Q&A with Patrick Welch, President & CMO at Bigtincan

MEDIA 7 | September 17, 2019

Patrick Welch, President and CMO at Bigtincan is a top performing senior executive with 22 years’ experience managing, bringing to market and selling innovative software management solutions to various high value market segments.

Patrick is an inspirational executive with a strong track record of building loyal, high-performance teams and successful businesses in the B2B technology space.

MEDIA 7: You’ve an exemplary career growth record with 9 promotions in 14 years. What do you believe is your superpower for being able to achieve the outcome you desire?
PATRICK WELCH: A great wife and family. Also, I’ve been fortunate to be part of some great companies, that have found product market fit in the large, fast growing paradigm shift. It��s really seeing the opportunity in the market, then surrounding yourself with great people, executing and never wavering.

M7: You’ve been quite influential in growing Netegrity from start-up to $100 million+ in annual sales, showing your positive attitude of “growing-with-the-company instead of growing-within-companies.” How is the feeling of witnessing the company rise from scratch to the empire it is today, and what valuable experience have you derived from this?
PW: The journey is amazing, but it’s important to reflect on the ingredients for success. In Netegrity’s case, we had some amazing people, really focused on the enterprise customer, listening and building a roadmap with clients that allowed us to stay ahead of the competition and win big in the market. I also believe you need to create an ecosystem to embrace the customer and fit into their needs. Markets and products have a life span, so it’s crucial to ensure the company is constantly innovating while layering the tech on top.


"Markets and products have a life span, so it’s crucial to ensure the company is constantly innovating while layering the tech on top."

M7: Being an inspirational executive with a record of building loyal, high-performance teams, how do you ensure that passionate, competitive, and driven-to-succeed attitude and team spirit prevails in your team and how well do you believe that communicating effectively up and down can transform any organization into a robust one?
PW: I believe you need to give your teams the opportunity to grow, and they will produce well beyond expectations. This includes providing them with opportunities to take on new challenges and  promotions but also participate in new projects/ventures that they are passionate about. As a leader you need to find great people, listen to where they want to go in their career and help them take the necessary steps towards that goal during the journey and heat of the battle.


M7: You’ve been included in the list of official members of Forbes Communications Council owing to your in-depth knowledge and diverse experience. What are the measures that the council takes to support budding entrepreneurs to thrive and succeed?
PW: It’s really about the community and networking with other CMOs, presidents, CEO, marketers and being able draw on each other’s experiences to push the needle industry-wide. It’s a way to share experiences with like-minded folks and be able derive real value through sharing best practices. With this approach, everyone wins and business performance continues to improve.


"As a leader you need to find great people, listen to where they want to go in their career and help them take the necessary steps towards that goal during the journey and heat of the battle."

M7: What makes Bigtincan stand out as a leading mobile content enablement platform and how is it revolutionizing mobile content enablement along with boosting customer interaction counts?
PW: Bigtincan’s flagship platform, Bigtincan Hub, redefines sales, marketing and service processes to enable teams to work smarter and faster together for optimal results. With sophisticated, AI-driven features and automation that supports each phase of the buying process, Bigtincan Hub enables teams to drive improved business results by delivering a better customer experience. At the same time, Bigtincan Hub enables sales, service and marketing teams to drive the sales process with the best, most successful sales content anywhere, anytime and on any device.

The hallmark of the Bigtincan Hub platform is its intelligent, AI-powered automation. It unifies and automates a broader range of sales, marketing and service tasks to help teams learn faster, sell more, and be more productive every day. Customers of Bigtincan currently leverage more than 100 integrations for a variety of end-user functions in the enterprise.


M7: Patrick, as a child, what did you want to be when you grew up?
PW: A Major League Baseball player. I was a big baseball guy, and really enjoyed playing. While I didn’t end up in the major league, I did play through high school and had some great experiences over the years.

ABOUT BIGTINCAN

Bigtincan (ASX:BTH) helps sales and service teams increase win rates and customer satisfaction. The company’s mobile, AI-powered sales enablement automation platform features the industry’s premier user experience that empowers reps to more effectively engage with customers and prospects and encourages team-wide adoption. In addition to seven of the Fortune 10 companies, leading brands including AT&T, ThermoFisher, Merck, ANZ Bank and others rely on Bigtincan to enhance sales productivity at every customer interaction. With global sales and marketing headquartered in Boston, Bigtincan also has offices across EMEA, Australia and Asia. To discover more about how your organization can benefit from the Bigtincan Hub platform, please visit www.bigtincan.com or follow @bigtincan on Twitter.

