Outschool | July 26, 2022
Promoted, which is the only company to unify search, feed, ads, and promotions for top marketplaces, announced today that Outschool has selected Promoted to optimize the performance and profitability of its education marketplace.
Outschool wanted to better match its classes with learners to increase search conversion rates, total GMV (gross merchandise value), and profitability. Outschool chose Promoted after weighing the costs and risks of building an order-of-magnitude greater infrastructure investment versus working with the experienced Promoted team to get a proven, real-time streaming data service with ML in place. Within a quarter, Promoted optimized Outschool search to increase conversion by about +11%, with more improvements planned for H2 2022.
“Promoted is able to measure and report on data in real-time on search for us and use machine learning to better match teachers and students so we can very effectively increase conversion rates and make our customers and users happy. “The founders have deep experience in search optimization as ad engineers from Facebook, Pinterest and Google, and we have found the technology extends and compounds our existing engineering investments in search and discovery to directly increase profitability at a reasonable cost.”
Kejia Zhu, Lead Product Manager, from Outschool
Promoted and Marketplaces
Right now, most large marketplaces have separate teams for ads, merchandising, search, and recommendations. They all work in separate departments and information is siloed. Even with expensive tech savvy engineers, these businesses do not have a unified data infrastructure that is measuring performance of everything in search feed, merchandising, and ads across the marketplace.
When ads, listings, promotions, and search aren’t optimized together, conversions are low, revenues decrease, and it becomes a death spiral as more ads and promotions are shown to compensate, further driving away users. Promoted is the only provider that offers a complete and comprehensive solution to fix this problem for e-commerce apps and marketplaces.
Promoted’s secret sauce is its ability to provide an entire measurement solution with a data service that measures and optimizes user engagement in real-time. Other ad tech or search vendors are measuring pieces with siloed data and/or only measuring ads, not giving marketplaces the complete picture.
How it Works
First, Promoted measures everything in its client’s app or marketplace, then they aggregate and join the data in real-time with reporting. Next, using AI-based data optimization, Promoted creates a complete picture of the data so they can predict conversion and clicks for the client’s search and feed.
Once Promoted has this complete picture of performance on a marketplace, it creates a “unified currency” for optimizing trade-offs between the optimal user experience in search and feed, seller experience using ads and promotions, and marketplace profitability versus growth.
“We are very excited to be working with Outschool and to so quickly increase conversions for its business,” said Andrew Yates, Co-Founder and CEO of Promoted. “Promoted gives top marketplaces and e-commerce companies one complete picture of how search, feed, ads and promotions are performing by measuring in real-time and then optimizing them using machine learning to increase conversions. By unifying this information, the entire marketplace works properly, and CFOs and COOs can set achievable goals for revenue and profitability.”
Outschool offers live online education experiences that connect real-life teachers with learners in small-group settings to explore everything from Minecraft, Pokemon and Cooking to Chemistry, Algebra and Literature. With over 100,000 online classes offered by teachers to learners around the globe, Outschool helps supplement what is often missing from a more traditional education. Outschool’s mission is to inspire kids to love learning by making education fun, social and self-directed. Classes on Outschool range from one-time enrichment lessons to semester-long core courses and weekly social clubs. Classes are offered across all subjects, and learners range from age 3 to 18.
Promoted is the only company to unify search, feed, ads, and promotions for top marketplaces like Outschool, Hipcamp, Teachers Pay Teachers, Snackpass, and other e-commerce unicorns. Promoted works by measuring everything in the marketplace using its real-time streaming data infrastructure. Then, Promoted maximizes conversions in search and feed through machine learning. Backed by Y Combinator, the company was founded by former ad engineers from Pinterest, Facebook, and Google.
Vector Solutions | July 04, 2022
The 2022 SmartBrief EdTech Readers' Choice Awards, which honor the best educational technology products based on reader voting, have chosen Vector Training from Vector Solutions as a winner. For professional development, the online training management system for schools was chosen as the winner.
“We are honored to have been selected as a winner by SmartBrief’s audience of industry professionals, including educators and administrators. It's not an easy time to work in schools, and we're proud to offer engaging and effective training that builds the skills of our nation's educators to help them create safer, smarter, better communities.”
-Vector Solutions Head of Product for Education, Rob Buelow
The SmartBrief EdTech Readers' Choice Awards were created by SmartBrief, a digital news service for K–12 education professionals, to recognize businesses and innovations that have had a significant influence on the education sector. In addition to giving staff and students access to hundreds of expert-authored online training courses, Vector Training—previously known as SafeSchools—also makes it simple for administrators to track and administer those trainings on a flexible, easy web-based platform. Additionally, districts are able to design and deliver unique courses through the system using Vector Training.
Vector Solutions, a top provider of software and training to assist schools in making their operations and communities safer, smarter, and better, has just won another education award. The company's educational solutions have also won recognition in the past year from THE Journal, Campus Technology, and Tech & Learning.
