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5 Ideas To Getting Online Learners’ Attention

Getting learners' attention and holding onto it is a problem that most course creators and educators face. So what can they do to bring learners in and keep them engaged? This article lists down 5 ideas that could work.Online learning is very different from traditional classroom learning. There is no face-to-face interaction with the learners, you don’t get to see or hear them in real-time, and hence you don’t even get to know their reaction to what you deliver. But to successfully attain the learning objectives, it is essential that learners engage well with your course. You, as a course developer, need to figure out ways that help catch their attention and, in turn, engage them to the course. Here are 5 ideas that could make your life easier:Present attention-grabbing facts, fiction, or any other information to engage learners at the onset. You could also throw a challenge that stimulates their thinking. Lying about a known fact is a unique way to challenge their minds. They will want to learn more about the situation when they feel they have been lied to. They will want to prove you wrong and, in the process, engage with the course.

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Columbia College

Founded in 1851, Columbia College has been helping students advance their lives through higher education for more than 160 years. As a private, nonprofit, coeducational liberal arts and sciences college, the college takes pride in its small classes, experienced faculty and quality educational programs.Originally founded as Christian Female College, the college changed its name to Columbia College in 1970 when it transitioned from a two-year women's college to a four-year coeducational college.

Using Google Ads To Increase Student Digital Engagement

Article | July 15, 2022

On average, prospective students engage with more than 1,000 digital touchpoints while researching programs in a 6-week period before filling out a lead form. With prospective students moving through different stages of their research funnel and using multiple platforms in the process, understanding the type of audience categories that Google Ads has to offer will provide the clarity you need to make smarter strategic decisions that will help you increase digital engagement. This also allows you to better anticipate your prospects’ interests and preferences while delivering the right marketing message at exactly the right time, whether you’re using Search, Display, or YouTube.

Online Education

Leveraging Cognitive Dissonance to Enhance Student Learning

Article | July 19, 2022

Perhaps you remember the story of William Miller, the Baptist preacher who predicted that Jesus Christ’s second coming would occur on Oct. 22, 1844. When the advent failed to occur as Miller foretold, many of his followers turned away from the Millerite church in disappointment and disillusionment. But some did not. In the face of Miller’s failed prophesies, true believers found ways to preserve their earlier beliefs. Loyalists reinterpreted Miller’s prophesies. Some insisted that Christ had returned to earth spiritually on Oct. 22, marking the beginning of a new age of atonement. Others claimed that the date witnessed the cleansing of the heavenly sanctuary, a precursor to Christ’s second coming. These ideas helped shape several religious sects, including the Seventh Day Adventist Church and the Baháʼí faith. We’ve all heard variations of Thomas Huxley’s 1870 phrase “the great tragedy of Science—the slaying of a beautiful hypothesis by an ugly fact.” Facts may indeed be stubborn things, but prior beliefs and ideological commitments often trump facts.