Students, teachers should be focus of public school social media strategy

educationdive | April 02, 2019

Students, teachers should be focus of public school social media strategy
When developing their social media strategies, public school districts should consider the integral role students and teachers can play in branding and marketing on that front, Baruch College marketing instructor Trish Rubin writes for District Administration. When developing their brand, schools and districts should observe what top companies are doing and tweak it for their own purposes — and many, like Apple and Disney, engage their audiences by having those on the inside demonstrate what they're doing and how much they enjoy it.Students have an advantage in leading this charge, since they're social media natives and the target audience, and teachers and administrators can guide them in the process of developing brand voice and messaging, providing another layer of learning opportunities. In the past, schools didn’t have to advertise. Students just moved into a district, registered and showed up on the first day. Times have changed, however, and public schools are recognizing that. In an era of school choice, where traditional public schools compete with competition from charters and private school vouchers, students are being siphoned away. In North Carolina, for example, Durham Public Schools has lost 1,000 students in four years, while enrollment in area charter schools grew by 1,700. Today, more than ever, schools need to create a brand that draws in students and their families. Social media use is key. Florida’s Collier County Schools uses social media to reach out to families and the community at large. It was a tough transition at first, mostly because both teachers and administrators didn’t want to embrace it.

Spotlight

How do you sift through all the available material and identify what really matters to your online learners? Which methods can you use to curate content more effectively? Do you know how to analyze and organize curated eLearning content? Is there a thorough way to curate eLearning content into learner-friendly formats? Do your curated online resources make the grade? Are they relevant, relatable, and reliable? Are they helping online learners absorb the information more effectively? Have you mastered the fine art of evaluating, organizing, and packaging your curated eLearning content? Download our free eBook to find the answers to these questions and much more...

Spotlight

How do you sift through all the available material and identify what really matters to your online learners? Which methods can you use to curate content more effectively? Do you know how to analyze and organize curated eLearning content? Is there a thorough way to curate eLearning content into learner-friendly formats? Do your curated online resources make the grade? Are they relevant, relatable, and reliable? Are they helping online learners absorb the information more effectively? Have you mastered the fine art of evaluating, organizing, and packaging your curated eLearning content? Download our free eBook to find the answers to these questions and much more...

Related News

EDUCATION TECHNOLOGY

Kaplan launches an innovative online solution to address business professionals' data literacy gap

businesswire | February 15, 2021

With the extending need for business experts to successfully utilize and use information in every day choices, Kaplan, Inc., one of the world's biggest and most assorted training suppliers, has presented a unique answer for organizations to upskill representatives with an information education program. Created by its eminent Metis® information science and examination preparing group and conveyed by Kaplan Performance Academy (KPA), organizations presently have a top notch computerized climate that hosts and arranges exceptionally custom fitted picking up, training, and evaluations. The Foundations in Data Literacy program was planned by the Metis and KPA groups to prepare representatives in any job all through an association—specialized and non-specialized—with the skills they need to peruse, investigate, work with, and examine information. The program is conveyed on KPA's computerized, vivid stage that gives useful application, execution following, and gathering coaching in live, social student networks, which drives commitment, responsibility, and determination. “Today’s data-driven economy demands that everyone in business comprehend the fundamental principles of data and confidently use that knowledge to drive business decisions,” said Andrew Perkins, Global Director of KPA. “This collaboration with our colleagues at Metis offers critical training in a format that can be customized to a client’s needs and provides self-assessment, formative feedback, and personalized skills coaching to support participants throughout their learning journey.”

Read More

Unmudl Welcomes SUNY Broome to Digital Learning Network

prnewswire | October 07, 2020

Unmudl, the Course-to-JobSM marketplace, announces SUNY Broome Community College as its sixth community college partner. SUNY Broome will offer courses through Unmudl including Electrical Skills, Growing Your Business in a Post Pandemic World, Natural Gas Technology, Monetizing Websites, and Professional Photography, Dr. Kevin Drumm, SUNY Broome President, said, "We are so excited to join the Unmudl network of community colleges to connect learners and employers. Unmudl represents a unique opportunity to expand our workforce offerings that bridge into certificates, certifications, and degrees to adult learners across all of New York, nationally, and soon, internationally."

Read More

With a Rise in E-learning, the Covid-19 Pandemic Has Brought a Long-Lasting Change in Education

Tencent | April 30, 2020

Education has changed dramatically, with the distinctive rise of e-learning, remotely and on digital platforms. The COVID-19 has resulted in schools shut all across the world. Globally, over 1.2 billion children are out of classroom. Research suggests that online learning has been shown to increase retention of information, & take less time. While countries are at different points in their COVID-19 infection rates, worldwide there are currently more than 1.2 billion children in 186 countries affected by school closures due to the pandemic. In Denmark, children up to the age of 11 are returning to nurseries and schools after initially closing on 12 March, but in South Korea students are responding to roll calls from their teachers online. With this sudden shift away from the classroom in many parts of the globe, some are wondering whether the adoption of online learning will continue to persist post-pandemic, and how such a shift would impact the worldwide education market. Learn more: REMOTE LEARNING – A BRAVE NEW WORLD? “In response to significant demand, many online learning platforms are offering free access to their services, including platforms”. ~ Highly valued edtech company Even before COVID-19, there was already high growth and adoption in education technology, with global edtech investments reaching US$18.66 billion in 2019 and the overall market for online education projected to reach $350 Billion by 2025. Whether it is language apps, virtual tutoring, video conferencing tools, or online learning software, there has been a significant surge in usage since COVID-19.; To support large-scale remote work, the platform tapped Alibaba Cloud to deploy more than 100,000 new cloud servers in just two hours last month . ~ DingTalk CEO Alibaba In response to significant demand, many online learning platforms are offering free access to their services, including platforms like BYJU’S, a Bangalore-based educational technology and online tutoring firm founded in 2011, which is now the world’s most highly valued edtech company. Since announcing free live classes on its Think and Learn app, BYJU’s has seen a 200% increase in the number of new students using its product, according to Mrinal Mohit, the company's Chief Operating Officer. Tencent classroom, meanwhile, has been used extensively since mid-February after the Chinese government instructed a quarter of a billion full-time students to resume their studies through online platforms. This resulted in the largest “online movement” in the history of education with approximately 730,000, or 81% of K-12 students, attending classes via the Tencent K-12 Online School in Wuhan. Learn more: 3 LEADING ONLINE AND DISTANCE EDUCATION PROVIDERS IN THE US

Read More