SailPoint Levels-Up their ABM Strategy with Intent Data

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecting and organizing intent data as well as building systems to scale these processes. Phil Tran, Sr. Manager, Marketing Operations at SailPoint, an Austin, Texas-based cybersecurity software company that delivers identity governance to enterprises of all sizes around the world, sat down with me to talk about what led SailPoint to 6sense and how their ABM strategy has improved by uncovering, prioritizing, and engaging with demand to drive more revenue.

Spotlight

iPEC Coaching

As one of the largest ICF-accredited coach training schools in the world, iPEC has a proven track record of success helping over 10,000 graduates launch careers as Certified Professional Coaches.iPEC's unique Core Energy Coaching™ process goes beyond traditional coaching to tackle the root cause of your clients'​ challenges: their underlying thoughts and emotions. As a result, your clients can better connect their inner purpose and passion to their goals and strategies-zeroing in on what they really want and breaking through what's holding them back.By learning the Core Energy Coaching process, you can help your clients achieve real, sustainable transformation, giving them the opportunity to be at the cause of all of the great things that they want to experience in life.

OTHER ARTICLES
Education Technology

Hybrid Education Plans Take Shape in the US

Article | July 27, 2022

Although school has resumed in countries such as Norway and China, restarting K-12 education during a global pandemic is proving difficult in the United States. Amid questions about if, how, and when to do so, a host of ideas have emerged.

Read More
Continuing Education

3 Ways K-12 Can Benefit from Classroom Management Software

Article | November 15, 2022

K-12 teachers and learners are witnessing a shift in learning methods, and much of the change is driven by technology. In the face of the pandemic, many schools adopted classroom management software as a temporary measure, but it is fast becoming the norm. If your school is still considering refining your classroom management or switching to a new platform, it is essential to understand the advantages it offers for administrators, educators, and learners. Here are three ways classroom management enriches K-12 education and why you should embrace it in 2023. Student Security The emergence of the use of laptops, tablets, and other devices has exposed students to not just increased screen time but also cybersecurity mishaps. Classroom management solutions offer extensive security modules that enable educators to keep a firm grasp on the safety of students online. These solutions offer visibility across devices used by students, which can prove to be mission critical in the case of data leaks. The two features that address device management concerns that can be addressed with these solutions are: Web filtering This software protects students by restricting access to inappropriate, objectionable, and harmful content that can impact students and risk the school’s network security. Combined with classroom management, web filtering provides richer insights into devices and fosters effective learning. Mobile device management Technology investment doesn’t come cheap. This is why mobile device management, or MDM, is so valuable. It helps the school’s technology department to keep a close eye on the access and user management, permissions, application deployment, remote access, lost equipment tracking, and so much more in order to prevent any kind of security breaches, and is especially handy in a hybrid classroom environment. Collaborative Activities Classroom management solutions can prove to be a meaningful investment only if they can address the most important need of a classroom, i.e., collaborative learning. Thanks to technology, collaboration in the classroom has become seamless and more engaging than ever before. Here are some ways that it is creating rewarding learning experiences. Screensharing Screensharing allows teachers to share their screen with the whole class and even allow certain students to share theirs. This encourages collaboration and allows teachers to conduct two-way discussions during each class. Secure messaging Classroom management solutions specialize in providing teachers with complete control of the online class and maintaining decorum. Teachers can lock screens and even devices, close tabs, and even message students individually to keep them engaged. Student Support One of the best features to ensure student engagement is an avenue for students to reach out to teachers. This way, students are able to stay in the loop, get their queries cleared, and avoid neglecting doubts and problems due to the inability to connect with their teachers. Better Learning Being able to cultivate ample learning opportunities in a creative, fun setting is one of the best ways to use classroom management platforms. Here are some ways that such solutions reduce the hurdles that many schools and educators face in creating conducive and enriching learning environments. Flexibility Classroom management promotes learning by supporting multiple settings for learning, like in-person classes, remote and mixed modes of instruction. Higher teacher efficiency Increasing teacher efficiency is another benefit schools can look forward to when equipping classes with classroom management solutions. Thanks to features like pop quizzes and report card generation, classroom management eliminates extensive paper work and promotes teacher efficiency. What’s the Word? There is little doubt that technology can propel learning and education to new heights. With the above features, it is easy to see why classroom management is a substantial piece in the puzzle for schools trying to figure out their long-term game plan for learning delivery methods. The right solution will not only be important, but it will also be a turning point in improving educational outcomes in K–12 schools, which are always looking for ways to make learning more fun and interesting while also making teachers' jobs easier and reducing teacher burnout.

