Q&A with Emil Brunner, CEO of Takeoff1 GmbH

MEDIA 7 | June 13, 2019

Emil Brunner, CEO of Takeoff1 GmbH is an experienced businessman who has worked in many countries. He has dedicated more than 10 years to the intuitive method of language acquisition called the “Birkenbihl Approach” formulated by Vera F. Birkenbihl.  Emil and Vera have worked together on the digitalization of this language acquisition method which has been incorporated into Emil's language-learning platform, Brain-Friendly. 

In this interesting Q&A, Emil takes us through the Birkinbihl approach which is helping users worldwide to learn languages with ease.

MEDIA 7: Could you please tell us about your background?
EMIL BRUNNER:
 I started as a technician; then I changed to sales. In my heart, I’ve always been a salesman. I started my business as the first Xerox Partner in Austria, and then I managed a company selling office machines and equipment. It was my first time going into other countries, like Germany and Switzerland. In that business, I worked with many phone agents, so the company grew to an outbound sales call center. In the USA, I had my first technology experience and built an automated call machine. We then got the franchise partner of RTL Teleshop - it was after QVC the second largest in DACH, for Austria.  I gained knowledge in TV-Power plus Sales power and found it fascinating. The next step was to automate the call center.

In 2004, we ran a call center in a pizza box (computer) for teleshop companies. In the States, we closed orders for up to 60% of callers fully automated, the rest were connected to the classical human call center. It had a great future, but I did it with the wrong people. So the company went bankrupt, and we went back to Austria.
After that experience, back "home" - felt so small, and we went on to start a software development business.
I began working and studying TV & Film making at the same time. My master's degree was a documentary film about "Teleshop and new technologies.”

I met Vera F. Birkenbihl, and she was one of the most successful scientists for learning methods and strategies and held a lot of live seminars - long before TEDx came up. I produced about 10 of those seminars, gaining many skills in the process, and that's when I found out about the language learning method. Me and language? I had trouble all the time while I went to school. I was sure languages were not for me. However, my son was a successful young developer and was interested and started to develop an app for language learning - using the brain-friendly Birkenbihl method. Which means, you never waste time cramming vocabulary and you don't need to learn any grammar rules.

I don't know anyone who’s happy learning vocabulary. About 90+% of all people using a language (mother tongue and foreign language) are not able to describe a grammar rule — only the teachers can do it. So there must be another way without the pain. And here it was!
I tried to learn English. The goal was to speak well without thinking about what to say. I just wanted to talk.

That's it. It took me more than a year, but I had an experience I’ll never forget. I was working on my phone with many customers and collecting orders. After a while, I put the orders from my notes into the computer. Wow! I had made a request for English courses - an order from a bookstore in Birmingham. How did I do it? Yes, I did it in English, and I didn't even realize it. It was automatic. The gap, switching from German to English, was gone - forever.

In the meantime, both my sons, Herwig and Gerwin, were now professionals in software development on the international stage. I had a Swiss partner and last year, I sold my shares to set up a new company with a new app - the Birkenbihl language learning movies. The digitalization of language learning - watch a movie and get the language. Based on subscription models, we sell it now in DACH, US, and European Single markets.
Finally, it’s worth mentioning, that I am the only one, who got the okay from Vera F.Birkenbihl (she died 2011), to follow the method of the new science of language learning and take it to the next level. I got the seal of approval for the "Birkenbihl Approach" to honor products they follow with the principle of "brain-friendly" learning method.

I have put all of this experience into a new book, the follow up of Birkenbihl's bestseller "Einfach Sprachen Lernen". I completed it with Katharina Rucker, she has been on board since 2008 and is still the best blogger for language learning knowledge. The book will be published in English in Q1-2020.

"Using the brain-friendly Birkenbihl method, you never waste time cramming vocabulary and you don't need to learn any grammar rules."



