Outschool | July 26, 2022
Promoted, which is the only company to unify search, feed, ads, and promotions for top marketplaces, announced today that Outschool has selected Promoted to optimize the performance and profitability of its education marketplace.
Outschool wanted to better match its classes with learners to increase search conversion rates, total GMV (gross merchandise value), and profitability. Outschool chose Promoted after weighing the costs and risks of building an order-of-magnitude greater infrastructure investment versus working with the experienced Promoted team to get a proven, real-time streaming data service with ML in place. Within a quarter, Promoted optimized Outschool search to increase conversion by about +11%, with more improvements planned for H2 2022.
“Promoted is able to measure and report on data in real-time on search for us and use machine learning to better match teachers and students so we can very effectively increase conversion rates and make our customers and users happy. “The founders have deep experience in search optimization as ad engineers from Facebook, Pinterest and Google, and we have found the technology extends and compounds our existing engineering investments in search and discovery to directly increase profitability at a reasonable cost.”
Kejia Zhu, Lead Product Manager, from Outschool
Promoted and Marketplaces
Right now, most large marketplaces have separate teams for ads, merchandising, search, and recommendations. They all work in separate departments and information is siloed. Even with expensive tech savvy engineers, these businesses do not have a unified data infrastructure that is measuring performance of everything in search feed, merchandising, and ads across the marketplace.
When ads, listings, promotions, and search aren’t optimized together, conversions are low, revenues decrease, and it becomes a death spiral as more ads and promotions are shown to compensate, further driving away users. Promoted is the only provider that offers a complete and comprehensive solution to fix this problem for e-commerce apps and marketplaces.
Promoted’s secret sauce is its ability to provide an entire measurement solution with a data service that measures and optimizes user engagement in real-time. Other ad tech or search vendors are measuring pieces with siloed data and/or only measuring ads, not giving marketplaces the complete picture.
How it Works
First, Promoted measures everything in its client’s app or marketplace, then they aggregate and join the data in real-time with reporting. Next, using AI-based data optimization, Promoted creates a complete picture of the data so they can predict conversion and clicks for the client’s search and feed.
Once Promoted has this complete picture of performance on a marketplace, it creates a “unified currency” for optimizing trade-offs between the optimal user experience in search and feed, seller experience using ads and promotions, and marketplace profitability versus growth.
“We are very excited to be working with Outschool and to so quickly increase conversions for its business,” said Andrew Yates, Co-Founder and CEO of Promoted. “Promoted gives top marketplaces and e-commerce companies one complete picture of how search, feed, ads and promotions are performing by measuring in real-time and then optimizing them using machine learning to increase conversions. By unifying this information, the entire marketplace works properly, and CFOs and COOs can set achievable goals for revenue and profitability.”
Outschool offers live online education experiences that connect real-life teachers with learners in small-group settings to explore everything from Minecraft, Pokemon and Cooking to Chemistry, Algebra and Literature. With over 100,000 online classes offered by teachers to learners around the globe, Outschool helps supplement what is often missing from a more traditional education. Outschool’s mission is to inspire kids to love learning by making education fun, social and self-directed. Classes on Outschool range from one-time enrichment lessons to semester-long core courses and weekly social clubs. Classes are offered across all subjects, and learners range from age 3 to 18.
Promoted is the only company to unify search, feed, ads, and promotions for top marketplaces like Outschool, Hipcamp, Teachers Pay Teachers, Snackpass, and other e-commerce unicorns. Promoted works by measuring everything in the marketplace using its real-time streaming data infrastructure. Then, Promoted maximizes conversions in search and feed through machine learning. Backed by Y Combinator, the company was founded by former ad engineers from Pinterest, Facebook, and Google.
KPA | July 16, 2022
For the fifth consecutive year, KPA has been recognized as one of Training Industry’s annual Top 20 online learning library companies for its extensive and impactful library of Environmental, Health, and Safety (EHS) content. This compliance training award demonstrates KPA’s commitment to producing compelling, relevant, high-quality training content.
“It’s an honor to be recognized by Top 20 Online Learning for the fifth consecutive year. “It’s a strategic imperative for KPA to ensure we have the best and most comprehensive EHS training catalog in the industry. We create our own content to ensure a high standard of relevance and quality and design a curriculum that most effectively helps businesses train their employees on creating a safer work environment. Receiving the Training Industry award affirms our strategic intent and reinforces to the marketplace that KPA is the top creator of EHS training content.”
KPA President and Chief Executive Officer Chris Fanning
KPA’s award-winning online learning library includes an expansive collection of over 700 online and mobile compliance training topics that incorporate common real-world scenarios as well as video and interactive technology to engage employees and their learning styles. It provides clients with a core library of workforce and workplace compliance training and allows clients to incorporate courses from the library that are specific to their industry and their business.
Training Industry is a trusted, expert resource on the business of learning. Its annual list of top online learning library companies highlights the most innovative providers of training services and technologies. The criteria for recognition on Training Industry 2022 Top 20 list included an analysis of a company’s breadth and quality of courses, features, and capabilities, industry visibility, innovation and impact on the online learning library market, client and user representation, as well as business performance and overall growth.
KPA’s high-quality compliance training is an integral and differentiating component of the software and services that KPA provides its customers. In addition to being named a Top 20 Online Learning Library awardee for five consecutive years, Training Industry Inc. previously recognized KPA as a Top 20 Health and Safety Training Company. With a wide variety of EHS training, KPA also provides certifications on specialized topics like A/C 609 Training as well as continuing education credits for organizations like the Society for Human Resource Management (SHRM).
KPA provides Environment, Health & Safety (EHS), and Workforce Compliance solutions for a wide range of businesses. Offering a unique combination of software, consulting services, and award-winning training, KPA helps organizations minimize risk so they can focus on what’s important—their core business. For over 30 years, KPA has helped 10,000 + clients comply with regulations, reduce costs, and increase productivity.
Vector Solutions | July 04, 2022
The 2022 SmartBrief EdTech Readers' Choice Awards, which honor the best educational technology products based on reader voting, have chosen Vector Training from Vector Solutions as a winner. For professional development, the online training management system for schools was chosen as the winner.
“We are honored to have been selected as a winner by SmartBrief’s audience of industry professionals, including educators and administrators. It's not an easy time to work in schools, and we're proud to offer engaging and effective training that builds the skills of our nation's educators to help them create safer, smarter, better communities.”
-Vector Solutions Head of Product for Education, Rob Buelow
The SmartBrief EdTech Readers' Choice Awards were created by SmartBrief, a digital news service for K–12 education professionals, to recognize businesses and innovations that have had a significant influence on the education sector. In addition to giving staff and students access to hundreds of expert-authored online training courses, Vector Training—previously known as SafeSchools—also makes it simple for administrators to track and administer those trainings on a flexible, easy web-based platform. Additionally, districts are able to design and deliver unique courses through the system using Vector Training.
Vector Solutions, a top provider of software and training to assist schools in making their operations and communities safer, smarter, and better, has just won another education award. The company's educational solutions have also won recognition in the past year from THE Journal, Campus Technology, and Tech & Learning.