TALENT DEVELOPMENT
amazon | November 09, 2022
Amazon and Yousician, the world's leading music education service, are collaborating to help inspire the next generation of musicians. Beginning October 24th, consumers who purchase a qualifying musical instrument in Amazon stores will receive as an added gift-with-purchase, 30-days free access to Yousician Premium+, making it easy for any beginner to get started learning an instrument. Yousician has set a new standard in music education with its gamified approach to learning how to play an instrument. Its platform offers thousands of interactive guitar, bass, piano, ukulele, and singing lessons to quickly learn to play your favorite songs from hundreds of artists across all musical spectrums: from Coldplay and Adele to Billie Eilish, Metallica, and many more. Amazon, whose Amazon's Alexa Fund invested in Yousician's $28 million Series B fund in April 2021, is collaborating for the first time with Yousician to create this special bundle. Yousician always offers new users the option to receive a 7-day free subscription, but with this collaboration, they will receive 30-days free. This is the first time Yousician has collaborated with another company for a consumer product bundle.
Yousician's approach to music education uses innovative audio recognition technology that differentiates the platform from its competitors. The audio feature listens to the user play and provides real-time feedback. The gamified experience is that of an on-demand music school with world-class instructors at the helm to guide interactive learning for users at any level.
"Through our collaboration with Amazon, we make it very easy for people to begin their musical hobby. Get the instrument delivered to your home, download the Yousician app and start playing. It's that simple. Customers trust Amazon's seamless retail experience, and millions trust Yousician to learn how to play an instrument. We're looking forward to being able to offer Yousician to Amazon customers and help them kickstart their musical journey."
Chris Thür, Co-founder and CEO of Yousician
Yousician recently partnered with Metallica, the multi-Grammy Award-winning and Rock & Roll Hall of Fame band, to create 3 beginner-friendly courses with step-by-step tutorials directly from the band so users could learn the songs the way they're meant to be played directly from the band themselves. Amazon customers will receive a special code with their qualifying instrument purchase that gives them 30-days free access on Yousician Premium+. Premium+ access on Yousician includes unlimited lessons and thousands of songs to learn from. No credit card is required to redeem the offer. The promotion will kick off October 24th and run in the United States for a 1 year period.
About Yousician:
Yousician is the world's leading platform for learning and playing music, driven by the belief that the more people play music, the better this world will be. With a combined 20 million monthly users, the platform's groundbreaking products, Yousician and GuitarTuna, are the leaders in their field. Yousician has revolutionized how people learn and play music with innovative technology that gives players real-time feedback. It offers interactive learning for guitar, bass, ukulele, piano and singing with lessons, exercises and songs.
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EDUCATION TECHNOLOGY
Spotivity | December 19, 2022
Spotivity, a Chicago-based tech startup has fully launched the industry’s first research-informed decision engine to help teens find meaningful afterschool engagement while also supporting program providers to lower liability, improve participant engagement, and drive recruitment. spotivity supports teens through its’ “Pocket Genie” the research-informed machine learning recommendation created in partnership with Utah State University under the guidance of Montana Butsch and Dr. Travis Dorsch.
Completed Pocket Genie launched The Genie is a patent-protected algorithm that utilizes key insights from the user to help identify meaningful non-prescriptive pathways for the user to pursue. In short – spotivity makes the unkowns known and peels back the curtain on pathway routes a teen can take. Specific information on the approach can be found in a recently published blog by Dr. Dorsch https://www.spotivity.com/blog/spotivity-a-research-approach-to-access/. As he clearly underscores, “Many children learn that some dream jobs are out of reach while others lack the functional knowledge to even know that some careers exist. In many cases, children don’t have knowledge of or access to the right preparation pathways to even start planning appropriately. The root problem seems to be that the process of finding a career is largely uninformed by evidence-based principles.”
About Montana
Montana is a graduate of the University of Pennsylvania, read Education Research at Oxford University, is an Executive Scholar at Northwestern University, and, most recently, an Executive MBA Graduate from Brown University. Upon concluding work at Oxford, he focused on pursuing social ventures in Chicago, which led to the founding of the Chicago Training Center ‘CTC’ in 2006.
About spotivity
spotivity was informed by Butsch’s experience as the founder of CTC. Recent media coverage has centered on the #micdropchallenge www.micdropchallenge.com spotivity is an 1871 member, portfolio company of the Founder Institute, and graduate of the UVI Accelerate Accelerator
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EDUCATION TECHNOLOGY
Snapology | November 08, 2022
Snapology, the No. 1 children's STEM/STEAM franchise and part of the world's first Youth Enrichment franchise platform company Unleashed Brands, is celebrating National STEM Day (Nov. 8) after making tremendous strides in STEAM educational enrichment opportunities, franchise offerings, and helping millions of kids across the country develop foundational STEAM skills. The company is consistently seeing significant growth through franchise signings that will continue into 2023 as demand increases for STEAM-based learning programs nationwide. Since its acquisition and joining Unleashed Brands in July of 2021, the brand has been able to elevate its franchise offerings by launching a reimagined Discovery Center, developing a new business model with "Snapology-in-Urban Air," as well as continuing to offer mobile Snapology programs that allow franchisees to reach more families in the community. For franchisees, these redesigned business models offer a variety of revenue opportunities and the freedom to operate year-round. Year to date, the brand has opened 11 classrooms inside Urban Air Adventure Parks, seven community-based locations and two Discovery Center with one of the revamped Discovery Centers being the first-of-its-kind joint location with sister brand The Little Gym International. Snapology has also invested in perfecting the customer experience by offering new membership programs and gamifying education through their "Passport" program, which aims to encourage children to take classes to earn stamps and degrees to win swag and other prizes. This program entices children to continue their Snapology classes by creating incentives for children to learn fundamental STEAM skills, develop critical social skills and create recurring revenue for franchisees. Since the Unleashed Brands acquisition, Snapology has doubled franchise signings over the past year. In 2023, there are plans to open 15 new Discovery Center locations throughout the country, including debuts in New Braunfels and Cedar Park, TX, Lexington, SC, North Tampa, FL, Rogers, AR, Harrisonburg, VA, Troy, MI, San Diego, CA, and Lehi, UT.
"We're incredibly grateful for our company's growth and success which reflects on the progress being made to revolutionize the way kids learn about STEAM, This year, National STEM Day is extra special to our team as we reflect on our success but more importantly, the impact Snapology has made to inspire the next generation of STEAM leaders."
Laura Coe, Brand President & CEO for Snapology.
The key to success has been the brand's understanding and commitment to play an active role in inspiring the next generation of scientists, engineers and mathematicians through excitement in STEAM concepts at an early age. Snapology encourages social skills and teamwork by teaching science, technology, engineering, art, math, and literacy concepts in a fun way. The brand uses a research-based curriculum, designed to be inclusive to all learning abilities with a hands-on teaching approach that uses LEGO® Bricks and other building toys, along with coding, video game design and robotics that encourage the perfect mix of play, academic enrichment, and social development.
About Snapology
Founded in 2010, Snapology is the #1 children's enrichment franchise in the country, giving children the opportunity to learn through play with more than 80 enriching, interactive STEAM and STEM programs. With over 180 locations in the U.S. and Internationally, Snapology is quickly growing and impacting children throughout the world with its balance of educational enrichment, social development, and fun. For more information about Snapology including franchise opportunities, visit www.Snapology.com.
About Unleashed Brands
Unleashed Brands, currently includes portfolio brands Urban Air, Snapology, The Little Gym, XP League, Class 101 and Premier Martial Arts and was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play, and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging, and inspiring experiences that help them become who they are destined to be.
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