M7: How far is the Birkenbihl method’s idea of ‘learning a language need not be difficult’ serving its purpose of making language acquisition effortless?
EB:
 Let me say 100%. Because the "classical" way to learn a language is totally different from the way our brain works. Our brain is trying to find new things to discover, to get new experiences and so on. What is there to discover when you use a vocabulary list? For example, table - Tisch / table - la mesa, etc. it could also be shown as table - Katze (cat). There is no sense, no meaning, no context.

If you learn it the brain-friendly way as a full sentence, and you "de-code" it, your brain has enough context, and there are new words to learn. 

So it works, and it takes a minimum amount of time because our brain is memorizing everything in connections, like synapses, and that works very well, making it fun and available to use for the rest of your life.
The newest thing we have developed is the Movie(c) courses. Birkenbihl told us all the time, "a movie is the closest experience to real life". Watching a movie is like experiencing an actual event. 

When the "de-code line" is integrated into the movie,  entertainment and learning become cohesive. The "de-code line" in the movie, works as a karaoke player. The spoken word-pair is synchronized and highlighted. So you can close your eyes or your brain will automatically follow the decode line, and you will absorb the language. Repeat it, and you become perfect. It’s the digital way to learn a foreign language.

M7: How do you develop the movies and what is the approach for making users learn new languages easily with these movies?
EB: 
The classical way to learn a language is to cram grammar rules. Understanding and speaking are two processes in our brain that we have to learn separately. The idea developed by Birkenbihl was to find out how to use the mother tongue to understand a foreign language. She had done a lot of research and observed neuroscientists and decided to call the it the decode line which means you have two decoding lines – the upper line is the foreign language that you want to learn, the lower line is the word-by-word translation where you get the information about the meaning of the words.
It’s easy to follow them if you like to follow, but it’s enough if you just watch the movie. Your brain is automatically looking at the decode line and getting the information so if you repeat that you become more familiar with the sentence and you’ll understand it.

M7: How has your working with Vera F. Birkenbihl for more than 10 years helped you to come out with an intuitive method of language acquisition called the “Birkenbihl Approach”? What was the idea behind this?
EB: 
Birkenbihl told me that she’d had an experience with teachers and children. The problem was that the children didn’t enjoy learning vocabulary. It was, and still is, a pain. After a couple of days, all of the learned words go. So she thought, if most people have this problem then the problem couldn't be the people, it must be the method. There must be a better way.

After that, she started researching, and she found old documents, detailing how the aristocrats (the European marriage expansion) learned languages. There were many connections between the European Aristocrats, and this old document described how they learned. There was a transcript, a direct translation underneath and a live speaker. So the learners followed the speaker and read the word pairs.

All of the experiments she did, worked very well. I remember, it was approximately 2008, there was a teacher in Odelzhause who gave the children private English lessons Coached by Birkenbihl, in 3 months, the whole class were able to speak English very well and had no problem with vocabulary tests. That was the point we realized we were onto something. Based on our findings, my son built the first application for Windows. However, if you think that’s it, no. It took a lot of time to optimize it and to do all the beta tests. But after a while, we saw that it worked, and my experience was. WOW! - I got it.


"Watching a movie is like experiencing an actual event.   When the "de-code line" is integrated into the movie,  entertainment and learning become cohesive."


M7: How is the “Birkenbihl Approach” assisting people around the world to learn more languages efficiently?
EB:
Thanks, that’s an excellent question. You can do it, totally without any app, with paper or music. Take the lyrics of the song you love and start to “de-code” (translate it word-by-word). Yes, with the app, it’s much easier, and if you have a device ready, you can fit, learning a language, into every spare moment you have. So you waste no time, get entertained and learn simultaneously. After a while, you begin to speak automatically like a baby, who is listening for a long time.
When it becomes a year old, it starts with some words, after the second year it begins, from one day to the next to speak full sentences, only by listening. So while you improve upon your spelling skills, in your mother tongue or foreign language, always listen (day and night) in the background. Your sub-conscience will do the rest.
It is a kind of democratization of language learning; everybody can do it, independent of age or origin.

