Facebook's Pivot-to-Video Debacle and Lessons for Education

They were seeing it in their data. Nicola Mendelson, vice president for Facebook’s European operations, explained the reasoning this way:“The best way to tell stories, in this world where so much information is coming at us, actually is video. It commands so much more information in a much quicker period. So actually, the trend helps us to digest more of the information, in a quicker way.”If you read that in isolation, it doesn’t make any sense, since it really is the opposite – we can take in much more information more quickly through text than video – but never mind, Facebook’s data was showing a decline in engagement with text, an increase in engagement with video.“Pivot-to-video” was launched. As Laura Hazard Owen documents in an article at NiemanLab about Facebook’s declaration of the impending pre-eminence of video and the subsequent response, numerous online media companies (Vice, MTV, Bleacher Report, Mashable, etc…) reacted in the wake of the Facebook declaration, many immediately shifted away from text, firing writers, hiring video producers, and investing in the brave new world of video.

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Monash University

Monash University is Australia’s largest and most international university. Its extensive educational offering, delivered via our 10 faculties, includes undergraduate, postgraduate and research courses. Monash is a research-intensive university, known for some significant and lasting discoveries that have delivered impact beyond the academic community.

OTHER ARTICLES
Online Education

Trending online courses in business, data science, tech, and health

Article | July 19, 2022

With more world-class content launching every week, there are always new topics to explore, new skills to learn, and new ways to achieve your goals. These latest courses, Specializations, Professional Certificates, and MasterTrack™ Certificates cover everything from AI, blockchain, and cybersecurity, to contact tracing, social work, and UX design. What will you learn next? Financial technology (FinTech) is changing the way we think about financial services, and with blockchain technology serving as an encryption base for a variety of applications, understanding its use and limitations is a critical skill for FinTech leaders across industries.

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Continuing Education

7 Tips to Better Learn French Verb Conjugation

Article | November 15, 2022

If you’re here, you might be struggling with your French verb conjugations. If English is your native language, learning French conjugations may seem complicated because there are so many more French verb conjugation rules than English ones. Today, instead of diving into the conjugation of avoir or the conjugation of etre, we’re going to share a few tips that can help you learn your French conjugations even better.

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Education Technology, Continuing Education

How to send money online to Switzerland

Article | August 8, 2022

Although Switzerland is a small nation, it’s influenced by many of the countries that surround it - French, German and Italian are all spoken as official languages, and Switzerland is home to many people from around Europe. On the other hand, certain aspects of Swiss culture have spread in the other direction and become famous around the globe - just think of Swiss watches, Swiss banking and, of course, Toblerone! There are hundreds of thousands of Swiss expats who have moved abroad to live, work and study in other countries, and who regularly send money home to friends and family in Switzerland.

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Removing Late Payments From Your Credit Report

Article | August 11, 2020

In 2020, most people have countless monthly expenses, and it can be too easy to miss a payment. Missing repeated payments can be extremely damaging to your credit score, which can reduce your chances of being accepted for loans and credit cards. It can happen to the best of us, and thankfully, it’s not the end of the world. There are ways you can remove late payments from your credit report – keep reading to find out how.

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Spotlight

Monash University

Monash University is Australia’s largest and most international university. Its extensive educational offering, delivered via our 10 faculties, includes undergraduate, postgraduate and research courses. Monash is a research-intensive university, known for some significant and lasting discoveries that have delivered impact beyond the academic community.

