THE VALUE OF PERFORMING ANNUAL SEO CONTENT AUDITS IN HIGHER EDUCATION

Has your college or university ever performed a website content audit? If so, when was the last time? And if not, you should get on it—and stay on it! Website content audits should be at least an annual affair, and now may be the perfect time to perform one. Summer is often a good time to audit the content on a higher education website, as programs are being revamped for the fall—requiring information to be updated.

Spotlight

Teach For America

Teach For America is a diverse network of leaders who confront educational inequity through teaching. We’re a force of advocates, entrepreneurs, policymakers, and community members committed to profound systemic change, because we know opportunity begins with education.

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Education Technology

Preparing Your High School Student for a Career

Article | October 7, 2022

During this important time in your high school student’s life, they’re just beginning to explore their interests and the possible career paths. Your support is vital to making that exploration comfortable and exciting. To aid you in your student’s journey, here are several ways you can prepare your high school student for the career of their dreams: As your student goes through high school, they will begin exploring career paths, joining clubs and organizations and participating in extracurricular activities.

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Online Education

Finding a New Passion Through Online Teaching

Article | July 19, 2022

Salsa steps to the side. Quick hip turns. Smile through the sweat. That’s Teacher Dashia’s routine as she leads another one of her high energy Zumba classes in Las Vegas. Naturally, Latin dance-inspired fitness was a great fit for Dashia as it tapped into her passion for health, dance, and her Dominican heritage. Being a mother of two young kids requires a lot of attention and many trips to the park. Helping others shake it up and slim down gave Teacher Dashia the creative outlet she needed for 8 years.