M7: You have played a vital role in digitalization of this language acquisition method. What inspired you to take up this challenge and what was your vision behind this?
EB:
Yes, first, it was a curiosity about the possibility and a challenge for myself to learn a language up to a level to be able to sell anything. Remember, I was a weak student.
Additionally, it was the feedback from the first beta tester, later from customers that they had the same experience I had, and they are now happy and successful.  So it was sensible. Yes, a little bit also to make it easier for people. So now, I see that the end of the traditional way to learn a language is coming.

Think about it... you can watch a movie, it doesn't matter which one, and you get automatically delivered the “de-code” line. I think we'll be able to get it in the near future, we are still working on it. So you don't need any teacher, because every child is learning it like their mother tongue, additionally. For example, a Hollywood movie uses about 1000 to 1500 unique words, a daily newspaper uses about 500 to 700 unique words. So let's watch Spanish movies this weekend, and that's it. My idea is that no child should have to suffer the cramming of vocabulary.


"While you grow up your spelling skills, in your mother tongue or foreign language, always listen in the background. Your sub-conscience will do the rest. It is a kind of democratization of language learning."



M7: As a language instructor, how important is resolving the problem of language acquisition as a barrier to businesses and marketing when globalization is the trend?
EB: It is vital. In two cases, one of them is, that companies spend a lot of money, year by year and nothing is changing. The costs go up, and success is equal to or less. Especially the production industries who have many difficulties, i.e. when the company is based in Germany, and the production is in Mexico. In this case, we can help. We can produce a learning movie for the technical process and add the “de-code line”, so the employees get both, the knowledge and the language. I think this is an excellent opportunity for all instructors and trainers of language. They can supply companies to work with the Birkenbihl method, and it gives more success with less time to spend. 

M7: Do you think that the Birkenbihl method will encourage more people around the world to learn languages swiftly?
EB:
Yes, that's what I hope, and it is essential to tell everybody that with this method it is possible, yes it works. Also, my hope is that it could connect people and bring more happiness. It's okay, if you start now and only spend 10 minutes every day. After approximately 6 weeks, you will get about 400 to 600 unique words. However, you can also do it in 2 weeks if you spend 10 minutes, 10 times a day (less than 2 hours). Alternatively, if you spend only 10 minutes every 3rd day, it takes a little longer. Do it when you want with the time that suits you. Overall, you get it.

M7: Knowing what you know now, what advice would you give your younger self?
EB:
Not much, except one thing: Whatever you do, if it doesn't work, find out how it could work, there is surely another way. But, just do it.

ABOUT BRAIN FRIENDLY

The Birkenbihl Approach (BBA) means, learning as the brain loves to learn. Our brain - look to the minds of children - how they like to discover and to understand how things work. It uses neuro mechanisms like abstracting rules (grammar) and background listening (to build synapses for spelling). To know more, visit Brain-Friendly.

More C-Suite on deck

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

Related News

EDUCATION TECHNOLOGY, ONLINE EDUCATION

New Training Program Uses Virtual Reality Simulations to Address the Electrical Construction Skills Shortage