One League | September 05, 2022
One League, a new global education institution connecting the world's promising changemakers to best-in-class education and opportunity, today announced its launch.One League offers an Ivy League quality graduate-level education, via globally accessible live, synchronous online classes, with curriculum curated and licensed from Harvard, MIT, and Stanford, in collaboration with Harvard Business Publishing, MIT Institute for Data, Systems, and Society (IDSS), and Stanford Online. The organization offers a two-year Master of Business Administration (MBA), along with a MicroMasters® in Statistics and Data Science from MITx, and a Certificate of Achievement in Innovation & Entrepreneurship from Stanford Online. One League fellows are championed by the organization's extensive coalition of industry executives and leaders and receive guidance, support, and access to opportunities to seek venture funding to propel world-changing ideas.
One League's inaugural class of 60 fellows has received a 100% tuition-free scholarship covering all expenses of the program, as well as a monthly technology access stipend. The fellows represent over 30 countries including Afghanistan, Ghana, Iraq, Kenya, Kyrgyzstan, Lebanon, Pakistan, Uganda, and the United States. The cohort includes a Forbes 30 Under 30 Awardee, a Presidential Award Winner, a Human Rights Fellow, a Global Prize Winner to Combat Energy Poverty, and a Top 100 Women in Technology Awardee. Fellows are working on audacious projects such as realizing energy equity across Africa, creating agents of change in Southeast Asia, and building technology incubators in the Middle East. The class includes survivors of war, first generation college graduates, refugees, ethnic and cultural minorities, and sole breadwinners for their families living under the poverty line.
One League is founded by Umaimah Mendhro, an accomplished Silicon Valley entrepreneur and Harvard Business School alum. Mendhro grew up in rural Pakistan and lived in exile in Saudi Arabia, with limited access to formal education for much of her life. Mendhro went on to attend two Ivy League institutions, Cornell University and Harvard Business School, where she was amongst the top 5% in her graduating class. She applied her education to build a multi-million-dollar e-commerce brand, VIDA. One League fulfills Mendhro's lifelong mission to empower changemakers and unlock human potential around the world.
"Our mission is to democratize access to privilege and opportunity. One League's Inaugural Class has the ambition, grit, and potential to become future leaders in their countries, build economic engines in their regions, and ultimately help raise nations out of poverty, if only given a seat at the table.Our inaugural class represents the millions of gifted individuals who acutely experience the vast global challenges our world faces today. They each have the empathy and capability to build the critical solutions our world demands, given the opportunity."
Umaimah Mendhro, Founder and President of One League
All One League classes are conducted in real time via online sessions. Fellows join from their respective countries to learn from award-winning faculty. The MBA program is led by a set of distinguished One League faculty, who have taught at top-tier institutions, authored award-winning books and published articles, and are dedicated to the rigor of One League's world-class learning opportunities. Distinguished One League faculty that will teach the Harvard Business School curriculum using the HBS case study method, includes Dr. Rob Austin, Dr. June Cotte, Dr. Noel Maurer, Dr. Partha Mohanram, Dr. Gautam Mukunda, and Dr. J. Peter Scoblic. "Harvard Business Publishing is pleased to support One League in their mission of democratizing access to world-class management education. The delivery of the core curriculum through the case method pioneered at Harvard Business School is evident of One League's commitment to rigor and high-quality learning experiences that should be accessible to all qualified students, regardless of their means," said Ellen Desmarais, Senior Vice President of Higher Education at Harvard Business Publishing. "We're thrilled One League joined the MIT IDSS Alliance to expand our joint mission to provide top-notch online learning with hands-on group interaction. We strongly share One League's commitment to providing high-quality education regardless of financial circumstances," said Professor Devavrat Shah, Faculty Director, MITx MicroMasters® program in Statistics and Data Science. "Our collaboration with One League and other institutions opens the door for more students, regardless of means, to develop an innovation and entrepreneurial mindset, learning from leading faculty at Stanford and from industry experts to solve real-world challenges and create lasting positive impact," said Carissa Little, Associate Dean, Global and Online Education, at the Stanford School of Engineering, and Executive Director of the Stanford Center for Professional Development, which manages Stanford Online. One League is providing access to the knowledge, networking and opportunity that are hallmarks of top-tier educational institutions. One League has created a Global Mentorship Board that connects each fellow with an accomplished industry leader for the duration of their two-year program, as well as for two years after graduation. Mentorship Board members are alumni of Harvard, Stanford, and MIT and include over 50 industry leaders and executives from business, technology, finance, healthcare, education, social impact, strategy consulting, and venture backgrounds. They include Bobby Barnes, John Coleman, Dalia Rahman, Ajay Sudan, Aduke Thelwell, and Board Chair Esther (Hsu) Wang. One League is a Public Benefit Corporation, is funded by a $1 million restricted grant Mendhro directed from her e-commerce company VIDA, which was initially backed by Google Ventures, Y Combinator, and other investors
About One League:
One League is a new global education institution that is connecting the world's gifted, underserved changemakers to world-class education and opportunity, irrespective of financial means. The organization collaborates with highly select top-ranking universities to offer life-changing education, via live synchronous sessions, led by world-renowned faculty members. Each One League fellow is championed by the organization's extensive coalition of industry executives and leaders, and receives access to competitive opportunities for recruitment and to seek venture funding to propel world-changing ideas.