Q&A with Matthew Pellish, Vice President of Strategy and Business Development at CampusReel

Matthew Pellish
Matthew Pellish, Vice President of Strategy and Business Development at CampusReel, is a consultant and public speaker providing strategy and business development advice to C-Suite leadership. He focuses primarily on higher education and health care, but also spends a growing amount of time as a private consultant to Ed Tech startups in the northeast. After 10+ years on the road presenting to clients, conferences, and events he freelances as public speaking coach to CEOs, presidents, and government. He founded and managed a team of consultants, speakers, and business operations staff to set growth strategies, drive market smart product decisions, and adopt industry best practices resulting in revenue growth, operating efficiencies, and client successes through 1000+ client engagements per year. He has conducted over 350 in-person consulting engagements with universities, health systems, and startups across the U.S., Canada, and the U.K.

In the higher education space most schools were, and still are, predominantly focused on that in-person campus visit to do all those same things, but it’s expensive and it means only students and parents who travel to campus can get that real-life feel and experience.



MEDIA 7: Can you please take us through your journey with CampusReel?
MATHEW PELLISH:
Well, a few years ago, I got a random connection request on LinkedIn from some guy named Nick Freud in Brooklyn. He was very excited by the fact that he and fellow CampusReel founder Rob Carroll had developed a way to source and share videos from hundreds of college campuses and thousands of students all over the country. When I learned about the CampusReel approach of a user-generated video to help students I knew it was going to be a game-changer for the industry. After a little over a year serving as an advisor to Nick and Rob, I came on full time earlier this year to drive our growth strategy and new university partnerships. I’m lucky enough to get to work with our ridiculously creative and fast-moving team to bring education to life through video, and to help schools connect with new students.


M7: How does CampusReel connect students and families to the best-fit university and programs?
MP:
We start with the user-generated video. If you think about the way any of us shop for any product or service, we’re usually watching videos to learn more, find the right fit, and get user reviews. In the higher education space most schools were, and still are, predominantly focused on that in-person campus visit to do all those same things, but it’s expensive and it means only students and parents who travel to campus can get that real-life feel and experience. By creating CampusReel.org as a video-focused college search tool any student or parent from any background, location, or experience level can engage with real students and alums from schools they might never have considered before. Furthermore, in order for students and parents to find the right fit university, the institution itself needs to be able to effectively communicate what makes its campus and community unique and decidedly its own in an increasingly digital-first ecosystem. Through a holistic and multi-channel video recruitment strategy, we empower partner institutions with the tools and software necessary to effectively meet prospective students with authentic, visceral video content at every step of the recruitment process.


Furthermore, in order for students and parents to find the right fit university, the institution itself needs to be able to effectively communicate what makes its campus and community unique and decidedly its own in an increasingly digital-first ecosystem.



M7: How does CampusReel help Higher Education recruiters use video content in their hiring process?
MP:
CampusReel is more of a student or parent-facing tool as opposed to a tool for recruiters from the HR angle who are looking to hire new employees. At the same time, our videos are an authentic dive into a campus’ culture and feel, so anyone interested in a higher-ed career at a college or university would learn a lot about a college’s mission, vision, and values by hearing it from their students before they decide to work there.


M7: What sales automation tools and strategies do you use to ensure high lead turnover for CampusReel?
MP:
There are several pieces that come to mind. First is the front-end push to engage prospective students and families on CampusReel.org. Through a blend of SEO and distributing our videos across a partner network of 12 unique college search sites, we’ve been able to drive 3.5 million users per month to our platform. Simultaneously, we provide a back-end software platform for our university partners designed to integrate video into every single touch-point they have with a prospect creating a seamless multichannel student search journey and better intelligence on student behavior.


‘Spirit’ is the energy, drive, and passion you need in a growing organization to go above and beyond whatever you did last week. ‘Intellect’ is typically assumed to be academic in nature, but I see it more as the curiosity, creativity, socialization, systems engineering, etc. that are critical to a business. Finally, ‘Purpose’ is the why at the core.



