PRnewswire | July 27, 2023
StraighterLine, a creator of affordable, flexible and career-aligned postsecondary courses and credentials that serves over 150,000 learners per year, announced today the appointment of Allison Lesser as vice president of digital marketing. With a track record of successfully leading branding and digital and omni-channel marketing for education, consumer and media brands for more than 20 years, Lesser joins the company after spending more than a decade in branding, digital marketing and user experience leadership roles at education technology companies.
"Allison's extensive experience in education technology and her passion for making education and training more accessible align perfectly with StraighterLine's vision," said Heather Combs, CEO of StraighterLine. "We are thrilled to have her join our team and lead our digital marketing efforts. Her expertise and leadership will drive our mission forward and help us reach even more learners around the world."
In her new role, Lesser will oversee digital marketing strategies and initiatives to support the company's growing platform of courses and new product innovations. She will be responsible for shaping the technical vision and strategy for the StraighterLine platform, driving product innovation and enhancing the overall learning experience for students.
Lesser most recently worked for The Teaching Company, known for its content brands The Great Courses and Wondrium. There, led the acquisition marketing team for Wondrium's video streaming product of nonfiction content and successfully hired, trained and mentored a team of marketers. During the pandemic, her team increased spend by more than 70% in a short time frame while keeping the cost per acquisition within business goals. Her dedication and commitment to delivering strong results in a fast-paced and evolving environment exemplify her leadership skills.
Earlier in her career, Lesser held various leadership roles in the education and digital marketing sectors. She began her journey in education technology in 2011 as the director of product marketing for online education developer K12, where she worked closely with market research and developed positioning for educational products. She also served as the director of digital marketing for Envision, the pioneering developer of career exploration and leadership development experiences for K-12 students. She began her career working in the global headquarters of AOL, where she spent ten years focused on consumer experience and driving product, marketing and content teams to make decisions based on consumer data.
Aside from her professional achievements, Lesser is actively involved in volunteer work and regularly participates in races that support various causes and sponsors two children from Tanzania through Compassion International, providing them with letters of encouragement. She also volunteers at Potowmack Elementary in Sterling, Virginia, where she works closely with the school liaison and social worker to identify ways to help families in need. A resident of Northern Virginia, Lesser has been happily married to her husband, Chris Lesser, for 20 years and is a proud mother of two teenage children.
StraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. Each year, 150,000 learners take one of StraighterLine's 250+ courses to upskill into new careers or earn credit from over 2,000 colleges and universities worldwide. StraighterLine works with institutions and corporate partners to provide their students and employees with flexible education options that allow them to work and learn at their own pace.
PRnewswire | July 26, 2023
Meazure Learning, a leading provider of end-to-end test development and delivery solutions for higher-education and professional testing organizations, today announced its continued partnership with FP Canada, a national not-for-profit education, certification, and professional oversight organization for financial planning in Canada. The agreement extends FP Canada's partnership with Meazure Learning for an additional five years.
FP Canada grants and oversees the Certified Financial Planner® certification and Qualified Associate Financial Planner™ certification in Canada. CFP® professionals and QAFP® professionals have demonstrated that they have the knowledge, skills, experience, and ethics required to meet the financial planning needs of Canadians.
Meazure Learning partners with FP Canada to deliver its certification exams securely across multiple modalities, providing convenience for candidates on the path to certification while also protecting valuable exam content. Candidates have the flexibility to take exams from home, through Meazure Learning's market-leading ProctorU Proctoring Platform, or in person through the Meazure Learning Test Center Network of highly secure professional sites throughout Canada. Meazure Learning is committed to providing a fair, equitable, and high-quality experience for every test-taker.
"Exams are a critical step along FP Canada's paths to certification, and it's important for us to have a partner who helps us administer exams securely and reliably," said Tashia Batstone, President and CEO of FP Canada. "We are excited to continue this long-standing, collaborative partnership with Meazure Learning."
"Meazure Learning is proud to provide the highest level of service to FP Canada and its stakeholders," added Timothy McClinton, Meazure Learning CEO. "Over the last 11 years, the two organizations have learned from each other and grown together to meet the needs of aspiring financial planning professionals throughout Canada. We are honored to continue our joint mission of moving each other—and the Canadian financial planning profession—forward."
