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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

August 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who are under tremendous pressure to produce results. One study found that 70% of marketers surveyed expect their demand generation budgets to increase in 2018, with one-third expecting them to increase by more than 20%.1 Of course, generating demand is the job of marketing writ large. Marketers make markets. They work to create groups of viable buyers where none existed before.

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Don Johnston Incorporated

Don Johnston works with educators and organizations to support students who struggle to read and write because we believe that all students can learn! We empower educators with assistive technology solutions to help the widest range of students build core literacy and writing skills. Our award-winning products build in physical accessibility, integrate validated research, capitalize on new discoveries in brain science, align to current standards, and are presented in multiple medias through engaging instructional models.

OTHER WHITEPAPERS

Global development of AI-based education

whitePaper | November 15, 2019

AI-based education is still developing and not yet fully mature. While AI is a hot topic, application of this technology in education industry requires longterm efforts. The initial stage of AI application in education focuses on planning and tentative exploration. Since Allen Newell and Herbert Simon from Carnegie Mellon University invented Artificial Intelligence (AI) in the 1950s, it has evolved to address problems of probabilistic and numeric nature, leading to the incorporation of approaches from mathematics.

Online Learning in a Post-Pandemic World White Paper

whitePaper | April 30, 2022

Online learning has seen a dramatic increase in popularity over the past decade as more and more businesses look to find a learning and development strategy that is suitable for them.

Skyrocket Language Acquisition in the Classroom

whitePaper | October 27, 2022

Most researchers agree that “acquiring language within the language-specific areas of the brain diminishes during the middle years of adolescence”v making language learning more difficult as one gets older.

Virtual Learning, Now and Beyond

whitePaper | January 31, 2022

The pandemic-fueled expansion of online learning will certainly persist beyond the pandemic, and schools must ensure that the transition creates accessible, high-quality options for all students. Most recently, the surge in COVID-19 Omicron variant cases and persistent ambiguity around whether and how to close schools reinforces the fact that we have failed to build intentional on-ramps to virtual education. State and local leaders can employ evidence from past online learning efforts, emerging best practices, and data from the pandemic to understand how to build a path forward that capitalizes on the potential of online learning, while avoiding the pitfalls.

Learning Recovery in 2021 and Beyond

whitePaper | October 23, 2021

With this detailed, practical white paper our expert shows you how to accelerate on the road to learning recovery. This white paper walks you through a detailed three-tier plan for making sure your RTI system matches your situation.

Education Crosses New Territories with Robotics

whitePaper | September 28, 2022

What is the role of STEM Robotics in today’s classroom? Students exposed to Robotics show that they can flourish across multiple academic subjects. As a result, tomorrow’s future looks brighter for those immersed in this world, even at minimum levels.

USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES