Outschool | July 26, 2022
Promoted, which is the only company to unify search, feed, ads, and promotions for top marketplaces, announced today that Outschool has selected Promoted to optimize the performance and profitability of its education marketplace.
Outschool wanted to better match its classes with learners to increase search conversion rates, total GMV (gross merchandise value), and profitability. Outschool chose Promoted after weighing the costs and risks of building an order-of-magnitude greater infrastructure investment versus working with the experienced Promoted team to get a proven, real-time streaming data service with ML in place. Within a quarter, Promoted optimized Outschool search to increase conversion by about +11%, with more improvements planned for H2 2022.
“Promoted is able to measure and report on data in real-time on search for us and use machine learning to better match teachers and students so we can very effectively increase conversion rates and make our customers and users happy. “The founders have deep experience in search optimization as ad engineers from Facebook, Pinterest and Google, and we have found the technology extends and compounds our existing engineering investments in search and discovery to directly increase profitability at a reasonable cost.”
Kejia Zhu, Lead Product Manager, from Outschool
Promoted and Marketplaces
Right now, most large marketplaces have separate teams for ads, merchandising, search, and recommendations. They all work in separate departments and information is siloed. Even with expensive tech savvy engineers, these businesses do not have a unified data infrastructure that is measuring performance of everything in search feed, merchandising, and ads across the marketplace.
When ads, listings, promotions, and search aren’t optimized together, conversions are low, revenues decrease, and it becomes a death spiral as more ads and promotions are shown to compensate, further driving away users. Promoted is the only provider that offers a complete and comprehensive solution to fix this problem for e-commerce apps and marketplaces.
Promoted’s secret sauce is its ability to provide an entire measurement solution with a data service that measures and optimizes user engagement in real-time. Other ad tech or search vendors are measuring pieces with siloed data and/or only measuring ads, not giving marketplaces the complete picture.
How it Works
First, Promoted measures everything in its client’s app or marketplace, then they aggregate and join the data in real-time with reporting. Next, using AI-based data optimization, Promoted creates a complete picture of the data so they can predict conversion and clicks for the client’s search and feed.
Once Promoted has this complete picture of performance on a marketplace, it creates a “unified currency” for optimizing trade-offs between the optimal user experience in search and feed, seller experience using ads and promotions, and marketplace profitability versus growth.
“We are very excited to be working with Outschool and to so quickly increase conversions for its business,” said Andrew Yates, Co-Founder and CEO of Promoted. “Promoted gives top marketplaces and e-commerce companies one complete picture of how search, feed, ads and promotions are performing by measuring in real-time and then optimizing them using machine learning to increase conversions. By unifying this information, the entire marketplace works properly, and CFOs and COOs can set achievable goals for revenue and profitability.”
Outschool offers live online education experiences that connect real-life teachers with learners in small-group settings to explore everything from Minecraft, Pokemon and Cooking to Chemistry, Algebra and Literature. With over 100,000 online classes offered by teachers to learners around the globe, Outschool helps supplement what is often missing from a more traditional education. Outschool’s mission is to inspire kids to love learning by making education fun, social and self-directed. Classes on Outschool range from one-time enrichment lessons to semester-long core courses and weekly social clubs. Classes are offered across all subjects, and learners range from age 3 to 18.
Promoted is the only company to unify search, feed, ads, and promotions for top marketplaces like Outschool, Hipcamp, Teachers Pay Teachers, Snackpass, and other e-commerce unicorns. Promoted works by measuring everything in the marketplace using its real-time streaming data infrastructure. Then, Promoted maximizes conversions in search and feed through machine learning. Backed by Y Combinator, the company was founded by former ad engineers from Pinterest, Facebook, and Google.
Identity Automation | June 21, 2022
Digital identity platform focused on education, Identity Automation, announced a partnership with PIXM, a premier AI-based cybersecurity platform to launch PhishIDTM, a smart anti-phishing, integrated solution that seamlessly meshes with Automation’s Rapid Identity IAM platform.
"We are pleased to work with a fellow innovator such asPIXMto provide the latest protections and efficiencies schools need today. APIXM-Identity Automation partnership is a great example of working together to empower and secure educators with the newest measures of protection they need to maximize learning time and minimize distractions or delays from dangerous threats such as phishing."
- Jim Harold, Identity Automation CEO
The platform will offer an added layer of security against the threats of takeovers and identity theft. The PhishID solution will enable educational institutions to combine the identity management and authentication they use under one umbrella with point-of-click phishing protection by PIXM’s
"Educators and learners shouldn't have to worry about phishing attempts. Partnering with Identity Automation provides an additional layer of protection to keep their information secure. Our AI-based technology identifies phishing attempts designed to bypass security measures and blocks users before they can enter their credentials."
- Chris Cleveland, Founder and CEO of PIXM
Cariloop | July 21, 2022
Cariloop, the Caregiver Support company that pairs caregivers and their families with dedicated Care Coaches as they plan for and manage the health and well-being of their loved ones, is launching an entirely new education support offering in response to the demands from employers and employees during the pandemic.
“In the early days of 2020, we began helping employees and their families with more pediatric care cases, and then COVID-19 brought this incredible need to assist with finding child care options as school closures as well as daycare and babysitter availability changed daily,” said Wendy Whittington, Chief Care Officer of Cariloop. “We realized that we had discovered an untapped need amongst employees in helping them navigate the complexities of the education system more effectively. Similar to the healthcare system, the education landscape presents its own challenges and requires a deep level of expertise in understanding it.”
To provide the highest quality of service for employees navigating the education system, Cariloop assembled a Center of Excellence with Education Coaches who all have highly relevant backgrounds, credentials and experiences, including masters and doctoral level educators, guidance counselors, school social workers, school nurses, school administrators, and subject matter expertise in ESL and special education.
In addition to coaching members and answering general education-related questions, the Cariloop Education Coaches will be more hands-on as they navigate the education landscape alongside the families. For example, they can attend IEP and 504 meetings as a companion to the parent; assist members with the application process and provide insight into approaching college application essays; finding available scholarship opportunities or financial options; and provide more customized support or care options for children with specific learning challenges or behavioral difficulties. This will allow working family members to stay more focused and productive at work, and relieve the burden of caregiving related to educational needs that contribute to mental stress and well-being issues.
“Over the last several years, millions of working parents have been forced to become education system experts with a vast majority of them worried about the long-term development plans for their children. “With these new capabilities online, we are now equipped and stand ready to help provide that peace of mind to all parents, students and caregivers who have been trying to solve these challenges totally and completely alone. ”
Michael Walsh, CEO of Cariloop
In addition to its new education support offering, Cariloop can also help working caregivers navigate the healthcare system with its team of Care Coaches specializing in pediatrics, adult and elder care support.
Cariloop provides a human-powered Caregiver Support Platform to help working caregivers and families plan for and manage the care of their loved ones. The Platform pairs caregivers with a dedicated, experienced Care Coach who guides families through the many decisions they make over the length of their caregiving journey, all while collaborating on a digital care portal that helps families securely communicate across all their devices and store important health, financial and legal documents.