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Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

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Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

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Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

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Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing. MEDIA 7: What are you passionate about? SANGRAM VAJRE: Three things: Lead professionally. Grow personally. Love family. M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace? SV: One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.

Read More

Q&A with Andrea Lechner-Becker, Chief Marketing Officer at LeadMD

MEDIA 7 | December 5, 2019

Andrea Lechner-Becker, Chief Marketing Officer at LeadMD is an experienced Marketing and Sales Executive with a demonstrated history of working in the marketing and advertising industry. Skilled in Business Process, Marketo, Sales, Customer Relationship Management (CRM), and IT Service Management, Andrea is also a strong business development professional and a storyteller. MEDIA 7: What inspired you to get into marketing? ANDREA LECHNER: Frankly, not having better options. I originally attended the University of Wisconsin-La Crosse thinking I’d major in Archaeology. I wanted to be Indiana Jones! But, after visiting the archaeology building – i.e. the cold, dark basement of the science building – where a girl sat to piece together pieces of an old Native American vase, I knew archaeology was not going to be the right path for me. And so, without being good at science and a major in art or art history was unlikely to pay my bills, I decided to go into “business”. I originally registered as a management major, but took my first marketing class and thought it was more interesting and switched my sophomore year. That was pretty much it. I’d never been involved in business classes or DECA in high school – I didn’t really know what to do or what jobs in marketing were even possible. I dumb lucked myself into it really. M7: As a storyteller, do you relate the brand to a story or story to the brand? AL: Both? Neither? I think there are stories in every brand, because there are people working on the brand and people engaging with the brand and people using what the brand creates. People, most often a single person, are at the heart of great stories. You can start with the “point” of the story you’re trying to tell. Say you have a software that help accountants better create reports for board meetings. It’s likely you’ll want to tell a success story about an accountant getting promoted to CFO in part because your software helped better communicate their work product to the board. You could have the idea for that and go looking for that story in your customers. OR, you could hear that story, and say, “That’s amazing!” and share it with customers, partners and internal people. Stories are all around us – the most important thing is to keep your ears and eyes open for finding them.

Read More

Q&A with Ed Breault, Chief Marketing Officer at Aprimo

MEDIA 7 | November 28, 2019

Ed Breault, Chief Marketing Officer at Aprimo is a marketer with over 18 years of industry experience. At Aprimo, Ed is responsible for the global brand and growth which includes all Paid/Owned/Earned media, Brand Experience, Product Marketing, Industry Marketing, Influencer Marketing, Strategic Communications, Content Marketing, Analyst Relations, Alliance Marketing, Public Relations, Events, Demand Generation and Account-Based Marketing. MEDIA 7: What’s your superpower? ED BREAULT: I would say it’s applying the full spectrum of art and science that is required in marketing today. Not just left or right brained, but whole-brained strategy. Being human yet data-driven and really understanding numbers and (the right) metrics to make connections to business drivers. Add storytelling to that, so I can effectively communicate to my team, the CEO and CFO as well as my Board of Directors on those metrics, and connecting all that we are doing in marketing to the mission of the business. Then quickly shifting gears to the art and creative aspects of marketing that are required to engage an audience and tell great commercial stories that take complex concepts and craft them in a way that is interesting for people to pay attention to. I have to be the ultimate point of truth for the brand. M7: At Aprimo, how have marketing leadership roles and responsibilities evolved over the past few years? EB: There are so many dimensions needed by marketing leaders today. There are several elements driving this evolution, it’s the new experience battlefront that is emerging and also marketers themselves driving changes. From a market perspective, there is a clear appetite for disruption and consumers are wanting more experiential elements to their buying experience and interactions with brands. Take a few direct to consumer disruptions like trialing products in-home, purchasing directly from a brand or even wanting to ensure that the producer’s trade practices are in line with the buyer’s or even a regulator’s for that matter. Then we want to try before we buy, and we emotionally care about the supply chain of products. Do we TRUST this brand to do business with them? Behind all of this is a story that needs to be told, and it is those marketers who know their audience well and make connections that will win the commercial game. Back to the marketer, there are so many diverse backgrounds that marketers bring now and I’m really intrigued by those who have unconventional backgrounds because they contribute something uniquely new to the field. I love hearing about the marketer’s journey.