M7: What is your approach to branding for CampusReel, its products, and services?
MP:
Once again there’s a two-pronged approach. On the student-facing side, CampusReel has quickly become a “go-to” destination for students searching for a college since our user-generated videos give you a behind-the-scenes view of campus and academic life. On the university side, we are a video, technology, and lead provider that has changed its whole approach to video and enrollment. In both cases, we’ve established ourselves as the industry leader with a team of both video and higher education expertise delivering demonstrable results for students, who are able to find the right school for them, and universities, who are able to get the right content, in front of the right prospect, at the right time to generate enrollments.


M7: What is your advice to business operations teams for revenue growth and client successes?
MP:
When I was an undergrad student at Saint Joseph’s University in Philadelphia, my mentor was actually our university President at the time who summed up our school’s approach in three words: Spirit, Intellect, Purpose. Those three words have carried me through my entire career in higher education, and now at CampusReel, I see our success in both revenue and clients being linked to building a team and an organization with those three concepts at its core. ‘Spirit’ is the energy, drive, and passion you need in a growing organization to go above and beyond whatever you did last week. ‘Intellect’ is typically assumed to be academic in nature, but I see it more as the curiosity, creativity, socialization, systems engineering, etc. that are critical to a business. Finally, ‘Purpose’ is the why at the core. It’s what gets you up in the morning, wakes you up in the middle of the night, and keeps you breaking boundaries and expectations. Every person on the CampusReel team brings these three characteristics to life every day and I know that’s why we’re changing the college search process.

ABOUT CAMPUSREEL

An end-to-end video solution for education, CampusReel rapidly scales authentic video content for universities and programs, integrates videos into every stage of the student search and life cycle, and delivers engagement, inquiry, and enrollment.

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PRWeb | October 25, 2023

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"Joining forces with Vector Solutions catapults us to an ambitious new era, where we can serve as an unrivaled catalyst for Career and Technical Education," said Cecilia Retelle Zywicki, CEO of PATHWAYos. "Our aim is nothing short of empowering students at scale by unlocking paths towards the future they want, and granting access to economic mobility that often is reserved for an exclusive subset of students. Together, we aspire to impact countless students, breaking barriers between education and the workforce, and reshaping the landscape." Vector Solutions serves over 24,000 customers and thirty-one million end users across the Education, Commercial, and Public Sector markets. With an increased focus on CTE, Vector Solutions will accelerate its presence in this critical market. The company will support students no matter what path they choose to take into the workforce and enable industry customers to access a pipeline of skilled talent. Post acquisition, PATHWAYos will be a product under a new business unit within Vector focused on CTE. The combined expertise and resources will strengthen Vector Solutions' CTE offerings and solidify its position as a leader in the industry. About Vector Solutions Vector Solutions is the leading provider of impactful technology solutions dedicated to driving safer, smarter, better decision-making in the world's most critical industries. Embedded into daily workflows to drive improvements in compliance, safety, performance, and preparedness, our software includes training management, industry-focused online course libraries, EHS management, workforce scheduling, risk communication, operational readiness, and more. Vector's unique combination of information and technology - delivered when and where it is needed - is integral to our more than 34 thousand clients looking to achieve better outcomes and safeguard lives. Vector is committed to providing resources to support those who need them most and launched a collection of free courses on critical mental health and safety topics through Vector Cares. For more information, visit http://www.vectorsolutions.com. For access to free Vector Cares courses visit https://www.vectorsolutions.com/about-us/vector-cares/. About Vector Solutions for K-12 Education Vector Solutions for K-12 Education is a leading provider of training, software and professional development solutions committed to creating safer, smarter and better school environments. Trusted by more than 5,000 K-12 districts in the United States, Vector's award-winning suite of products save administrators time, improve compliance, and streamline administrative processes. Vector trainings on imperative topics like safety and compliance; inclusive instruction; mental health and well-being; diversity, equity and inclusion; and cybersecurity enable students and teachers alike to make schools safer, more inclusive, and more effective places to work and learn. For more information about Vector Solutions for K-12 Education, visit http://www.vectorsolutions.com/k12. About PATHWAYos PATHWAYos® is the innovative software at the center of all career-connected learning. School districts, states, and career centers can now collaborate with businesses to expand work-based learning programs. The software streamlines processes while allowing partners to provide numerous opportunities that enhance the development of skills required by the workforce of the future. The world-class platform is quickly becoming a household requirement for innovative school districts.

