7 LMS Marketing Mistakes That Lead To Low LMS Sales Stats

A Learning Management System is an integral part of the modern business environment. It helps employees and business leaders learn and master vital skills without spending a fortune on training. However, with rising competition, you can stand out from the crowd by focusing on proper digital marketing methods that will push your LMS to the top of the pile. You can start by eliminating the following mistakes, and then proceed to create an online marketing strategy that works for you. Here are the top 7 marketing mistakes that lead to low LMS sales.Organizations are looking to improve the productivity of all their employees. However, most LMS vendors focus on marketing the software as one that will improve the productivity of low performers or better the productivity of top performers. Statistically, the extremes in any industry account for a mere 40% of the workforce, and this leaves out 60% average performers who are the primary movers of any industry. For this reason, it’s crucial to promote your LMS as the “complete package” that’s designed for all levels of performers. Which prompts organizations to perceive it as a better deal. Especially when compared to buying an LMS for each stage of the employee cycle or distinct experience levels.

Spotlight

Fuse Universal

Fuse Universal offers customers the most advanced learning technology on the market built to help organisations increase learner engagement and business performance. The Fuse platform is a Modern Alternative to an LMS which integrates into a company’s existing infrastructure or replaces legacy LMS and communication tools. Fuse supports continuous, social, blended and mobile learning, as well as traditional learning, in one beautifully designed platform across both web and native mobile app.

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Education Technology

Hybrid Education Plans Take Shape in the US

Article | July 14, 2022

Although school has resumed in countries such as Norway and China, restarting K-12 education during a global pandemic is proving difficult in the United States. Amid questions about if, how, and when to do so, a host of ideas have emerged.

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Education Technology

AR Vs. VR: 7 Tips To Choose The Best Immersive Learning Approach

Article | July 20, 2022

Every workday brings the opportunity to expand their experience and build vital skills. However, this shouldn’t compromise your brand image or lead to compliance penalties. So, how do you encourage them to take risks and learn from them without putting your profits in peril? The solution is AR or VR training to immerse them in the situation and identify performance gaps. In some cases, both IT techniques are suitable for boosting engagement, interactivity, and real-world application. These 7 tips can help you choose the best immersive learning approach for your online training strategy. Is VR or AR training the right fit for employee preferences, L&D objectives, and budgetary constraints?

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Online Education

3 Ways to Monitor Student Progress in Class with Classroom Management

Article | July 12, 2022

Virtual learning is a great way to ensure accessibility and continuity of education. With schools and higher education enthusiastically adopting hybrid forms of online and classroom learning, measuring the outcomes has become crucial. Monitoring facilitates the ability to gain insight into the effectiveness of learning programs. It provides educators the insight and feedback they need to design better educational programs, engage students on a deeper level, build a collaborative classroom, and boost smart classroom management. This is especially essential when a virtual learning component is involved. With learners scattered geographically, the importance of monitoring students becomes a pressing challenge. While it has been traditionally done through a variety of approaches like assignments, quizzes, practical exams, and so on, with digitalization in classrooms, educators must now incorporate new monitoring techniques and assessment protocols to ensure they have a solid insight into overall student progress. Here are ways to monitor students with classroom management. Interactivity in the Classroom Interactive lessons are one of the best teaching devices. Not only do they engage learners, but they also ensure longer retention of information. In addition, they enable teachers to monitor the benefit of classroom management software. Many classroom management software solutions offer the ability to integrate interactivity within remote learning classes. Some of these include: Chat boxes that let teachers and students interact with each other. Some tools offer the virtual equivalent of raising a hand in class, allowing students to take part in conversations just like in a physical classroom. Polls that allow teachers and professors to maintain the attention of the whole class by encouraging them to answer questions, provide feedback, or responses to enrich classroom conversations. Whiteboard tools give learners and educators the ability to draw, write, or point to images so they can evoke interaction with the classroom while leading a discussion. Breakout rooms enable students to form smaller groups, which lets teachers assign group projects and activities in real-time. Seamless Collaboration Communication and collaboration are the bedrock of effective learning. In a virtual environment, both can take a hit. However, with the right approach and the tools to support it, it’s possible for educators to enhance classroom collaboration and monitor the learning progress of their students. Here are some tools that can help educators ensure collaboration in the classroom: Video discussion that enables teachers to create video rooms within the classroom to facilitate face-to-face discussion for different topics. Learners can choose to either record videos or communicate in real time. Portfolio creation tools that let students work on a project and use images, text, gifs, and videos to enrich discussions and improve collaboration among groups Gamification in online learning combines the best of entertainment and education. For trivia and quiz-based assessments, Peer-to-peer Feedback Peer-to-peer feedback in the classroom is often neglected, but it is an important form of collaborative learning. Additionally, it provides a great way to track progress, compare teacher feedback, and monitor collaboration. In higher education, this is an especially vital resource. A significant challenge that educators face in encouraging peer feedback is getting learners to be more specific. This can be achieved through A study by Springer revealed that students give better peer feedback when it is anonymous. It allows learners to provide more in-depth and specific input. With online tools, this is made easier and faster. With anonymous feedback, it is easy to get carried away. This is why some tools allow students to flag particular feedback for a teacher’s review as well as add their response, making the process truly democratic. Receiving feedback is an impactful way to learn, and by learning to give the right feedback, learners get to form a new perspective on a subject, ensuring smart classroom management. Final Thoughts Remote learning classroom management software has made it simpler to reach learners and create a thriving educational environment. However, remote learning poses challenges in monitoring student progress. And yet, with so many new tools and classroom management platforms, monitoring in education is easier than ever. Educators can monitor students with classroom management and contribute to building more efficient learning approaches. They can also keep a close eye on the progress of individual students and introduce new lesson plans and tasks based on the insights they receive