Read More

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Surreal | December 01, 2022

Emerged themselves in VR classrooms created by Surreal, a Taiwan-based startup supported by National Development Council, focusing on digital education, students feel more comfortable speaking foreign language. Intending to make education more accessible for students from remote areas, Andy Peng, the CEO, and founder of Surreal believes that XR technology will benefit the learning of the young generation and nurture more innovative talents in Taiwan. SURREALM, a learning platform launched by Surreal, aims to give students an interactive virtual learning environment where they can have a sense of togetherness, presence, and playfulness. It combines emojis that most students, as digital natives, are familiar with to give feedback. The grouping function allows students to discuss and collaborate in virtual classrooms, as well as to communicate and play freely during break time. For teachers, SURREALM enables education to cross the boundaries of space and make more efficient use of limited resources and time. In the VR classroom, teachers can present the material in a variety of ways to achieve the best possible learning outcomes. Students can explore a wide range of content like images, videos, documents, and audio. In addition, it also provides comprehensive lesson preparation, classroom management and assignment functions, allowing lecturers to easily control the progress of teaching. The intuitive design of the user interface makes it easy for both teachers and students to get started. The rich content and high level of interactivity allow teachers to easily capture the attention of students and increase engagement to ensure knowledge is internalized. In SURREALM, users can interact with each other in a lively Avatar image to bring them closer to each other. With the virtual world feature, the learning process can be recreated on demand. Users can manage their own class schedules via the website and view a complete record of their learning history, test results and more. In pursuit of a new challenge, Andy decided to start his own business 17 years ago despite his family's opposition. He observed that most of Taiwan's industries are still stuck in the 1990s and need to be digitally transformed to allow for a paradigm shift. Surreal therefore aims not only to facilitate the digitalization of the education industry, but also to nurture a new generation of educators and equip teachers with new digital skills. In the 1980s, teachers used to write on blackboards to teach lessons. In the 2000s, teachers relied on slides. In the Metaverse era, educators must have to learn new ways to teach digital natives.' Andy says. In Korea, the government has spent 20 years developing metaverse teaching materials from primary to high school, bringing together experts and scholars from various fields. Currently, Surreal is working with the Ministry of Education to pilot an experimental teaching program in the hope of training metaverse teachers who will change the way children study. Andy was delighted to see children in the rural areas of Kaohsiung, who were originally scared of learning English, become interested in the language via the Metaverse materials. 'As if drunk, the students suddenly had the courage to speak English in the metaverse.' During the group competition, the vocabulary of those children increased significantly. Children are incredibly creative and imaginative with digital technology.' says Andy. In the attempt to try out the Metaverse materials, many teachers were surprised to find that students took the initiative to create their own digital learning records by putting their artwork and audio-visual works in their personal exhibition rooms. Since early this year, educational officials from other APEC countries approached Surreal to solve the problem of students being unable to attend school due to the epidemic. The next step is for Surreal to actively engage with other Asian countries such as Malaysia, Singapore, and Japan. 'We are like a digital school landlord, creating teaching buildings for different educational needs.' Andy says.

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Emerged themselves in VR classrooms created by Surreal, a Taiwan-based startup supported by National Development Council, focusing on digital education, students feel more comfortable speaking foreign language. Intending to make education more accessible for students from remote areas, Andy Peng, the CEO, and founder of Surreal believes that XR technology will benefit the learning of the young generation and nurture more innovative talents in Taiwan. SURREALM, a learning platform launched by Surreal, aims to give students an interactive virtual learning environment where they can have a sense of togetherness, presence, and playfulness. It combines emojis that most students, as digital natives, are familiar with to give feedback. The grouping function allows students to discuss and collaborate in virtual classrooms, as well as to communicate and play freely during break time. For teachers, SURREALM enables education to cross the boundaries of space and make more efficient use of limited resources and time. In the VR classroom, teachers can present the material in a variety of ways to achieve the best possible learning outcomes. Students can explore a wide range of content like images, videos, documents, and audio. In addition, it also provides comprehensive lesson preparation, classroom management and assignment functions, allowing lecturers to easily control the progress of teaching. The intuitive design of the user interface makes it easy for both teachers and students to get started. The rich content and high level of interactivity allow teachers to easily capture the attention of students and increase engagement to ensure knowledge is internalized. In SURREALM, users can interact with each other in a lively Avatar image to bring them closer to each other. With the virtual world feature, the learning process can be recreated on demand. Users can manage their own class schedules via the website and view a complete record of their learning history, test results and more. In pursuit of a new challenge, Andy decided to start his own business 17 years ago despite his family's opposition. He observed that most of Taiwan's industries are still stuck in the 1990s and need to be digitally transformed to allow for a paradigm shift. Surreal therefore aims not only to facilitate the digitalization of the education industry, but also to nurture a new generation of educators and equip teachers with new digital skills. In the 1980s, teachers used to write on blackboards to teach lessons. In the 2000s, teachers relied on slides. In the Metaverse era, educators must have to learn new ways to teach digital natives.' Andy says. In Korea, the government has spent 20 years developing metaverse teaching materials from primary to high school, bringing together experts and scholars from various fields. Currently, Surreal is working with the Ministry of Education to pilot an experimental teaching program in the hope of training metaverse teachers who will change the way children study. Andy was delighted to see children in the rural areas of Kaohsiung, who were originally scared of learning English, become interested in the language via the Metaverse materials. 'As if drunk, the students suddenly had the courage to speak English in the metaverse.' During the group competition, the vocabulary of those children increased significantly. Children are incredibly creative and imaginative with digital technology.' says Andy. In the attempt to try out the Metaverse materials, many teachers were surprised to find that students took the initiative to create their own digital learning records by putting their artwork and audio-visual works in their personal exhibition rooms. Since early this year, educational officials from other APEC countries approached Surreal to solve the problem of students being unable to attend school due to the epidemic. The next step is for Surreal to actively engage with other Asian countries such as Malaysia, Singapore, and Japan. 'We are like a digital school landlord, creating teaching buildings for different educational needs.' Andy says.