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Education Technology

Rise of Writing & Self-Publishing Industry: 2022

Article | July 27, 2022

Two Years in Lockdown with Digital Boost, Growing Competition, and Easy Accessibility through the Self-Publishing Platforms, Traditional Publishing is facing a major fallback to keep up with the Trends and the Changes within India. publishing. Many people still prefer publishing a book in an old-fashioned traditional way, but this is certainly not the future. It seems to me that Traditional Publishing is something we’re all going to be working with while also considering other formats that might overpower it or co-exist with it – whether it's Self-Publishing, Hybrid Publishing &/or Audio Publishing (Podcasts). Introduction With Covid-19 and Lockdown, a lot of people shifted their attention to pursue their passion and started writing. In order to Leverage Authority and Build a Brand, a lot of Thought Leaders and Experts, Wrote and Published a Book in a specific Niche. In order to Start with the Writing Career, a ton of Amateur Writers, Wrote and Published their Content in an Anthology. Not to forget, many celebrities also took up the challenge of penning their autobiographies in the form of a Book like Priyanka Chopra Jonas. There were more than 1 Million, New Instagram Writing Accounts created, and over 2.2 Million books Published in 2020 itself. This solidifies the rising demand of The Writing and Publishing Industry. Self Publishing Rise Traditional book publishers were once known as the Titans of the Book Publishing Industry. During the 1970s, there was no such concept as Self-Publishing. Over time, Traditional Publishers gradually started to exploit Authors by offering Lower Royalties and seizing the Author's Publishing Rights. Fast forward to 2005, with the penetration of the Internet and Social Media, things started to speed up. The online Self-Publishing giant Amazon has had a huge impact on the Book-Selling Industry, driving many Brick-and-Mortar Bookstores out of Business. This marked the rise of Self-Publishing Books and the rapid growth of e-Books and Audio Books. Fall of Traditional Publishing There are various reasons why 97% of Writers avoid choosing a Traditional Publisher like: Complex Selection Process, Slow Marketing, Very Less to No Control of the Book, Limited Royalty, Huge Time Investment, Absolutely No Creative & Marketing Control Benefits of Self-Publishing There are various reasons 97% of Writers are choosing Self-Publishing like: Full ownership of Rights and Royalties, Speedy Marketing, No Start-Up Cost, Full Control of the Book, Completely Customizable Full Creative & Marketing Control, Control on Pricing, Complete Freedom, No-One telling You, what you can and cannot Do, Significantly High-Profit Potential, Pitch your Book Straight to the Readers, Publish any Niche Books and become the Expert of that Niche. Firstly the question arises, Who all should Write A Book? Well, Everyone, Business owners Consultants Entrepreneurs Business people C-level executives Financial planners Lawyers Doctors Coaches Anyone can Write and Publish a Book! Why should you write a book? 1 ) You can help others Writing about yourself, your life lessons, your experiences, how you have tackled some of the most traumatic situations, helps other people around the globe deal with the same problem as yours. Each one of us has unique life experiences, worth sharing with the world! 2 ) You become an authority Becoming an author sets you apart from the rest of the crowd. You become an expert in your niche. You gain that credibility and authority that lifts you up from the rest of the crowd. 3 ) Grow your business Writing a book can help grow your business, it can act as the new ‘Business Card’. Imagine, you going to a meeting, and instead of exchanging your business card, you give a copy of your book? Not only the person wouldn’t forget you but also keep the book copy securely with him, which otherwise your business card would have been long lost. 4 ) Recurring passive income Writing a book, and setting it up through a perfect step-by-step system, would allow you to gain recurring passive income, i.e. ‘royalties’, that are transferred every month into your bank account. 5 ) Learning New Skills By writing a book, you not only build credibility but also learn new skills in the entire process of writing and publishing your book. For example, skills like project management, writing, setting goals, planning, accountability, commitment, and many more! 6 ) Ripple Effect and Creates Value One book can create a ripple effect in the world. One book can entirely change the lives of thousands of people around the world. One book can create enormous value and a positive impact on the world. It only takes one book! 7) Our Time here is Finite When we write and publish a book, we leave behind our legacy, our footprints, our life lessons, our value system, and our teachings for generations and generations of people to learn from. We will die one day, but our teachings, morals, and lessons will be forever here in the form of our book. This reason is a huge answer to the ‘Why write a book.’ 8 ) You'll Gain more Knowledge While writing a book, research is a must. Through the complete process of research, you’ll learn more insights, gain more knowledge, and become an expert in that niche. 9 ) Impact beyond Yourself Writing a book is not only about gaining royalties and credibility, No! Your book can generate goodwill, your legacy, and most importantly, itcan help solve problems for people, creating a positive impact on their lives, and helping change their lives forever! It will create an impact greater and beyond yourself! 10 ) Sense of Accomplishment Imagine yourself holding the first copy of your own book. A sense of pride, confidence, and accomplishment. It doesn’t matter if your book is not a best seller or if you become famous, the bigger picture will be that it is your book! You created it! It will forever be something you can call as ‘Yours’, and be proud of! Believe me, the feeling of holding the first copy of my book was beyond amazing! 11 ) You'll Reignite a Passion If writing was your hobby, and in the time's course, you just couldn’t give any time or energy, here is your bright chance to reignite it! Paths to Publishing Your Book As discussed earlier, you are aware of the two paths of publishing, i.e. Traditional Publishing and Self-Publishing. There is one more way of publishing you can opt for! Assisted Self-Publishing Firms that charge fees for various publishing-related services such as Formatting, Cover Design, and Copyediting and help Indie Writers Professionally Self-Publish Their Work is Assisted Self-Publishing. Authors earn all of the royalties and retain full control over Editing and Cover Design and Title. WHRUTS also helps and provides these services. Conclusion Reading has become a part of our daily activities now. Book readership has increased by 30% since the Previous Year and People are routinely searching for new stories to capture their attention, With more writers being seen and heard, it’s no wonder readership is up. Self-Publishing is the future of publishing in a world where everyone can be a Writer.

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How online learning platforms facilitate NACEP accreditation

Article | July 31, 2020

Now more than ever schools are turning to online learning, so why not utilize online learning platforms to help your program with accreditation? NACEP accreditation recognizes programs that have consistently met or exceeded rigorous, peer-reviewed standards in six areas: Partnership, Curriculum, Faculty, Students, Assessment, and Program Evaluation. These program standards create a quality framework to ensure that students are taking authentic college courses for transcripted college credit while in high school.

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Spotlight

Teach For America

Teach For America is a diverse network of leaders who confront educational inequity through teaching. We’re a force of advocates, entrepreneurs, policymakers, and community members committed to profound systemic change, because we know opportunity begins with education.

