Q&A with Patrick Welch, President & CMO at Bigtincan

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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TALENT DEVELOPMENT

edX | March 08, 2023

On March 07, 2023, edX, a global online learning platform of 2U, launched MicroBootCamps, a stackable credential solution for on-demand learning and expert-led technology training programs, developing progressive skills in key technical fields. MicroBootCamps directly address the demand for credentials from companies and provides a scalable solution for enhanced recruitment, retention and maintenance of a trained workforce. These credentials help companies to reskill and upskill their employees for business-critical technology-related roles. The boot camp programs on the edX platform have driven career readiness through a structured schedule. MicroBootCamps provides learning for the same skills and industry outcomes but with a more flexible and compact schedule. In addition, it offers a more personalized and targeted learning experience with features like live tutorial sessions with experts, individualized feedback, and real-time and on-demand tutoring. The first MicroBootCamp program on Front End Development with additional programs based on in-demand technical topics will be available. This program offers entry-level learning, job relevance, and practical skills for different front-end development roles. In addition, its programs will provide stackable learning pathways, building their skills progressively for in-demand roles like back end and full stack development. Co-Founder and CEO of 2U, edX's parent company, Christopher Paucek said, "As one of the largest producers of technical talent in the world, we've seen the incredible power that a high-quality, scalable tech training model brings to bear on universities, companies, and learners around the world." He added, "Expanding and innovating on our boot camp model to offer MicroBootCamps underscores our continued commitment to building a new ecosystem of stackable, alternative credentials—like MicroMasters® programs and MicroBachelors® programs—that provide seasoned and entry-level professionals alike with the opportunity to gain the skills they need to succeed in today's digital economy." (Source – Cision PR Newswire) About edX Headquartered in Cambridge, Massachusetts, edX, an e-learning solutions provider, specializes in education, e-learning, technology, career advancement, ed-tech, and online education. It has been connecting learners, universities, and companies worldwide since 2012. It supports learners at every stage of their learning journey to achieve their goals. With no limitation of cost and location, it empowers every learner with access to education and knowledge, realizing their potential, skills and strengths. It offers free and open courses, professional certificates, credit-bearing micro-credentials, boot camps, and undergraduate and graduate degrees. In addition, it provides purpose-built online programs in technology, business, healthcare, science, education, social work, and sustainability.

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TALENT DEVELOPMENT

Melmark | March 10, 2023

On March 09, 2023, Melmark, a non-profit human service organization, started a new school facility for special education and recreational environment in Stoughton, Massachusetts. It selected Maggiore Construction Corporation with Roth and Seelen, Inc. to design and build this facility. It conducted the groundbreaking ceremony on January 24, 2023. This facility will offer a state-of-the-art and accessible special education learning and recreational surrounding, opening in May. Its New England division presently enrolled about 132 students at its Andover school, and this new facility will educate up to 84 students. It will provide new opportunities for school districts, students, and families deprived of clinically sophisticated educational services. In addition, it would also offer job opportunities with skilled special education leaders. This facility has a license from DESE and helps students aged 3 to 22 with an intensive individualized education approach. This approach and a behavioral framework create the learning environment needed for education. Its students are diagnosed with autism spectrum disorder and intellectual and developmental disabilities, having secondary to complex behavioral profiles. Melmark New England is also the Massachusetts Association of 766 Approved Private Schools (MAAPS) member. President and CEO of Melmark, Rita M. Gardner said, "This is a poignant time in the history of Melmark, this is a project that was slated to start during the COVID-19 pandemic. We are thrilled to stay focused on the needs of families in our communities. We are collaborating with school professionals, families, and other stakeholders to share information about the opportunities our new school will make available, as we are keenly aware of the critical, growing need for the evidence-based services we offer. The new school building will support spacious, intentionally designed classroom environments with innovative tools for learning and skills building. This growth in MA reflects our mission and strategic goal to serve children in diverse and inclusive communities who need and deserve Melmark's specialized special education services to reach their best outcomes." (Source – Cision PR Newswire) About Melmark Headquartered in Berwyn, Pennsylvania, Melmark, an individual and family services provider, specializes in applied behavior analysis, special needs, intellectual disabilities, developmental disabilities, autism, education, healthcare, approved private school autism and intellectual disabilities, charity and non-profit, and volunteers. It is a multi-state human service provider with special education schools, training, research centers and professional development. It has transformed the lives of individuals with autism, intellectual and developmental disabilities and supporting their families since 1966. It provides evidence-based and behavior-analytic services to them daily.