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A Guide to Teaching English for Beginners

Article | August 12, 2020

If you’ve been thinking about teaching English in the classroom or online, you’ve come to the right place. To succeed in it, you’ll need some basic knowledge of the ESL essentials, teaching skills, and how to compose yourself while juggling everything in between. We want to make sure you’re set up for success and ready to teach young learners. This Teaching Essentials Blog Series looks at some tools-of-the-trade for online ESL instruction. In it, we explore a few key concepts and dive into what makes them indispensable to our teachers.

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Spotlight

Fuse Universal

Fuse Universal offers customers the most advanced learning technology on the market built to help organisations increase learner engagement and business performance. The Fuse platform is a Modern Alternative to an LMS which integrates into a company’s existing infrastructure or replaces legacy LMS and communication tools. Fuse supports continuous, social, blended and mobile learning, as well as traditional learning, in one beautifully designed platform across both web and native mobile app.

Related News

Education Technology

Schoox Recognized as a Top LMS with Learning Analytics Tools by eLearning Industry

Schoox | July 07, 2022

Learning management and talent development software provider Schoox has been acknowledged by eLearning Industry for the effectiveness of its integrated Business Impact which provides actionable insights to learning and development programs. Innovative organizations know learning is a strategic investment with the ability to accelerate business performance. Schoox’s Business Impact capabilities go beyond industry standard LMS analytics to help companies correlate training with results. By importing KPI data, businesses can measure the results of training and explore dependencies between sales, customer satisfaction, product and more. This sets Schoox apart from other LMS analytics tools in the market. And it’s provided to all Schoox customers at no additional charge. “Our team is committed to designing a solution that is as impactful as it is easy to use. “It’s exciting to see our hard work and dedication acknowledged with this ranking." Lefteris Ntouanoglou, founder and Chief Executive Officer of Schoox The recognition by eLearning Industry is the latest industry accolade for Schoox, which was also named a 2022 Corporate Learning Management Systems Leader by G2, the world’s largest tech marketplace. About eLearning Industry eLearning Industry (eLI) is the leading publishing platform that delivers inspiring, industry-specific content to eLearning professionals. As a top-tier eLearning marketplace, we offer a plethora of sophisticated, online marketing solutions to corporate training companies to empower and help them grow. Learn more at https://elearningindustry.com/ About Schoox Schoox transforms learning into business growth. Our SaaS learning platform and course marketplace help companies accelerate business results by unlocking employee potential, boosting customer retention, and driving reseller revenue through learning. Schoox powers learning experiences for numerous organizations around the world, including Subway, Celebrity Cruises, Phillips 66, and Sonesta Hotels.

