. We are delighted to bring our FluentSeeds staff, friends, and partnerships into Collaborative Classroom's excellent programming and far-reaching impact." The new organization will operate under the banner of Collaborative Classroom, and Kelly Stuart will continue to serve as President and CEO. FluentSeeds' Executive Director, Kate Horst, will serve as both a senior advisor and a member of the Collaborative Classroom Board of Trustees. Susan Wally, Chair of the Collaborative Classroom Board of Trustees, says, "On behalf of the entire board, I want to welcome Kate Horst to our board and share our excitement and optimism as Collaborative Classroom expands its ability to support young learners through this merger with FluentSeeds. These two extraordinary organizations share a commitment to helping all those who teach and support young learners to access high-impact, evidence-based strategies and quality resources. We look forward to using our combined expertise and expanded scale to build vital literacy and social-emotional skills for our youngest children, as well as those who have already begun their K–12 journey."

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Brain-Friendly

Brain-Friendly

The Birkenbihl Approach (BBA) means, learning as the brain loves to learn. Our brain - look to the minds of children - how they like to discover and to understand how things work. It uses neuro mechanisms like abstracting rules (grammar) and background listening (to build synapses for spelling)....

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