Related News

Education Technology, Corporate Education and Training, Continuing Education

Elsmere Education Launches EPaaS: Powering Smart Growth in Higher Education with Streamlined Processes and ROI-Driven Strategies

PR Newswire | January 31, 2024

Elsmere Education, a leading force in online program enablement, announces the official launch of Education Process as a Service (EPaaS). This innovative ecosystem empowers universities to achieve smart growth in their online programs by streamlining operations, maximizing ROI, and catering to the unique needs of non-traditional students. EPaaS encompasses Elsmere Education's proven business processes tailored for an enriched student journey supported by dynamic communication strategies. Our solutions are powered by a curated technology ecosystem that includes omnichannel marketing capabilities and is designed to integrate with a wide range of existing campus systems. Built on Feedback, Designed for Growth The subscription-based model empowers universities to bring essential services in-house efficiently, leveraging a comprehensive suite of 40+ technologies through a single procurement process. EPaaS is intentionally designed to streamline and optimize the entire student lifecycle, specifically catering to the needs of non-traditional and online adult learners. Dan Janick, CEO of Elsmere Education, states: "EPaaS is a game-changer in terms of ROI. We've created a flexible, scalable solution that gives universities complete control and empowers internal teams to be more agile. It's the ultimate enablement model for driving efficiencies, increasing enrollment, and boosting student retention." Addressing Common Challenges Elsmere Education recognizes the challenges faced by university leaders in meeting the unique needs of non-traditional students and online adult learners. EPaaS addresses common challenges, including reliance on campus systems built for traditional students, lack of a CRM platform, and manual workflows hindering efficient student journey execution and monitoring. EPaaS Delivers Tangible Results 360-degree business intelligence: Make data-driven decisions for improved performance across the student lifecycle. Real-time marketing metrics: Optimize your marketing efforts and maximize enrollment yield. Increased staff productivity: Streamline processes and free up your team to focus on student success. Elsmere Education is your partner in online education success. Contact us today to learn how EPaaS can transform your institution.

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Education Technology, Online Education, Continuing Education

2U Partners with University of Surrey to Launch 15 Online Master's Degrees

PR Newswire | February 01, 2024

2U, Inc, the company behind global online learning platform edX, today announced a new partnership with the University of Surrey to launch and support the delivery of online master's degrees and online professional certificate programs. An initial five online degree programs will welcome students in 2024, with a portfolio of at least 15 master's degrees and at least 15 professional certificate programs being delivered by 2026. This will expand access to this highly ranked UK university for students worldwide. Surrey's partnership with 2U will deliver Surrey Online Learning: an acceleration and transformation of the university's provision of online learning. 2U's expertise will help Surrey establish a scalable model and quickly expand its digital capabilities to worldwide audiences. The collaboration aligns with the university's mission to expand access to life-changing education and personal and professional success. "We're partnering with 2U and their edX platform to accelerate Surrey Online Learning provision," said Professor Tim Dunne, Provost and Senior Vice-President at the University of Surrey. "The University of Surrey has global strength in innovation and research, and is renowned for being one of the best universities in the UK for delivering excellence in teaching and employability. Through Surrey Online Learning, we will offer flexible and affordable educational pathways that are compatible with and relevant to modern careers, combining accessibility with strong student outcomes." Surrey's suite of online degrees will build on the success of its on-campus programs, with the online curriculum developed in partnership with LearningMate. The first five degrees expected to launch in 2024 will be in the areas of artificial intelligence, business, psychology, marketing, and sustainability. The professional certificate programs, which will focus on technology, healthcare, business, communications technologies, and sustainability, will provide learners with an opportunity to build and enhance critical professional skills on their way to determining if a full degree in a corresponding subject is part of their educational journey. "2U prides itself in being a digital transformation partner that can support strategic long-term thinking, accelerate innovation, and help drive positive student outcomes across new formats and modalities," said Andrew Hermalyn, President of the Degree Program Segment at 2U. "The University of Surrey has major ambitions to expand its online learning capabilities, and we are honored to be their partner to help build their online presence from the ground up." "LearningMate is honored to partner with the University of Surrey on its transformative online learning initiative in collaboration with 2U. We're excited to contribute to the development of cutting-edge online master's degrees and professional certificate programs that align with Surrey's commitment to excellence," said Prasad Mohare, Senior Vice President at LearningMate. "Our focus on innovation and accessibility will be showcased in the initial offerings. LearningMate is dedicated to supporting Surrey in expanding access to impactful, career-relevant learning opportunities in the evolving landscape of online education." Today's announcement builds on the continued demand for 2U's flexible degree partnership model, which gives universities the choice of selecting different bundles of services according to their needs.