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Corporate Learning Systems

ProctorFree Releases Latest LMS Integration With Jenzabar

ProctorFree | January 19, 2022

A seamless integration has been developed that provides ProctorFree's on-demand proctoring solutions directly within the Jenzabar One ecosystem. This integration between ProctorFree and Jenzabar eLearning will offer a higher level of security and confidence to exams and other testing performed by higher education institutions, associations, and organizations across the world. The integration will ensure a better online learning and testing experience for students, faculty, and exam administrators using the robust Jenzabar eLearning LMS platform. ProctorFree's secure online exam proctoring technology verifies student identity, protects test content, and deters cheating. Jenzabar offers a complete learning management system (LMS), student information system (SIS), and a host of additional solutions for higher education. "We're so excited to announce our most recent integration with Jenzabar. Jenzabar is well-respected in the higher education industry for its robust solutions, including their learning management system. ProctorFree proudly delivers award-winning online proctoring solutions including fully automated proctoring, human-assisted proctoring, secure web browser, and consultative assessment delivery services. The integration is seamless and easy to use for students, faculty, and administrators." Mike Murphy, CEO of ProctorFree For higher education institutions that necessitate a medium- to high-stakes assessment of knowledge and competency, the ProctorFree-Jenzabar integration establishes additional levels of security. From higher education institutions to government organizations to professional associations, ProctorFree serves a broad range of entities across the globe to add rigor and security to online exams. When student knowledge is assessed via an exam, quiz, or other test, ProctorFree's state-of-the-art technology continuously verifies a student's identity, deters academic dishonesty, and maintains the integrity of exam material by preventing recording or copying of test material during the exam. About ProctorFree Based in Davidson, North Carolina, ProctorFree delivers on-demand, easy-to-use, and cost-effective online proctoring solutions, including fully automated proctoring, human-assisted proctoring, secure browser-based testing, and exam delivery services.

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Education Technology

LEAD, India's largest School EdTech major, becomes first 'EdTech Unicorn' of 2022 after raising $100 mn

LEAD | January 14, 2022

LEAD, India's largest School EdTech player, has raised US $100 million at a valuation of $1.1 billion to continue its mission of transforming schools in India. This funding creates history on several fronts: Makes LEAD the first School EdTech player to enter the Unicorn club Makes LEAD the first EdTech Unicorn of 2022 The Series E funding round was led by WestBridge Capital and GSV Ventures, making this one of their largest EdTech investment to fuel the company's ambitious vision of providing excellent education to every child. While most other EdTech companies offer supplemental education in K-12 or Higher education, LEAD is the only EdTech unicorn focused on transforming core schooling in India with its tech-integrated solutions. The company has seen rapid adoption in the last 4 years and will enter Academic Year 22-23 with 5000 schools across 500+ cities in India with an annual revenue run-rate of $80 million. It'll serve close to 2 million students and is unique in committing and delivering measurable improvement in student learning outcomes in schools. The company plans to use the proceeds to achieve its vision of providing quality affordable education to 25 million+ students with an annual revenue run-rate of $1 Bn. Immediate focus would be towards product and curriculum innovation, growth in its footprint and hiring top talent across functions. In the long term, the company plans to go deeper in the country to serve students in lower fee schools and expand internationally in similar geographies. "A child spends 6 hours in school and only 1 hour in tuitions. Transforming schools, when done right, has massive potential to alter our country's future. LEAD, with its integrated school system has broken new ground in this direction. We believe that in EdTech, Saraswati precedes Lakshmi. Our intense focus has been on learning outcomes and life success of our students. And this has resulted in not only strong adoption and retention by schools but also interest from investors who value returns with real impact. We're extremely thankful to our team of LEADers for staying true to our mission and helping take LEAD to all corners of the country. And we're fortunate to have the trust and support of partners such as WestBridge, Elevar Equity and GSV in this journey. This is a small milestone in our quest towards excellent education for every child." LEAD Co-founders Sumeet Yashpal Mehta and Smita Deorah WestBridge Capital Managing Director Sandeep Singhal said, "We are extremely proud of LEAD's success as the largest School EdTech provider in India. LEAD's growth last year, despite COVID disruptions, underlines its consumer first approach and deep focus on learning outcomes. We are excited to double down our investment in LEAD, to support in its mission of transforming the education sector in India and touching lives of millions of students." GSV Ventures Managing Partner Deborah Quazzo said, "LEAD has emerged as the gold standard for transforming K-12 education in India. The company acts as the Intel inside for affordable schools and guarantees 70%+ mastery in all subjects and all grades for low/middle income students and exceeds the guarantee. We, at GSV, believe that the mastery guarantee is a revolutionary offering in K12 education space and has the potential to be societally transformational for students. With this strong and unique value proposition and exceptional management team, LEAD is well on its path to become world's largest and most impactful School EdTech company." The company's valuation has doubled in the last 9 months on the back of strong growth in its operating and financial metrics. The current round is its fifth round of institutional funding since 2017. Founded by Sumeet Yashpal Mehta and Smita Deorah in 2012, LEAD has been transforming core schooling in India with its innovative full-stack School EdTech solution. Over the years, LEAD has been making global-standard education accessible and affordable to students, especially in non-metro cities. The curriculum in a LEAD-powered school is benchmarked with the best in the world, including schools in Singapore, Canada and USA. About LEAD: LEAD is India's foremost player in the School EdTech category promoted by Sumeet Yashpal Mehta and Smita Deorah, with the mission to transform school education in India. It combines technology, curriculum, and pedagogy into an integrated system of teaching and learning, thus improving student learning outcomes and teacher performance in schools across the country. LEAD's innovative and highly-effective Integrated Learning System significantly strengthens the role of schools, teachers, and parents in advancing the overall growth and development of every child by providing quality education.

