Facebook's Pivot-to-Video Debacle and Lessons for Education

| October 21, 2018

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They were seeing it in their data. Nicola Mendelson, vice president for Facebook’s European operations, explained the reasoning this way:“The best way to tell stories, in this world where so much information is coming at us, actually is video. It commands so much more information in a much quicker period. So actually, the trend helps us to digest more of the information, in a quicker way.”If you read that in isolation, it doesn’t make any sense, since it really is the opposite – we can take in much more information more quickly through text than video – but never mind, Facebook’s data was showing a decline in engagement with text, an increase in engagement with video.“Pivot-to-video” was launched. As Laura Hazard Owen documents in an article at NiemanLab about Facebook’s declaration of the impending pre-eminence of video and the subsequent response, numerous online media companies (Vice, MTV, Bleacher Report, Mashable, etc…) reacted in the wake of the Facebook declaration, many immediately shifted away from text, firing writers, hiring video producers, and investing in the brave new world of video.

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Schoolcraft College

Schoolcraft College has been serving Michigan's western Wayne County for more than 50 years. Schoolcraft has much to offer students pursuing higher education goals. 75+ areas of study, 40+ associate degree programs and 55+ certificate programs. College alumni number more than 300,000 and live in every state in the Union.The college's Career Services works with students, alumni and members of the community while the Business Development Center assists local companies with a blend of education, resources, training, and consulting.

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