Q&A with Patrick Welch, President & CMO at Bigtincan

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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Education Technology

PR Newswire | October 19, 2023

D2L, a global learning technology company, today highlighted enhanced Brightspace product features — developed over the past six months — that can help global learners and educators simplify the learning experience by bringing learning solutions together in one place. I'm thrilled to share that D2L continues to invest in its existing solutions and broaden its portfolio of products, partner solutions and services to assist educators, organizations, and learners in their readiness for the future, said Rajesh Talpade, Senior Vice President of Product Management at D2L. D2L's new and enhanced product features can make it easier than ever to offer effective learning in online and blended environments to help see that learners have the opportunity to succeed. New D2L Solution for Businesses Announced in September 2023, D2L introduced a new, all-in-one solution for businesses: D2L for Business. This integrated, easy-to-use corporate solution combines the benefits of an existing network of world-class education providers, skill development solutions, and expert consulting services as an learning experience platform (LXP). Empowering Learners, Educators and Administrators Brightspace functionalities and offerings that can provide customers with tools and resources to help enhance outcomes and save time. Brightspace now offers: Even more Creator+ tools for educators, including: new accessible layouts, expanded types of interactive elements, and a fully accessible hotspot practice question type. This can help enable educators to continue building beautiful and instructionally sound content using familiar Brightspace workflows. An AI-driven, first line of contexual help and support embedded within Brightspace Brightspace Virtual Assistant. More datasets and improved data dashboards to help make it easier for educators and businesses to gain insights and understand metrics in their organizations. Simplifying Workflows Recent Brightspace updates continue to make workflows more intuitive, efficient, effective and consistent. This includes: An improved Quiz experience that can offer support for high-stakes exams with strict time limits, support for synchronous quizzing windows, and other improvements. A familiar and upgraded Discussion experience with workflows to help bring new functionality to educators. New content authoring functionality to help make it easier to manage both the required and optional course materials. In addition, enhancements to the Media Library are now more user-friendly, with new time-saving indicators to track progress and surface common actions. And, new changes to course merging options that can empower educators and save administrative time. New self-enrollment enhancements for Brightspace customers that offer professional development opportunities and allow educators to see that learners are enrolling in the right courses. Uniting a Stronger Ecosystem D2L has also enhanced its robust learning ecosystem by simplifying access to Brightspace and encouraging new interactions among educators, administrators, and learners. These updates, features and tools include: An easier, course registration process through Course Merchant, a modern e-commerce experience, whose front-end course catalog and payment and enrollment system is now offered as a D2L product after more than nine years as a key integration partner. Visualized Brightspace Analytics within Ellucian Experience, help advisors to quickly identify at-risk learners by aggregating Brightspace data with external data to holistically determine appropriate intervention. Early access to D2L Link, which can connect Brightspace with the systems of record clients use every day. The integrations enabled through D2L Link can help minimize manual tasks and see that data is synchronized between systems. D2L's new IntegrationHub, built on LTI 1.3. and launched as a new catalog site that lists partner solutions that are available for integrations with Brightpsace. The IntegrationHub makes it easy for Brightspace users to browse D2L's extensive list of integrated technologies and solutions, such as accessibility tools, student information systems, secure proctoring assessment platforms, and many other partner solutions. For more information on the latest features and updates, please visit What's New at D2L. About D2L D2L is transforming the way the world learns—helping learners of all ages achieve more than they dreamed possible. Working closely with clients all over the world, D2L is supporting millions of people learning online and in person. Our growing global workforce is dedicated to making the best learning products to leave the world better than they found it. Learn more about D2L for K-12, higher education and businesses at www.D2L.com.

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Education Technology, Corporate Education and Training, Continuing Education

PR Newswire | January 31, 2024

Elsmere Education, a leading force in online program enablement, announces the official launch of Education Process as a Service (EPaaS). This innovative ecosystem empowers universities to achieve smart growth in their online programs by streamlining operations, maximizing ROI, and catering to the unique needs of non-traditional students. EPaaS encompasses Elsmere Education's proven business processes tailored for an enriched student journey supported by dynamic communication strategies. Our solutions are powered by a curated technology ecosystem that includes omnichannel marketing capabilities and is designed to integrate with a wide range of existing campus systems. Built on Feedback, Designed for Growth The subscription-based model empowers universities to bring essential services in-house efficiently, leveraging a comprehensive suite of 40+ technologies through a single procurement process. EPaaS is intentionally designed to streamline and optimize the entire student lifecycle, specifically catering to the needs of non-traditional and online adult learners. Dan Janick, CEO of Elsmere Education, states: "EPaaS is a game-changer in terms of ROI. We've created a flexible, scalable solution that gives universities complete control and empowers internal teams to be more agile. It's the ultimate enablement model for driving efficiencies, increasing enrollment, and boosting student retention." Addressing Common Challenges Elsmere Education recognizes the challenges faced by university leaders in meeting the unique needs of non-traditional students and online adult learners. EPaaS addresses common challenges, including reliance on campus systems built for traditional students, lack of a CRM platform, and manual workflows hindering efficient student journey execution and monitoring. EPaaS Delivers Tangible Results 360-degree business intelligence: Make data-driven decisions for improved performance across the student lifecycle. Real-time marketing metrics: Optimize your marketing efforts and maximize enrollment yield. Increased staff productivity: Streamline processes and free up your team to focus on student success. Elsmere Education is your partner in online education success. Contact us today to learn how EPaaS can transform your institution.

