7 LMS Marketing Mistakes That Lead To Low LMS Sales Stats

| January 23, 2019

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A Learning Management System is an integral part of the modern business environment. It helps employees and business leaders learn and master vital skills without spending a fortune on training. However, with rising competition, you can stand out from the crowd by focusing on proper digital marketing methods that will push your LMS to the top of the pile. You can start by eliminating the following mistakes, and then proceed to create an online marketing strategy that works for you. Here are the top 7 marketing mistakes that lead to low LMS sales.Organizations are looking to improve the productivity of all their employees. However, most LMS vendors focus on marketing the software as one that will improve the productivity of low performers or better the productivity of top performers. Statistically, the extremes in any industry account for a mere 40% of the workforce, and this leaves out 60% average performers who are the primary movers of any industry. For this reason, it’s crucial to promote your LMS as the “complete package” that’s designed for all levels of performers. Which prompts organizations to perceive it as a better deal. Especially when compared to buying an LMS for each stage of the employee cycle or distinct experience levels.

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