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4 Offbeat Strategies To Drive Student Enrollment In Colleges

Higher education enrollment across the United States is on a dip since 2012. There are multiple factors contributing to this decline. Although America has one of the best higher education systems in the world, it is also one of the most expensive. Government funding has been dropping, immigration laws keep changing, students keep applying to too many colleges resulting in unpredictable yields, and online education continues to explode. The future could be bright for those colleges willing to offer competitive pricing, but for those not strategizing a price dip, what can drive better enrollment? Apart from increasing their geographical footprint or opting for an integrated marketing approach encompassing multiple channels, here are 4 strategies that could turn things around for the best and drive student enrollment in colleges.

Spotlight

Schoology

Schoology used by millions of students and educators in K-12 schools and universities around the world combines dynamic learning management, an easy-to-use collaborative interface, and next-generation API integration into one innovative solution. Schoology transforms learning into a media-rich interactive experience where students, teachers, parents and administrators work together to raise student achievement worldwide. Available as a free stand-alone product and as a fee-based integrated enterprise-class solution deployed in schools or across districts, Schoology is user-centric and scalable for any blended learning environment.

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Education Technology

Advancing racial equality in higher education

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The killing of George Floyd in Minneapolis sparked protests across the world, bringing to the fore the numerous ways structural racial inequalities persist in Western countries. Testimonials and mounting data have shone a light on these inequalities across many aspects of life. The UK higher education sector is not immune to these inequalities. Significant and well documented racial disparities persist: Black students face a 26 per cent attainment gap when compared with their white counterparts; continuation and progression rates have similar gaps; there are very few Black professors or senior leaders (and few of them are women); and structures for reporting racial harassment are often underdeveloped.

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The killing of George Floyd in Minneapolis sparked protests across the world, bringing to the fore the numerous ways structural racial inequalities persist in Western countries. Testimonials and mounting data have shone a light on these inequalities across many aspects of life. The UK higher education sector is not immune to these inequalities. Significant and well documented racial disparities persist: Black students face a 26 per cent attainment gap when compared with their white counterparts; continuation and progression rates have similar gaps; there are very few Black professors or senior leaders (and few of them are women); and structures for reporting racial harassment are often underdeveloped.

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Salsa steps to the side. Quick hip turns. Smile through the sweat. That’s Teacher Dashia’s routine as she leads another one of her high energy Zumba classes in Las Vegas. Naturally, Latin dance-inspired fitness was a great fit for Dashia as it tapped into her passion for health, dance, and her Dominican heritage. Being a mother of two young kids requires a lot of attention and many trips to the park. Helping others shake it up and slim down gave Teacher Dashia the creative outlet she needed for 8 years.

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Education Technology, or EdTech as it is colloquially known as is a term that refers to the practice of deploying technology to impart education. As it is highly adaptive and progressive; the education industry has always adopted new technologies, quite readily. Many types of education are already commonly used for educational purposes. These include search engines, live webinars, video streaming, and even specialized training applications.

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Spotlight

Schoology

Schoology used by millions of students and educators in K-12 schools and universities around the world combines dynamic learning management, an easy-to-use collaborative interface, and next-generation API integration into one innovative solution. Schoology transforms learning into a media-rich interactive experience where students, teachers, parents and administrators work together to raise student achievement worldwide. Available as a free stand-alone product and as a fee-based integrated enterprise-class solution deployed in schools or across districts, Schoology is user-centric and scalable for any blended learning environment.

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Education Technology, Corporate Education and Training, Continuing Education

Elsmere Education Launches EPaaS: Powering Smart Growth in Higher Education with Streamlined Processes and ROI-Driven Strategies

PR Newswire | January 31, 2024

Elsmere Education, a leading force in online program enablement, announces the official launch of Education Process as a Service (EPaaS). This innovative ecosystem empowers universities to achieve smart growth in their online programs by streamlining operations, maximizing ROI, and catering to the unique needs of non-traditional students. EPaaS encompasses Elsmere Education's proven business processes tailored for an enriched student journey supported by dynamic communication strategies. Our solutions are powered by a curated technology ecosystem that includes omnichannel marketing capabilities and is designed to integrate with a wide range of existing campus systems. Built on Feedback, Designed for Growth The subscription-based model empowers universities to bring essential services in-house efficiently, leveraging a comprehensive suite of 40+ technologies through a single procurement process. EPaaS is intentionally designed to streamline and optimize the entire student lifecycle, specifically catering to the needs of non-traditional and online adult learners. Dan Janick, CEO of Elsmere Education, states: "EPaaS is a game-changer in terms of ROI. We've created a flexible, scalable solution that gives universities complete control and empowers internal teams to be more agile. It's the ultimate enablement model for driving efficiencies, increasing enrollment, and boosting student retention." Addressing Common Challenges Elsmere Education recognizes the challenges faced by university leaders in meeting the unique needs of non-traditional students and online adult learners. EPaaS addresses common challenges, including reliance on campus systems built for traditional students, lack of a CRM platform, and manual workflows hindering efficient student journey execution and monitoring. EPaaS Delivers Tangible Results 360-degree business intelligence: Make data-driven decisions for improved performance across the student lifecycle. Real-time marketing metrics: Optimize your marketing efforts and maximize enrollment yield. Increased staff productivity: Streamline processes and free up your team to focus on student success. Elsmere Education is your partner in online education success. Contact us today to learn how EPaaS can transform your institution.

