BoomerangFX | November 23, 2022
BoomerangFX, a cloud-based, global integrated practice management software, digital marketing, and educational solution provider to the private-pay aesthetic medicine industry, is expanding its reach beyond North America. Having experienced demand for its e-learning solutions across Asia-Pacific and Europe, the company's educational platform, BoomerangFX LEARN, recently surpassed 10,000 participants worldwide.
"We are seeing explosive consumer demand globally for highly effective, non-invasive treatments across all ages and demographics. This trend has driven an unprecedented number of new entrants launching aesthetic medicine practices, including traditional physicians, leaving managed care in droves to enter the lucrative, cash-based "med spa" industry. New non-invasive technologies, like the highly popular radio frequency fractional needle-based Morpheus8, introduced by global medical device leader, InMode Ltd. (Nasdaq: INMD) ("InMode"), have been a worldwide phenomenon and created a whole new category for safe, effective, office-based, and non-invasive treatments for facial and body reshaping."
Jerome Dwight, CEO and Co-Founder of BoomerangFX
The med spa industry continues to grow at double-digit rates and is proving to be recession resilient. With the entrance of 80 million millennials to the already engaged 80 million baby boomers, half of all North American consumers are potential clients for the cosmetic enhancement industry. Recent trends highlight that virtually every age group over 20 years, including both men and women of various socio-economic stature, is seeking out non-excisional and minimally invasive treatments that provide faster and highly effective outcomes without the downtime and risks of cosmetic surgery. Additionally, Dwight shared, "The industry is still in its infancy, and physician owners are seeking a global standard in training, certification, and ongoing support for their staff in basic and advanced techniques. They want to utilize the most popular technologies, like the Morpheus8, along with combination therapies that include a range of complimentary treatments such as the injectable Botox and soft tissue fillers, as well as non- and minimally invasive radio frequency devices and lasers. Alongside our core markets in North America and Mexico, we are seeing massive global demand in the United Kingdom, European Union, Indonesia, Philippines, Thailand, and Australia for cutting-edge learning delivered digitally. Doctors who are leaving managed care for the enhancement med spa space also need assistance in managing and marketing a private pay practice in the digital era, and our BoomerangFX LEARN platform can provide those much-needed educational tools and support. BoomerangFX currently offers hundreds of educational videos and webinars, certification programs, and content that cover a spectrum of training techniques and foundational business principles on how to launch, advertise, build, and manage a successful med spa practice. The educational resources, training videos, and companion materials are authored by BoomerangFX co-founder, Dr. R. Stephen Mulholland, one of the world's foremost authorities on cosmetic surgery, non-invasive aesthetic medical devices, and practice management. Mulholland was one the early pioneers in non-invasive aesthetic medical treatment technologies and helped to develop the underlying radio frequency technology and devices for InMode, which is one of the fastest-growing medical device companies globally. "I had the vision to launch the world's first and only specialized e-learning solution for the aesthetic medical market to enable future practices to learn the newest techniques and proven strategies to build and succeed in this exciting new industry," added Dr. Mulholland. Along with its e-learning cloud-based platform and solutions, BoomerangFX serves the aesthetic medical market with the industry's most advanced software as a solution (SaaS) practice management system, BoomerangFX RUN. It combines intuitive dashboards, integrated electronic medical records, scripting, patient workflow management, accounting, and scheduling. The BoomerangFX SaaS platform includes the industry's only fully integrated digital advertising and lead management solution, called GROW, which utilizes artificial intelligence and data science to optimize advertising on Google, Facebook, and other social media platforms to geo-target ideal customers for its med spa clients. Further, we complemented our software solution with virtual practice management consulting and coaching services, called OPTIMIZE. This additional unique feature, along with our integrated digital marketing and e-learning platform, is exactly what this new and dynamic industry needs to capitalize on the massive consumer demand. The team at BoomerangFX has worked diligently to provide these revolutionary platforms and we could not be more thrilled to be the global foundational platform driving the aesthetic medical market forward," Dwight continued.
BoomerangFX is North America's fastest-growing cloud-based practice management company specializing in the aesthetic medicine industry. Co-founded by the globally recognized plastic surgeon and entrepreneur, Dr. R. Stephen Mulholland, along with technology entrepreneur and banking executive, Jerome Dwight, BoomerangFX revolutionized the private-pay aesthetic medicine industry by introducing the first turnkey practice management and digital marketing platform by seamlessly integrating digital ad placements, lead generation, electronic medical records (EMR), scheduling, customer relationship management (CRM), invoicing, and accounting in a single cloud-based service.
Brainscape | December 14, 2022
Brainscape, a leading web and mobile education app, is launching a new digital flashcard collection that offers a "free minimum viable education" in the basics every American should know about the world, but that they may not have learned in school or personal life experience.