Transfr | September 23, 2022

Transfr, a skills training platform best known for pioneering the use of virtual reality to simulate on-the-job training, today announced the launch of a new package of simulations that harness the power of virtual and augmented reality to help organizations of all kinds create pathways to careers in electrical construction. The virtual reality simulations are designed to equip learners with the foundational knowledge and skills to prepare them for apprenticeships and jobs in the fast-growing electrical construction industry.The latest collection of simulations was built in collaboration with TRIO Electric, a Houston, Texas-based electrical design, construction and service firm that has been using the simulations as part of their own workforce training programs. The COVID-19 pandemic spurred us to think creatively about how we can train the next generation of electrical construction workers in a scalable and cost-effective way," said Beau Pollock, president and CEO of TRIO Electric. "Finding electrical instructors is difficult and time-consuming, and training requires us to use the same materials that technicians use on the job. The virtual simulations not only offer learners real-world experience and hands-on practice before they go into the field, they also help us to conserve resources in the process. According to the National Electrical Contractors Association, electrical construction represents a $202 billion industry that provides Americans with power, light, and communication technologies, employing more than 650,000 workers. Demand for electricians is expected to grow by 9% through 2030, with an average of 84,700 openings for electricians each year, on average, over the decade. The median annual wage for an electrician is more than $60,000–a well-paying career path that does not require a four-year degree. The simulations are being used by high school and community college students as well as adults looking for careers and apprenticeships in electrical construction. Students cover key topics such as workplace safety, material and tool recognition and usage, wall rough-in, overhead box installation, wire pulling, conduit bending, and other foundational skills required to become a trained, productive and safe electrical worker. Delivered in concert with employers, colleges, and workforce development organizations, these simulations enable learners to feel as though they are embedded in the physical environment and experience of an actual worksite. Transfr's innovative approach guides trainees through hands-on skills sessions with the assistance of a digital coach that adapts to their performance, all in a fully-immersive, 360-degree environment that is distraction-free and safe from many of the risks of traditional electrical construction learning. "To keep pace with the complex demands of the electrical industry, employers are in search of new and creative ways to develop the skilled workforce that this dynamic industry demands—and meet our country's light, power and connectivity needs,This is about harnessing the potential of virtual and augmented reality to help more aspiring tradespokepeople not only learn about careers in electrical work—but gain the invaluable on-the-job experience they need to launch their careers." Bharani RajakumarCEO of Transfr The electrical construction simulations are the latest addition to a series of fully immersive training modules from Transfr, in fields that include some of the country's fastest growing jobs and industries: automotive, aerospace, advanced manufacturing, health care, and construction. To date, more than 10,000 incumbent workers, job-seekers, and students have already accessed the company's virtual reality simulations, which simulate the on-the-job training and experience needed for individuals to prepare for new career opportunities. About Transfr: Transfr's mission is to train the future of every industry by opening up new opportunities for people across the globe. We create unique pathways to well-paying jobs available now in high-demand fields, enabling learners to find job security and economic prosperity, facilitated by immersive, hands-on training.

Read More

CORPORATE EDUCATION AND TRAINING

Victor Valley College Implements BibliU’s Universal Learning Platform, Ensuring Every Student Has Access to Courseware on Day One of Class

BibliU | September 20, 2022

BibliU, the EdTech innovator democratizing content accessibility, today announced that Victor Valley College, located in Victorville, Calif., is implementing its Universal Learning solution to ensure students have access to course content on day one of class.Universal Learning is a procurement and provisioning model that packages content with enrollment in a class and distributes it via an institution's Learning Management System (LMS). Offered campus-wide, Universal Learning will enable Victor Valley to lower textbook costs by 30% to 50% while guaranteeing all students have access to the content and courseware they need as soon as classes begin. The College leadership's intent is to ensure course materials are ready on the first day of class while providing a better and more satisfying experience for faculty and students during content acquisition. In addition, Victor Valley College wants to secure content cost savings for its students. With today’s announcement, BibliU furthers its charge of improving the process of discovering, ordering and supplying students with digital textbook content. Because it offers a more agile response to content delivery, the BibliU platform will also enable Victor Valley to consider a more flexible school schedule for the benefit of students. “Victor Valley College is the first school in California to implement BibliU’s Universal Learning model to reduce the cost of course materials for students The school is a trailblazer in this business model and is proud to lead the way. We’re sure other colleges and universities will follow suit as soon as they learn of the benefits we are realizing.” Dr. Daniel Walden, president of Victor Valley College Added Todd Scott, VP of Instruction at Victor Valley, “Our mission is to provide opportunities for student learning and success, as well as excellent experiences for our faculty. So far, onboarding BibliU’s platform has alleviated some of the frustrations felt by students and faculty around the process of buying and accessing textbooks.” About BibliU EdTech innovator BibliU is defining the future of higher education by democratizing content accessibility. Designed to address the unique requirements of students, faculty, libraries and publishers, BibliU is a learning enablement platform that empowers higher education institutions to streamline their textbook and courseware workflows to achieve greater student outcomes, affordability and social mobility. With BibliU, colleges and universities can finally deliver on the promise of digitalization, guaranteeing all students have first-day access to the learning content they need. More information is available at www.bibliu.com. About Victor Valley College The Victor Valley Community College District (VVCCD) is one of 73 community college districts within the California Community College system, the largest educational system in the world, which encompasses 116 community colleges. The VVCCD has for 60 years provided its communities and students with quality and affordable career training, certificates, associate’s degrees, and preparation for transfer to four-year colleges or universities through Victor Valley College. For additional information on the VVCCD, please contact Robert A