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Continuing Education

Collaborative Classroom and FluentSeeds Merge to Expand Impact from Birth Through Grade 8

PR Newswire | January 09, 2024

Today, Collaborative Classroom and FluentSeeds announce a merger into a single nonprofit organization to serve educators and other adults responsible for nurturing children's language, literacy, and social and emotional learning from birth through grade 8. With this merger, Collaborative Classroom is uniquely positioned to provide seamless support for children from birth through early childhood and beyond, ensuring kindergarten readiness and long-term academic success. Collaborative Classroom's evidence-based literacy and social and emotional learning programs and wraparound professional learning serve students and educators in grades K–8, with some programs extending through grades 9–12. Collaborative Classroom is one of the largest education nonprofits in the country, supporting educators in all 50 states in over 1,000 school districts. FluentSeeds supports adults, including parents, family and community members, child care providers, and other educators, with ©SEEDS of Learning, a rigorously-researched and proven set of literacy and social and emotional frameworks for children from birth through age 5. FluentSeeds currently serves more than 4,000 adults and 30,000 children in a variety of environments including home, community child care, pre-kindergarten, transitional kindergarten, and K–2. On a daily basis, this newly merged organization already impacts nearly 2 million children across the nation. Collaborative Classroom President and CEO Kelly Stuart says, "Bringing FluentSeeds into the Collaborative Classroom family of programs is especially exciting because it allows us to support children throughout their earliest years—a long-term goal of our organization. We know how crucial the first five years are for children's social, emotional, and early literacy development. FluentSeeds' expertise and offerings perfectly position us to serve even more children." Stuart adds, "Collaborative Classroom's and FluentSeeds' instructionally aligned and consistent, research-based frameworks are already used together with great success in schools and districts across the country. Recently, The Oakland REACH released a study on the impact of their tutoring programs that utilize SEEDS and our SIPPS® program. We are confident this merger will impact children from the beginning of their literacy journey and ensure their success as confident, fluent readers." FluentSeeds Executive Director Kate Horst says, "The gift of SEEDS and its impact on early literacy and social-emotional development will continue to spread in an ever-widening circle, thanks to Collaborative Classroom's mission, people, programs, and professional learning. Their deep literacy expertise and commitments to evidence and impact align with our strong foundations of birth to kindergarten professional development and SEEDS quality interactions. We are delighted to bring our FluentSeeds staff, friends, and partnerships into Collaborative Classroom's excellent programming and far-reaching impact." The new organization will operate under the banner of Collaborative Classroom, and Kelly Stuart will continue to serve as President and CEO. FluentSeeds' Executive Director, Kate Horst, will serve as both a senior advisor and a member of the Collaborative Classroom Board of Trustees. Susan Wally, Chair of the Collaborative Classroom Board of Trustees, says, "On behalf of the entire board, I want to welcome Kate Horst to our board and share our excitement and optimism as Collaborative Classroom expands its ability to support young learners through this merger with FluentSeeds. These two extraordinary organizations share a commitment to helping all those who teach and support young learners to access high-impact, evidence-based strategies and quality resources. We look forward to using our combined expertise and expanded scale to build vital literacy and social-emotional skills for our youngest children, as well as those who have already begun their K–12 journey."

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