"From history's greatest artists, authors, and leaders to the spices, wines, flags, and capital cities of the world, and more, we have consulted with dozens of students, educators, and experts to curate these general knowledge flashcards,"
Brainscape founder and CEO, Andrew Cohen.
And we have done this in fulfillment of a greater goal, which is to democratize access to the benefits of spaced repetition, and to educational opportunity in general, irrespective of socio-economic background. We're essentially providing a baseline education to the world, for free.
Leveling the playing field in education
Brainscape's success has long been credited to spaced repetition, a science-backed learning algorithm that delivers information to the brain in a way that optimizes its ability to retain that information. But over and above helping high school students pass their APs, or professional-level students pass the MCAT or bar exam, Brainscape has held central to its agenda to make the world's knowledge accessible, digestible, and available to all for free.Many people are not privileged enough to have grown up around a holistically educated culture or to have had the opportunity to really apply themselves in school, and we suffer greatly from it later in life," says Cohen, who believes that a well-rounded knowledge of the world helps people to forge connections with others, including potentially career-altering ones. After 5 years of consulting with experts and fierce back-and-forth, what we have arrived at is a collection of 4,000+ flashcards that provide a more convenient and condensed single stream of knowledge than has never been attempted in previous cultural literacy initiatives," concludes Cohen. "And we're only going to keep adding to it in the coming years.
Knowledge rehabilitation and cultural literacy for the 21st Century
The newly-released collection consists of three flashcard packs: Knowledge Rehab ("Everything you wish you'd learned in school" covering subjects like history, earth science, and literature); Street Smarts ("Everything you wish you'd learned in life" covering survival skills, basic home and car maintenance, and fundamental culinary knowledge); and Vocab Workout ("The words to express yourself better" covering more complex, yet useful English vocabulary). Together, these three packs of 4,000+ flashcards aim to bring users up to speed on the essentials of everything, and they come preloaded with every free Brainscape account.
Brainscape is an adaptive study app that allows users to create, find, and share flashcards for hundreds of subjects. With an algorithm grounded in spaced repetition and other cognitive learning principles, the app empowers learners to absorb and retain knowledge more efficiently than with any other study method.
Apogee, Inc. | January 02, 2023
Apogee, an industry leader in managed technology services for higher education, has recently announced the acquisition of Cumulus Technology Services Inc. Headquartered in Ventura, California, Cumulus Technology Services is a specialist in secure cloud services for higher education and an Amazon Web Services (AWS) Select Consulting Partner.
This acquisition reaffirms Apogee's commitment to be the preferred managed technology partner for universities and colleges that strive to innovate and transform. The acquisition extends the managed networking and IT services capabilities of Apogee into the cloud, enabling the new potential for higher education IT innovation to enhance student experiences and promote institutional competitiveness.
While the use of technology in attracting and retaining students and providing great blended learning and student life experiences is growing, IT teams in higher education confront increasing difficulty in acquiring and retaining IT expertise. Services and products that delegate IT operations, manage expenses, improve operational effectiveness, and foster innovation are in great demand. Improving the delivery of managed cloud services in higher education helps universities and educational institutions liberate time for innovation, as promised by Apogee.
The following acquired services will be incorporated into Apogee's managed technology services portfolio:
Secure Cloud Services increase Apogee's expertise in cloud, security, and data center management. Cumulus Technology Services' significant understanding of enterprise resource planning (ERP) cloud migration and containerization, Disaster Recovery-as-a-Service (DRaaS), Backup-as-a-Service (BaaS), and Infrastructure-as-a-Service (IaaS) will enable Apogee to provide colleges and universities even improved performance, scalability, robustness, and security of their apps, infrastructure, and data.
Cumulus Data Adapter (CDA) connects and synchronizes institutional ERP systems such as Ellucian Banner® with learning management systems (LMS) such as Canvas by Instructure using a secure, simple-to-deploy technology that significantly enhances IT administration efficiency and student life. As a managed service, CDA is an additional critical tool that addresses the major pain point of data synchronization between LMSs and ERPs, hence easing student data integration difficulties for IT and enhancing the student experience for class registration and attendance.
Security Services bolster Apogee's security experience and expertise, allowing for the delivery of brawl-tested college security assessments, ransomware incident response readiness, and staffing and disaster recovery plans.
Apogee, a leading provider of managed IT services founded in 1999 in Austin, enables colleges and universities to innovate in order to improve the campus experience and foster student life. Apogee helps over one million students and administrators from over 350 colleges and universities across the United States. The company's extensive array of managed services includes Managed Campus networks and IT services, campus engagement, residential networks (ResNet), and video.