Read More

EDUCATION TECHNOLOGY

Perspectus and The University of Charleston Offer Next Generation Virtual Reality Education Lab

Perspectus | September 17, 2022

Starting this fall, students at the University of Charleston, West Virginia will study human anatomy in 3D, with the launch of a dedicated virtual reality (VR) lab, through a partnership with Perspectus, Inc., a Colorado-based virtual and mixed reality technology firm. “We are excited to offer virtual reality technology to enhance student learning,As soon as we experienced the Perspectus demo, we knew this would be a gamechanger for core courses like Anatomy and Physiology, and in specialized healthcare programs like Nursing, Radiology, and Physician Assistant. The three-dimensional, highly customizable imaging dramatically enhances students’ depth of understanding. And we can work with our hospital and other healthcare partner organizations to integrate content students will see in their clinical rotations, externships, and other applied learning settings, thereby providing better career preparation.” University of Charleston President Marty Roth Completed in August 2022, the UCWV lab is one of the most advanced VR Education Labs in the country, featuring 30 high-powered computers with high resolution headsets to access the Perspectus VR technology. The lab will have a soft launch this fall and eventually be used in multiple programs by Spring 2023, including Biology, Radiologic Science, Nursing and Physician Assistant programs. Perspectus VR allows users to enter a virtual world where they can manipulate anatomical structures and view them from every angle and enlarged to any size. Layers of muscle, blood vessels, and bones can be added, removed, marked on, or shaded in different colors to show their interrelated parts. Users can also render patient radiology images, such as an MRI or CT scans, to view them in true 3D. “No matter how accurate a textbook or digital image is, there will always be a breakdown in communication and understanding when students are shown two-dimensional versions of three-dimensional structures. Perspectus VR solves this problem by showing images as they appear in nature - eliminating the need to translate the data,” says Erick Miranda, Chief Operating Officer of Perspectus. During early testing at Colorado State University in Fort Collins, Perspectus VR increased understanding of spatial relationships and anatomical systems for 87% of students. “We are continually exploring the latest technological innovations that can enhance student learning and move our students to the forefront of their area of study,” added University of Charleston CIO Scott Terry. “With this new VR lab, we’re not only helping our students build the critical reasoning necessary to provide quality care, we’re preparing them for a future where technology will improve the access to and quality of healthcare and medicine.” University of Charleston is the largest & fastest-growing private, non-profit institution of higher education in the state of West Virginia. Based in Denver, Colorado, Perspectus, Inc. is the industry leader in VR, using its patented software platform to provide VR solutions to higher education, healthcare and commercial users.

Read More

EDUCATION TECHNOLOGY, ONLINE EDUCATION

New Training Program Uses Virtual Reality Simulations to Address the Electrical Construction Skills Shortage

