7 Ways to Boost Your PPC for Higher Education Strategy

| November 5, 2019

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Marketers in higher education live in a complicated world. The job of attracting enrollments, managing advertising budgets and optimizing campaigns for an array of target audiences is challenging. Wouldn’t it be great if their job could be made easier? Enter pay-per-click marketing, in which advertisers pay a fee each time one of their ads is clicked. In other words, PPC is a way of buying visits to your site, rather than attempting to “earn” those visits organically. It has several applications in the digital landscape, including. As you can see, there’s a lot of opportunity in paid advertising. That’s why we’re enrolling you in PPC university and sharing these 7 ways to boost PPC for higher education.

Spotlight

Pratt Institute

Pratt Institute is a global leader in higher education, preparing 4,700 undergraduate and graduate students for successful careers in art, design, architecture, information and digital innovation, and liberal arts and sciences. Founded in 1887, Pratt is a living laboratory of creativity with a historic, 25-acre campus in Brooklyn, as well as a signature building in Manhattan. Our esteemed faculty of accomplished professionals and scholars challenge talented students to transform their passion into meaningful expression and contribute to society as leaders in their fields.

OTHER ARTICLES

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What she discovered, and what more and more educators across the country are beginning to realize, is that VR is a useful tool for students with special needs, particularly those on the autism spectrum. Many students with autism need practice navigating real-life settings and scenarios that neurotypical students take for granted. VR headsets and software can provide lifelike simulations that allow students to repeat behaviors multiple times before applying their learning in the real world.

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How to use an LMS to simulate the publishing process with undergrads

Article | February 11, 2020

As a quick side note, the saying should be “publish in English or perish”, but we will tackle multilingualism in the academic world on a different occasion. While in some contexts the constant pressure to publish may have its disadvantages – the first that comes to mind being that it favors quantity over quality – it is not hard to understand why publishing is so important in the academic world. Publishing your results is essential for the advancement of science. As a researcher, you read what others have done in your field and then you try to identify how you might contribute with a novel approach, a clever solution, or a different idea.

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International Students Face Challenges Studying Abroad Amid COVID-19

Article | August 24, 2020

The COVID-19 pandemic is presenting unique challenges for colleges and universities, and finding ways for international students to return to school amid travel bans or other pandemic-related restrictions will be one of the most complex. Many international students finished the previous semester via remote connection after colleges and universities encouraged students to return home in March, but doing so hasn’t been simple. Students living in alternate time zones from their professors are forced to stay awake all night to complete online seminars, and some are contending with a poor internet connection as well as social isolation. There will be additional challenges for students abroad who hope to return to school in the fall, from travel restrictions to securing visas with closed consulate offices.

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Spotlight

Pratt Institute

Pratt Institute is a global leader in higher education, preparing 4,700 undergraduate and graduate students for successful careers in art, design, architecture, information and digital innovation, and liberal arts and sciences. Founded in 1887, Pratt is a living laboratory of creativity with a historic, 25-acre campus in Brooklyn, as well as a signature building in Manhattan. Our esteemed faculty of accomplished professionals and scholars challenge talented students to transform their passion into meaningful expression and contribute to society as leaders in their fields.

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