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Corporate Education and Training, Online Education

Academic Partnerships Completes Acquisition of Wiley University Services

PR Newswire | January 02, 2024

Academic Partnerships (AP), a company that assists primarily regional public universities in expanding access and impact by supporting their online programs, today announced that it has successfully completed its acquisition of Wiley University Services, a line of business previously owned by Wiley (NYSE: WLY). The combined company will support over 125 colleges and universities in 40 U.S. states and internationally. "AP is in the business of transforming lives through education, and the acquisition of Wiley University Services better enables us to do just that," said Fernando Bleichmar, Chief Executive Officer of AP. "This is an exciting day as we combine our talent, capabilities, and resources to more effectively meet the growing demand for high-quality, affordable online degree programs and ensure our university partners and their students thrive." AP primarily assists regional public universities with launching and maintaining their online programs. It is committed to expanding access to high-quality, high-return on investment, affordable, and workforce-relevant online education, especially for working and adult students. Wiley University Services works with institutions to deliver career-connected education programs aimed at helping students achieve their goals. With the completion of the acquisition, the combined company will provide universities with a best-in-class partner to support them in delivering programs online so more students can access affordable education, improve their careers, and meet employer and community needs. The combined company will deliver new strategic benefits to university partners and their students, including: Additional resources to support and scale high-demand, affordable online degree programs in critical areas like nursing, teaching, business, technology, and public administration for both regional public and private nonprofit universities; Enhanced infrastructure and technology to serve a diverse student population, including working adults, through graduation; Improved opportunities across the university partner network; and Advanced technology and enhanced support services based on best practices from a combined company.

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Education Technology, Corporate Education and Training, Continuing Education

Elsmere Education Launches EPaaS: Powering Smart Growth in Higher Education with Streamlined Processes and ROI-Driven Strategies

PR Newswire | January 31, 2024

Elsmere Education, a leading force in online program enablement, announces the official launch of Education Process as a Service (EPaaS). This innovative ecosystem empowers universities to achieve smart growth in their online programs by streamlining operations, maximizing ROI, and catering to the unique needs of non-traditional students. EPaaS encompasses Elsmere Education's proven business processes tailored for an enriched student journey supported by dynamic communication strategies. Our solutions are powered by a curated technology ecosystem that includes omnichannel marketing capabilities and is designed to integrate with a wide range of existing campus systems. Built on Feedback, Designed for Growth The subscription-based model empowers universities to bring essential services in-house efficiently, leveraging a comprehensive suite of 40+ technologies through a single procurement process. EPaaS is intentionally designed to streamline and optimize the entire student lifecycle, specifically catering to the needs of non-traditional and online adult learners. Dan Janick, CEO of Elsmere Education, states: "EPaaS is a game-changer in terms of ROI. We've created a flexible, scalable solution that gives universities complete control and empowers internal teams to be more agile. It's the ultimate enablement model for driving efficiencies, increasing enrollment, and boosting student retention." Addressing Common Challenges Elsmere Education recognizes the challenges faced by university leaders in meeting the unique needs of non-traditional students and online adult learners. EPaaS addresses common challenges, including reliance on campus systems built for traditional students, lack of a CRM platform, and manual workflows hindering efficient student journey execution and monitoring. EPaaS Delivers Tangible Results 360-degree business intelligence: Make data-driven decisions for improved performance across the student lifecycle. Real-time marketing metrics: Optimize your marketing efforts and maximize enrollment yield. Increased staff productivity: Streamline processes and free up your team to focus on student success. Elsmere Education is your partner in online education success. Contact us today to learn how EPaaS can transform your institution.

