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Back to School 2019: 7 Trends to Watch

August 9, 2019

Before classes start up again, parents and students will be doing some serious back-to-school shopping. It’s estimated that more than half of all school-related purchasing occurs in the summer and early fall. This intense period of interest in a wide range of products is a powerful opportunity for brands. How can marketers make the most of it? What should they expect to be different this year? And what will be the same?

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Learning A-Z

Learning A-Z is a literacy-focused PreK–6 education technology provider. Our products blend traditional teacher-led instruction with technology-enabled resources to make teaching more effective and efficient, practice more accessible and personalized, assessment more strategic and automated, and learning more informed and proactive.Our suite of products includes: Raz-Plus, Reading A-Z, Raz-Kids, Headsprout, Science A-Z, Writing A-Z, Vocabulary A-Z, and ReadyTest A-Z. Learning A-Z resources are used by more than 7 million students in more than 170 countries. Learning A-Z is a business unit of Cambium Learning Group, Inc. (NASDAQ:ABCD), based in Dallas, Texas.

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