Students, teachers should be focus of public school social media strategy

educationdive | April 02, 2019

When developing their social media strategies, public school districts should consider the integral role students and teachers can play in branding and marketing on that front, Baruch College marketing instructor Trish Rubin writes for District Administration. When developing their brand, schools and districts should observe what top companies are doing and tweak it for their own purposes — and many, like Apple and Disney, engage their audiences by having those on the inside demonstrate what they're doing and how much they enjoy it.Students have an advantage in leading this charge, since they're social media natives and the target audience, and teachers and administrators can guide them in the process of developing brand voice and messaging, providing another layer of learning opportunities. In the past, schools didn’t have to advertise. Students just moved into a district, registered and showed up on the first day. Times have changed, however, and public schools are recognizing that. In an era of school choice, where traditional public schools compete with competition from charters and private school vouchers, students are being siphoned away. In North Carolina, for example, Durham Public Schools has lost 1,000 students in four years, while enrollment in area charter schools grew by 1,700. Today, more than ever, schools need to create a brand that draws in students and their families. Social media use is key. Florida’s Collier County Schools uses social media to reach out to families and the community at large. It was a tough transition at first, mostly because both teachers and administrators didn’t want to embrace it.

Spotlight

There are many ways to use educational technology to foster successful character traits. It’s important to remember as you look for these tools, that they should add to the relationship you have with your students and never replace it. All of the tips presented in The Top 5 Tips to Teach Character with Edtech Infographic require a skilled teacher and mentor to capture students’ imaginations and guide them on a self-driven exploration with helpful performance metrics that empower students to take ownership.

Spotlight

There are many ways to use educational technology to foster successful character traits. It’s important to remember as you look for these tools, that they should add to the relationship you have with your students and never replace it. All of the tips presented in The Top 5 Tips to Teach Character with Edtech Infographic require a skilled teacher and mentor to capture students’ imaginations and guide them on a self-driven exploration with helpful performance metrics that empower students to take ownership.

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Saritasa Develops Virtual Reality Training Program for Loadstar Railcar Inspecting & Loading

Saritasa Technology Solutions | September 21, 2022

Saritasa Technology Solutions, a software partner delivering innovative products and solutions to clients, has developed a new virtual reality (VR) training system for Loadstar, a provider of logistics and product handling services. The system provides a safe, interactive training environment that is faster, more efficient, and safer than previous training programs.Loadstar is the first logistics and product handling company to deploy VR for staff training. In an industry that emphasizes on-the-job training and keeping workers in the field, Loadstar has adopted a different strategy. They put safety and education at the forefront by bringing the on-site experience to trainees using VR. Saritasa developed a comprehensive general purpose railcar inspection & loading application. Trainees can practice completing all the steps required for a standard inspection without the need to travel on-site or work with trainers. Using VR, trainees get hands-on interaction, including visual quizzes and realistic animations. VR provides a more realistic experience and shortens the training process from weeks to days. We believe that our employees' overall safety and well-being start with training, said Stephen Williams, Manager of Operational Excellence.Traditionally, our industry has relied on classroom sessions and manual field training. Some employees have described it as 'death by powerpoint,' and they're not wrong. Loadstar is always looking ahead, and we wanted to bring the latest technology to our training program to create the safest environment possible. By working with Saritasa, we have designed a state-of-the-art training program that is more cost-effective and efficient. Before adopting VR for railcar inspection & loading training, Loadstar used extensive classroom training with lectures, presentations, and study materials. Once the classroom training was complete, new employees needed to apply the material they just learned to real-life field operations. This process could take several weeks as training was entirely dependent on how many and what kind of railcars came on-site on a particular day. Now, they are able to onboard and qualify operators in a fraction of the time. Using VR not only speeds up hands-on training but also standardizes training procedures. On-site, the quality of training can vary due to any number of factors; the manager on duty, the amount or type of railcars on-site, and environmental hazards. VR training eliminates any variance and provides a solid basis for every employee. It emulates field training to provide pre-site training experience, reducing the time and cost required for on-site training. "Developing a virtual training program for Loadstar is the ideal project for Saritasa's creative and skilled technologists, There are many steps in railcar inspection training, including examination around, under, and on top of different types of railcars. Our 3D design team was able to replicate a realistic environment while optimizing headset performance, and we are extremely pleased with the outcome." Aaron Franko, VP of Immersive Technology at Saritasa About Loadstar Loadstar provides product-handling services to refineries, chemical plants, barge lines, terminals, and distribution sites, loading and unloading cargo of all classifications into railcars, trucks, barges, and ships. Loadstar operates docks, tank farms, terminals, and warehouses, managing marine, rail, truck, and pipeline logistics. The company has its headquarters in Baton Rouge, Louisiana. About Saritasa Headquartered in Newport Beach, California, Saritasa aims to empower global brands with innovative, customized solutions that fit their needs and support an ever-evolving technology ecosystem. Saritasa specializes in custom software development, mobile development, augmented reality and virtual reality development, IoT solutions, web, database development, and DevOps. Founded in 2005, the Saritasa team employs over 140 employees and has delivered thousands of successful software, hardware, and mobile app projects to a range of clients across multiple industries.

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Optii Solutions Launches New Learning Center Experience

Optii Solutions | October 27, 2022

Optii Solutions, the leading cloud-based hotel operations software, announced today that it has launched a learning center with enhanced usability, improved search, and content designed for on-the-job learning. Almost every department and member of the operations team comes in contact with some aspect of Optii’s hotel operations platform. It was therefore important to ensure that educational content and accessibility works for a range of roles, cultures, and working environments. Optii’s Learning Center puts search at the forefront to allow users to access information quickly and on any device. Browsable content is organized to be user-centric and mirror common tasks and functions of any given role within a hotel operations team. Optii prioritizes recruitment from hospitality, and specifically housekeeping and operations. This ensures that the company maintains a close connection and understanding of all levels of hotel operations. While this knowledge is critical to creating a user-centric technology experience, it also serves to ensure that educational information is developed and presented in a quick and effective manner. Shelley Snyman, Director of Operations, Optii Solutions,“In developing learning content for our customers, I always start from a point of putting myself in their shoes. Many of the questions or challenges that operations and housekeeping professionals have, I have experienced at some point during my time in housekeeping. This knowledge helps me develop and structure training material in a way that will help team members get their answers, get back to their task, and be successful.” “Customer success has always been a top priority for Optii. While critical, the impact of our solution goes beyond productivity gains, guest experience, and cost savings. Optii has become an indispensable tool for housekeeping and maintenance staff in their daily operation, and we are focused on ensuring their success. A lot of the value of Optii is downstream to that.” Katherine Grass, CEO, Optii Solutions About Optii Solutions Optii Solutions is a hotel operations solution that leverages smarter technologies such as artificial intelligence, analytics, messaging and mobility to improve the efficiency and effectiveness of housekeeping and service delivery departments.

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The London School of Economics ,Political Science Partners with edX to Launch Pathway to Undergraduate Degree with MicroBachelors Programs,MOOC

edX | September 23, 2022

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