Talent Development
PRnewswire | July 27, 2023
StraighterLine, a creator of affordable, flexible and career-aligned postsecondary courses and credentials that serves over 150,000 learners per year, announced today the appointment of Allison Lesser as vice president of digital marketing. With a track record of successfully leading branding and digital and omni-channel marketing for education, consumer and media brands for more than 20 years, Lesser joins the company after spending more than a decade in branding, digital marketing and user experience leadership roles at education technology companies.
"Allison's extensive experience in education technology and her passion for making education and training more accessible align perfectly with StraighterLine's vision," said Heather Combs, CEO of StraighterLine. "We are thrilled to have her join our team and lead our digital marketing efforts. Her expertise and leadership will drive our mission forward and help us reach even more learners around the world."
In her new role, Lesser will oversee digital marketing strategies and initiatives to support the company's growing platform of courses and new product innovations. She will be responsible for shaping the technical vision and strategy for the StraighterLine platform, driving product innovation and enhancing the overall learning experience for students.
Lesser most recently worked for The Teaching Company, known for its content brands The Great Courses and Wondrium. There, led the acquisition marketing team for Wondrium's video streaming product of nonfiction content and successfully hired, trained and mentored a team of marketers. During the pandemic, her team increased spend by more than 70% in a short time frame while keeping the cost per acquisition within business goals. Her dedication and commitment to delivering strong results in a fast-paced and evolving environment exemplify her leadership skills.
Earlier in her career, Lesser held various leadership roles in the education and digital marketing sectors. She began her journey in education technology in 2011 as the director of product marketing for online education developer K12, where she worked closely with market research and developed positioning for educational products. She also served as the director of digital marketing for Envision, the pioneering developer of career exploration and leadership development experiences for K-12 students. She began her career working in the global headquarters of AOL, where she spent ten years focused on consumer experience and driving product, marketing and content teams to make decisions based on consumer data.
Aside from her professional achievements, Lesser is actively involved in volunteer work and regularly participates in races that support various causes and sponsors two children from Tanzania through Compassion International, providing them with letters of encouragement. She also volunteers at Potowmack Elementary in Sterling, Virginia, where she works closely with the school liaison and social worker to identify ways to help families in need. A resident of Northern Virginia, Lesser has been happily married to her husband, Chris Lesser, for 20 years and is a proud mother of two teenage children.
About StraighterLine:
StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine's 250+ courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace.
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Continuing Education
PRnewswire | August 07, 2023
Spark Education Group, ("Spark" or "the Company"), one of the world's largest providers of small-group online classes for K-12 education, is announcing a brand upgrade from "VISPARK" to "Spark Education". As Spark Education, the company will expand upon its flagship Spark Math program, offer additional subjects, and introduce its interactive experience in offline learning centers around the world. This transformative shift reflects the edtech's commitment to continuously improving learning experiences for students and educational outcomes, all while ensuring a fun and stimulating learning environment.
Spark Education unveils brand upgrade with enhanced experiences
• Spark Math: Complete learning system from foundations to competition math
To better serve students at all levels, Spark is introducing additional features (such as daily practice, knowledge mapping, and other assessments.) Additional program options are being introduced to support students with diverse learning needs, from those looking to build a strong foundation to those looking to excel in top-tier math competitions.
• Learning Centers: New locations in Singapore and San Francisco
At many parents' requests, Spark is expanding its award-winning interactive learning experience to offline learning centers, introducing interactive components and hands-on learning elements in small-group classes. Look for us in Singapore at i12 Katong, the San Francisco Bay Area, and Vancouver Canada
• Expanded Offerings: Same great interactive learning experience, more subjects
Spark has continued to invest extensively in research and development. In the coming months, it will continue to unveil new subjects with the brand upgrade including Spark Chinese, Spark Chess, and Spark Coding (coming soon).
"This is an extensive brand upgrade that we hope will help parents and students around the world better connect with us," Tina Chen, VP of Brand at Spark commented.
"The brand upgrade to Spark Education clearly articulates our focus on education, and the essence of 'Spark.' We aspire for all students to be able to find their inner calling and discover meaning in their lives. 'Spark' also signifies the enlightening of others. Our mission is to Spark passion for learning and ignite lifelong growth. With Spark Education, we hope to bring this to life in a fun and stimulating way for students around the world, both online and offline."
About Spark Education Group
Founded in 2017, Spark Education Group is headquartered in Singapore. Its portfolio of education brands combines research-based pedagogy with technology to improve the learning experience and educational outcomes for students around the world. It was recently accredited by STEM.org, awarded "Best Interactive Learning Experience" at EdTech Asia Summit, and recognized as a Parent and Teacher Choice Award Gold Medal Recipient.
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Continuing Education
Businesswire | August 11, 2023
Research shows that safety in school science labs and classrooms is a national concern. More than half of schools have had an injury or litigation, and more than three-quarters of accidents involve students. Accelerate Learning and Science Safety Inc. have exclusively partnered to increase safety in STEM education programming nationwide.
Accelerate Learning now offers Science Safety products and services to enable districts to improve safety policies and practices, reduce risk, and support ongoing compliance requirements.
“Safety is essential for hands-on learning, and it’s an integral part of Accelerate Learning’s STEM curriculum and professional development programs,” said Kent Donges, chief revenue officer for Accelerate Learning. “Through this partnership, our team now provides districts with comprehensive, preventative safety programs to meet the most current professional standards and regulatory requirements while making their STEM programs safer and more successful for all.”
Science Safety’s scalable, cloud-based mobile apps provide exceptional compliance capabilities for Facilities-based Safety Inspections, Student Safety Acknowledgment Forms, and STEM inventory management. Online Science Safety Training gives administrators, educators, and students access to STEM safety learning Pathways and Modules that are role, grade level, and subject matter specific, and can be customized to meet the local jurisdiction’s compliance requirements. Upon completion, learners receive verifiable micro-credentials and certificates. Professional expert safety services include in-person training and inspections, workshops, safety document services, and safety inspection report validations.
“Appropriately documented safety training is an annual requirement for educators in every district. Yet, many schools lack the proper tools, training, and expertise to mitigate the risks and legal liability of delivering highly engaging science and STEM programs,” said James Palcik, CEO of Science Safety. “Science Safety is excited to join forces with Accelerate Learning to elevate safety awareness and help schools build a culture of continuous safety.”
About Accelerate Learning Inc.
Accelerate Learning provides STEM curriculum and professional development solutions that empower teachers, increase scores, and inspire students to become tomorrow’s STEM leaders. Its STEMscopes, Collaborate Science, and Math Nation curricula and resources are highly adaptable, accessible, and support instruction in any learning environment.
About Science Safety Inc.
Science Safety’s mission is to elevate STEM safety awareness in schools and create a fundamental culture of safety that can mitigate unforeseen risks and liabilities.
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