Transfr | September 23, 2022

Transfr, a skills training platform best known for pioneering the use of virtual reality to simulate on-the-job training, today announced the launch of a new package of simulations that harness the power of virtual and augmented reality to help organizations of all kinds create pathways to careers in electrical construction. The virtual reality simulations are designed to equip learners with the foundational knowledge and skills to prepare them for apprenticeships and jobs in the fast-growing electrical construction industry.The latest collection of simulations was built in collaboration with TRIO Electric, a Houston, Texas-based electrical design, construction and service firm that has been using the simulations as part of their own workforce training programs. The COVID-19 pandemic spurred us to think creatively about how we can train the next generation of electrical construction workers in a scalable and cost-effective way," said Beau Pollock, president and CEO of TRIO Electric. "Finding electrical instructors is difficult and time-consuming, and training requires us to use the same materials that technicians use on the job. The virtual simulations not only offer learners real-world experience and hands-on practice before they go into the field, they also help us to conserve resources in the process. According to the National Electrical Contractors Association, electrical construction represents a $202 billion industry that provides Americans with power, light, and communication technologies, employing more than 650,000 workers. Demand for electricians is expected to grow by 9% through 2030, with an average of 84,700 openings for electricians each year, on average, over the decade. The median annual wage for an electrician is more than $60,000–a well-paying career path that does not require a four-year degree. The simulations are being used by high school and community college students as well as adults looking for careers and apprenticeships in electrical construction. Students cover key topics such as workplace safety, material and tool recognition and usage, wall rough-in, overhead box installation, wire pulling, conduit bending, and other foundational skills required to become a trained, productive and safe electrical worker. Delivered in concert with employers, colleges, and workforce development organizations, these simulations enable learners to feel as though they are embedded in the physical environment and experience of an actual worksite. Transfr's innovative approach guides trainees through hands-on skills sessions with the assistance of a digital coach that adapts to their performance, all in a fully-immersive, 360-degree environment that is distraction-free and safe from many of the risks of traditional electrical construction learning. "To keep pace with the complex demands of the electrical industry, employers are in search of new and creative ways to develop the skilled workforce that this dynamic industry demands—and meet our country's light, power and connectivity needs,This is about harnessing the potential of virtual and augmented reality to help more aspiring tradespokepeople not only learn about careers in electrical work—but gain the invaluable on-the-job experience they need to launch their careers." Bharani RajakumarCEO of Transfr The electrical construction simulations are the latest addition to a series of fully immersive training modules from Transfr, in fields that include some of the country's fastest growing jobs and industries: automotive, aerospace, advanced manufacturing, health care, and construction. To date, more than 10,000 incumbent workers, job-seekers, and students have already accessed the company's virtual reality simulations, which simulate the on-the-job training and experience needed for individuals to prepare for new career opportunities. About Transfr: Transfr's mission is to train the future of every industry by opening up new opportunities for people across the globe. We create unique pathways to well-paying jobs available now in high-demand fields, enabling learners to find job security and economic prosperity, facilitated by immersive, hands-on training.

Read More

CORPORATE EDUCATION AND TRAINING

Victor Valley College Implements BibliU’s Universal Learning Platform, Ensuring Every Student Has Access to Courseware on Day One of Class

BibliU | September 20, 2022

BibliU, the EdTech innovator democratizing content accessibility, today announced that Victor Valley College, located in Victorville, Calif., is implementing its Universal Learning solution to ensure students have access to course content on day one of class.Universal Learning is a procurement and provisioning model that packages content with enrollment in a class and distributes it via an institution's Learning Management System (LMS). Offered campus-wide, Universal Learning will enable Victor Valley to lower textbook costs by 30% to 50% while guaranteeing all students have access to the content and courseware they need as soon as classes begin. The College leadership's intent is to ensure course materials are ready on the first day of class while providing a better and more satisfying experience for faculty and students during content acquisition. In addition, Victor Valley College wants to secure content cost savings for its students. With today’s announcement, BibliU furthers its charge of improving the process of discovering, ordering and supplying students with digital textbook content. Because it offers a more agile response to content delivery, the BibliU platform will also enable Victor Valley to consider a more flexible school schedule for the benefit of students. “Victor Valley College is the first school in California to implement BibliU’s Universal Learning model to reduce the cost of course materials for students The school is a trailblazer in this business model and is proud to lead the way. We’re sure other colleges and universities will follow suit as soon as they learn of the benefits we are realizing.” Dr. Daniel Walden, president of Victor Valley College Added Todd Scott, VP of Instruction at Victor Valley, “Our mission is to provide opportunities for student learning and success, as well as excellent experiences for our faculty. So far, onboarding BibliU’s platform has alleviated some of the frustrations felt by students and faculty around the process of buying and accessing textbooks.” About BibliU EdTech innovator BibliU is defining the future of higher education by democratizing content accessibility. Designed to address the unique requirements of students, faculty, libraries and publishers, BibliU is a learning enablement platform that empowers higher education institutions to streamline their textbook and courseware workflows to achieve greater student outcomes, affordability and social mobility. With BibliU, colleges and universities can finally deliver on the promise of digitalization, guaranteeing all students have first-day access to the learning content they need. More information is available at www.bibliu.com. About Victor Valley College The Victor Valley Community College District (VVCCD) is one of 73 community college districts within the California Community College system, the largest educational system in the world, which encompasses 116 community colleges. The VVCCD has for 60 years provided its communities and students with quality and affordable career training, certificates, associate’s degrees, and preparation for transfer to four-year colleges or universities through Victor Valley College. For additional information on the VVCCD, please contact Robert A