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EDUCATION TECHNOLOGY

ViewSonic | March 20, 2023

ViewSonic Corp., a leading global provider of visual solutions, is launching a range of comprehensive education technology (EdTech) solutions, with the new addition to ViewSonic's revolutionary 5K 105" ViewBoard interactive display. In terms of software, highlights include ViewSonic's rich digital learning tools from the myViewBoard software suite, and the UNIVERSE by ViewSonic—a 3D virtual campus for online learning. The solutions will be exhibited in in-class, online, and hybrid learning scenarios at the BETT Show 2023 (British Educational Training and Technology Show) in London from 29 to 31, March. "ViewSonic is dedicated to offering innovative visual solutions from hardware, software, service, to digital content. We will continue to implement our Ecosystem as a Service (EaaS) strategy and work with partners across the industry to create a digital education ecosystem that is truly transformative," said Clifford Chen, General Manager of the Presentation Group at ViewSonic. "At ViewSonic, we believe that technology can expand what's possible in classrooms. The digital transition is the key to the future of education, which is why we've designed a range of advanced solutions that can be seamlessly integrated into learning environments of all kinds." As a leading EdTech solutions provider, ViewSonic's ViewBoard interactive displays and myViewBoard software suites are being adopted by educational institutions around the world. Ranging in size from 24" to 105", the company's ViewBoard is one of the most popular interactive displays in the world[1]; in Q4 of 2022, ViewSonic was ranked first in the global interactive display market, while the beginning of 2023 saw the myViewBoard ecosystem swell to over 8 million users. ViewSonic's display at BETT 2023 will offer attendees the ability to experience a range of EdTech solutions across different scenarios: Taking In-class Learning with Digital Content into the Future A teacher will use ViewSonic's ViewBoard IFP8652 4K display and the company's whiteboarding software to showcase how diverse pre-made digital lesson content from ViewSonic Originals, an online resource exclusively designed for interactive displays, can be used to create engaging learning experiences in the classroom. While more and more educational institutions are digitizing, ViewSonic Originals makes planning and running lessons easier by offering thousands of pieces of content within a user-friendly database. The company's latest environmental sensor, Sensor Box, will show how educational institutions can harness technology to optimize conditions such as air quality, humidity, temperature, and automatically switch displays on and off, allowing schools to adhere to the UK Green Building Council guidelines. Additionally, demonstrations of myViewBoard Manager Advanced software will provide insights into how IT departments can remotely manage an entire school's displays—including multimedia broadcasting, permission management, and addressing technical issues, all of which avoid interrupting classes and allow students to focus on learning. A New "UNIVERSE" in Online Learning Recognized by two distinguished EdTech Awards recently, ViewSonic's innovative UNIVERSE virtual learning platform opens up new opportunities in online learning. Attendees at BETT 2023 will be able to experience how UNIVERSE allows participants to engage in interactive classrooms with new 3D educational content and create unique learning spaces. The platform addresses some of the key challenges faced during online learning by increasing student engagement, encouraging collaboration, and fostering a sense of belonging among students. Going Hybrid in with Advanced Audiovisuals To show how higher education can be advanced using hybrid setups to ensure the best learning outcome, ViewSonic will be displaying the 5K 105" ViewBoard IFP105S, which features a 21:9 ratio display and multi-touch capabilities. Attendees will be able to see how students in-class and in other locations can collaborate simultaneously with a breeze. Further, the series is flawlessly complemented by ViewSonic's new Live Mosaic View feature for their latest VB-CAM-201-2. Powered by AI technology, Live Mosaic View can provide close-ups of participants and readjust the view based on each attendee's activity, ensuring that attendees and speakers are automatically framed and focused, offering a more immersive experience for hybrid meetings. [1] Source: FutureSource. Rankings include all markets except for China. About ViewSonic Founded in California, ViewSonic is a leading global provider of visual solutions and conducts business in over 100 countries worldwide. As an innovator and visionary, ViewSonic is committed to providing comprehensive hardware and software solutions that include monitors, projectors, pen displays, commercial displays, All-in-One LED displays, ViewBoard interactive displays, and myViewBoard software ecosystem. With over 35 years of expertise in visual displays, ViewSonic has established a strong position for delivering innovative and reliable solutions for education, enterprise, consumer, and professional markets and helping customers "See the Difference."

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