5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

| February 13, 2019

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Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to create a ‘so called’ powerful video is usually downcast as a no-brainer. There does exist a gap between what we do and what is expected of us. Whether it is B2B video marketing or B2C video marketing, the underlying objective of filling the gap remains the same.

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Genzer Consulting

Genzer Consulting provides a tiered array of data analytics services to help K12 schools make data-informed decisions. From monthly data reports to full data audits, Genzer Consulting is the only company in the education technology arena who can triangulate all school data sources, use industry-leading BI analytics, and create actionable recommendations for school leaders.

OTHER ARTICLES

The Role of IT in Education: How Tech Leaders Are Taking Charge in Higher Ed

Article | February 26, 2020

This pervasive attitude translates to a lack of action at the boardroom level: As noted by CIO, just 29 percent of CIOs are full-time boardroom members, despite a 71 percent jump in the total number of technology C-suite positions over the past few years. According to Damian Doyle, assistant vice president of enterprise infrastructure solutions at the University of Maryland, Baltimore County, this also holds true at many colleges and universities.

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Is education the new currency?

Article | February 10, 2020

To prosper in an era of technological disruption we’re told we need to become lifelong learners, and to nurture skills like creativity, adaptability and emotional intelligence. But there’s often little guidance on how to do this; navigating the bewildering array of educational options at our fingertips can be a daunting task. What if there was a way to quantify the value of each university module, training course or career choice, and map how they would shape your skills and the opportunities available to you?

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THE ROLE OF AI IN YOUR EDTECH APP

Article | June 16, 2020

If you’re designing an edtech app, think about the role AI will play in your design. Artificial intelligence is support teachers and students expect to have. When done right, it’s engaging. Finally, it’s already in use in instruction. Both teachers and their students benefit from using apps that include AI. Artificial intelligence supports instruction with chatbots, grading, and taking attendance. These are tasks that can limit teacher interaction time with students. AI frees up the teacher to focus on instruction with students. Artificial intelligence also supports students by maintaining and analyzing their academic histories and setting learning objectives and timelines.

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Hybrid Education Plans Take Shape in the US

Article | July 23, 2020

Although school has resumed in countries such as Norway and China, restarting K-12 education during a global pandemic is proving difficult in the United States. Amid questions about if, how, and when to do so, a host of ideas have emerged.

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Spotlight

Genzer Consulting

Genzer Consulting provides a tiered array of data analytics services to help K12 schools make data-informed decisions. From monthly data reports to full data audits, Genzer Consulting is the only company in the education technology arena who can triangulate all school data sources, use industry-leading BI analytics, and create actionable recommendations for school leaders.

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