7 Content Marketing Tips For New LMS Companies

| January 19, 2019

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Digitalization and evolving tech have led to a sharp increase in demand for Learning Management Systems across the globe. One of the benefits of having a robust LMS is that it streamlines the processes of creating, managing, tracking, and distributing online training materials. Thus, more and more organizations are making the switch to corporate eLearning. As a result, competition for clients is stiff. This makes it imperative for LMS companies to constantly reevaluate their promotional strategy and incorporate new techniques. Here are 7 content marketing tips that you can use to maximize profits and minimize promotional spending.It is not possible to come up with excellent content if you have no clue of what the target audience is looking for. Use social media polls, interviews, and surveys to get a clear perspective of the needs and expectations of prospects. With this information on hand, you can address their concerns and online training pain points. Questionnaires and focus groups can also help you get valuable information that will help you narrow your content marketing approach. The research will ensure that your content curation efforts attract the right buyers and boost conversion rates.

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Educational Testing Service (ETS)

As the world’s largest nonprofit educational measurement organization, ETS develops, administers and scores more than 50 million tests annually in over 180 countries, at more than 9,000 locations worldwide.

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Spotlight

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