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2U Partners with University of Surrey to Launch 15 Online Master's Degrees

PR Newswire | February 01, 2024

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Academic Partnerships Completes Acquisition of Wiley University Services

PR Newswire | January 02, 2024

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2U Partners with University of Surrey to Launch 15 Online Master's Degrees

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2U, Inc, the company behind global online learning platform edX, today announced a new partnership with the University of Surrey to launch and support the delivery of online master's degrees and online professional certificate programs. An initial five online degree programs will welcome students in 2024, with a portfolio of at least 15 master's degrees and at least 15 professional certificate programs being delivered by 2026. This will expand access to this highly ranked UK university for students worldwide. Surrey's partnership with 2U will deliver Surrey Online Learning: an acceleration and transformation of the university's provision of online learning. 2U's expertise will help Surrey establish a scalable model and quickly expand its digital capabilities to worldwide audiences. The collaboration aligns with the university's mission to expand access to life-changing education and personal and professional success. "We're partnering with 2U and their edX platform to accelerate Surrey Online Learning provision," said Professor Tim Dunne, Provost and Senior Vice-President at the University of Surrey. "The University of Surrey has global strength in innovation and research, and is renowned for being one of the best universities in the UK for delivering excellence in teaching and employability. Through Surrey Online Learning, we will offer flexible and affordable educational pathways that are compatible with and relevant to modern careers, combining accessibility with strong student outcomes." Surrey's suite of online degrees will build on the success of its on-campus programs, with the online curriculum developed in partnership with LearningMate. The first five degrees expected to launch in 2024 will be in the areas of artificial intelligence, business, psychology, marketing, and sustainability. The professional certificate programs, which will focus on technology, healthcare, business, communications technologies, and sustainability, will provide learners with an opportunity to build and enhance critical professional skills on their way to determining if a full degree in a corresponding subject is part of their educational journey. "2U prides itself in being a digital transformation partner that can support strategic long-term thinking, accelerate innovation, and help drive positive student outcomes across new formats and modalities," said Andrew Hermalyn, President of the Degree Program Segment at 2U. "The University of Surrey has major ambitions to expand its online learning capabilities, and we are honored to be their partner to help build their online presence from the ground up." "LearningMate is honored to partner with the University of Surrey on its transformative online learning initiative in collaboration with 2U. We're excited to contribute to the development of cutting-edge online master's degrees and professional certificate programs that align with Surrey's commitment to excellence," said Prasad Mohare, Senior Vice President at LearningMate. "Our focus on innovation and accessibility will be showcased in the initial offerings. LearningMate is dedicated to supporting Surrey in expanding access to impactful, career-relevant learning opportunities in the evolving landscape of online education." Today's announcement builds on the continued demand for 2U's flexible degree partnership model, which gives universities the choice of selecting different bundles of services according to their needs.

Read More

Corporate Education and Training, Online Education

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PR Newswire | January 02, 2024

Academic Partnerships (AP), a company that assists primarily regional public universities in expanding access and impact by supporting their online programs, today announced that it has successfully completed its acquisition of Wiley University Services, a line of business previously owned by Wiley (NYSE: WLY). The combined company will support over 125 colleges and universities in 40 U.S. states and internationally. "AP is in the business of transforming lives through education, and the acquisition of Wiley University Services better enables us to do just that," said Fernando Bleichmar, Chief Executive Officer of AP. "This is an exciting day as we combine our talent, capabilities, and resources to more effectively meet the growing demand for high-quality, affordable online degree programs and ensure our university partners and their students thrive." AP primarily assists regional public universities with launching and maintaining their online programs. It is committed to expanding access to high-quality, high-return on investment, affordable, and workforce-relevant online education, especially for working and adult students. Wiley University Services works with institutions to deliver career-connected education programs aimed at helping students achieve their goals. With the completion of the acquisition, the combined company will provide universities with a best-in-class partner to support them in delivering programs online so more students can access affordable education, improve their careers, and meet employer and community needs. The combined company will deliver new strategic benefits to university partners and their students, including: Additional resources to support and scale high-demand, affordable online degree programs in critical areas like nursing, teaching, business, technology, and public administration for both regional public and private nonprofit universities; Enhanced infrastructure and technology to serve a diverse student population, including working adults, through graduation; Improved opportunities across the university partner network; and Advanced technology and enhanced support services based on best practices from a combined company.

Read More

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