Semrush | February 24, 2022
Semrush, a leading online visibility management SaaS platform, today announces the launch of Semrush for Education. The program is Semrush’s latest initiative to equip tomorrow’s digital marketers with access to its platform as well as a dedicated curriculum designed to jumpstart their careers. The program was designed to connect what’s taught in the classroom with practical, in-the-field knowledge of how top performing digital marketers work today.
Launching initially in the U.S., the program gives college students an opportunity to gain practical and tangible experience using the tools and technology relied on by many of today’s leading brands. Students will get hands-on experience identifying keywords, mastering technical website audits, optimizing for local SEO, and crafting engaging content among many other things.
“At Semrush our goal is to inspire the current and future generations of digital marketers. We believe that with the right access to education as well as the right tools, anyone can become a digital marketing pro. Semrush for Education aims to equip students with practical experience and give them an advantage as they pursue their dreams.”
Andrew Warden, Chief Marketing Officer, Semrush
The demand for digital marketing skills and positions is on the rise. In fact, Semrush data from August 2021-January 2022 revealed a 50% spike (from 5,400 to 8,100) in Google searches in the U.S. for “marketing internships.” By collaborating with professors across different communities, Semrush is committed to providing students access to the resources and experience needed to stand out during the job search process to go from aspiring post-graduate to successful marketing professional.
“There’s a big gap in digital marketing education today. Students need experience and employers want students who can hit the ground running. One problem I’ve noticed is the lack of access to premier digital marketing tools. They are expensive and few offer cost-efficient solutions for students,” said Luke Alley, Professor of Marketing, Brigham Young University. “Semrush is changing that dynamic. They’ve offered free access to the platform for a full semester, educational materials, special lectures, and practical, ‘in-the-field’ digital marketing experience.”
“Education is a core value for our company. We believe education is vital for people at all levels of their careers. It’s the key to building the future of marketing innovation and we are proud to launch this initiative today,” added Warden.
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 79,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Dallas, Prague, St. Petersburg, Warsaw, and Limassol.
CORPORATE EDUCATION AND TRAINING
Brookes | April 12, 2022
Brookes Publishing, a leading provider of evidence-based assessments, textbooks, and training for professionals in early childhood, special education, and communication, language, and literacy, announced today that it has acquired the complete list of titles from Caslon Publishing, a trusted publisher of books on multilingual language and literacy education. The acquisition enables Brookes to expand its offerings for teachers and other education professionals serving diverse learners.
"At Brookes, we believe that all students should have the opportunity to realize an inclusive education that helps them reach their full potential, The acquisition of the Caslon Publishing program was driven by the goal to better support culturally and linguistically diverse children and families, through research-based resources that help teachers serve their increasingly diverse classrooms. We look forward to continuing Caslon's important work, and we're excited to welcome their authors and customers to the Brookes Publishing family."
-Jeff Brookes, President of Brookes Publishing.
Caslon, a company based in Philadelphia, has published some of the most trusted textbooks and guidebooks for educators who work with multilingual students, including the more than 5 million U.S. students officially designated as English language learners. Charles and Rebecca Field, founders of Caslon Publishing, say: "We are pleased that Caslon has found a home in another independent publishing house that is committed to equity for diverse learners. Brookes has the capacity to take Caslon Publications to the next level at this important time in pre-service teacher preparation and in-service professional learning. This is a good move for Caslon, and for the education of multilingual learners and their teachers."
English language learners are the fastest-growing student population in the U.S., and federal legislation mandates high-quality instruction for ELLs.
prnewswire | October 12, 2020
HarperCollins Leadership is proving that it's possible to have fun while learning with the release of a new e-learning professional development series "Get Smarter with Dennis Miller." Developed for professionals in corporate teams or small businesses, the series boasts a unique combination of proven training content and celebrity humor. The need for effective, engaging professional development has never been greater. We are thrilled to partner with Dennis Miller, whose standard of excellence in comedy is matched by his passion for helping people learn and grow," said Jeff James, vice president and publisher at HarperCollins Leadership.