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CYPHER LEARNING Personalizes Learning Experiences with Innovative Skills Development Features

CYPHER LEARNING | December 05, 2022

CYPHER LEARNING, a leading provider of learning platforms for schools, universities and organizations around the world, today announced the official launch of its innovative skills development features. This functionality, immediately available to users of both of the company's products, MATRIX LMS for Business and NEO LMS for K-20, helps drive personalized learning journeys, tailored to learners' skills and needs.The advanced features are staples of CYPHER LEARNING's intelligent learning platform (ILP). The company unveiled ILP earlier this year, inviting users to test out the new, intelligent features. STI Education Services Group (STI ESG), one of the largest networks of schools in the Philippines, has helped drive learning success using CYPHER LEARNING's skills development capabilities.As an academic institution, we are dedicated to empowering our teachers with the skills and resources they need to become more effective mentors to their students," said Aisa Q. Hipolito, vice president for academics at STI. "With CYPHER LEARNING's new capabilities, our teachers can improve their own skills and knowledge both of which are essential to supporting students' success. The new functionality benefits students in other ways too, enabling them to explore their interests and create individual learning goals based on their desired careers in the future. Teachers can track the progress of students and provide feedback and intervention, when necessary, to help students achieve their goals. Educational institutions and businesses can take advantage of the following skills development features available in CYPHER LEARNING platforms to drive mastery of skills: The ability to tag content and resources with competencies, so learners can achieve goals mapped to their roles, careers, educational standards and more. Learners receive personalized recommendations, in the form of courses, groups and forums to join, learning paths and more that reflect their goals, background and previous accomplishments. Instructors can automate daily tasks such as enrolling learners in courses or awarding points and badges to save time and make learning personalized. Learners and their instructors can track goal progress from the main overview page. Learners can participate in Q&A forums where they can ask questions and get support on achieving goals. "Skills development features can also help bridge the gap between academics and industry making students better prepared as they enter the job market,Our platform can be populated with different job competencies from across industries, which educational institutions then map with their courses and curricula. When students set learning goals, the goals and related activities can equip them with the skills they'll need in their careers." Jenielyn Padernal, CYPHER LEARNING's global EdTech director. Graham Glass, CEO of CYPHER LEARNING, said: "Whether you're an employee or a student, learning is more useful and enjoyable when it's relevant to you. As we enable learners to set meaningful goals, we're also making it easier for them to achieve them. The learning process should be learner-centric, and at CYPHER LEARNING, we're committed to that approach." About CYPHER LEARNING CYPHER LEARNING provides an intelligent learning platform that is empowering schools, businesses and entrepreneurs worldwide to reimagine online education and deliver the best learning experiences. CYPHER LEARNING has solutions for all major e-learning sectors: NEO LMS for K-20, MATRIX LMS for Business, and INDIE LMS for Entrepreneurs. Relied on by millions of users, CYPHER LEARNING supports 50+ languages and has offices worldwide with global headquarters in Plano, Texas.

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