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Corporate Learning Systems

PRWeb | October 25, 2023

Vector Solutions, the leading provider of training and software solutions dedicated to helping schools make their communities safer, smarter, and better, today announced it has acquired PATHWAYos, the leading platform for connecting K-12 schools and students to work-based learning opportunities. The acquisition expands Vector Solutions' footprint at the intersection of education and industry with a move into the Career and Technical Education (CTE) market. The transaction brings together two companies passionate about providing best-in-class technology to support building a stronger and more successful workforce. As the lines between education and employment increasingly blur, Vector Solutions and PATHWAYos aim to support students on their chosen career paths and bridge the gap between education and workforce-ready skills. Today, Vector Solutions provides skills and safety training to over 2,000 industry customers, who use that training to ensure their workforce has the necessary skills to perform their jobs effectively. Together with PATHWAYos career-connected learning software, Vector Solutions will be able to offer CTE courses, industry-recognized credentials, and safety training content to K-12 students, districts, intermediaries, state agencies, and colleges. In the future, Vector Solutions plans to use the PATHWAYos platform to connect its industry customers with trained talent, supporting customers in addressing skills gaps and labor shortages by providing a direct 'skills-based' talent pipeline. Our acquisition of PATHWAYos reaffirms our commitment to helping students excel on their chosen career paths, said Jonathan Cherins, Chief Executive Officer of Vector Solutions. The combined power of our offerings will serve to bridge the skills gap between students seeking more training and work-based learning opportunities and industry customers looking to build a skilled workforce. PATHWAYos was established in 2017 with a mission to unlock work-based learning opportunities for all. Its mission is to change how students view their options, how educators see their workload, and how the industry considers its growing talent pool. Work-based learning (WBL) prepares students for the job market and helps build a pipeline of skilled workers, all while lowering recruitment and training costs for employers, and expanding economic development in local communities. The company's WBL programs have impacted over 800,000 students across 2,000 schools in 30 states, leading to more than three million work-based learning hours logged. "Joining forces with Vector Solutions catapults us to an ambitious new era, where we can serve as an unrivaled catalyst for Career and Technical Education," said Cecilia Retelle Zywicki, CEO of PATHWAYos. "Our aim is nothing short of empowering students at scale by unlocking paths towards the future they want, and granting access to economic mobility that often is reserved for an exclusive subset of students. Together, we aspire to impact countless students, breaking barriers between education and the workforce, and reshaping the landscape." Vector Solutions serves over 24,000 customers and thirty-one million end users across the Education, Commercial, and Public Sector markets. With an increased focus on CTE, Vector Solutions will accelerate its presence in this critical market. The company will support students no matter what path they choose to take into the workforce and enable industry customers to access a pipeline of skilled talent. Post acquisition, PATHWAYos will be a product under a new business unit within Vector focused on CTE. The combined expertise and resources will strengthen Vector Solutions' CTE offerings and solidify its position as a leader in the industry. About Vector Solutions Vector Solutions is the leading provider of impactful technology solutions dedicated to driving safer, smarter, better decision-making in the world's most critical industries. Embedded into daily workflows to drive improvements in compliance, safety, performance, and preparedness, our software includes training management, industry-focused online course libraries, EHS management, workforce scheduling, risk communication, operational readiness, and more. Vector's unique combination of information and technology - delivered when and where it is needed - is integral to our more than 34 thousand clients looking to achieve better outcomes and safeguard lives. Vector is committed to providing resources to support those who need them most and launched a collection of free courses on critical mental health and safety topics through Vector Cares. For more information, visit http://www.vectorsolutions.com. For access to free Vector Cares courses visit https://www.vectorsolutions.com/about-us/vector-cares/. About Vector Solutions for K-12 Education Vector Solutions for K-12 Education is a leading provider of training, software and professional development solutions committed to creating safer, smarter and better school environments. Trusted by more than 5,000 K-12 districts in the United States, Vector's award-winning suite of products save administrators time, improve compliance, and streamline administrative processes. Vector trainings on imperative topics like safety and compliance; inclusive instruction; mental health and well-being; diversity, equity and inclusion; and cybersecurity enable students and teachers alike to make schools safer, more inclusive, and more effective places to work and learn. For more information about Vector Solutions for K-12 Education, visit http://www.vectorsolutions.com/k12. About PATHWAYos PATHWAYos® is the innovative software at the center of all career-connected learning. School districts, states, and career centers can now collaborate with businesses to expand work-based learning programs. The software streamlines processes while allowing partners to provide numerous opportunities that enhance the development of skills required by the workforce of the future. The world-class platform is quickly becoming a household requirement for innovative school districts.

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