Read More
Education Technology, Continuing Education

Three More Reasons to Turn on Safety Check School Safety Monitoring

Article | August 8, 2022

If you’re using the Relay Filter, you already have Safety Check – a complete student monitoring platform that can help increase your school safety! If you aren’t using it today, you probably don’t know about. This is definitely a case where what you don’t know CAN hurt you. And Safety Check has seen it all. Safety Check uses machine learning to monitor and analyze activity across the web — across platforms, on search, in G Suite, in chat and mail, and more. And it sends real-time alerts on identified safety risks to designated Safety Check administrators (counselors, safety resource officers, administrators, teachers)

Read More

Preparing to Teach Online: Blending What’s New With What You Already Know

Article | August 25, 2020

This entry is the 13th in a blog series called Pandemic Response and Educational Practices (PREP), which aims to highlight and further the important work educators are doing amid the worldwide COVID-19 crisis. Based on Creating the Anywhere, Anytime Classroom. Gloria’s situation is not unfamiliar. In fact, over the last six months, millions of teachers everywhere have been asked to suddenly transition from traditional face-to-face instruction to working either fully online or in some type of blended-learning configuration.

Read More

Spotlight

iPEC Coaching

As one of the largest ICF-accredited coach training schools in the world, iPEC has a proven track record of success helping over 10,000 graduates launch careers as Certified Professional Coaches.iPEC's unique Core Energy Coaching™ process goes beyond traditional coaching to tackle the root cause of your clients'​ challenges: their underlying thoughts and emotions. As a result, your clients can better connect their inner purpose and passion to their goals and strategies-zeroing in on what they really want and breaking through what's holding them back.By learning the Core Energy Coaching process, you can help your clients achieve real, sustainable transformation, giving them the opportunity to be at the cause of all of the great things that they want to experience in life.

Related News

6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs

6sense | March 14, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based predictions on prospect engagement from 6sense. Shared users can easily use 6sense to uncover demand and prioritize accounts with a high buying propensity while engaging buyers with personalized marketing campaigns through the Pardot platform. “Salesforce’s mission is to lessen the divide between sales and marketing through account-based alignment to help our customers grow their business,” said Liam Doyle, Senior Vice President, Product Management, Salesforce Pardot. “Targeting the right accounts is at the root of an integrated marketing campaign, and the 6sense platform makes it easier than ever to identify who those targets should be.” Uncover accounts demonstrating known or anonymous buying signals, and create unified account profiles across this data.Prioritize and segment accounts showing buying signals such as competitive research, predictive in-market scores, website visits, campaign engagement and more.

Read More

6sense Secures $27 Million to Advance Bold Vision in B2B and ABM

6sense | April 16, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said Jason Zintak, CEO of 6sense. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs.” Closing of the funding follows a record-breaking 2018, with 6sense delivering 100 percent revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer adoption by 10x and acquiring ZenIQ. 6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave™: B2B customer analytics, Q1 2019.

Read More

6sense Expands Integration with HubSpot for Heightened Account Based Orchestration

6sense | April 25, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said Jason Zintak, CEO of 6sense. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs. Closing of the funding follows a record-breaking 2018, with 6sense delivering 100 percent revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer adoption by 10x and acquiring ZenIQ. 6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave™: B2B customer analytics, Q1 2019.

Read More

6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs

6sense | March 14, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based predictions on prospect engagement from 6sense. Shared users can easily use 6sense to uncover demand and prioritize accounts with a high buying propensity while engaging buyers with personalized marketing campaigns through the Pardot platform. “Salesforce’s mission is to lessen the divide between sales and marketing through account-based alignment to help our customers grow their business,” said Liam Doyle, Senior Vice President, Product Management, Salesforce Pardot. “Targeting the right accounts is at the root of an integrated marketing campaign, and the 6sense platform makes it easier than ever to identify who those targets should be.” Uncover accounts demonstrating known or anonymous buying signals, and create unified account profiles across this data.Prioritize and segment accounts showing buying signals such as competitive research, predictive in-market scores, website visits, campaign engagement and more.

Read More

6sense Secures $27 Million to Advance Bold Vision in B2B and ABM

6sense | April 16, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said Jason Zintak, CEO of 6sense. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs.” Closing of the funding follows a record-breaking 2018, with 6sense delivering 100 percent revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer adoption by 10x and acquiring ZenIQ. 6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave™: B2B customer analytics, Q1 2019.

Read More

6sense Expands Integration with HubSpot for Heightened Account Based Orchestration

6sense | April 25, 2019

6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our customers and team as we execute on our bold vision,” said Jason Zintak, CEO of 6sense. “This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. This, coupled with our existing capabilities, will allow 6sense customers to infinitely scale their account based marketing programs. Closing of the funding follows a record-breaking 2018, with 6sense delivering 100 percent revenue growth, expanding its leadership team, doubling headcount, expanding offices to New York and India, growing customer adoption by 10x and acquiring ZenIQ. 6sense shows no signs of slowing based on first quarter 2019 results, closing Q1 by posting the largest revenue, bookings and customer retention numbers in company history, all while being named a leader in The Forrester Wave™: B2B customer analytics, Q1 2019.

Read More

Events