What does education really need: revolution or rebrand?

tes | July 14, 2019

Education needs to change! In fact, let’s change the change! "Change" is old hat. "Change" is sooo last century. What we need is a revolution! Let's all have an education revolution! Yes! That's what we need! We need a revolution! My God, why hasn’t anyone thought of this before? This is great! I’m going to bring about a revolution! I will be the hero of the education revolution! (But of course, it’s not about me – it’s about the learners). What form is this education revolution that totally no one has ever thought of before going to take? In what new and improved way is this revolution going to come to pass? Revolution merchants are ten a penny in education, bless 'em. Crusaders for widespread change that's usually in the form of some perceived school-based childhood slight or test they failed or some such egotistical nonsense that I then have to suffer through a TED talk about, where they tell people what’s what (with the necessary pauses for effect). But as annoyingly egotistical as they are, at least they’re committed. It’s a load of self-righteous hoo-ha but at least there’s a desire to actually do something (no matter how ill informed or misguided it is).

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The B2B buyer journey has always been complex. And today, with the ever-changing demands of the modern industry buyer, it has become even more necessary to rethink the buyer journey, creating a future-ready digital experience

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The B2B buyer journey has always been complex. And today, with the ever-changing demands of the modern industry buyer, it has become even more necessary to rethink the buyer journey, creating a future-ready digital experience

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