Textbook publisher Pearson is going digital. Here’s why that’s a bad move.

study international | August 16, 2019

In July, textbook publisher Pearson announced its “digital first” strategy for publishing new materials. As a result, alll 1,500 US textbooks will transition to digital, and it’s unclear how often print materials will be published and revised. In some ways, this is a sensible move. Textbook authors can update materials as and when required, and the process for doing so will become much simpler and less costly. Fair enough. Dig a little deeper, however, and the motivation for the transition seems somewhat sinister. In 2016, Pearson decided to cut an astounding ten percent of its staff by 2019 due to a loss of £2.6 billion. What caused the reduction in revenue? Students buying second-hand textbooks, apparently. To add insult to injury,  more than US$10 billion is spent each year at American university bookstores, an unfathomable amount that earns the average bookstore a profit of 21 percent. “We want students to have the best and most up-to-date content for the best price,” Pearson CEO John Fallon told Inside Higher Ed.

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Our South American, social media marketing executive Bruno and Portuguese student Tatiana talking about multi-lingual students at wings education. We have students from all corners of the world; China, Italy, Indonesia, Cuba, Portugal, Brazil; you name it, and we have them.

Spotlight

Our South American, social media marketing executive Bruno and Portuguese student Tatiana talking about multi-lingual students at wings education. We have students from all corners of the world; China, Italy, Indonesia, Cuba, Portugal, Brazil; you name it, and we have them.

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Fullstack Academy | November 04, 2022

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CLASS101 | December 08, 2022

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