Read More

EDUCATION TECHNOLOGY

Perspectus and The University of Charleston Offer Next Generation Virtual Reality Education Lab

Perspectus | September 17, 2022

Starting this fall, students at the University of Charleston, West Virginia will study human anatomy in 3D, with the launch of a dedicated virtual reality (VR) lab, through a partnership with Perspectus, Inc., a Colorado-based virtual and mixed reality technology firm. “We are excited to offer virtual reality technology to enhance student learning,As soon as we experienced the Perspectus demo, we knew this would be a gamechanger for core courses like Anatomy and Physiology, and in specialized healthcare programs like Nursing, Radiology, and Physician Assistant. The three-dimensional, highly customizable imaging dramatically enhances students’ depth of understanding. And we can work with our hospital and other healthcare partner organizations to integrate content students will see in their clinical rotations, externships, and other applied learning settings, thereby providing better career preparation.” University of Charleston President Marty Roth Completed in August 2022, the UCWV lab is one of the most advanced VR Education Labs in the country, featuring 30 high-powered computers with high resolution headsets to access the Perspectus VR technology. The lab will have a soft launch this fall and eventually be used in multiple programs by Spring 2023, including Biology, Radiologic Science, Nursing and Physician Assistant programs. Perspectus VR allows users to enter a virtual world where they can manipulate anatomical structures and view them from every angle and enlarged to any size. Layers of muscle, blood vessels, and bones can be added, removed, marked on, or shaded in different colors to show their interrelated parts. Users can also render patient radiology images, such as an MRI or CT scans, to view them in true 3D. “No matter how accurate a textbook or digital image is, there will always be a breakdown in communication and understanding when students are shown two-dimensional versions of three-dimensional structures. Perspectus VR solves this problem by showing images as they appear in nature - eliminating the need to translate the data,” says Erick Miranda, Chief Operating Officer of Perspectus. During early testing at Colorado State University in Fort Collins, Perspectus VR increased understanding of spatial relationships and anatomical systems for 87% of students. “We are continually exploring the latest technological innovations that can enhance student learning and move our students to the forefront of their area of study,” added University of Charleston CIO Scott Terry. “With this new VR lab, we’re not only helping our students build the critical reasoning necessary to provide quality care, we’re preparing them for a future where technology will improve the access to and quality of healthcare and medicine.” University of Charleston is the largest & fastest-growing private, non-profit institution of higher education in the state of West Virginia. Based in Denver, Colorado, Perspectus, Inc. is the industry leader in VR, using its patented software platform to provide VR solutions to higher education, healthcare and commercial users.

Read More

Spotlight

Brain-Friendly

Brain-Friendly

The Birkenbihl Approach (BBA) means, learning as the brain loves to learn. Our brain - look to the minds of children - how they like to discover and to understand how things work. It uses neuro mechanisms like abstracting rules (grammar) and background listening (to build synapses for spelling)....

Events

Resources