About Meazure Learning
Meazure Learning provides secure, reliable, and convenient test development, administration, and delivery solutions for academic and professional credentialing programs. The tech-enabled services company combines human expertise with end-to-end software solutions to provide its suite of services and achieve the optimal testing experience. With remote, test center, hybrid, and event-based delivery capabilities, it adapts to the unique needs of each exam program and test-taker. Meazure Learning empowers its clients, test-takers, and industry leaders through its mission to move people forward in their educational, professional, and personal lives.
About FP Canada
Established in 1995, FP Canada is a national not-for-profit education, certification and professional oversight organization working in the public interest. FP Canada is dedicated to championing better financial wellness for all Canadians by leading the advancement of professional financial planning in Canada.
Corporate Learning Systems
Businesswire | July 25, 2023
PowerSchool ,the leading provider of cloud-based software for K-12 education in North America, today announced a partnership with Samart Telcoms Public Company Limited (PCL) as part of the continued expansion of PowerSchool’s PowerPartner Program. The partnership with Samart Telcoms PCL will support the global expansion of PowerSchool’s channel partner program and deliver PowerSchool Schoology Learning, PowerSchool SIS, and PowerSchool Enrollment to educational institutions in Thailand.
“We’re thrilled to partner with Samart Telcoms PCL to extend PowerSchool’s mission-critical education technology solutions throughout Thailand,” said Tony Kender, Chief Revenue Officer at PowerSchool. “We share an aligned mission of providing educators and students with technology that empowers them to realize their full potential and we are pleased to partner with Samart Telcoms to continue enabling digital transformation in education.”
The Samart Telcoms PCL partnership will focus on supporting educators and the over 10 million students enrolled throughout Thailand with plans to serve more than 100,000 students across Thailand in the next year. Through the partnership educators across the country can access mission-critical tools that are part of PowerSchool’s international localization framework including PowerSchool’s leading learning management system (LMS), Schoology Learning, PowerSchool SIS, and PowerSchool Enrollment to support even more educators, students, and families and help them realize the promise of personalized education.
“At Samart Telcoms we work to deliver differentiated, industry-leading technologies that advance industries,” said Miss Chotika Kamloonwesaruch, Executive Vice President of Samart Telcoms PCL. “We’re proud to partner with PowerSchool to continue expanding innovative education technology solutions in Thailand.” The PowerPartner Program, a global channel partner initiative, leverages PowerSchool’s regional channel partners to support localized marketing, sales, and customer deployment efforts. Currently, PowerSchool channel partners serve customers in The Kingdom of Saudi Arabia, Qatar, Kuwait, Sub-Saharan Africa, Thailand, India, the Philippines, and Uruguay, with plans to rapidly expand the program this year.
PowerSchool is the leading provider of cloud-based software for K-12 education in North America. Its mission is to power the education ecosystem with unified technology that helps educators and students realize their full potential, in their way. PowerSchool connects students, teachers, administrators, and parents, with the shared goal of improving student outcomes. From the office to the classroom to the home, it helps schools and districts efficiently manage state reporting and related compliance, special education, finance, human resources, talent, registration, attendance, funding, learning, instruction, grading, assessments and analytics in one unified platform. PowerSchool supports over 50 million students globally and more than 15,000 customers, including more than 90 of the top 100 districts by student enrollment in the United States, and sells solutions in more than 90 countries.
About Samart Telcoms Group
Samart Telcoms Group is committed to offering intelligent digital technology of international standards to support the management in both public and private organizations as well as to upgrade the quality of their services, readily taking part in driving society towards sustainability. Samart Telcoms PCL classifies its business structure into three distinct Business Groups. The Network Solutions Business Group provides both wireless and wireline technologies. The Enhanced Technology Business Group integrates various information and specialized technologies. Lastly, the Business Application Business Group delivers solutions and services related to advanced software applications to enhance customer efficiency. The company upholds the ISO 20000 and ISO 27001 standard for information technology service management, as well as the ISO 9001 standard for service quality control. Moreover, it maintains 30 service centers nationwide to cater to its customers' needs.