EDUCATION TECHNOLOGY

Semrush Kickstarts U.S. College Students’ Careers with Semrush for Education

Semrush | February 24, 2022

Semrush, a leading online visibility management SaaS platform, today announces the launch of Semrush for Education. The program is Semrush’s latest initiative to equip tomorrow’s digital marketers with access to its platform as well as a dedicated curriculum designed to jumpstart their careers. The program was designed to connect what’s taught in the classroom with practical, in-the-field knowledge of how top performing digital marketers work today.

Launching initially in the U.S., the program gives college students an opportunity to gain practical and tangible experience using the tools and technology relied on by many of today’s leading brands. Students will get hands-on experience identifying keywords, mastering technical website audits, optimizing for local SEO, and crafting engaging content among many other things.

“At Semrush our goal is to inspire the current and future generations of digital marketers. We believe that with the right access to education as well as the right tools, anyone can become a digital marketing pro. Semrush for Education aims to equip students with practical experience and give them an advantage as they pursue their dreams.”

Andrew Warden, Chief Marketing Officer, Semrush

The demand for digital marketing skills and positions is on the rise. In fact, Semrush data from August 2021-January 2022 revealed a 50% spike (from 5,400 to 8,100) in Google searches in the U.S. for “marketing internships.” By collaborating with professors across different communities, Semrush is committed to providing students access to the resources and experience needed to stand out during the job search process to go from aspiring post-graduate to successful marketing professional.

“There’s a big gap in digital marketing education today. Students need experience and employers want students who can hit the ground running. One problem I’ve noticed is the lack of access to premier digital marketing tools. They are expensive and few offer cost-efficient solutions for students,” said Luke Alley, Professor of Marketing, Brigham Young University. “Semrush is changing that dynamic. They’ve offered free access to the platform for a full semester, educational materials, special lectures, and practical, ‘in-the-field’ digital marketing experience.”

“Education is a core value for our company. We believe education is vital for people at all levels of their careers. It’s the key to building the future of marketing innovation and we are proud to launch this initiative today,” added Warden.

About Semrush
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 79,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Dallas, Prague, St. Petersburg, Warsaw, and Limassol.

Spotlight

High-quality early childhood education makes a significant difference to improving outcomes for all children, with particular benefits for children from disadvantaged backgrounds. Investing in quality early childhood education provides major social and economic returns. The research demonstrates that the positive impact begins at school and continues beyond school, with social and educational benefits multiplying throughout a person’s life.

Spotlight

High-quality early childhood education makes a significant difference to improving outcomes for all children, with particular benefits for children from disadvantaged backgrounds. Investing in quality early childhood education provides major social and economic returns. The research demonstrates that the positive impact begins at school and continues beyond school, with social and educational benefits multiplying throughout a person’s life.

Related News

EDUCATION TECHNOLOGY

Frontline Education Recognized for Adding Value to K-12 Administrators and the EdTech Industry by a Variety of Organizations in 2021

Frontline Education | December 28, 2021

Frontline Education, a leading provider of administration software purpose-built for educators in K-12, has been recognized throughout 2021 for its innovation, expertise and commitment to serving K-12 leaders by providing technology that supports the growth of people and optimizes the management of processes. In December, Frontline’s HRMS solution was selected as a finalist by Supes’ Choice under the HR/Finance category. Part of the Frontline Human Capital Management Suite, HRMS enables HR teams to drive talent, compensation, benefits and position management in one system for better insight and management. The Supes’ Choice Awards is the only education industry award judged exclusively by school district superintendents recognizing education technology products that are solving the most challenging problems facing K-12 education today. In September, EdTech Digest selected Frontline’s Student Analytics Lab (formerly Forecast5 5Lab) as a finalist for the Cool Tool Awards. Frontline Student Analytics Lab consolidates disparate data sources into a single analytics environment helping administrators do the important work of identifying learning gaps and determining intervention methods to improve student achievement outcomes. “It was an honor to have our products recognized by Supes’ Choice and EdTech Digest, associations and organizations that have their fingers on the pulse of what K-12 leaders need to operate efficiently and effectively so they can spend more time on strategic initiatives that impact student outcomes. We are committed to the K-12 community and will continue to innovate to deliver solutions that create great impact.” Kevin Haugh, Chief Product Officer of Frontline Earlier in the year, several Frontline executives were acknowledged for their strong leadership, domain expertise and vision to ensure that cutting-edge technology thrives across K-12 education. CEO Mark Gruzin ranked number 10 on The Software Report’s Annual Top 50 SaaS CEOs list. Gruzin was also recognized as a finalist for the PACT Enterprise Award which is given to CEOs who are leading transformation in their industry. Managing Director, Elizabeth Combs ranked on The Software Report’s Top 50 Women Leaders in SaaS of 2021, an award that recognizes women who have served as advocates for women in tech, have stood out as role models and have driven company growth. As a mission-driven brand in business to support school leaders and teachers, Frontline places great emphasis on its culture and core values. Companies that recently joined Frontline Education, Forecast 5 and Hayes Software Systems, won “Top Workplaces” for 2021 by the Chicago Tribune and One of Austin’s Best Places to Work by Austin Business Journal respectively. About Frontline Frontline Education is a leading provider of school administration software, connecting solutions for student and special programs, business operations and human capital management with powerful data and analytics to empower educators. Frontline partners with school systems to deliver tools, data and insights that support greater efficiency and productivity, enabling school leaders to spend more time and resources executing strategies that drive educator effectiveness, student success and district excellence. Frontline’s broad portfolio includes solutions for proactive recruiting and hiring, absence and time management, professional growth, student information systems, special education, special programs, Medicaid reimbursement, school health management, inventory control and asset management, payroll, benefits and financial management. Over 10,000 clients representing millions of educators, administrators and support personnel have partnered with Frontline Education in their efforts to develop the next generation of learners. Frontline Education’s corporate headquarters is located in Malvern, PA, with Location Hubs (physical offices) in Roseville, CA, Naperville, IL and Austin, TX. In addition to Frontline’s Location Hubs, Collaboration Hubs – flexible locations in areas where Frontline has a concentration of team members, have been established across the country and Remote Location Hubs – designed to drive remote employee engagement through intentional and common use of tools and processes, have been established as part of a company-wide effort to reimagine the work environment.

Read More

HarperCollins Leadership Launches New Professional Development eCourse Series Hosted By Dennis Miller

prnewswire | October 12, 2020

HarperCollins Leadership is proving that it's possible to have fun while learning with the release of a new e-learning professional development series "Get Smarter with Dennis Miller." Developed for professionals in corporate teams or small businesses, the series boasts a unique combination of proven training content and celebrity humor. The need for effective, engaging professional development has never been greater. We are thrilled to partner with Dennis Miller, whose standard of excellence in comedy is matched by his passion for helping people learn and grow," said Jeff James, vice president and publisher at HarperCollins Leadership.

Read More

IAR Systems extends online training program with Master Programming & Debugging course

prnewswire | October 05, 2020

IAR Systems , the future-proof supplier of software tools and services for embedded development, introduces a new course in its online training program IAR Academy™ On Demand. The new course IAR Embedded Workbench Master Programming & Debugging is targeted for advanced learners already familiar with the basics of embedded development. Bugs in embedded applications can often be difficult to locate, especially when the fault caused does not occur immediately when the application reaches the problematic section of code.

Read More