Read More

Education Technology

Schoox Recognized as a Top LMS with Learning Analytics Tools by eLearning Industry

Schoox | July 07, 2022

Learning management and talent development software provider Schoox has been acknowledged by eLearning Industry for the effectiveness of its integrated Business Impact which provides actionable insights to learning and development programs. Innovative organizations know learning is a strategic investment with the ability to accelerate business performance. Schoox’s Business Impact capabilities go beyond industry standard LMS analytics to help companies correlate training with results. By importing KPI data, businesses can measure the results of training and explore dependencies between sales, customer satisfaction, product and more. This sets Schoox apart from other LMS analytics tools in the market. And it’s provided to all Schoox customers at no additional charge. “Our team is committed to designing a solution that is as impactful as it is easy to use. “It’s exciting to see our hard work and dedication acknowledged with this ranking." Lefteris Ntouanoglou, founder and Chief Executive Officer of Schoox The recognition by eLearning Industry is the latest industry accolade for Schoox, which was also named a 2022 Corporate Learning Management Systems Leader by G2, the world’s largest tech marketplace. About eLearning Industry eLearning Industry (eLI) is the leading publishing platform that delivers inspiring, industry-specific content to eLearning professionals. As a top-tier eLearning marketplace, we offer a plethora of sophisticated, online marketing solutions to corporate training companies to empower and help them grow. Learn more at https://elearningindustry.com/ About Schoox Schoox transforms learning into business growth. Our SaaS learning platform and course marketplace help companies accelerate business results by unlocking employee potential, boosting customer retention, and driving reseller revenue through learning. Schoox powers learning experiences for numerous organizations around the world, including Subway, Celebrity Cruises, Phillips 66, and Sonesta Hotels.

Read More

Corporate Learning Systems

ProctorFree Releases Latest LMS Integration With Jenzabar

ProctorFree | January 19, 2022

A seamless integration has been developed that provides ProctorFree's on-demand proctoring solutions directly within the Jenzabar One ecosystem. This integration between ProctorFree and Jenzabar eLearning will offer a higher level of security and confidence to exams and other testing performed by higher education institutions, associations, and organizations across the world. The integration will ensure a better online learning and testing experience for students, faculty, and exam administrators using the robust Jenzabar eLearning LMS platform. ProctorFree's secure online exam proctoring technology verifies student identity, protects test content, and deters cheating. Jenzabar offers a complete learning management system (LMS), student information system (SIS), and a host of additional solutions for higher education. "We're so excited to announce our most recent integration with Jenzabar. Jenzabar is well-respected in the higher education industry for its robust solutions, including their learning management system. ProctorFree proudly delivers award-winning online proctoring solutions including fully automated proctoring, human-assisted proctoring, secure web browser, and consultative assessment delivery services. The integration is seamless and easy to use for students, faculty, and administrators." Mike Murphy, CEO of ProctorFree For higher education institutions that necessitate a medium- to high-stakes assessment of knowledge and competency, the ProctorFree-Jenzabar integration establishes additional levels of security. From higher education institutions to government organizations to professional associations, ProctorFree serves a broad range of entities across the globe to add rigor and security to online exams. When student knowledge is assessed via an exam, quiz, or other test, ProctorFree's state-of-the-art technology continuously verifies a student's identity, deters academic dishonesty, and maintains the integrity of exam material by preventing recording or copying of test material during the exam. About ProctorFree Based in Davidson, North Carolina, ProctorFree delivers on-demand, easy-to-use, and cost-effective online proctoring solutions, including fully automated proctoring, human-assisted proctoring, secure browser-based testing, and exam delivery services.

