The SiriusDecisions B-to-B Buying Decision Process Framework

July 8, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book How We Think, which was published in 1910. Since then, Dewey’s framework has been adapted many times, but the five basic stages of consumer decisions remain the same: problem/need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behavior.

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Rider University

With roots dating back to 1865, Rider is a private, coeducational university located on 280 beautiful acres on two campuses in New Jersey – one in Lawrenceville and one in Princeton, both within easy driving distance to New York City and Philadelphia.

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Spotlight

Rider University

With roots dating back to 1865, Rider is a private, coeducational university located on 280 beautiful acres on two campuses in New Jersey – one in Lawrenceville and one in Princeton, both within easy driving distance to New York City and Philadelphia.

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