Related News

Education Technology, Corporate Education and Training, Continuing Education

Elsmere Education Launches EPaaS: Powering Smart Growth in Higher Education with Streamlined Processes and ROI-Driven Strategies

PR Newswire | January 31, 2024

Elsmere Education, a leading force in online program enablement, announces the official launch of Education Process as a Service (EPaaS). This innovative ecosystem empowers universities to achieve smart growth in their online programs by streamlining operations, maximizing ROI, and catering to the unique needs of non-traditional students. EPaaS encompasses Elsmere Education's proven business processes tailored for an enriched student journey supported by dynamic communication strategies. Our solutions are powered by a curated technology ecosystem that includes omnichannel marketing capabilities and is designed to integrate with a wide range of existing campus systems. Built on Feedback, Designed for Growth The subscription-based model empowers universities to bring essential services in-house efficiently, leveraging a comprehensive suite of 40+ technologies through a single procurement process. EPaaS is intentionally designed to streamline and optimize the entire student lifecycle, specifically catering to the needs of non-traditional and online adult learners. Dan Janick, CEO of Elsmere Education, states: "EPaaS is a game-changer in terms of ROI. We've created a flexible, scalable solution that gives universities complete control and empowers internal teams to be more agile. It's the ultimate enablement model for driving efficiencies, increasing enrollment, and boosting student retention." Addressing Common Challenges Elsmere Education recognizes the challenges faced by university leaders in meeting the unique needs of non-traditional students and online adult learners. EPaaS addresses common challenges, including reliance on campus systems built for traditional students, lack of a CRM platform, and manual workflows hindering efficient student journey execution and monitoring. EPaaS Delivers Tangible Results 360-degree business intelligence: Make data-driven decisions for improved performance across the student lifecycle. Real-time marketing metrics: Optimize your marketing efforts and maximize enrollment yield. Increased staff productivity: Streamline processes and free up your team to focus on student success. Elsmere Education is your partner in online education success. Contact us today to learn how EPaaS can transform your institution.

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Education Technology, Online Education, Continuing Education

2U Partners with University of Surrey to Launch 15 Online Master's Degrees

PR Newswire | February 01, 2024

2U, Inc, the company behind global online learning platform edX, today announced a new partnership with the University of Surrey to launch and support the delivery of online master's degrees and online professional certificate programs. An initial five online degree programs will welcome students in 2024, with a portfolio of at least 15 master's degrees and at least 15 professional certificate programs being delivered by 2026. This will expand access to this highly ranked UK university for students worldwide. Surrey's partnership with 2U will deliver Surrey Online Learning: an acceleration and transformation of the university's provision of online learning. 2U's expertise will help Surrey establish a scalable model and quickly expand its digital capabilities to worldwide audiences. The collaboration aligns with the university's mission to expand access to life-changing education and personal and professional success. "We're partnering with 2U and their edX platform to accelerate Surrey Online Learning provision," said Professor Tim Dunne, Provost and Senior Vice-President at the University of Surrey. "The University of Surrey has global strength in innovation and research, and is renowned for being one of the best universities in the UK for delivering excellence in teaching and employability. Through Surrey Online Learning, we will offer flexible and affordable educational pathways that are compatible with and relevant to modern careers, combining accessibility with strong student outcomes." Surrey's suite of online degrees will build on the success of its on-campus programs, with the online curriculum developed in partnership with LearningMate. The first five degrees expected to launch in 2024 will be in the areas of artificial intelligence, business, psychology, marketing, and sustainability. The professional certificate programs, which will focus on technology, healthcare, business, communications technologies, and sustainability, will provide learners with an opportunity to build and enhance critical professional skills on their way to determining if a full degree in a corresponding subject is part of their educational journey. "2U prides itself in being a digital transformation partner that can support strategic long-term thinking, accelerate innovation, and help drive positive student outcomes across new formats and modalities," said Andrew Hermalyn, President of the Degree Program Segment at 2U. "The University of Surrey has major ambitions to expand its online learning capabilities, and we are honored to be their partner to help build their online presence from the ground up." "LearningMate is honored to partner with the University of Surrey on its transformative online learning initiative in collaboration with 2U. We're excited to contribute to the development of cutting-edge online master's degrees and professional certificate programs that align with Surrey's commitment to excellence," said Prasad Mohare, Senior Vice President at LearningMate. "Our focus on innovation and accessibility will be showcased in the initial offerings. LearningMate is dedicated to supporting Surrey in expanding access to impactful, career-relevant learning opportunities in the evolving landscape of online education." Today's announcement builds on the continued demand for 2U's flexible degree partnership model, which gives universities the choice of selecting different bundles of services according to their needs.