Read More

Education Technology

LEAD, India's largest School EdTech major, becomes first 'EdTech Unicorn' of 2022 after raising $100 mn

LEAD | January 14, 2022

LEAD, India's largest School EdTech player, has raised US $100 million at a valuation of $1.1 billion to continue its mission of transforming schools in India. This funding creates history on several fronts: Makes LEAD the first School EdTech player to enter the Unicorn club Makes LEAD the first EdTech Unicorn of 2022 The Series E funding round was led by WestBridge Capital and GSV Ventures, making this one of their largest EdTech investment to fuel the company's ambitious vision of providing excellent education to every child. While most other EdTech companies offer supplemental education in K-12 or Higher education, LEAD is the only EdTech unicorn focused on transforming core schooling in India with its tech-integrated solutions. The company has seen rapid adoption in the last 4 years and will enter Academic Year 22-23 with 5000 schools across 500+ cities in India with an annual revenue run-rate of $80 million. It'll serve close to 2 million students and is unique in committing and delivering measurable improvement in student learning outcomes in schools. The company plans to use the proceeds to achieve its vision of providing quality affordable education to 25 million+ students with an annual revenue run-rate of $1 Bn. Immediate focus would be towards product and curriculum innovation, growth in its footprint and hiring top talent across functions. In the long term, the company plans to go deeper in the country to serve students in lower fee schools and expand internationally in similar geographies. "A child spends 6 hours in school and only 1 hour in tuitions. Transforming schools, when done right, has massive potential to alter our country's future. LEAD, with its integrated school system has broken new ground in this direction. We believe that in EdTech, Saraswati precedes Lakshmi. Our intense focus has been on learning outcomes and life success of our students. And this has resulted in not only strong adoption and retention by schools but also interest from investors who value returns with real impact. We're extremely thankful to our team of LEADers for staying true to our mission and helping take LEAD to all corners of the country. And we're fortunate to have the trust and support of partners such as WestBridge, Elevar Equity and GSV in this journey. This is a small milestone in our quest towards excellent education for every child." LEAD Co-founders Sumeet Yashpal Mehta and Smita Deorah WestBridge Capital Managing Director Sandeep Singhal said, "We are extremely proud of LEAD's success as the largest School EdTech provider in India. LEAD's growth last year, despite COVID disruptions, underlines its consumer first approach and deep focus on learning outcomes. We are excited to double down our investment in LEAD, to support in its mission of transforming the education sector in India and touching lives of millions of students." GSV Ventures Managing Partner Deborah Quazzo said, "LEAD has emerged as the gold standard for transforming K-12 education in India. The company acts as the Intel inside for affordable schools and guarantees 70%+ mastery in all subjects and all grades for low/middle income students and exceeds the guarantee. We, at GSV, believe that the mastery guarantee is a revolutionary offering in K12 education space and has the potential to be societally transformational for students. With this strong and unique value proposition and exceptional management team, LEAD is well on its path to become world's largest and most impactful School EdTech company." The company's valuation has doubled in the last 9 months on the back of strong growth in its operating and financial metrics. The current round is its fifth round of institutional funding since 2017. Founded by Sumeet Yashpal Mehta and Smita Deorah in 2012, LEAD has been transforming core schooling in India with its innovative full-stack School EdTech solution. Over the years, LEAD has been making global-standard education accessible and affordable to students, especially in non-metro cities. The curriculum in a LEAD-powered school is benchmarked with the best in the world, including schools in Singapore, Canada and USA. About LEAD: LEAD is India's foremost player in the School EdTech category promoted by Sumeet Yashpal Mehta and Smita Deorah, with the mission to transform school education in India. It combines technology, curriculum, and pedagogy into an integrated system of teaching and learning, thus improving student learning outcomes and teacher performance in schools across the country. LEAD's innovative and highly-effective Integrated Learning System significantly strengthens the role of schools, teachers, and parents in advancing the overall growth and development of every child by providing quality education.

Read More

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