Will graduates’ emotional intelligence outweigh AI capabilities?

Study International | October 14, 2019

Anywhere, at any time, the capabilities and competence of Artificial Intelligence (AI) has the potential to threaten an employee’s role and an employer’s style of working. Recent statistics surrounding the correlation between AI and employment in the Capgemini survey reveal that an increasing number of employers are turning to AI devices heighten their company’s impact.Interviewing more than 12,000 consumers and 1,000 executives from consumer products and retail, financial services and automotive organisations, the Capgemini Smart Talk report unravels plenty of fascinating findings. For instance, when discussing conversational AI chat bots, 76 percent of the organisations interviewed have seen quantifiable benefits from their voice and chat initiatives, while 58 percent claimed that these benefits met or exceeded their expectations. Compared to last year, the number of consumers using voice has shown a meaningful increase and the report emphasises that customers are increasingly preferring to use voice assistants throughout the consumer journey. To leverage their grasp of consumer appetites, the organisations appear to be trying to find the right balance between human and robotic interactions, but this still threatens the existence of human-based roles in their companies.

Spotlight

Classroom training is a very effective method to train employees. However, the rise of a global workforce has led to an increasing need for multilingual and consistent training. Advancements in Internet technologies have reduced the attention spans of learners, further straining the traditional methods of training.But can e-learning make learning as engaging as a classroom session? Here is an infographic that shows how eLearning courses can be made as engaging as classroom training.

Spotlight

Classroom training is a very effective method to train employees. However, the rise of a global workforce has led to an increasing need for multilingual and consistent training. Advancements in Internet technologies have reduced the attention spans of learners, further straining the traditional methods of training.But can e-learning make learning as engaging as a classroom session? Here is an infographic that shows how eLearning courses can be made as engaging as classroom training.

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EDUCATION TECHNOLOGY

Semrush Kickstarts U.S. College Students’ Careers with Semrush for Education

Semrush | February 24, 2022

Semrush, a leading online visibility management SaaS platform, today announces the launch of Semrush for Education. The program is Semrush’s latest initiative to equip tomorrow’s digital marketers with access to its platform as well as a dedicated curriculum designed to jumpstart their careers. The program was designed to connect what’s taught in the classroom with practical, in-the-field knowledge of how top performing digital marketers work today. Launching initially in the U.S., the program gives college students an opportunity to gain practical and tangible experience using the tools and technology relied on by many of today’s leading brands. Students will get hands-on experience identifying keywords, mastering technical website audits, optimizing for local SEO, and crafting engaging content among many other things. “At Semrush our goal is to inspire the current and future generations of digital marketers. We believe that with the right access to education as well as the right tools, anyone can become a digital marketing pro. Semrush for Education aims to equip students with practical experience and give them an advantage as they pursue their dreams.” Andrew Warden, Chief Marketing Officer, Semrush The demand for digital marketing skills and positions is on the rise. In fact, Semrush data from August 2021-January 2022 revealed a 50% spike (from 5,400 to 8,100) in Google searches in the U.S. for “marketing internships.” By collaborating with professors across different communities, Semrush is committed to providing students access to the resources and experience needed to stand out during the job search process to go from aspiring post-graduate to successful marketing professional. “There’s a big gap in digital marketing education today. Students need experience and employers want students who can hit the ground running. One problem I’ve noticed is the lack of access to premier digital marketing tools. They are expensive and few offer cost-efficient solutions for students,” said Luke Alley, Professor of Marketing, Brigham Young University. “Semrush is changing that dynamic. They’ve offered free access to the platform for a full semester, educational materials, special lectures, and practical, ‘in-the-field’ digital marketing experience.” “Education is a core value for our company. We believe education is vital for people at all levels of their careers. It’s the key to building the future of marketing innovation and we are proud to launch this initiative today,” added Warden. About Semrush Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 79,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Dallas, Prague, St. Petersburg, Warsaw, and Limassol.

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EDUCATION TECHNOLOGY

Positive Planet US, Genpact and EdCast Partner to Provide Free Online Learning to Under-resourced Entrepreneurs

positiveplanetus | June 03, 2021

To help under-resourced entrepreneurs develop critical skills for success in today's challenging and competitive economic environment, three leading organizations have come together to expand the depth of content available in a free online learning platform designed to enable business success and, in turn, help spur community-based economic revival. Positive Planet US, a non-profit organization that promotes inclusive and sustainable economic growth and employment, Genpact, a global professional services firm focused on delivering digital transformation, and EdCast, a leader in online corporate learning and upskilling, have joined forces to lend their respective expertise to support entrepreneurs and help them amplify their impact on the communities that they serve. The partnership adds essential learning resources for startup owners to Genpact's Adapt and Rise e-learning platform, developed and built with EdCast. Positive Planet has a highly successful track record of helping millions around the world, helping create sustainable development solutions for disadvantaged populations, in particular women and youth. Launched 23 years ago with the mission to make the world more positive economically, socially, and environmentally, it has helped more than 11 million people leave poverty behind. Its work strives for a more equal society, helping underserved communities – independent of their race, gender, background – create their own jobs and prosperity through entrepreneurship. Positive Planet brings new content to the platform created for the unique needs of entrepreneurs, including curricula in such areas as sales strategy and business development, growth and operations, and marketing, legal, accounting, and finance for small businesses. Adapting business models in a difficult economy makes continuous learning and reskilling vital, and these learning paths offer the specific skills needed to build and grow a startup. The success of these businesses brings benefits to local communities as entrepreneurship can provide new career journeys as well as economic revival.

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Rosetta Stone Inc. Reports Second Quarter 2020 Results

Rosetta Stone | August 06, 2020

Rosetta Stone Inc. (NYSE:RST), a world leader in technology-based learning solutions, today announced financial results for the second quarter ended June 30, 2020. “During this unprecedented time, the Rosetta Stone team delivered outstanding second quarter results, highlighted by 41% growth year-over-year in consolidated bookings, which included a 59% increase in our Literacy segment and 92% growth in our Consumer Language segment. Our commitment to put the customer first, coupled with extremely compelling K-12 and Language product and service offerings, are clearly resonating in the marketplace,” said John Hass, Chairman and Chief Executive Officer. “As a result of our strong year-to-date performance and confidence in the second half of the year, we are increasing our 2020 full year guidance for bookings, revenue, Adjusted EBITDA and year-end cash.”

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