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Corporate Education and Training, Online Education

Academic Partnerships Completes Acquisition of Wiley University Services

PR Newswire | January 02, 2024

Academic Partnerships (AP), a company that assists primarily regional public universities in expanding access and impact by supporting their online programs, today announced that it has successfully completed its acquisition of Wiley University Services, a line of business previously owned by Wiley (NYSE: WLY). The combined company will support over 125 colleges and universities in 40 U.S. states and internationally. "AP is in the business of transforming lives through education, and the acquisition of Wiley University Services better enables us to do just that," said Fernando Bleichmar, Chief Executive Officer of AP. "This is an exciting day as we combine our talent, capabilities, and resources to more effectively meet the growing demand for high-quality, affordable online degree programs and ensure our university partners and their students thrive." AP primarily assists regional public universities with launching and maintaining their online programs. It is committed to expanding access to high-quality, high-return on investment, affordable, and workforce-relevant online education, especially for working and adult students. Wiley University Services works with institutions to deliver career-connected education programs aimed at helping students achieve their goals. With the completion of the acquisition, the combined company will provide universities with a best-in-class partner to support them in delivering programs online so more students can access affordable education, improve their careers, and meet employer and community needs. The combined company will deliver new strategic benefits to university partners and their students, including: Additional resources to support and scale high-demand, affordable online degree programs in critical areas like nursing, teaching, business, technology, and public administration for both regional public and private nonprofit universities; Enhanced infrastructure and technology to serve a diverse student population, including working adults, through graduation; Improved opportunities across the university partner network; and Advanced technology and enhanced support services based on best practices from a combined company.

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Education Technology, Corporate Education and Training, Continuing Education

Elsmere Education Launches EPaaS: Powering Smart Growth in Higher Education with Streamlined Processes and ROI-Driven Strategies

PR Newswire | January 31, 2024

Elsmere Education, a leading force in online program enablement, announces the official launch of Education Process as a Service (EPaaS). This innovative ecosystem empowers universities to achieve smart growth in their online programs by streamlining operations, maximizing ROI, and catering to the unique needs of non-traditional students. EPaaS encompasses Elsmere Education's proven business processes tailored for an enriched student journey supported by dynamic communication strategies. Our solutions are powered by a curated technology ecosystem that includes omnichannel marketing capabilities and is designed to integrate with a wide range of existing campus systems. Built on Feedback, Designed for Growth The subscription-based model empowers universities to bring essential services in-house efficiently, leveraging a comprehensive suite of 40+ technologies through a single procurement process. EPaaS is intentionally designed to streamline and optimize the entire student lifecycle, specifically catering to the needs of non-traditional and online adult learners. Dan Janick, CEO of Elsmere Education, states: "EPaaS is a game-changer in terms of ROI. We've created a flexible, scalable solution that gives universities complete control and empowers internal teams to be more agile. It's the ultimate enablement model for driving efficiencies, increasing enrollment, and boosting student retention." Addressing Common Challenges Elsmere Education recognizes the challenges faced by university leaders in meeting the unique needs of non-traditional students and online adult learners. EPaaS addresses common challenges, including reliance on campus systems built for traditional students, lack of a CRM platform, and manual workflows hindering efficient student journey execution and monitoring. EPaaS Delivers Tangible Results 360-degree business intelligence: Make data-driven decisions for improved performance across the student lifecycle. Real-time marketing metrics: Optimize your marketing efforts and maximize enrollment yield. Increased staff productivity: Streamline processes and free up your team to focus on student success. Elsmere Education is your partner in online education success. Contact us today to learn how EPaaS can transform your institution.

