Home > Companies > C-Suite On Deck > Q&A with Patrick Welch, President & CMO at Bigtincan

Q&A with Patrick Welch, President & CMO at Bigtincan

MEDIA 7 | September 17, 2019

Patrick Welch, President and CMO at Bigtincan is a top performing senior executive with 22 years’ experience managing, bringing to market and selling innovative software management solutions to various high value market segments.

Patrick is an inspirational executive with a strong track record of building loyal, high-performance teams and successful businesses in the B2B technology space.

MEDIA 7: You’ve an exemplary career growth record with 9 promotions in 14 years. What do you believe is your superpower for being able to achieve the outcome you desire?
PATRICK WELCH: A great wife and family. Also, I’ve been fortunate to be part of some great companies, that have found product market fit in the large, fast growing paradigm shift. It��s really seeing the opportunity in the market, then surrounding yourself with great people, executing and never wavering.

M7: You’ve been quite influential in growing Netegrity from start-up to $100 million+ in annual sales, showing your positive attitude of “growing-with-the-company instead of growing-within-companies.” How is the feeling of witnessing the company rise from scratch to the empire it is today, and what valuable experience have you derived from this?
PW: The journey is amazing, but it’s important to reflect on the ingredients for success. In Netegrity’s case, we had some amazing people, really focused on the enterprise customer, listening and building a roadmap with clients that allowed us to stay ahead of the competition and win big in the market. I also believe you need to create an ecosystem to embrace the customer and fit into their needs. Markets and products have a life span, so it’s crucial to ensure the company is constantly innovating while layering the tech on top.


"Markets and products have a life span, so it’s crucial to ensure the company is constantly innovating while layering the tech on top."

M7: Being an inspirational executive with a record of building loyal, high-performance teams, how do you ensure that passionate, competitive, and driven-to-succeed attitude and team spirit prevails in your team and how well do you believe that communicating effectively up and down can transform any organization into a robust one?
PW: I believe you need to give your teams the opportunity to grow, and they will produce well beyond expectations. This includes providing them with opportunities to take on new challenges and  promotions but also participate in new projects/ventures that they are passionate about. As a leader you need to find great people, listen to where they want to go in their career and help them take the necessary steps towards that goal during the journey and heat of the battle.


M7: You’ve been included in the list of official members of Forbes Communications Council owing to your in-depth knowledge and diverse experience. What are the measures that the council takes to support budding entrepreneurs to thrive and succeed?
PW: It’s really about the community and networking with other CMOs, presidents, CEO, marketers and being able draw on each other’s experiences to push the needle industry-wide. It’s a way to share experiences with like-minded folks and be able derive real value through sharing best practices. With this approach, everyone wins and business performance continues to improve.


"As a leader you need to find great people, listen to where they want to go in their career and help them take the necessary steps towards that goal during the journey and heat of the battle."

M7: What makes Bigtincan stand out as a leading mobile content enablement platform and how is it revolutionizing mobile content enablement along with boosting customer interaction counts?
PW: Bigtincan’s flagship platform, Bigtincan Hub, redefines sales, marketing and service processes to enable teams to work smarter and faster together for optimal results. With sophisticated, AI-driven features and automation that supports each phase of the buying process, Bigtincan Hub enables teams to drive improved business results by delivering a better customer experience. At the same time, Bigtincan Hub enables sales, service and marketing teams to drive the sales process with the best, most successful sales content anywhere, anytime and on any device.

The hallmark of the Bigtincan Hub platform is its intelligent, AI-powered automation. It unifies and automates a broader range of sales, marketing and service tasks to help teams learn faster, sell more, and be more productive every day. Customers of Bigtincan currently leverage more than 100 integrations for a variety of end-user functions in the enterprise.


M7: Patrick, as a child, what did you want to be when you grew up?
PW: A Major League Baseball player. I was a big baseball guy, and really enjoyed playing. While I didn’t end up in the major league, I did play through high school and had some great experiences over the years.

ABOUT BIGTINCAN

Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. In addition to seven of the Fortune 10 companies, leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity at every customer interaction. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform, please visit www.bigtincan.com or follow @bigtincan on Twitter.

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New Canvas Alignment Tool streamlines flow of data between One45 and Canvas learning management system

GlobeNewswire | September 14, 2023

Acuity Insights announces that its One45 product now offers a Canvas Alignment Tool, which streamlines the flow of data with Canvas – one of the most widely-used learning management systems (LMS) in higher education. This new tool allows programs to ensure that their curriculum mapping and facilitator reporting are consistent and accurate between the two systems. As a result, it reduces administrative burden, duplication of effort and reporting inconsistencies, ensuring program reporting meets accreditation standards with ease. This new tool will improve functionality and productivity for health professions programs that use both One45 and Canvas. "The Canvas Alignment Tool is an exciting addition to our groundbreaking One45 product. This tool combines complex data from diverse systems, delivering an efficient and effective solution for program administrators," says Rich Emrich, CEO of Acuity Insights. "This is yet another step in our strategy to enable program administrators to harness the power of data easily and effortlessly. We offer seamless integrations with leading education technology platforms in higher education. By doing so, administrators can gain valuable insights, ensuring both program and student success, without the hassle of making sense of data from various disconnected systems." What is One45? One45 by Acuity Insights is a comprehensive program management solution that allows health professions programs to simplify complex workflows, streamline accreditation, and enhance program assessment. Streamlined solutions for health professions programs One45 empowers programs with a dynamic, all-in-one platform that powers scheduling, curriculum management, assessment and evaluation, and MSPE processes with unparalleled flexibility. Simplified reporting tasks One45 solves tedious reporting challenges. It fully supports accreditation requirements in assessment, curriculum, clinical experiences, and Student Affairs, while effortlessly meeting day-to-day reporting needs. Seamless collaboration The One45 program management solution facilitates easy information sharing, collaboration, and communication among departments and learners alike. To find out more about the Canvas Alignment Tool, please read our blog post about integrating Canvas with One45. About Acuity Insights Acuity Insights is the leading provider of admissions assessment, program management, and analytics solutions for higher education. The company’s solutions help higher education institutions deliver on their mission holistically, considering the whole student, widening pathways into higher education, and ensuring both student and program success. Recognized as one of Deloitte’s Technology Fast 500 companies for 2021 and 2022, Acuity’s solutions are used by over 600 higher education programs worldwide. Its Casper situational judgment test (SJT), taken by more than 150,000 applicants every year, is the most widely used open-response SJT in higher education and is backed by almost 20 years of efficacy research. For more information, visit acuityinsights.com.

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