Read More

Education Technology, Online Education, Continuing Education

2U Partners with University of Surrey to Launch 15 Online Master's Degrees

PR Newswire | February 01, 2024

2U, Inc, the company behind global online learning platform edX, today announced a new partnership with the University of Surrey to launch and support the delivery of online master's degrees and online professional certificate programs. An initial five online degree programs will welcome students in 2024, with a portfolio of at least 15 master's degrees and at least 15 professional certificate programs being delivered by 2026. This will expand access to this highly ranked UK university for students worldwide. Surrey's partnership with 2U will deliver Surrey Online Learning: an acceleration and transformation of the university's provision of online learning. 2U's expertise will help Surrey establish a scalable model and quickly expand its digital capabilities to worldwide audiences. The collaboration aligns with the university's mission to expand access to life-changing education and personal and professional success. "We're partnering with 2U and their edX platform to accelerate Surrey Online Learning provision," said Professor Tim Dunne, Provost and Senior Vice-President at the University of Surrey. "The University of Surrey has global strength in innovation and research, and is renowned for being one of the best universities in the UK for delivering excellence in teaching and employability. Through Surrey Online Learning, we will offer flexible and affordable educational pathways that are compatible with and relevant to modern careers, combining accessibility with strong student outcomes." Surrey's suite of online degrees will build on the success of its on-campus programs, with the online curriculum developed in partnership with LearningMate. The first five degrees expected to launch in 2024 will be in the areas of artificial intelligence, business, psychology, marketing, and sustainability. The professional certificate programs, which will focus on technology, healthcare, business, communications technologies, and sustainability, will provide learners with an opportunity to build and enhance critical professional skills on their way to determining if a full degree in a corresponding subject is part of their educational journey. "2U prides itself in being a digital transformation partner that can support strategic long-term thinking, accelerate innovation, and help drive positive student outcomes across new formats and modalities," said Andrew Hermalyn, President of the Degree Program Segment at 2U. "The University of Surrey has major ambitions to expand its online learning capabilities, and we are honored to be their partner to help build their online presence from the ground up." "LearningMate is honored to partner with the University of Surrey on its transformative online learning initiative in collaboration with 2U. We're excited to contribute to the development of cutting-edge online master's degrees and professional certificate programs that align with Surrey's commitment to excellence," said Prasad Mohare, Senior Vice President at LearningMate. "Our focus on innovation and accessibility will be showcased in the initial offerings. LearningMate is dedicated to supporting Surrey in expanding access to impactful, career-relevant learning opportunities in the evolving landscape of online education." Today's announcement builds on the continued demand for 2U's flexible degree partnership model, which gives universities the choice of selecting different bundles of services according to their needs.

Read More

Corporate Education and Training, Online Education

Academic Partnerships Completes Acquisition of Wiley University Services

PR Newswire | January 02, 2024

Academic Partnerships (AP), a company that assists primarily regional public universities in expanding access and impact by supporting their online programs, today announced that it has successfully completed its acquisition of Wiley University Services, a line of business previously owned by Wiley (NYSE: WLY). The combined company will support over 125 colleges and universities in 40 U.S. states and internationally. "AP is in the business of transforming lives through education, and the acquisition of Wiley University Services better enables us to do just that," said Fernando Bleichmar, Chief Executive Officer of AP. "This is an exciting day as we combine our talent, capabilities, and resources to more effectively meet the growing demand for high-quality, affordable online degree programs and ensure our university partners and their students thrive." AP primarily assists regional public universities with launching and maintaining their online programs. It is committed to expanding access to high-quality, high-return on investment, affordable, and workforce-relevant online education, especially for working and adult students. Wiley University Services works with institutions to deliver career-connected education programs aimed at helping students achieve their goals. With the completion of the acquisition, the combined company will provide universities with a best-in-class partner to support them in delivering programs online so more students can access affordable education, improve their careers, and meet employer and community needs. The combined company will deliver new strategic benefits to university partners and their students, including: Additional resources to support and scale high-demand, affordable online degree programs in critical areas like nursing, teaching, business, technology, and public administration for both regional public and private nonprofit universities; Enhanced infrastructure and technology to serve a diverse student population, including working adults, through graduation; Improved opportunities across the university partner network; and Advanced technology and enhanced support services based on best practices from a combined company.

Read More

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