Read More

Education Technology, Online Education, Continuing Education

2U Partners with University of Surrey to Launch 15 Online Master's Degrees

PR Newswire | February 01, 2024

2U, Inc, the company behind global online learning platform edX, today announced a new partnership with the University of Surrey to launch and support the delivery of online master's degrees and online professional certificate programs. An initial five online degree programs will welcome students in 2024, with a portfolio of at least 15 master's degrees and at least 15 professional certificate programs being delivered by 2026. This will expand access to this highly ranked UK university for students worldwide. Surrey's partnership with 2U will deliver Surrey Online Learning: an acceleration and transformation of the university's provision of online learning. 2U's expertise will help Surrey establish a scalable model and quickly expand its digital capabilities to worldwide audiences. The collaboration aligns with the university's mission to expand access to life-changing education and personal and professional success. "We're partnering with 2U and their edX platform to accelerate Surrey Online Learning provision," said Professor Tim Dunne, Provost and Senior Vice-President at the University of Surrey. "The University of Surrey has global strength in innovation and research, and is renowned for being one of the best universities in the UK for delivering excellence in teaching and employability. Through Surrey Online Learning, we will offer flexible and affordable educational pathways that are compatible with and relevant to modern careers, combining accessibility with strong student outcomes." Surrey's suite of online degrees will build on the success of its on-campus programs, with the online curriculum developed in partnership with LearningMate. The first five degrees expected to launch in 2024 will be in the areas of artificial intelligence, business, psychology, marketing, and sustainability. The professional certificate programs, which will focus on technology, healthcare, business, communications technologies, and sustainability, will provide learners with an opportunity to build and enhance critical professional skills on their way to determining if a full degree in a corresponding subject is part of their educational journey. "2U prides itself in being a digital transformation partner that can support strategic long-term thinking, accelerate innovation, and help drive positive student outcomes across new formats and modalities," said Andrew Hermalyn, President of the Degree Program Segment at 2U. "The University of Surrey has major ambitions to expand its online learning capabilities, and we are honored to be their partner to help build their online presence from the ground up." "LearningMate is honored to partner with the University of Surrey on its transformative online learning initiative in collaboration with 2U. We're excited to contribute to the development of cutting-edge online master's degrees and professional certificate programs that align with Surrey's commitment to excellence," said Prasad Mohare, Senior Vice President at LearningMate. "Our focus on innovation and accessibility will be showcased in the initial offerings. LearningMate is dedicated to supporting Surrey in expanding access to impactful, career-relevant learning opportunities in the evolving landscape of online education." Today's announcement builds on the continued demand for 2U's flexible degree partnership model, which gives universities the choice of selecting different bundles of services according to their needs.

Read More

Corporate Education and Training, Online Education

Academic Partnerships Completes Acquisition of Wiley University Services

PR Newswire | January 02, 2024

Academic Partnerships (AP), a company that assists primarily regional public universities in expanding access and impact by supporting their online programs, today announced that it has successfully completed its acquisition of Wiley University Services, a line of business previously owned by Wiley (NYSE: WLY). The combined company will support over 125 colleges and universities in 40 U.S. states and internationally. "AP is in the business of transforming lives through education, and the acquisition of Wiley University Services better enables us to do just that," said Fernando Bleichmar, Chief Executive Officer of AP. "This is an exciting day as we combine our talent, capabilities, and resources to more effectively meet the growing demand for high-quality, affordable online degree programs and ensure our university partners and their students thrive." AP primarily assists regional public universities with launching and maintaining their online programs. It is committed to expanding access to high-quality, high-return on investment, affordable, and workforce-relevant online education, especially for working and adult students. Wiley University Services works with institutions to deliver career-connected education programs aimed at helping students achieve their goals. With the completion of the acquisition, the combined company will provide universities with a best-in-class partner to support them in delivering programs online so more students can access affordable education, improve their careers, and meet employer and community needs. The combined company will deliver new strategic benefits to university partners and their students, including: Additional resources to support and scale high-demand, affordable online degree programs in critical areas like nursing, teaching, business, technology, and public administration for both regional public and private nonprofit universities; Enhanced infrastructure and technology to serve a diverse student population, including working adults, through graduation; Improved opportunities across the university partner network; and Advanced technology and enhanced support services based on best practices from a combined company.

Read More

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